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At some point, they'll have to start inventing new prizes to give to Leo Burnett's "Like a Girl" campaign for Procter & Gamble's Always.
The work, which has won so many industry awards, added the 2015 Emmy Award for Outstanding Commercial on Saturday at the Creative Arts Emmys presentation in Los Angeles. The statue joins an already crowded trophy cabinet that also includes last year's Grand Clio Award, as well as a Cannes Grand Prix, a Black Pencil and a White Pencil at D&AD and 11 Webby Awards this year.
Reached on Sunday, Judy John, Leo Burnett Canada's CEO and lead creative behind the campaign, told Adweek: "Winning the Emmy for Outstanding Commercial is such an incredible honor for all of us. We're excited about this bringing further attention to the cultural movement that Always has created, by changing the meaning of #LikeAGirl to mean amazing things."
Leo Burnett's London, Chicago and Toronto offices collaborated on the 2014 online ad, which went on to get an airing on the 2015 Super Bowl. The work beat five other nominees, including two spots from TBWA\Chiat\Day. See them all below.
2015 Emmy winner for Outstanding Commercial:
Always "Like a Girl"
Leo Burnett, Toronto, Chicago and London
Production Company: Chelsea Pictures
2015 Emmy nominees for Outstanding Commercial:
Snickers "Brady Bunch"
BBDO New York
Production Company: O Positive
Adobe "Dream On"
Goodby, Silverstein & Partners, San Francisco
Production Company: eLevel Films/Goodby, Silverstein & Partners
Budweiser "Lost Dog"
Anomaly, New York
Production Company: RSA Films
Gatorade "Made In NY"
TBWA\Chiat\Day, Los Angeles
Production Company: Smuggler
Nissan "With Dad"
TBWA\Chiat\Day, Los Angeles
Production Company: Park Pictures
The Print and Print Technique categories at the 2015 Clio Awards have generated five gold prizes between them—including two for a biking campaign for the City of Buenos Aires.
In the Print bracket, campaigns for BMW's Smart car and 28 Too Many (a charity raising awareness of female genital mutilation) also won gold. Apple wins gold in Print Technique with its "World Gallery" effort promoting the iPhone 6.
Clio is announcing all gold, silver and bronze winners this week. Grand Clios will be announced at the Sept. 30 awards gala, which will be held at the American Museum of Natural History in New York City. (Adweek and the Clio Awards are both owned by affiliates of Mediabistro Holdings LLC.)
GOLD CLIOS - PRINT
The Community, Coconut Grove, "Never Stop Riding," City of Buenos Aires
CLM BBDO, Bougne-Billancourt, "Smart," Smart
Ogilvy & Mather, London, "It Happens Here," 28 Too Many
SILVER CLIOS - PRINT
• Print Ad:
Ogilvy & Mather, London, "Germany," 28 Too Many
Ogilvy & Mather, London, "Italy," 28 Too Many
Ogilvy & Mather, London, "Netherlands," 28 Too Many
Ogilvy & Mather, London, "Scotland," 28 Too Many
Ogilby & Mather, London, "Sweden," 28 Too Many
Ogilvy & Mather, London, "UK," 28 Too Many
Leo Burnett, London, "Suffocation," Karma Nirvana
Colenso BBDO, Aukland, "A cream that gives you wrinkles," NZ Breast Cancer Foundation
Impact & Echo BBDO, Kuwait, "Honda Accord GPS," Alghanim Motors – Honda
TBWA/Media Arts Lab, Los Angeles, "World Gallery," Apple
Ogilvy & Mather, Bogota, "Ecofill," Ecofill
Almap BBDO, Sao Paulo, "Bad Experience," Editora Todas Culturas
LG2, Quebec, "A bit bitter," Farnham Ale & Lager
adamandeve DDB, London, "Bad Fit," Harvey Nichols
Y&R, New York, "Beware of Look Alikes," Land Rover USA
Y&R Prague, "Harley Second World War," PHD Bikes
Y&R Santiago, "Roth Hammer," Roth Hammer
Almap BBDO, Sao Paulo, "4Zone Climate Control," Volkswagen
TBWA/Paris, Boulogne-Billancourt, "No Sex," AIDES
McCann Erickson New York, "If They Find It," Evolve
BRONZE CLIOS - PRINT
Y&R, Shanghai, "Emoji," Baidu
McCann Worldgroup, Mumbai, "Musical Instruments," Dabur
Herezie, Paris, "Ugly Positions," Darjeling Groupe Chantelle
McCann Worldgroup, Mumbai, "Warnings," Essel Group
Ogilvy Brasil, Sao Paulo, "Money Is Good," Forbes
Leo Burnett Tailor Made, Sao Paulo, "Coordinates," Jeep
Almap BBDO, Sao Paulo, "Tailor Made," MAN Latin America
BBDO, New York, "Browser Stories," Midtown Comics
DDB, Paris, "Items," Musee de la Grande Guerre de pays de Meaux
Publicis Conseil, Paris, "Wildlife Is Back in Town," Parc Zoologique de Paris
Del Campo Saatch & Saatchi, Buenos Aires, "When a Stain Becomes More Important," Procter & Gamble
Y&R New Zealand, Aukland, "Schick," Schick
BBDO Group, Dusseldorf, "Smart Parking Ramps," Smart
Leo Burnett Tailor Made, Sao Paulo, "Heroes," ABTO
Young & Rubicam, Paris, "3D Printer," IFAW
Prolam Young & Rubicam, Santiago, "Unicef," Unicef
GOLD CLIOS – PRINT TECHNIQUE
The Community, Coconut Grove, "Never Stop Riding," City of Buenos Aires
TBWA/Media Arts Lab, Los Angeles, "World Gallery," Apple
SILVER CLIOS – PRINT TECHNIQUE
• Art Direction:
Publicis China, Shanghai, "Inconvenient Truth - Bear," Greenpeace
TBWA\Media Art Lab, Los Angeles, "World Gallery," Apple
la comunidad, Miami, "Never Stop Riding," City of Buenos Aires
McCann Worldgroup India, Mumbai, ""Musical Instruments, "" Dabur
Y&R New York, "Connections," Land Rover USA
BBDO New York, "Browser Stories," Midtown Comics
Publicis China, Shanghai, "Greenpeace," Greenpeace
Young & Rubicam Paris, Boulogne-Billancourt, "3d Printer," IFAW
Leo Burnett Tailor Made, Sao Paulo, "Minutes," Livrari a da Vila
Y&R Malaysia/Denstsu Y&R, Kuala Lumpur, "Cut a Tree, Kill a Life," Malaysian Nature Society
BBDO, New York, "Sneaker Dreams," Sneaker Freaker Boogazine
• Art Direction:
Publicis China, Shanghai, "Inconvenient Truth - Walrus," Greenpeace
adamandeve, London, "Bad Fit," Harvey Nichols
Herezie, Paris, "Long Lasting Sharpness," Miyabi - Zwilling J.A. Henckels
BBDO New York, "Sneaker Dreams," Sneaker Freaker Boogazine
Publicis Counseil, Paris, "Wildlife Is Back in Town," Parc Zoologique de Paris
See other 2015 Clio Awards winners:
• Film and Film Technique winners
Droga5 delivers two of the year's most entertaining celebrity endorsements, as James Franco and Jaleel White ride with their alter egos—the former paired with his artsy side, the latter with a wax figure of Steve Urkel—in a big new campaign for Scion.
