Articles on this Page
- 11/19/15--13:19: _Virgin America's Bu...
- 11/20/15--06:26: _Ad of the Day: Lady...
- 11/20/15--07:59: _A Cognac Brand Just...
- 11/20/15--09:43: _Smart Car Tells an ...
- 11/20/15--11:36: _Scion's Latest Weir...
- 11/23/15--06:28: _Julia Louis-Dreyfus...
- 11/23/15--07:30: _This Interactive Ho...
- 11/23/15--08:45: _This Bike Maker Wan...
- 11/23/15--09:30: _Sorry, Britain, but...
- 11/23/15--10:50: _Stove Top's Millenn...
- 11/23/15--11:41: _Ad of the Day: Sant...
- 11/24/15--06:30: _Samantha Bee Just M...
- 11/24/15--07:09: _Katy Perry Is a Nut...
- 11/24/15--08:46: _Creator of Beanie B...
- 11/24/15--09:26: _Ad of the Day: KFC'...
- 11/24/15--11:05: _Coca-Cola's 'Share ...
- 11/25/15--05:56: _Samsung Choreograph...
- 11/25/15--06:40: _Quality Street Cele...
- 11/25/15--07:37: _Slack Just Took Ove...
- 11/25/15--08:23: _No Packing. No Line...
Travel often? Use Google Street View? Hell, maybe you'll love Virgin America's Seat View.
It's exactly what it sounds like: You use the campaign to "stroll" through the Airbus A320 that flies out of all 22 destinations Virgin America serves. Nervous about the leg room in coach? Check out Main Cabin Select. Or wander right past the partitions into First Class, though sadly you won't be able to try the built-in lumbar massagers.
And it's not just online—you can try Seat View from bus shelters in six markets, too.
The work results from the insight that some U.S. airlines use ad campaigns to highlight amenities that aren't actually available on all flights, says Abby Lunardini, Virgin America's vp of brand and communications.
"For travelers who may be new to Virgin America, the Google Street View experience brings our product difference to life in an authentic way," she says. "There is no bait and switch. Flyers can tour the actual product they'll fly on when they book us from any of our cities—just like they experience the rest of their world via Google Maps."
Seat View was made with help from agency Eleven and Google Street View, making Virgin the first U.S. airline to incorporate Street View technology into an ad campaign (though we didn't realize there had been a race). Its subsite is supported by digital banner ads and includes a quick description of each cabin class, followed by the option to book any of its current routes.
If you live in San Francisco, New York, Los Angeles, Dallas, Washington, D.C. or Chicago, you might also run into an interactive bus shelter, which gives you a nicer sense of real-life scale:
"People have increasingly come to rely on Google Maps and Google Street View to explore their world," says Google Maps Street View program manager Deanna Yick. "We hope launching this Street View imagery will help better inform travelers of what they can expect, and to see Virgin America's award-winning cabins."
We dig that. The one big setback to the campaign is that it forgets to what degree flying is a tightly packed, intimate experience. Being able to zoom in on Virgin's "amenities"—like the outlets available at every seat—would be useful, too.
Street View's technology was meant to give you a general sense of much bigger spaces, like, well, streets—so usability isn't really adapted to digging around and getting a closer look at things. That would really help frequent travelers get a jump-start on their trips: The one thing we all do, just before buckling up, is run a quick inventory of everything we have access to, to maximize entertainment for minimum movement.
So, maybe there's a reason no airline has ever used Street View before. But let's be optimists: Maybe this use case will help Street View optimize for instances when people need more granular details about what they're about to buy, versus a general sense of what other big items are around—a perk that isn't as useful as Virgin thinks.
Frankly, zooming in on the TV on somebody else's seatback tells us absolutely nothing about how our legs will feel once seated. Cool mood lighting, though.
Agency: Eleven Inc
Chief Creative Officer: Mike McKay
Creative Director: Ricard Valero
Art Director: Flavia Gonzalez
Copywriter: Marisa Millisic
Director of Client Services: Rob Garnett
Account Director: Lily Byrne
Account Manager: Lizzie Imboden
Print Producer: Jeannine Giordan
Digital Producer: Leslie Ernst
Activation Strategy Director: Fiona Su
Client: Virgin America
Brand Art Director: Jon Gordon
Brand Manager: Amy MacEwen
Tony Bennett and Lady Gaga make goo-goo eyes at each other and croon "Baby, It's Cold Outside" in this amiable holiday spot for Barnes & Noble.
"Tony and Gaga are a great mashup of classic and modern," says Amy Sacks, creative group head of Roberts + Langer DDB, which created the commercial. "This juxtaposition makes them a perfect embodiment of the brand. Barnes & Noble has something to inspire everyone, no matter your background, age or interests."
Tony looks a bit like Regis Philbin these days, and Gaga's a dead ringer for Stefani Germanotta. They've famously recorded and toured together, so the pairing makes some sense. Still, why reunite them for this particular advertiser?
"Barnes & Noble is more than a place that you buy a book," Sacks tells Adweek. "It's a place that brings people together. There's a certain energy and excitement of being around other people who share your passions."