The spots, directed by Smuggler's Randy Krallman and targeting millennials, are self-consciously quirky and very well constructed, as they poke light fun at the actors' personas. Along with a third spot starring an inflatable tubeman from a car dealership, the work launches Scion's new iM and the iA models.
The theme is "Weird, right?" and the spots lean into the idea of weirdness as a hallmark of the brand's drivers, who want to stand out from the crowd, as well as the nameplate itself.
"Scion and Scion drivers have always been great at embracing their own weirdness," Droga5 executive creative director Neil Heymann tells Adweek. "Scion does things their own way, in spite of what people expect from a car brand. What's new here is the way we're expressing this—with the launch if the iM and the iA, we wanted to balance that weird heritage with a value message."
The White spot is particularly inspired, finding very amusing ways to use the wax-museum Urkel to show off the car's features. The Franco spot is solid, too, with just the right amount of mild disdain in the voiceover to appeal to Franco detractors while still letting Franco be the hero—he's squarely in on the joke, of course.
"Very few celebrities are known for making diverse and unexpected career choices the way that James Franco is," Heymann said. "He's someone who uses his star power to try his hand at all kinds of interesting things, including appearing in car commercials. And we think people will love seeing Steve Urkel and Jaleel White hanging out together on their screens and having some fun with their relationship."
He added: "Both actors were chosen based on their place in pop culture, and fortunately they felt the same way about this as we did and had a great sense of humor about it."
Two more spots are expected in the coming months.
With this work, Scion is targeting 18- to 34-year-olds, many of whom are seeking their first new car, said Nancy Inouye, the Toyota brand's national marketing and communications manager. "They are looking for premium features, great design, safety, high mpg and a value price … all of which the iM and iA deliver," she said.
"The iM and iA are designed for people who want to stand out from the crowd, and we think the fun commercials and the 'Weird, right?' tagline, which speaks to Scion vehicles that include premium features that actually come standard, will appeal to their desire to be different."
Inouye wouldn't divulge the media spend behind the new campaign, but said "we will have unique integrations with ESPN and Jimmy Kimmel, as well as advertise on top-rated network shows and high-profile sporting events. In addition, we will be advertising in over 1,600 cinemas nationwide between now and mid-October."
Droga5, which has been introducing Toyota's fuel cell-powered FCV to the world, picked ip creative duties for Scion in earlier this year.
Campaign: "Weird, Right?"
"Franco and Franco"
"Jaleel and Wax Museum Urkel"
"Recently Liberated Car Dealership Tubeman"
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Executive Creative Director: Neil Heymann
Associate Creative Director: Lisa Fedyszyn, Jonathan McMahon
Senior Copywriter: Spencer LaVallee, Ben Bliss
Senior Art Director: Evan Schultz, Jen Lu
Chief Creation Officer: Sally-Ann Dale
Head Of Broadcast: Ben Davies
Producer: Rob Marmor
Integrated Production Business Manager: Librado Sanchez
Global Chief Strategy Officer: Jonny Bauer
Strategy Director: Katy Alonzo
Strategist: Dakota Green
Senior Communications Strategist: Hillary Heath
Group Account Director: Blake Crosbie
Account Director: Pat Rowley
Account Manager: Monte Hawkins
Associate Account Manager: Leo Wong
Project Manager: Connor Hall
Group Vice President: Doug Murtha
Corporate Manager: Mark Angelacos
National Marketing Communications Manager: Nancy Inouye
Advertising & Media Manager: Pamela Park
Advertising & Media Analyst: Brett Keckeisen
Advertising & Media Planner: Richard Hernandez
Production Company: Smuggler
Director: Randy Krallman
DOP: Nigel Bluck
Executive Producer: Carole Hughes
Producer: Ian Blain
Editorial: Mackenzie Cutler
Editor: Erik Laroi:
Assistant Editor: Brendan Hogan
Executive Producer: Sasha Hirschfield
Postproduction: The Mill
Executive Producer: Sean Costelloe
Producer: Georgina Castle
Telecine: Mikey Rossiter
2D Lead Artist: Jade Kim
2D Artist: Caio Sorrentino
Shoot Supervisor: Eric Pascarelli
"Franco and Franco": Q Department
"Recently Liberated Car Dealership Tubeman": Q Department
"Jaleel and Wax Museum Urkel": Extreme Music
Sound: Heard City
A duck-duck-goose-inspired touchdown celebration at a National Football League game is something I'd pay good money to see.
The NFL, of course, would never condone such a silly spectacle. But thanks to Hill Holliday's latest work for Dunkin' Donuts, we can enjoy kooky end-zone antics every week, as performed in web videos by YouTube star BdotAdot5 (aka, Brandon Anderson of Atlanta).
It's all part of Dunkin's recently renewed multi-season sponsorship of the "Field Pass" segments that air during ESPN's Monday Night Countdown. That program, one of ESPN's most popular shows, precedes NFL game telecasts on the cable network.
Built around the #DDFieldPass hashtag, the campaign launches during tonight's Countdown program, and will run through NFL Wild Card weekend in January. Each week, Bdot will create at least one "excessive celebration" video focused on the fun side of football culture. The clips will be distributed across Dunkin' and Bdot's social channels, and promoted during the Countdown show, and via ESPN's Snapchat account and other digital assets. Also, a dedicated site is in the works to house the video content.
"The NFL has a tendency to take the game very seriously, notably penalizing players for 'excessive celebrations' on the field, to the degree that among some of its fan base it has earned the title the 'No Fun League,' " says Hill Holliday creative director Khari Streeter.
The Bdot videos, he says, are designed to poke some good-natured fun at what some perceive as the league's uptight attitude and tap into Bdot's youthful, sports-minded audience. (Several of his YouTube clips, lampooning the on-court styles of James Harden, Joey Crawford and other NBA stars, have amassed 1 million views apiece.)
Bdot's first Dunkin' segment, "Goose," is bird-themed, and will, appropriately enough, drop during Monday's Falcons-Eagles game, the first segment of an ESPN Monday Night Football doubleheader:
Bdot returns during tonight's second game, between the Vikings and 49ers, with another clip, shown below, which is clearly designed to make some waves:
Dunkin' will also leverage ESPN's Periscope presence as part of the campaign. Fans will be prompted on ESPN and Dunkin' social channels to tweet questions and messages using the #DDFieldPass tag, and network talent like Trent Dilfer, Ray Lewis and Steve Young will respond on ESPN's Periscope channel during the game. Those hosts also appear on a new "#DDFieldPass" video segment that will run through the season on ESPN.com, with Bdot content in the pre-rolls.
Overall, the multimedia approach is designed to extend Dunkin's "presence and conversation with the fans" beyond the reach of traditional TV and online buys, said Chris D'Amico, Hill Holliday group creative director.
"We will be working with ESPN to involve BDotADot as part of the Periscope at points during the season," added Scott Hudler, Dunkin's vp of global consumer engagement.
Such a development would no doubt give the artiste added cause for excessive celebration. Below, BdotAdot5 fields some Adweek questions. Like all talented, right-thinking people, he's a Patriots fan.
Why team up with Dunkin' for the campaign?
Dunkin' Donuts is a very established organization and a place I've been eating since I was a kid. They came to me with the idea, and I didn't think twice about it. I knew I could do what they asked and make it 10 times as funny!
Have you worked for any other brands?
I haven't done any bigger projects outside of Dunkin' Donuts just yet, but I do have a lot of things planned in the very near future.
Describe your creative process. Where do you draw ideas from when creating videos?
My creative process is just me being me. I'm a sports fanatic, so I pretty much know about all major sports. I may go on YouTube and look at some videos pertaining to different players and different sports. But overall it's just me being me.