B&N chairman Leonard Riggio chose the artists, and also penned the tagline, "You never know who you'll meet at Barnes & Noble." We wish they'd met that Oddbins fox in the aisles; he would've tied their shoelaces together, launching T-man and Gaga on a wacky yuletide trip.
Kidding aside, the duo exudes considerable charm and good cheer, and the spot's getting plenty of media coverage for Barnes & Noble at the start of the gifting season. Hey, brick-and-mortar booksellers are struggling mightily these days. Why not try Tony Bennett? We sure don't have any better strategic suggestions to stuff in the brand's stocking.
"We just loved seeing Tony and Lady Gaga working together," says Sacks. "She arrived before he did and began shooting some of her scenes, and then when he arrived we got to witness the familiarity and warmth between them when they greeted each other on set. They're genuinely sweet together."
Client: Barnes & Noble
Campaign: "You Never Know Who You'll Meet at Barnes & Noble"
Agency: Roberts + Langer DDB
Chief Creative Officer: Andy Langer
Executive Vice Presidents, Creative Group Heads: Lynn Mercado, Amy Sacks
Senior Vice President, Account Director: Torrey Plank
Director: Jonas Akerlund
Robert Rodriguez and John Malkovich have made a movie that no one currently alive will ever see—and that's just fine by them.
The film is called 100 Years, and it was financed by French cognac maker Louis XIII (pronounced "Louie Trez"), whose marketers conceived this unusual, ingenious idea.
Louis XIII, officially known as Louis XIII de Remy Martin, is a brand that prides itself on craftsmanship. Its cognac is made from wine grapes grown in the Grande Champagne territory of Cognac, France. It is blended from 1,200 eaux-de-vie (brandy) that takes 100 years to craft. Fred & Farid in New York produced the film under head of production Karim Naceur, in conjunction with Moonwalk Films and executive producer Gaspard Chevance.
Ludovic du Plessis, the brand's global executive director, noted at a press conference with Rodriguez and Malkovich on Wednesday that it takes a century for each bottle of Louis XIII to age. So, why not do the same with a film?
"Our cellar master is crafting Louis XIII today that will be ready in 2115," he noted. "He will never see his baby. He is working on something for people who haven't been born yet. This is impressive, and this is our source of inspiration. This was the creative source of inspiration for the movie 100 Years."
Similarly, the cast and crew of 100 Years will never see the final cut of the film, not even Rodriguez, who sent his rough edit out for visual effects to be added and never saw the final cut before it went in the vault.
A few stills from three futuristic teasers for the film were leaked on entertainment websites earlier this month, but the news that the actual film was to be held for release for another century was only revealed Wednesday.
Though specifics about 100 Years were not disclosed, the filmmakers describe it as set in the current world.
"It's set today, it's very elegant, it's emotionally charged, and it's John's writing," said Rodriguez, dressed casually in dark clothes and a leather jacket, referring to Malkovich. "You have to touch people's hearts if they're going to show it in the future, so it has to be honest. The teasers are what we imagine the future would be to grab your attention. I'm proud of it, even though nobody I know will ever see it."
Malkovich plays the hero, Chinese actress Shuya Chang (Revenge of the Green Dragons, the upcoming Crouching Tiger Hidden Dragon: The Green Legend) plays the heroine, and Chilean actor Marko Zaror, who appeared in Rodriguez's Machete Kills, plays the villain.
Though few details about the plot are known, du Plessis described it as Malkovich's vision of the next 100 years. "It's the delicate relationship between the past, the present and the future," he said. "It's really, for us, a tribute to the mastery of time."
He would not disclose the genre of the film or its budget, although when pressed, he said it was in "the seven figures."
"It's not a drama; it's not a comedy," he added. "It's in between these two. Some moments are more drama, and some are more comedy. We do not put it in a certain category."
Du Plessis said choosing Malkovich to write and star in the film was an easy decision. "He is the best actor of his generation" and "a creative genius," du Plessis said. He joked that the two-time Oscar nominee (Places in the Heart, In the Line of Fire) speaks better French than he (a native of France) does.
"I've watched him work, and I've seen the creativity in his eyes," he said.
The completed film was to be placed in a safe specially designed by Fichet-Bauche, a two-centuries-old French security company, at the Sheats Goldstein Mansion in Hollywood. The safe, fitted with bulletproof glass and a state-of-the-art timer that records the time and date and will mark the countdown, is slated to travel around the world under high security for an international tour beginning in Hong Kong on Dec. 11, before it reaches its final destination at the House of Louis XIII in Cognac, where it will remain until it will automatically open in the 22nd century. Louis XIII is giving 1,000 silver-plated movie tickets to certain "influencers" around the world so their descendants can one day view the film.
Asked whether there is product placement of Louis XIII in the film, Rodriguez responded, "Yes, there is a bottle there. But it's about John's vision of the future."
Quipped Malkovich, nattily dressed in one of his own designer suits, "I thought it was a little fantastic idea; I wish it would have happened to some of my other films."
He went on to say, "I liked the idea. … When they showed me the plans Robert had, it seemed exciting to imagine."
Photographed by renowned director of photography Claudio Miranda, whose credits include Tomorrowland and Life of Pi, the film is one of Rodriguez's proud achievements. He is best known for action films including From Dusk Till Dawn and Sin City, as well as the family friendly Spy Kids movies. He said working with Malkovich and the Louis XIII team has been a creative and exciting experience.