What are some NFL topics you hope to tackle in Dunkin' videos?
Viral videos! Moments in the NFL that I could recreate with a comical twist, player impersonations, Bill Belichick interviews, etc. There's a lot I could do with Dunkin' and the NFL.
I think of you as mainly a hoops guy. You're into the NFL, too?
I love the NFL. I've been a Patriots fan since '99. During that Pete Carroll era and ever since, I've been rocking with them hard!
This one goes out to all the Ducks fans—but all you really need to appreciate it is to have liked the movie Animal House.
Nike celebrates its deep ties to the University of Oregon in a new, feel-good ad—featuring a horde of notable alumni (mostly sports stars, but also Modern Family actor Ty Burrell and ESPN anchor Neil Everett)—that recreates the famous toga-party scene from the 1978 National Lampoon classic.
Heisman Trophy winner Marcus Mariota, now playing as a quarterback for the Tennessee Titans, arguably has the best role, standing in for John Belushi as resident guitar smasher.
But Otis Day and the Knights, who anchored the original scene with a performance of "Shout," reprise that role in the commercial, perfectly setting the tone. (The band, originally a fiction created for Animal House, ultimately ended up touring in the wake of the movie's success, fronted by actor DeWayne Jessie.)
Wieden + Kennedy Portland created the spot, which clocks in at almost five and a half minutes—thanks in large part to the extensive freeze-frame credits, another stylistic nod to the movie (and a necessary exercise for viewers who haven't memorized the history of one college's sports heroes).
Nike released the spot to coincide with Saturday's college football game in Lansing between the Oregon Ducks and the Michigan State Spartans, who edged out the visiting team 31-28. But the ad is anything but a wasted effort, acting as a standalone paean to Nike's long history with the college.
One of the brand's two co-founders, Phil Knight, ran at the University of Oregon. The other, Bill Bowerman, coached track and field there for 24 years (including Knight). Designer Tinker Hatfield—perfectly described in the clip as the guy who created the shoes you're wearing—was a pole-vaulter at the school.
In other words, it's inside baseball, but a nice way for a huge global brand to celebrate its local heritage and make itself seem more down to earth in the process. And while Animal House also happened to be largely filmed in Eugene, where the University of Oregon is located (including scenes at the school itself), the film's pop culture clout is broad enough to draw in a wider audience beyond its cornucopia of parochial trivia.
Or, if you want a shorter route down that rabbit hole, you can start here.
South Park begins its 19th season on Wednesday, which makes it older than plenty of notable ad agencies. (Droga5 isn't even 10 yet.) To celebrate the never-endingly awesome Comedy Central cartoon, Brooke Wylie, a copywriter at Denver agency Faction, imagined if South Park were an ad agency. Check out the results below—with Wylie's write-ups and artwork by Faction senior designer Thomas Hutton. You might not hire them, but they'd probably produce some unforgettable work.
All images courtesy Comedy Central & South Park Studios.
Picture this. You're going down to South Park to see if you can't unwind, and you happen upon the agency of Marsh Broflovski Cartman & McCormick. It's no Sterling Cooper Draper Pryce—it's a perpetually snow-covered shop run by kids and populated by some of South Park's strange… er … finest. Every agency has a team with certain "specialties," and MBCM is no different.
• Eric Cartman, Native Advertising
Of course, Cartman of all the fellas would be the guy to bring the most controversial tactic since subliminal advertising into the agency's list of capabilities. Native advertising might be denounced as manipulative and morally bankrupt by its more staunch opponents, but it's popular with its advocates for encouraging fun, engaging content that brings in money for publishers and has the potential to drive meaningful results for brands.
MUST-SEE EPISODE: Watch "Go Fund Yourself" to see Cartman at his sneaky, opportunistic best.
• Stan Marsh, Podcast
Of the four fellas at the center of the South Park universe, Stan is the most sensitive, and arguably the most moral. In other words, he's the most likely member of the group to specialize in a form of media that most people associate with NPR. To be fair, there is actually a robust world of podcasts out there, some of which are incredibly well researched and produced, and bring real value to the cultural conversation. Stan is often insightful and could turn out some great thinkpieces, but sometimes he's just another one of the kids. So he could also spice things up with "slice of life" storytelling about getting addicted to mobile games with in-app purchases or the time High School Musical almost lost him Wendy's affections.
MUST-SEE EPISODE: Watch "Trapped In The Closet" for one of Stan's greatest forays into intellectual angst and hard-won life lessons.
• Kyle Broflovski, Case Study
Like his best pal, Stan, Kyle is prone to a certain amount of introspection, but more often than not, the series finds Kyle directly at odds with Cartman. He's often portrayed as the counterpoint to Cartman's excessive, devious nature. You might even say he's the case study to Cartman's native advertising. There's nothing more opposite to native advertising than a piece of content as transparent and fact-based as a well written case study. Kyle would surely champion clear communication and forthright honesty, asserting that showing consumers why a product is great is more powerful than attempting to seduce them with veiled advertising.
MUST-SEE EPISODE: Watch "It's A Jersey Thing" to see Kyle struggle with his own sense of morality in the face on an unpleasant truth.
• Kenny McCormick, Print
Even if you know nothing about South Park, you still most certainly know this line: "Oh my God, they killed Kenny!" For years now, print media has been on its deathbed, at least according to the pundits. But though it's undergone some major changes, print hasn't kicked the bucket just yet. Being dead (but not really) is certainly familiar territory for Kenny, who would no doubt draw on his own experience to create great print work for MBCM.
MUST-SEE EPISODE: Watch "Best Friends Forever" to see an instance where Kenny's death and subsequent actions were allowed to carry the narrative on an entire episode — an episode that won South Park its first Emmy.
• Leopold "Butters" Stotch, Apps
Butters is a suggestive little guy who is sometimes inexplicably cool (remember how sought-after invites to his Casa Bonita birthday party were?) and at other times he just misses the mark. There was the time he told his World of Warcraft-obsessed friends he was on his computer all the time, only to reveal that he didn't actually have a WoW account when he was invited to join the party. Apps are sort of like that. Every once in a while, an exceptionally great app will come along. This app will blow up in popularity and spawn a bunch of inferior imitations, until the next hot thing comes along and the cloners move on to a new target. There are great branded apps out there, and Butters would be just the guy to hit on a cultural touchpoint and knock one out of the park once in a while.
MUST-SEE EPISODE: Watch "Marjorine" for a Butters-centric episode that shows off his agreeable nature and ability to succeed in unlikely circumstances.
• Wendy Testaburger, Web Series
Wendy's temperament is much like her on-again, off-again love, Stan. She's smart and generally moral, but she's rather cooler than Stan. Wendy would certainly be the brains behind popular and informative web series produced at MBCM. The author of a school paper about the plight of bottlenose dolphins and donor of candy to starving children, she's got a knack for informative videos about any issue, even the hot-button ones most people wouldn't touch with a 10-foot stick. Think Ted Talks or Chipotle's often devastatingly on-point videos.
MUST-SEE EPISODE: Watch "Proper Condom Use" to see her in full-on persuasive mode as one of the ring-leaders in a gender war at South Park Elementary.
• Shelly Marsh, Blogging
Stan's older sister Shelly is a bit of a loner and has a real tendency toward meanness and even violence where her little brother and his pals are concerned. (Though when push comes to shove, she'll stand up for young Stan). Blogging has matured into a legitimate tactic for many marketers and brands, but it hasn't entirely lost its reputation as a haven for people to anonymously post snark or devote hours upon hours to obsessing on one pet topic or another. Shelly is a girl with plenty of emotions to let loose on the world, so it's certain that she would have been an early adopter of the format and could have turned her powers of attention-getting into best practices.
MUST-SEE EPISODE: Watch "Cat Orgy" an early episode that features Shelly babysitting Cartman to see the softer side of the angriest Marsh.
• Randy Marsh, Social Media
Randy Marsh began simply as Stan's dad. He'd steal the occasional scene, but he's since morphed into a fairly central character who is decidedly in the mix for many of the series' most beloved episodes. Much like social media, he's gone from an amusing and bizarre sideline to a major player. The same personality elements that make Randy such a favorite character would also make him the person most likely to take the lead on social media at MBCM. He would love the immediacy of the platform and would without a doubt deliver as many controversies as successes doing whatever he felt like out there in the wild world of social media.
MUST-SEE EPISODE: Watch "Crème Fraiche" for a classic example of Randy's propensity to get sucked into all that's trendy and go completely overboard in so doing.
What do George Washington, Thomas Jefferson, Abraham Lincoln, Theodore Roosevelt and William Howard Taft do late at night at National Park, while winding down after their daily Presidents Race? They watch SportsCenter, of course.
Specifically, the 11 p.m., midnight and 1 a.m. broadcasts, which ESPN is specifically advertising for the first time in a new campaign called SC@Night from 72andSunny and Red Interactive.
The launch spot below was filmed at an empty National Parks, where George, Tom, Abe, Teddy and Bill kick their feet up together. Three more spots are on the way. The campaign, with the tagline "End your day on a highlight," aims to re-energize fans' love for SportsCenter in a way that emphasizes the key nighttime watching period for young viewers (and departs from the iconic "This is SportsCenter" work).
Starting Monday, in addition to TV, spots and digital placements will run in 19 stadiums across six markets (New York, Los Angeles, Chicago, Dallas, Atlanta and Philadelphia) as well as in ESPN's social channels. Digital banners on ESPN.com and in mobile will feature a countdown to each hour until the show starts. Countdown billboards will be also featured around highways, bus stops and train stations during the evening rush hour.
Messaging in banners throughout the campaign will include lines like:
• "Smile, you'll be on SportsCenter tonight." (in stadiums)
• "The sports you missed while you were watching sports."
• "Your couch called, said 'See you in 4 hours.' "
• "Like bedtime stories for sports fans."
• "Today's top 10 plays starting at 11."
Your inner sports fan is a maniac in body paint, a fright wig and tear-away pants. He's a little extreme, sure, but it's OK to let him come out and play, according to a new ad campaign from StubHub.
The ticketing agency, having just gone through a brand overhaul and logo redesign, kicks off its most significant media buy in several years tonight on ESPN's Monday Night Football, says company spokeswoman Alison Salcedo. The new commercials and related marketing are intended to let potential customers know that StubHub is beefing up its services—there's a new partnership with Uber, for instance, and fan alerts about favorite teams and bands—and trying to create a more holistic process.
"People are buying more than just a ticket," Salcedo said, "they're buying an experience."
Because being a sports or music superfan can be emotional, the creative from Duncan/Channon in San Francisco lets those freak flags fly, in the form of mini-doppelgängers. Never mind the bus full of people or the meeting packed with co-workers—the characters in the ads can't control their mini-me public displays of fandom. Hint: It involves Daisy Dukes for a country music gal.
The ads will air on broadcast and cable through the fall, and StubHub plans an online-only video in October, along with digital, social, radio and other outreach. The "Let your fan out" campaign takes the place of the beloved-in-sports-circles Ticket Oak, which had been a StubHub mascot for several years, and attempts to broaden the company's audience and make it more mainstream.
Beats by Dr. Dre work has dominated the second annual Clio Music Awards, with R/GA winning four golds, and Sony Music a fifth, for their work on behalf of the headphones brand.
The five golds went to two campaigns—"LeBron Re-Established 2014," which won three, and "The Game Before the Game," which won two. The campaigns both won in the Film and Use of Music categories (with "LeBron Re-Established 2014" winning twice in the latter designation, as it was entered there by both R/GA and Sony Music).
Elsewhere, Spotify and Uber won two golds for their collaboration on "Your Ride. Your Music." And MasterCard also won two golds for its "Priceless Surprises" campaign.
The three other golds went to Phear Creative for Kings of Leon's "NachoVision"; Prettybird for Led Zeppelin's "Trampled Under Foot (Brandy & Coke)"; and TBWA\Chiat\Day for Gatorade's "Made in NY."
The Clio Music Awards celebrate excellence in music-industry marketing and advertising. Janelle Monáe, Grammy-nominated singer, songwriter, performer and producer; and Aloe Blacc, singer-songwriter and musician, were among this year's judges.
Clio is announcing all gold, silver and bronze winners this week. Grand Clios will be announced at the Sept. 30 awards gala, which will be held at the American Museum of Natural History in New York City. (Adweek and the Clio Awards are both owned by affiliates of Mediabistro Holdings LLC.)
Clio Winners - Clio Music
• Phear Creative, New York "NachoVision," Kings of Leon (Digital/Social - Social Media)
• Spotify / Uber, Stockholm / San Francisco "Your Ride. Your Music.," Spotify / Uber (Digital/Social - Apps)
• R/GA London + R/GA Los Angeles, London "The Game Before the Game," Beats By Dr. Dre (Film - Long form, over 5 minutes)
• R/GA Los Angeles, Los Angeles "LeBron Re-Established 2014," Beats By Dr. Dre (Film - Short form, between 1 minute and 5 minutes)
• Prettybird, Culver City "Trampled Under Foot (Brandy & Coke)," Led Zeppelin (Innovative)
• MasterCard, Purchase, NY "Priceless Surprises," MasterCard (Integrated Campaign)
• MasterCard, Purchase, NY "Priceless Surprises," MasterCard (Partnerships/Collaborations)
• Spotify / Uber, Stockholm / San Francisco "Your Ride. Your Music.," Spotify / Uber (Partnerships/Collaborations)
• Sony Music, New York "Beats by Dre Presents: LeBron James in RE-ESTABLISHED 2014, Music by Hozier," Beats By Dr. Dre (Use of Music - 1-5 mins)
• R/GA Los Angeles, Los Angeles "LeBron Re-Established 2014," Beats By Dr. Dre (Use of Music - 1-5 mins)
• TBWA\Chiat\Day, Los Angeles "Made in NY," Gatorade (Use of Music - 1-5 mins)
• R/GA, London and Los Angeles "The Game Before the Game," Beats By Dr. Dre (Use of Music - 5 mins or more)
• Energy BBDO, Chicago "Bud Light Coin," ABinBev (Design - Stage Design)
• twofifteenmccann, San Francisco "Pandora Thumb Moments: Radio Promotion for the Digital Radio Age," Pandora (Digital/Social - Other)
• Razorfish, New York "Spotify Year in Music," Spotify (Digital/Social - Social Media)
• We Are Social, Paris "Hello play!," Hello bank! (Digital/Social - Websites)
• The Branching, Richmond "Foo Fighters RVA," Foo Fighters (Events/Experiential - Guerrilla)
• KNARF®, New York "Buddhist Monks," MCA-DAY (Events/Experiential - Guerrilla)
• Energy BBDO, Chicago "Bud Light Coin," ABinBev (Events/Experiential - Activation)