"I've worked with John before, and the idea to work with him again was great," he added.
Of his association with Louis XIII, he complimented the brand's ambition, although he admits he didn't initially realize the film would be locked away for 100 years when he signed on.
"It speaks to the product," he said. "It's about craftsmanship and about doing something sight unseen for future generations. The more I thought about this project, the more I couldn't say no. I want to make something that's going to open in 100 years."
Rodriguez says he is looking forward to his great-grandchildren seeing the film one day, along with his clone.
As for his thoughts about the future, Malkovich was philosophical.
"I don't think about it so much," he said. "I try to fill the time I have left with things that interest me. As I'm not an inventor or scientist, I don't know how much I can contribute to the future."
For those who can't wait a century to see 100 Years, you can still get a sneak peek—an exclusive trailer and three teasers can be viewed at on YouTube. Viewers are invited to join the conversation on social media with #notcomingsoon and follow Louis XIII on Instagram,Facebook and Twitter.
Agency: Fred & Farid New York (FF GROUP)
Client: Louis XIII
Title of ad: 100 Years
Brand supervisor: Ludovic du Plessis, Caroline Sarrot Lecarpentier, Ingrid Gnanadicom
Chief creative officers: Fred & Farid
Creative director: Laurent Leccia
Copywriting, art direction: Laurent Leccia
Agency supervisors: Francois Grouiller, Dushan Karageorgevitch
Head of Social Media: Matthieu Bouilhot
Social Media Manager: Allison Fendrick
Assistant Art Directors: Radouane Guissi, Anthony Bober
Head of Production (agency): Karim Naceur
Digital agency Producer: Jim tran
Production company: Moonwalk Productions
Producer: Gaspard Chevance
Director: Robert Rodriguez
Photographer: Eddy Briere
Music, sound design: Kouz Production
Music supervisor: Léo Copet
Post producer: Christophe Huchet, Stephane Allender
We've seen a few clever marketing campaigns over the years that had to be activated by two people in order to work. Coca-Cola has done a lot of this, promoting its subtheme of togetherness with stunts like the virtual vending machine that only appeared for couples, and the Coke bottle that could only be opened by another Coke bottle.
Now, Smart car has created an interesting Instagram experience designed for two people—promoting the 2016 Smart Fortwo, a vehicle whose very name suggests a commitment to being good for pairs.
Smart and agency Razorfish created two separate Instagram accounts, @fortwo_jake and @fortwo_jill, that each tell half of a story. After placing your mobile devices side by side, you and your favorite sidekick can scroll through "a story of the two characters' missed connection," the brand says, along with some tappable photos that reveal more about the vehicle. The hashtag is #journeyfortwo.
Here's a video teaser for the project:
"The smart fortwo is the perfect size for two people, just like this Instagram experience," says Mark Aikman, general manager of marketing services at Smart designer Mercedes-Benz. "Through interactive storytelling, Instagram users must come together to experience the story of the fortwo unfold by using a familiar platform in an unexpected way."
Stock photo humor is the gift that keeps on giving, in this case thanks to Scion, which has rolled out two new spots in its "Weird, right?" campaign from Droga5—one of which features a group of stock-photo businesspeople driving a Scion iA.
As the spot points out, it's weirdly they would drive an iA, or any vehicle at all really, given that they're not human. And nor is second spot's brooding, clichéd star—a teenage vampire with a man bun (aka, two things that won't die).
The spots follow the celeb work that Scion launched in September with James Franco and Jaleel White, though they're more in line with a third spot from that first raft of ads—the one with the Recently Liberated Car Dealership Tube Man.
Droga5 has mocked stock photos before, of course, notably for Newcastle Brown Ale and, more recently, belVita breakfast biscuits. But this year's best stock-photo campaign was certainly the Fox/Getty Images work for the movie Unfinished Business, with Vince Vaughn and his co-stars posing for stupid pics you could download for free.
Campaign: Weird, Right?
Titles: 'Vampire With a Man Bun,' 'Stockphoto Business People'
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Executive Creative Director: Neil Heymann
Associate Creative Director: Lisa Fedyszyn, Jonathan McMahon
Senior Copywriter: Spencer LaVallee, Ben Bliss
Senior Art Director: Evan Schultz, Jen Lu
Senior Designer: Kiem Vu
Chief Creation Officer: Sally-Ann Dale
Head Of Broadcast: Ben Davies
Producer: Rob Marmor
Integrated Production Business Manager: Librado Sanchez
Global Chief Strategy Officer: Jonny Bauer
Strategy Director: Katy Alonzo
Strategist: Dakota Green
Senior Communications Strategist: Hillary Heath
Group Account Director: Blake Crosbie
Account Director: Pat Rowley
Account Manager: Monte Hawkins
Associate Account Manager: Leo Wong
Project Manager: Connor Hall
Group Vice President: Doug Murtha
Corporate Manager: Mark Angelacos
National Marketing Communications Manager Nancy Inouye
Advertising & Media Manager: Pamela Park
Advertising & Media Analyst: Brett Keckeisen
Advertising & Media Planner: Richard Hernandez
Production Company: Smuggler
Director: Randy Krallman
DOP: Nigel Bluck
Executive Producer: Carole Hughes
Producer: Ian Blain
Editorial: Mackenzie Cutler
Editor: Erik Laroi
Assistant Editor: Brendan Hogan
Executive Producer: Sasha Hirschfield
Post Production: The Mill
Executive Producer: Sean Costelloe
Producer: Georgina Castle
Telecine: : Mikey Rossiter
2D Lead Artist: Jade Kim
2D Artist: Caio Sorrentino
Shoot Supervisor: Eric Pascarelli
Sound: Heard City
Julia Louis-Dreyfus scores some new co-stars in her latest for Old Navy, and the ensemble suits her well.