• the participation agency, New york "The Patch," Sour Patch Kids (Events/Experiential - Activation)
• RCA Records, New York ""Chandelier" Music Video," Sia (Film - Music Videos)
• Mekanism, New York "Your Land: See For Yourself," The North Face (Film - Commercials under 1 minute)
• The Precinct Studios, Rozelle "Someone Else's House," Life Without Barriers (Not-for-profit) (Film - Music Videos)
• Africa, Sao Paulo "#UnforgettableRiffs," 89FM Rock Radio (Film - Short form, between 1 minute and 5 minutes)
• RCA Records, New York ""1000 Forms of Fear" Album Campaign," Sia (Integrated Campaign)
• Live Nation Entertiament, Atlanta "Absolut ARTPop Lounge," Absolut Vodka (Partnerships/Collaborations)
• tonefarmer, New York "Positive Feelings 12" Dance Mix," Loctite (Use of Music - 1-5 mins)
• R/GA, New York "Love Has No Labels," Ad Council (Use of Music - 1-5 mins)
• Walt Disney Records, Burbank "Friends "Furever"," Android (Use of Music - 1-5 mins)
• Mekanism, New York "Your Land: See For Yourself," The North Face (Use of Music - 30-60 secs)
• Crispin Porter & Bogusky Scandinavia AB, Gothenburg "Debattle," Sveriges Radio (Digital/Social - Apps)
• Baumann Ber Rivnay / Saatchi & Saatchi, Ramat Gan "The Day Shazam Went Deaf," World Health Organization (Digital/Social - Banners & Rich Media Advertising)
• twofifteenmccann, San Francisco "Pandora Thumb Moments: Radio Promotion for the Digital Radio Age," Pandora (Events/Experiential - Activation)
• Publicis, Milan "The Hero Karaoke," Heineken (Events/Experiential - Ambient)
• Interscope Records, Santa Monica "Renegade," Jeep (Film - Commercials under 1 minute)
• Sony Music, New York "Turn Down for What," DJ Snake, Lil Jon (Film - Music Videos)
• Interlude, New York "Trampled Under Foot (Brandy & Coke)," Led Zeppelin (Film - Music Videos)
• VML, Kansas City "Last Song to Memphis," Tennessee Department of Tourism Development (Film - Long form, over 5 minutes)
• RCA Records, New York "Thank You Very Much," Bleachers (Innovative)
• RCA Records, New York ""Chandelier" Music Video," Sia (Innovative)
• Virtue Worldwide: Creative Services by VICE, Brooklyn "The Rap Monument," Hennessy (Innovative)
• Razorfish, New York "Spotify Year in Music," Spotify (Innovative)
• GreenLight Media & Marketing, Los Angeles "Hyundai GRAMMY Amplifier Program," Hyundai (Integrated Campaign)
• GreenLight Media & Marketing, Los Angeles "Make Music Social," Ultimate Ears (Integrated Campaign)
• cummins & partners, New York "Fire and Gasoline (by Heidi Klum)," Bendon (Partnerships/Collaborations)
• Live Nation, New York "Citi Sponsorship of Live Nation Channel on Yahoo," Citi (Partnerships/Collaborations)
• The Recording Academy (The GRAMMYs), Santa Monica "Hyundai GRAMMY Amplifier Program," The Recording Academy (Partnerships/Collaborations)
• Heat, San Francisco "Madden Season," EA Sports (Use of Music - 1-5 mins)
• Mad Planet, London "Gol!," McDonald's (Use of Music - 1-5 mins)
• ARGONAUT Inc., San Francisco "Find Your Fit," Fitbit Inc. (Use of Music - 30-60 secs)
• eclectic, london "The Gentleman's Wager," Johnnie Walker (Use of Music - 5 mins or more)
Some say Geico is going through a golden age of creativity, from its super-viral "Hump Day" camel spot to its Cannes Grand Prix-winning "Unskippable" campaign. But Dominick Nero is not among the brand's most ardent advertising fans.
In fact, he's sick and tired of seeing a Geico ad online every three minutes.
But now, the video producer at Magnalux Pictures is fighting back. To protest what he calls Geico's "nightmarish over-saturation of the commercial market," Nero edited together the video below, titled "Every F*cking Geico Ad Played at Once." And a frighteningly Orwellian production it is.
Nero says there's almost 300 videos in it, and that's just a fraction of what Geico has made over the years. (Most of its spots from before 2010 are nowhere to be found online.)
Nero, who also made headlines recently with his supercut of Wes Anderson supercuts, has this to say about the Geico project:
The Cavemen. The Suit Guy. The Gecko. The Pig—rarely do we spend more than five minutes on the Internet without seeing one of these mascots.
As a web video editor and filmmaker, I'm very interested in what plays before, in between, and after our online videos. Since sites like YouTube and Hulu are our generation's cable TV, almost everything we watch is, in some way, disturbed by Geico's self-perpetuating reign of milquetoast chaos. But if you're anything like me, you don't want to keep hearing "Save 15 percent or more on your car insurance" in your dreams every night.
Shouldn't we have some say in what gets played in our digital adspace? We're the ones using these damn sites, after all!
Geico and its lead ad shop, The Martin Agency, both declined to comment.
Mike's Hard Lemonade is going stop-motion.
To help promote its Mike's Harder Lemonade, the beverage maker has partnered with Crackle on the streaming network's upcoming stop-motion comedy, Supermansion.
Supermansion is from Stoopid Buddy Studios--the producer of Adult Swim's Robot Chicken--and pokes fun at the current oversaturation of superheroes on film and television. Bryan Cranston stars as Titanium Rex, an aging superhero and the leader of "The League of Freedom," as they struggle to remain relevant. It also stars Seth Green, Keegan-Michael Key, Jillian Bell, and Chris Pine.
In a bit of meta-product placement, The League of Freedom, after getting their funding cut by the government, unveils a new sponsor.
Mike's Harder Lemonade will continue to show up in future episodes, such as the fourth episode, "A Shop in the Dark." Supermansion co-creator Zeb Wells explains having an episode set inside a grocery store made the integration of Mike's into this story a seamless one. They added the Mike's Harder logos in post-production, wrapping it around the stop-motion cans.
"Viewers are so savvy these days that they are going to know that there is an integration," said Wells. "Mike's Harder Lemonade really wanted to have fun with their product and our characters."
In the bit, Black Saturn (an obvious send up of Batman, complete with growl) is trying to prove how "hard" he shops by using his grappling gun to grab a case of Mike's Harder Lemonade. Later in the scene, multiple cases of Mike's Harder Lemonade are in the background and Black Saturn even hurls a can at a customer.
Supermansion debuts the first three episodes on Oct. 8, with subsequent episodes running weekly, part of Crackle's new strategy of scheduling its shows.
The call for entries for the 20th Annual Webby Awards had to be special. So, the organizer—the International Academy of Digital Arts and Sciences—got 20 Webby winners to create their own versions of it, inspired by the theme "The Internet Can't Be Stopped."
Wieden + Kennedy, NASA's Jet Propulsion Laboratory, Big Spaceship, Code & Theory, Google, Facebook, National Geographic and Pitchfork are just a few of the companies participating. You can check out the submissions from W+K, NASA, Big Spaceship and Code & Theory below.
Click images to enlarge.
Wieden + Kennedy:
NASA Jet Propulsion Laboratory:
Code & Theory:
A new work will be featured on webbyawards.com each week, with an interview explaining it. (NASA's JPL is the first to do so, here.) The creators will also take over the Webby Awards social accounts to explain their take on the theme.