The Veep and Seinfeld actress ties up rapper and marijuana poster boy Snoop Dogg in an attempt to strip him of a million dollars in this heist-themed ad for Old Navy's Black Friday sweepstakes, which promises the same sum for its prize. Her getaway driver? Comedian Kumail Nanjiani, whose credits include Silicon Valley.
The centerpiece ad, a 2:20 film, is given the cringe-inducing (if accurate) title "Snoopin' Around." But the spot is plenty entertaining, with enough absurd dialogue to keep it moving at the right clip. Nanjiani steals the show with winning ineptitude, including a nod to Dogg's best-known work, the 1994 hit "Gin and Juice."
Louis-Dreyfus is hard-pressed to improve on her last performance for the clothing retailer, where she played an overbearing mother for back-to-school season. But she doesn't slack off here, displaying an incompetence that makes it unclear whether she's trying to intimidate or seduce Snoop, culminating in a mostly-ridiculous—yet perfect—insult: Calling him "Daddy Long Legs."
A :30 cut aired Sunday on TV, but it's not as strong as the full version, partly because it doesn't have Snoop's takeaway from the experience: That he needs to get off Instagram, stat (which is sound advice for anyone).
The outtakes below also fall short of the ad itself, a rare deviation from the norm. Snoop Dogg will also be doing radio spots for the brand (a smart choice, given his distinctive voice).
Client: Old Navy
Agency: Chandelier Creative
Creative Directors: Richard Christiansen, Lena Kuffner
Executive Producer: Sara Fisher
Account Director: Eileen Eastburn
Producer: Gulshan Jaffery
Production Coordinator: Camilla Rothenberg
Production Company: Hungry Man
Director: Wayne McClammy
Executive Producers: Mino Jarjoura, Dan Duffy
Line Producer: Dave Bernstein
Director of Photography: Phedon Papamicheal
Editorial: Final Cut
Editor: Patrick Coleman & Crispin Struthers
Head of Production: Suzy Ramirez
Producer: Mackenzie Alexander
Telecine: Color Collective
Colorists: Alex Bickel, Mike Howell
Executive Producer: Claudia Guevara
Audio Post: Sonic Union
Mixer: Mike Marinelli
Visual Effects Studio: Significant Others
Finishing Producer: Alek Rost
Great. Greater. Greatest. Those are your viewing choices in RPA's new interactive video for the Honda Civic, which lets you toggle between a couple's three date scenarios and check out vehicle features along the way.
You have to watch it here on the Honda website.
The story in all three versions is essentially the same: A dude driving a 2016 Honda Civic sedan picks up his gal for a night on the town. They travel the same route, visit the same places and have similar experiences in each clip. The details, however, are markedly different, and the contrasts between the three dates are sometimes extremely amusing.
Some differences are subtle. For example, the sunlight goes from bright, to brighter, to brightest depending on how "great" the date is (sadly, this is not the case in real life). Other variations are more obvious. The spot recalls Honda U.K.'s famous The Other Side interactive film, though the RPA work is more cartoony.
On the "Great" date, the couple wear T-shirts and jeans, and they high-five as the woman slides into the car. "Greater" finds them more dressed up; the guy hands her flowers before they drive off. In "Greatest," they're attired like the king and queen of a sitcom prom, as our hero presents his lady-love with a fluffy pooch as a date-night present.
The greater the date, the more self-consciously zany the action becomes.
"The typical online demo video is a valuable tool for someone who is getting close to buying a vehicle and wants to get a closer look at the specifics," Jason Sperling, executive creative director at RPA, tells AdFreak. "And up to now, it's all followed a similar formula. By creating a unique piece of entertaining content that invites deeper levels of interaction, it makes it more than just a utilitarian tool for a select few. It makes it memorable, sharable and a worthwhile piece of content."
The Civic's features are well integrated into the story line, and it's a hoot to toggle between date variants during product demos. For instance, when the dude cranks up some tunes via Apple CarPlay on the "Great" date, he and his companion share a quick smile; on the "Greater" date, they righteously bop their heads to the beat. And in the "Greatest" version, a groovy '70s-style sax player appears in the back seat for a live performance.
Still, we never do make it to the date that tops them all. The "Greatest" scenario still features a Civic rather than, say, a Ferrari. (Hey, they could have at least upgraded to an Accord!)
Separately, RPA has also released this year's Happy Honda Days TV campaign. Five lovely spots were each melded from three layers—live action, miniature sets and matte paintings. Check out that work below.
Client: American Honda Motor Company
Project: Happy Honda Days TV
EVP, Chief Creative Officer: Joe Baratelli
SVP, Executive Creative Director: Jason Sperling
VP, Creative Director: Alicia Dotter Marder
Associate Creative Director: Jeni Stewart
Senior Art Director: Leo Borges
Sr. Copywriter: Peter Megler
Jr. Art Director: Dennis Haynes
Jr. Copywriter: Megan Lienfelder
Jr. Copywriter: David Bassine
SVP, Chief Production Officer: Gary Paticoff
VP, Executive Producer: Isadora Chesler
Senior Producer: Fran Wall
Broadcast Production Coordinator: Jeanette Howes
EVP, Management Account Director: Brett Bender
SVP, Group Account Director, HRM: Fern McCaffrey
Account Supervisor: Alison Bickel
Account Executive: Matthew Boyer
Account Assistant: Kendall Rouse
Production Company/Effects: Brand New School
Director: Ben Go
Managing Partner: Devin Brook
Executive Producer: Paul Abatemarco
Head of Production: Amy Russo
Line Producer: David Wolfson
Director of Photography: Shawn Kim
VFX Supervisor & 2D Lead: Todd Mesher
CG Supervisor: Bryant Rief
Post Producers: Sabrina Elizondo, Alex More
Matte Painter: George Fuentes
Designers: YoonSun Lee, Ben Yonda, Brandon Lee Smith, Ken Gun Lee, Matt Hollister
Asst. Editor: Austin Lewis
3D Artists: Slavik, Amy Vatanakul, Matt Bauer, Sam Baese, Ian Mankowski, Cameron Walser
Flame Artist: Elad Offer
Nuke Artists: Josh Studebaker, Lori Weiss
Compositors: Maithy Tran, Laury Santoso, Ben Hurand
Storyboard Artist: Judah Dobin
Editors: Erik Barnes, Mark Imgrund
Colorist: Loren White
Music: South Music and Sound
Audio Post: Lime
Mixer: Dave Wagg
Assistant Mixer: Adam Primack
Executive Producer: Susie Boyajan
Foldable bike brand Brompton Bikes has launched #MyUnseenCity, a worldwide effort to commission videos exploring the hidden parts of people's cities. Created for the launch of its limited-edition Brompton Black Edition, of which only 5,000 will be made, the competition draws inspiration from moments you can experience only on the seat of a two-wheeler.
With help from Oldie, agency Corke Wallis launched a two-minute video to inspire users. In it, bikers unfold their Bromptons and ride the town, their spokes and reflective gear lit by the moon and the city. Together they traverse subway stations, open fields, abandoned buildings and canals (because their bikes, when folded, fit nicely in little boats).
Submitted videos can last up to 15 seconds and can be posted on Instagram using the hashtag #MyUnseenCity. The 10 most-liked ones will be presented to a panel of judges, which include Guy Ritchie (best known for Lock, Stock and Two Smoking Barrels, some cool ads for Nike and H&M, and his marriage to Madonna), producer Lionel Wigram (Harry Potter, Sherlock Holmes), Warner Brothers U.K. chief Josh Berger and Brompton Bikes CEO Will Butler-Adams.
The winner gets a weekend in London, entry into the Brompton World Championships (July 2016) and a Black Edition bike—which two runners-up will also receive, and that's probably motivation enough. We'd be hard-pressed to say this work is targeted to us, but it did leave us with a wanderlusty thirst for some night riding and city secrets.
One of the best things about living in a city is how often it changes underneath you, and how much of it is accessible only to those willing to explore its narrow sidestreets. That's plenty of fuel for unlocking creative juju. And if successful, the campaign could yield footage worthy of GoPro-level marketing: crowdsourced, inspired and total share-bait.
Learn more about the promotion on Brompton's website.
Britain was the country that turned Christmas into an advertising showcase. But this year, a Spanish ad from Leo Burnett Madrid might just beat anything the U.K. turns out.
The holiday season in Spain unofficially kicks off with the much-anticipated annual ad for the Christmas lottery. A national tradition since 1812, the Christmas lottery is more of a group affair than other lotteries—it's traditional for people to share the winnings by buying shared tickets with colleagues, friends and family.
The new Burnett spot captures this sentiment beautifully through the story of Justino, a lonely overnight security guard at a mannequin factory. Justino passes the time by playing with the mannequins, and setting them up in poses for the factory's daytime staff to enjoy. And in the end, they repay his kindness in an unexpected way.
The three-and-a-half-minute film is like a little Pixar short—gorgeous and moving. But this year, the film is just one part of the story. You can follow Justino's nights in real time via his Instagram account @justino_vigilante.
If the theme seems familiar, that's because it's essentially the same one as last year's live-action spot. The tagline again is, "There's no bigger prize than sharing."
"They say that the key to a good story is to have a good protagonist who has a particular goal, which they fail to achieve, so that the reader or viewer roots for the main character to get their wish in the end," said Juan García Escudero, creative director of Leo Burnett.
Other 2015 Christmas ads have a higher profile—John Lewis' "Man on the Moon," for example, has more than 17 million YouTube views and almost 1 million online shares, per Unruly. But Burnett's film is its own mini masterpiece, and could well be the season's best.