"We are honored to be celebrating this significant milestone in Webby Awards history with the enthusiasm and creativity of these 20 visionaries who have played an integral role in shaping the last 20 years of the Internet," said David-Michel Davies, Executive Director of The Webby Awards. "We are excited to share their thought provoking perspectives and designs surrounding the Internet's impact on our daily lives."
In Peru, four women in 10 between the ages of 15 and 49 years old suffer from domestic violence, and only 40 percent of those actively seek help. To remind people that violence can hide in plain sight, women's defense organization DEMUS and Lowe Yaku produced a series of apparently anodyne and cheerful emails, which it sent to a number of users.
When recipients moused over highlighted words like "Take care" or "I'm so happy," the real story appeared, hidden in the HTML.
The work is simple enough, with a quiet but poignant message: It's easy to take a seemingly cheerful missive at face value, then move on. But if you feel an itch of suspicion or concern for a friend or family member, it's worthwhile to dig deeper. Often it's hard to tell when silence is a cry for help.
Tide has already made one commercial featuring a gay couple—it's been airing in Canada, as Procter & Gamble considers bringing it to the U.S.. And now, an ad for Tide to Go about gay marriage has gone viral, garnering over 400,000 views on Facebook.
But the spot is actually spec work from Tiny Giant director Mark Nickelsburg.
While any spot like this from a major brand would probably do well online right now, this one successfully thwarts the viewer's expectations—gay marriage isn't what's offensive here—and that certainly helps push up the view count.
P&G did not immediately responded to a request for comment. But it would be smart for Tide to use this excitement to finally roll out its current ad featuring a gay couple in the U.S.
In recent years, Barton F. Graf 9000 has created some hilariously absurd and sometimes controversial commercials for Kayak. These two new ads are more subtle and less flat-out wacky, but still take viewers on pleasantly off-kilter trips.
"Breakup" finds a recently dumped boyfriend pouring his heart out to a neighbor, who admits to experiencing the same issues ... with travel sites. Buck up, Romeo, there are plenty of fish in the sea!
In "Elevator," an office-building maintenance engineer tells some white-collar types, who are trapped in a lift, how Kayak helped him search for a hotel. Alas, Kayak won't help them get free anytime soon. Take the stairs next time, people, and burn some extra calories!
True, Kayak can't solve everything, which is a more refreshing message than brands who claim they can deliver the world.
Stephanie Retcho - SVP, North America Marketing
David Solomito – Director, Brand Marketing
Andrea Charriez – Assoc. Brand Manager
Agency: Barton F. Graf 9000
Gerry Graf – Founder/Chief Creative Officer
Ian Reichenthal - Ex. Creative Director
Scott Vitrone - Ex. Creative Director
Mark Bielik - Copywriter/Art Director
Ross Fletcher - Copywriter/Art Director
Josh Morse – Head of Integrated Production
Amanda Revere – Ex. Producer
Jennifer Richardi - Account Director
Production Company: O Positive
Jim Jenkins - Director
Ralph Luacella – Ex. Producer
Marc Grille - Producer
Edit: Arcade Edit
Dave Anderson – Editor
Zach Patten & Laurel Smoliar – Asst. Editors
Sila Soyer – Ex. Producer
Joanna Hall - Producer
Colorist – Tim Masick
Mix: Heard City
Evan Mangiamele – Audio Engineer
Animation/End tag: Elastic
The opening lines of Chapter 9 of Keith Richards' autobiography Life, in which he describes the Rolling Stones' debaucherous 1972 tour, were all McCann needed to get started on its latest stylish campaign for Jose Cuervo tequila.
"The whole entourage had exploded in terms of numbers, of roadies and technicians, and of hangers-on and groupies," the Stones guitarist writes. "For the first time, we traveled in our own hired plane, with the lapping tongue painted on. We had become a pirate nation, moving on a huge scale under our own flag, with lawyers, clowns, attendants."
The '72 tour was known informally as the "Cocaine and Tequila Sunrise tour," Richards reveals, which is where Cuervo comes in. McCann did some digging, and found out that the Stones were allegedly introduced to the tequila sunrise (a then largely unknown cocktail, actually invented in the '30s with a different recipe) right before the tour started—at a bar in San Francisco called The Trident. Whether or not they were made with Cuervo (this ad claims they were, though of course it hardly matters), the band ended up sucking them down all through June and July on a tour that became a legendary two-month bender.
McCann's new spot doesn't feature the Stones, but is set during that '72 tour—on the Lapping Tongue plane (which here is remarkably lengthy, even if it's meant to be half-fantasy). Daniel Kleinman directed the spot, with Paco Delgado, an Oscar nominee for his wardrobe designs on Lés Miserables, doing the costumes.
The soundtrack is the Stones' "Miss You," from 1978.
A "Drink responsibly" message, this isn't. But it is certainly groovy, in a mellow way, and seems designed to appeal to millennials who might find some appealing mystery in a notorious party scene from 40 years ago.
The spot kicks off an integrated campaign, including online and social, that will roll out over the next six months. And now that you've checked out the tequila sunrise portion of the era, head over here to see the cocaine ads.
Client: Jose Cuervo
Scott Green, Chief Marketing Officer
Daniel Mandelbaum, Brand Director
Joergen Boyschau, Brand Manager
Agency: McCann New York
Eric Silver, Regional CCO, North America
Tom Murphy, Co-CCO, New York
Sean Bryan, Co-CCO, New York
Mat Bisher, Executive Creative Director
Jason Ashlock, Creative Director
Sean LaBounty, Creative Director
Tom Weingard, Associate Creative Director
Ferdinand Daniele, Associate Creative Director
Nathy Aviram, Chief Production Officer
Chance Basset, Senior Producer
Steve Zaroff, Chief Strategy Officer
Julien Delatte, Group Strategy Director
Lauren LaValle – Group Account Director
Jon Armstrong, Account Director
Molly Vossler, Account Executive
Rattling Stick, Production Company
Daniel Kleinman, Director
Johnnie Frankel, Line Producer / President
Joe Biggins, Executive Producer
Rock Paper Scissors, Editorial Company
Carlos Arias, Editor
Lisa Barnable, Post Producer
Martin Lazaro, Lead VFX Artist
Christa Cox, VFX Producer
Tom Poole, Colorist
Steve Rosen, Mixer
Leo Burnett, R/GA, Droga5, The Community, TBWA\Media Arts Lab and David were the North American agencies to win gold as the Clio Awards unveiled the winners in four categories Wednesday—Out of Home, Audio, Audio Technique and Public Relations.
Leo Burnett Toronto, R/GA, The Community and TBWA\MAL won gold in OOH for, respectively, Bell Media, The Ad Council, the City of Buenos Aires and Apple. David and Droga5 picked up gold in PR for Burger King's Proud Whopper and the National Women's Law Center's Equal Pay Back Project.
Grey Germany GmbH's "Berlin Wall of Sound" project for SoundCloud dominated the two Audio categories, winning gold in both.
See all the gold, silver and bronze winners in all four categories below.
The Grand Clios will be announced at the Sept. 30 awards gala, which will be held at the American Museum of Natural History in New York City. (Adweek and the Clio Awards are both owned by affiliates of Mediabistro Holdings LLC.)