Advertiser: The Spanish Lottery
Clients: Eva Pavo, Federico Fernández, Margarita Moreno
Product: Christmas Lottery
Campaign: "El Mayor Premio Es Compartirlo" / "The Greatest Prize Is Sharing"
Agency: Leo Burnett Iberia (Madrid)
Chief Creative Officer: Juan García-Escudero
Executive Creative Director: Jesús Lada
Digital Creative Director: Iñaki Martí
Creative Supervisors: Ignacio Soria, Arturo Benlloch
Art Directors: Javier López Canle, Sergio García
Client Service Director: Ricardo del Campo
Account Manager: Sara Cubillo
Account: Jesús Álvarez
Head of Digital: Tania Cavada
Account Executive: Sandra Arán
Tech Team: Víctor Moreno, Horacio Panella, Luis Marcano
Producers: Nico Sánchez, Esther García
Production Company: Blur – Passion Pictures
Director: Against All Odds
Executive Producer: Mario Fornies
Producer: Pablo García Acon
Media: Press, Radio, Outdoor, Cinema, Display, Social Networks
It must be frustrating to be a brand whose product is so closely associated with a single holiday that it seems odd to have it any other time. Stove Top stuffing is in that boat, but it tends to take out its frustrations through comedy—including a raft of new spots starring the "Artisanal Hipster Pilgrim," a millennial character who defies his Pilgrim forebears by encouraging rather than forbidding the eating of stuffing on days other than Thanksgiving.
The campaign, by CP+B, includes four online videos (two have been released so far) as well as wild postings. And AHP is also, of course, on Instagram. The approach is almost the exact opposite of a 2012 campaign in which a Pilgrim patriarch got all ornery about non-Thanksgiving stuffing eating, despite claiming he was otherwise quite a modern dude.
The spots are pretty amusing. The character is well cast, and the Kimya Dawson-esque music bookending the ads completes the faux-twee vibe. Check out the wild posting, along with credits, below.
Client: Stove Top Stuffing
Campaign Title: "Artisanal Hipster Pilgrim"
Chief Creative Officer: Ralph Watson
Executive Creative Director: Adam Chasnow
Creative Directors: D'Arcy O'Neill, Adam Calvert
Senior Art Director: Tyler Gonerka
Senior Copywriter: Emily Salas
Art Director: Jessica Decter
Copywriter: Samantha Mindich
Director of Video Production: Kate Hildebrant
Executive Integrated Producer: Deb Drumm
Integrated Producer: Jamie Slade
Production Company: Hungry Man, Culver City, Calif.
Director: Chris Woods
Director of Photography: Marten Tedin
Line Producer (Production Company): Darrin Ball
Executive Producer (Production Company): Mino Jarjoura
Editorial Company: The Now Corporation, New York
Editor: Owen Plotkin
Assistant Editor: Jessica Farmer
Editorial Executive Producer: Nancy Finn
Typographer: Yomar Augusto
Mix Company: Audio Engine, Phoenix
Audio Engineer: Bob Giammarco
Music Company: JSM Music, New York
Executive Integrated Music Producer: Joel Simon
Telecine Company: Plus Productions, Boulder, Colo.
Colorist: Chadwick Shoults
Group Account Director: Evan Russack
Account Director: Anne Catherine Feeney
Content Manager: Christina Wilder
Group Director, Planning: Kaylin Goldstein
Cognitive Anthropologist: Fabiana Brown
Business Affairs: Daphne Papadopulos
Traffic Manager: Katie Hare
Santa abuse is not a common theme of Christmas commercials, but it certainly leaves a mark in this amusing Coach spot from Droga5 and director Matt Aselton of Arts & Sciences.
Claus is seen kicking back in his North Pole home at the opening of the spot, when he gets an unexpected visitor. Before he can utter a word, the uninvited guest makes her own greeting—much to the old man's chagrin. As he struggles to recover, the woman scopes out his place, eager to right an injustice that's left her without a coveted Coach Swagger bag at the holidays.
And what is the Coach Swagger? According to the brand:
• The Swagger Family of bags explores a new elegance—a dressier sophistication, worn with the ease and modernity representative of downtown New York City.
• The Coach Swagger plays with the archive signature, "Turnlock", and a new frame construction lends itself to easy formality.
• The adjustable 3–way Coach Swagger shoulder bag can be worn in multiple ways, riffing on the functionality that's fundamental to Coach.
Evidently it's worth fighting for.