Clio Winners - Out of Home
• thjnk ag, Hamburg, "Assembly Fail," IKEA Germany (Billboard)
• Leo Burnett Argentina (MMS USA LLC Investments Inc), Buenos Aires, "Samsung Safety-Truck," Samsung (Transit)
• R/GA, New York, "Love Has No Labels," Ad Council (Ambient)
• BBDO Pakistan, Lahore, "Not A Bug Splat," Reprieve / Foundation for Fundamental Rights (Billboard)
• Ogilvy Paris, Paris, "The Marathon Walker," WATER FOR AFRICA (Other)
• Leo Burnett, Toronto, "Kings and Queens of the Court," Bell Media (Campaign)
• The Community, Miami, "Never Stop Riding," City of Buenos Aires (Campaign)
• Ogilvy & Mather, London, "It Happens Here," 28 Too Many (Campaign)
• TBWA\Media Arts Lab, Los Angeles, "World Gallery," Apple (Campaign)
• Leo Burnett, Toronto, "Eugenie," Bell Media (Ambient)
• Leo Burnett, Toronto, "Serena," Bell Media (Ambient)
• DAVID, MIAMI, "PROUD WHOPPER," BURGER KING (Ambient)
• HAKUHODO Inc., Tokyo, "Rice Code," Inakadate Village Office (Ambient)
• Fold7, London, "Probably the best poster in the world," Carlsberg (Billboard)
• The Cyranos//McCann, Barcelona, "Pay per laugh," Teatreneu (Other)
• Ogilvy & Mather, Bogota, "Yellow," Ecofill (Poster)
• Forsman & Bodenfors, Gothenburg, "805 Million Names," World Food Programme (Ambient)
• Grabarz & Partner / GGH Lowe, Hamburg, "Nazis against Nazis- Germany's most involuntary charity walk," ZDK Gesellschaft Demokratische Kultur gGmbH (Ambient)
• WCRS, London, "Look At Me," Women's Aid (Billboard)
• Ogilvy & Mather, London, "Germany," 28 Too Many (Poster)
• Ogilvy & Mather, London, "Italy," 28 Too Many (Poster)
• Ogilvy & Mather, London, "Netherlands," 28 Too Many (Poster)
• Ogilvy & Mather, London, "Scotland," 28 Too Many (Poster)
• Ogilvy & Mather, London, "Sweden," 28 Too Many (Poster)
• Ogilvy & Mather, London, "UK," 28 Too Many (Poster)
• McCann Worldgroup India, Mumbai, "Musical Instruments," DABUR (Campaign)
• McCann Worldgroup India, Mumbai, "Warnings," Essel Group (Campaign)
• lg2, Quebec, "A bit bitter," Farnham Ale & Lager (Campaign)
• AlmapBBDO, São Paulo, "20 Years," Getty Images (Campaign)
• adamandeveDDB, London, "Bad Fit," Harvey Nichols (Campaign)
• ROSAPARK, PARIS, "Sounds of the City," THALYS TRAIN NETWORK (Campaign)
• FCB Brasil, São Paulo, "NIVEA Doll," BDF NIVEA BRASIL (Ambient)
• Leo Burnett, Toronto, "Milos," Bell Media (Ambient)
• Innocean Worldwide, Seoul, "A Message to Space," Hyundai Motor Company (Ambient)
• CONILL, MIAMI, "MAS QUE UN AUTO," TOYOTA (Ambient)
• les Gaulois, Puteaux, "Snackholidays," Transavia (Ambient)
• Y&R Singapore, Singapore, "The Test Drive Billboard," Land Rover (Billboard)
• BBDO New York, New York, "Marcia Gets Hungry," Mars Chocolate North America (Billboard)
• BBDO Pakistan, Lahore, "The World's First BillBed," Moltyfoam (Billboard)
• Ogilvy New York, New York, "The Drinkable Billboard," The Coca-Cola Company (Billboard)
• DDB Mudra Group, Mumbai, "The Misunderstood Score Board," Zee News (Billboard)
• Africa, Sao Paulo, "Unforgettable Shots," Shopping SP Market/ Projeto Caminho de Volta (Other)
• lg2, Quebec, "Fisherman," Farnham Ale & Lager (Poster)
• lg2, Quebec, "Soccer," Farnham Ale & Lager (Poster)
• lg2, Quebec, "Spouse," Farnham Ale & Lager (Poster)
• Ogilvy New York, New York, "The Drinkable Poster," The Coca-Cola Company (Poster)
• Leo Burnett Tailor Made, São Paulo, "Donation Badges," ABTO (Brazilian Association of Organ Transplantation) (Ambient)
• Young & Rubicam FMS, Moscow, "More than a sign," Dislife (Ambient)
• Ogilvy & Mather Group HK, Hong Kong, "The Face of Litter," Hong Kong CleanUp (Billboard)
• BBDO Group Germany GmbH, Duesseldorf, "smart POP UP Billboards," Mercedes-Benz Cars Vertrieb Deutschland (Campaign)
• BBDO New York, New York, "Sneaker Dreams," Sneaker Freaker Boogazine (Campaign)
• Ogilvy Paris, Paris, "Coca-Cola Together," THE COCA-COLA COMPANY (Campaign)
• AlmapBBDO, São Paulo, "4 Zone Climate Control," Volkswagen do Brasil (Campaign)
• Leo Burnett Tailor Made, Sao Paulo, "Heroes," ABTO (Brazilian Association of Organ Transplantation) (Campaign)
• Publicis London, London, "Depaul UK," Depaul UK (Campaign)
Clio Winners - Audio
• Grey Germany GmbH, Düsseldorf, "The Berlin Wall of Sound," SoundCloud (Streaming/Downloadable Content)
• F/Nazca Saatchi & Saatchi, São Paulo, "SoundLab Container," Leica (Streaming/Downloadable Content)
• Colenso BBDO, Auckland, "K9FM," MARS (Radio)
• Sancho BBDO, Bogota, "Radiometries," Exito Group (Radio)
• Geometry Global, Dubai, "Back off Radio," Road and Transport Authority (Radio)
• BBDO Belgium, Brussels, "Crime Night," SBS Belgium (Campaign)
• Grabarz & Partner Werbeagentur GmbH, Hamburg, "Corrective action," Volkswagen AG (Campaign)
• Rethink, Toronto, "Loss Of Yards," The National Coalition Against Racism in Sports and Media (Campaign)
• Ogilvy & Mather Guatemala, Guatemala, "Vroom Ring Boom," Claro (Radio)
• Tapsa | Young & Rubicam, Madrid, "Park Assists Find Space," General Motors - Opel (Radio)
• twofifteenmccann, San Francisco, "Pandora Thumb Moments: Radio Promotion for the Digital Age," Pandora (Radio)
• Dim&Canzian, São Paulo, São Paulo, "Radio Hits Translator," Transamérica Radio Station & FF English School (Radio)
• Ayzenberg Group, Pasadena, "HUNT the TRUTH Audio Series," Xbox (Streaming/Downloadable Content)
• Memac Ogilvy, Dubai, "DRIVING CHANGE," KAFA (ENOUGH) VIOLENCE & EXPLOITATION (Other)
• Rodgers Townsend, St. Louis, "Pledge Radio," AT&T (Radio)
• Wunderman Colombia, Bogota, "Bacteria Rewrites History," Farmatodo (Campaign)
• Scholz & Friends, Hamburg, "News," Frankfurter Allgemeine Zeitung (Campaign)
• Colenso BBDO, Auckland, "Dogs Don't Judge," MARS (Campaign)
• Bravo / Young & Rubicam, Miami, "Autotune," PopClik (Campaign)
Clio Winners - Audio Technique
• GREY Germany GmbH, Düsseldorf, "The Berlin Wall of Sound," SoundCloud (Sound Design)
• Wunderman Colombia, Bogota, "Abraham Lincoln," Farmatodo (Copywriting)
• Wunderman Colombia, Bogota, "George Washington," Farmatodo (Copywriting)
• Wunderman Colombia, Bogota, "Queen Elizabeth," Farmatodo (Copywriting)
• Scholz & Friends, Hamburg, "News - London," Frankfurter Allgemeine Zeitung (Copywriting)
• Grabarz & Partner Werbeagentur GmbH, Hamburg, "Election," Volkswagen AG (Copywriting)
• Geometry Global Dubai, Dubai, "Back Off Radio," Road and Transport Authority (Other)
• Sancho BBDO, Bogotá, "Radiometries," Exito Group (Sound Design)