Chief Executive Officer: Victor Luis
Executive Creative Director: Stuart Vevers
President, Global Marketing, Digital & Customer Experience: David Duplantis
Senior Vice President, Creative Services: Patti Day
Vice President, Global Marketing: Tom Jarrold
Agency: Droga5 NY
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Creative Director: Felix Richter
Creative Director: Alexander Nowak
Copywriter: Spencer LaVallee
Art Director: Jen Lu
Junior Art Director: Giulia Magaldi
Junior Copywriter: Frank Garcia
Chief Creation Officer: Sally-Ann Dale
Head of Broadcast Production: Ben Davies
Broadcast Producer: Bill Berg
Head of Strategy: Chet Gulland
Strategy Director: Will Davie
Junior Brand Strategist: Quinn Morrissey
Chief Operations Officer: Susie Nam
Group Account Director: Steven Panariello
Account Manager: Belle Bonar
Project Manager: Dean Farella
Production Company: Arts & Sciences
Director: Matt Aselton
DOP: Corey Walter
Managing Director/Partner: Mal Ward
Executive Producer/Partner: Marc Marrie
Producer: Zoe Odlum
Editorial: Arcade Edit
Editor: Jeff Ferruzzo
Assistant Editor: Chris Angel
Executive Producer: Sila Soyer
Producer: Gavin Carroll
Post Production: Arcade Edit
Flame: Tristian Wake
Producer: Gavin Carroll
Color: Company 3
Senior Colorist: Tom Poole
Sound: Sonic Union
Mixer: David Papa
Producer: Pat Sullivan
Hold on, Samantha Bee is a Jedi?
Fans of The Daily Show already know Bee, of Jon Stewart's dear departed Best F#@king News Team, as an intellectual badass. But now she's laying waste to an entire bar full of space aliens in a parody of the Star Wars cantina scene.
In truth, it's less menace than pratfall, in service of her new TV project, Full Frontal with Samantha Bee, premiering in February on TBS. Her attempt at shameless self-promotion in a creature-filled nightclub—yes, that's James Earl Jones, Lord Vader himself, doing the voiceover—goes horribly wrong when she ends up slicing, dicing, vaporizing and otherwise murdering the grog-swilling monsters with her unpredictable lightsaber.
But she's real sorry about the carnage, especially since there's no one left standing to hear her pitch her "smart, edgy satire about world events." But as for her loyalists, message received, Sam.
In another recent promo, Bee gave us a peek at her "10-pound lady balls" via the strategic use of computer-generated effects and pixellation, playing up her near-singular role as a woman hosting a late-night talk show. Maybe she's the Chosen One after all.
H&M has hired the perfect celebrity endorser for its over-the-top, candy-coated holiday spectacular: Katy Perry.
The pop star and walking acid flashback anchors a new two-minute commercial for the clothing chain, grinning and prancing through every imaginable Christmas trope while her new single, "Every Day Is a Holiday," plays in the background.
Perry is a natural fit for the ad's gaudy, upbeat tone. She opens with her best fairy godmother impression, rounding out the role with manically wide eyes before shapeshifting through other costumes as the ad progresses. Her backup dancers are dressed as gingerbread men, nutcrackers, snowflakes, elves, reindeer, Rockettes, candy canes and Christmas trees, to name a few.
The song itself, a disco soul mashup, isn't exactly about Christmas. Like most broad pop records, it's about love, and the holidays are just a convenient metaphor (also traditionally good for selling records).
But ironically—or perhaps just unconvincingly—the lyrics include an anti-materialistic streak: "Don't need a thing under the tree," Perry sings as teddy bears in ugly sweaters dance around stacks of giant presents. "You give me all that I need."
Regardless, the general theme is topical, and most people will just hear the hook: "Every day is a holiday ... when you're the reason to celebrate." For eye candy, we even get a glimpse of the guy to whom Perry is supposedly referring: A shirtless hunk rolls out, posed on the hood of a car.
That casting is particularly savvy. The model, it turns out, is Sean O'Pry, who also appeared in Taylor Swift's "Blank Space" video. Thus, the H&M spot capitalizes on the public feud between the pop divas—marketing genius in its own right.
The campaign's title, "Happy & Merry," is another clever play on the fact that nobody really knows (or cares) what H&M stands for. (The answer, Hennes & Mauritz, is far less evocative, at least for English speakers: "Hennes" means "hers" in Swedish, and "Mauritz" is a name.)
In a behind-the-scenes interview, Perry is similarly bubbly in her praise of director Jonas Åkerlund, who has shot music videos for a who's who of big-name acts that include Beyoncé, Coldplay, Lady Gaga, Madonna, U2 and more.
The whole production—from the relentlessly bright visuals to its shimmering track—is a bit like getting punched in the face with a fistful of glitter. But lots of folks are into that sort of thing. For the grinches eager to run for the hills, there's always this more honest Christmas ad, which makes a good palate cleanser.
Beanie Babies, introduced in 1991, were once the hottest toys in the world. Yet they managed to get so popular without benefiting from a single TV commercial (aside from a McDonald's Happy Meals tie-in).
But now, Beanie Babies maker Ty Inc. is launching a new line of plush animals, with a uniquely modern twist—and has hired Leo Burnett to promote the line with the company's first-ever TV spot, beginning with Black Friday this week.
The new plush toys, called Peek-A-Boos, show you how completely—some might say how depressingly—smartphones have come to dominate children's play. The Peek-A-Boos aren't so much toys as toy holders. They're designed to hold phones upright so kids can play on them more easily. (They also have a microfiber bottom that doubles as a screen cleaner.)
The spot itself is memorable, mostly because of the song—a stick-in-your-head tune from music agency Comma that features the product name being repeated over and over. It's almost like a Japanese commercial in its cartoony repetition. And Burnett has no doubt it will win kids over.