• Scholz & Friends, Hamburg, "News - Tokyo," Frankfurter Allgemeine Zeitung (Copywriting)
• Grabarz & Partner Werbeagentur GmbH, Hamburg, "Oscar," Volkswagen AG (Copywriting)
• Grabarz & Partner Werbeagentur GmbH, Hamburg, "Panda," Volkswagen AG (Copywriting)
• Grabarz & Partner Werbeagentur GmbH, Hamburg, "Snail," Volkswagen AG (Copywriting)
• Grabarz & Partner Werbeagentur GmbH, Hamburg, "Wasp Spider," Volkswagen AG (Copywriting)
• BBDO New York, New York, "MSSNG- DNA Music," Autism Speaks (Music)
• Rodgers Townsend, St. Louis, "Pledge Radio," AT&T (Other)
• BBDO New York, New York, "MSSNG- DNA Music," Autism Speaks (Sound Design)
• Leagas Delaney Hamburg GmbH, 22769 Hamburg, "THE MSC MAGNIFICA SHIPHORN CHOR," MSC Kreuzfahrt GmbH (Sound Design)
Clio Winners - Public Relations
• David, Miami, "Proud Whopper," BURGER KING (Brand Development)
• Droga5, New York, "The Equal Pay Back Project," National Women's Law Center (Public Affairs)
• M&C Saatchi/Fuel Communications, Sydney, "Clever Buoy," Optus (Corporate Image)
• Whybin\TBWA Group Melbourne, South Melbourne, "Sacred Ground," adidas (Multicultural)
• FP7/DXB, Dubai, "Xperia Underwater Store," Sony Mobile Communications (Product Launch)
• BBDO Pakistan, Lahore, "The World's First BillBed," Moltyfoam (Public Affairs)
• Isobar Poland, Warsaw, "Photos for Life - A Charity Photo Stock," Rak'n'Roll Win Your Life! (Cause Related)
• Ogilvy Paris, Paris, "The Marathon Walker," Water for Africa (Cause Related)
• Lucky Iron Fish, Ontario, "The Lucky Iron Fish Project," The Lucky Iron Fish (Multicultural)
• R/GA, New York, "Love Has No Labels," Ad Council (Special Event)
• Leo Burnett Colombia, Bogotá, "Lighting Rod Billboard," Seguros Bolívar (Brand Development)
• Proximity Barcelona, Barcelona, "70 Guardians of Winter," Skoda Spain (Brand Development)
• Ogilvy Beijing, Beijing, "Great Chinese Names for Great Britain," Visit Britain (Brand Development)
• Geometry Global Bucharest, Bucharest, "Read a Tree," Elefant (Cause Related)
• Saatchi & Saatchi, Singapore, "Inspiring Spirit," Scoot (Corporate Image)
• LES GAULOIS, PUTEAUX, "Snackholidays," Transavia (Corporate Image)
• McCann Madrid, Madrid, "Ashes," Campofrío (Employee Relations)
• Y&R Advertising, Shanghai, "Breathe Again," Xiao Zhu (Environmental)
• Razorfish Germany, Berlin, "Audi LED Scoreboard," Audi (Special Event)
• BBDO Group Germany GmbH, Düsseldorf, "The Dancing Traffic Light," Daimler AG, smart/MM (Special Event)
• P4 Ogilvy&Mather, Panama, "The Tweeting Pothole," MEDCOM (Special Event)
• FCB New Zealand, Auckland, "Octographer," Sony New Zealand (Special Event)
• Leo Burnett Solutions Inc, Colombo 3., "Soap Bus TIcket," Asiri Group of Hospitals (Corporate Image)
• IMPACT BBDO Dubai, Dubai, "Give Mom Back Her Name," UN Women (Other)
• Grabarz & Partner / GGH Lowe, Hamburg, "Nazis against Nazis- Germany's Most Involuntary Charity Walk," ZDK Gesellschaft Demokratische Kultur gGmbH (Special Event)
There's no shortage of lists ranking ad people—people profess to hate them, but of course, everybody reads them. And now, Lex Singer and Jesse Yowell have unveiled the bloated, bloviating mother of them all—the 500 Under 500. That's right, 500 people, each of them under 500 years old, who are doing great and/or really innocuous things in the business.
"We saw how seriously people take all these industry lists, so we wanted to make the most absurd version of it possible," says Singer, a copywriter who partners with Yowell, an art director, at McCann New York. "At first we thought we'd do 1,000 under 1,000 and then we decided to make it slightly more manageable."
We find it exhausting to even do lists of 100, so hats off to Singer and Yowell for pulling off this impressive feat—with blurbs that really get to the heart of each honoree's strengths. (They set the tone right away with No. 500, DDB global creative chief Amir Kassaei. His blurb, succinct and factually unimpeachable: "Shit, this guy's done a lot of stuff."
There's also plenty of Adweek people on the list, including myself, so you know it's legit.
Pot Noodle is about to destroy your gender sterotypes, and you're going to love it. In fact, you'll want to watch it twice.
The "You Can Make It" spot plays on your presumptions about what's happening in the plot, but it never once lies. Once you know the ending and see it a second time, you realize the only tricks are the ones your brain was playing on you.
Lucky Generals is the agency behind this pitch-perfect platform for Pot Noodle. Monique Rossi, Pot Noodle's marketing manager, tells Campaign that the ad comes from Pot Noodle's new sense of purpose: Its mission to help you make it (whatever your dream!), which will fuel its advertising from now on.
The spot's star, Michael Moran, has already made it—it seems. He's become a bit of a celebrity as a result of the ad. And he recently got the chance to fulfill his fictional character's dreams in real life at the O2 Arena, taking the area by tankini storm.
Who knew processed noodles in a cup could be so inspiring? I guess success truly doesn't come on a plate.
Oscar Mayer's love for bacon has taken a romantic turn, as 360i today unveils Sizzl, an actual dating app built for people who dig on swine (which is to say, almost everybody).
You download the app, specify your bacon preferences in a customizable profile, upload photos and start swiping your greasy digits through pics of local fellow bacon lovers. Depending on how "Sizzl-ing" they are, you can message and meet up with other Sizzl users, based on a mutual-matching system, for what Oscar Mayer is calling "bacon-wrapped dates."
"In love, as it is in bacon, it's important to be discerning when selecting your perfect match and to never settle for less than the best," Eric Dahmer, marketing director at Oscar Mayer, says in a statement. "We passionately cure our bacon for 12 hours, and lovingly smoke-house it for another 12, making it the true bacon for bacon lovers. With the launch of Sizzl, we're thrilled to give our true bacon lovers the chance to find each other and potentially meet their soulmates, in life and in bacon."
Sizzl follows last year's "Wake Up and Smell the Bacon" promotion, which gave out 4,700 bacon-scented smartphone attachments that people could use with a branded alarm app that wakes you with the aroma of sizzling bacon. That work won various ad awards, including Cannes Lions in Mobile and PR.