"From early on, we felt we had something special," says agency associate creative director Brandon Crockett. "Lots of kids broke into dance during the auditions, and much of what made the final cut was improvised on set. We made an effort to create a song and performances that would appeal not only to kids, but their millennial parents, who were the original Beanie Baby collectors."
Peek-A-Boos will retail for around $5 to $6 each and are available in four styles: Penni the penguin, Chimps the monkey, Uni the unicorn and Pups the dog. The spot will air on national cable and broadcast throughout the holidays. The product will also be promoted in paid social and on Ty's social media channels.
"Kids love plush animals and they love technology, and the Peek-A-Boos change the way they interact with both," says Ty Inc. founder Ty Warner. "Peek-A-Boos appeal to all ages and can hold all phones and mini tablets while playing games, talking on FaceTime or watching videos hands free."
Client: Ty Inc.
Campaign: Peek A Boos
Spot: "Peek A Boo"
Agency: Leo Burnett Chicago
Associate Creative Directors: Brandon Crockett, Angela Paris
Art Director: Jill Solarcyk
Senior Vice President Executive Producer: Denis Giroux
Producer: Kimberly Cowie
Senior Business Manager: Elvena Dowd
Senior Talent Manager: Linda Yuen
Talent Manager: Regina Gomez
Managing Account Director: Catherine Davis
Vice President Account Director: Jennifer Klopf
Account Supervisor: Meredith Metzl
Account Executive: Abu Ngauja
Account Manager: Sue Rickey
Vice President, Senior Attorney: Laura Cooney
Director, Commercial Clearance: Thomas Clark
Production Company: Slim Pictures
Director: Karen Cunningham
Executive Producer: Tom Weissferdt
Producer: Pat Harris
Chad Gray: Office Manager
Post production: Optimus
Producer: Tracy Spera
Editor: Aaron Porzel
Audio Production: Comma
Senior Composer Creative Director: Pete Schmidt
Nothing says friendship over the holidays like a heaping bucket of KFC chicken.
That's the premise, more or less, of BBH London's "Friendship Bucket Test" for the brand's U.K. and Ireland operations. The quiz challenges BFFs to prove how well they really know one another by answering a series of questions. The prize, of course, is KFC chicken.
"Casting was critical," BBH creative director Hamish Pinnell tells Adweek. "We used a specialist street casting company and scoured the U.K. for weeks to find best friends from all walks of life—people that would be engaging and endearing to an audience."
Alas, in the clip below, none of the people queried point to their pals when asked, "What would you save from a fire?" ("Myself" and "nunchucks," however, were righteous replies.)
The test is meant to serve as "a gentle reminder to spend some quality time together over an informal meal," says Pinnell.
Some commenters have noted the similarity between this campaign and The Newlywed Game, but the latter didn't include drumsticks or even biscuits, as far as we can recall.
The next ad asks, "What's the nicest thing you've done for me?" Since they're dining at KFC, don't expect "Taught me about nutrition" as an answer:
Below, the buddies describe their dream man/woman. Alas, no one lovingly points across the table at his or her bestie—or cheekily shouts, "Colonel Sanders!"
The seasonal tie-in is mostly muted, with just a sparkly yuletide tree lurking in the background. "We have done families connecting over KFC in the past, but this is a very crowded space for brands at Christmas time in the U.K.," Pinnell says. "So we chose to focus on connecting friends instead. And we knew that the best way to celebrate real friendships was not to create a traditional narrative TV ad."
Nonetheless, in the commercial below, KFC goes full Kringle, asking, "What's your favorite thing about Christmas?"
In addition to the spots, there's an online version of the game and a roadshow that travels to KFCs in the U.K., allowing players to win bucket upon bucket of crispy, crunchy, deep-fried hen parts.
Cool—as long as nobody asks, "Who's your best friend?" That could get awkward.
Meghan Farren, KFC Marketing Director
Evgeny Bik, KFC Marketing Manager
Mette Jensen, Brand Manager
Agency: BBH London
BBH Creative Team: Dan Dehlavi, Drew Haselhurst
BBH Creative Director: Hamish Pinnell
BBH Strategist: Lucian Trestler
BBH Strategy Director: Tom Roach
BBH Business Lead: Sian Cook
BBH Account Manager: Jamie Kisilevsky
BBH Account Director: Leo Sloley
Coca-Cola isn't releasing a new Christmas commercial for the U.S. market this year, choosing instead to recycle the "Make Someone Happy" spot from last year. But to make up for it, the soda giant is rolling out some festive packaging—putting holiday-themed names on bottles as an extension of its popular "Share a Coke" campaign.
Coke's new holiday bottles will encourage people to share a Coke with "Santa," "Someone Nice," "Someone Naughty," "Under the Mistletoe," "Elves," "Secret Santa" and (femvertising!) "Mrs. Claus." Aluminum bottles, meanwhile, will feature reindeer names such as "Dasher & Dancer," "Prancer & Vixen" and "Comet & Cupid."
Print and out-of-home ads will promote the new packaging, and include a couple of nice new shots of Santa. (Coke, of course, has a fairly robust claim to the modern-day image of Santa Claus, having been among the first companies—though not the first—to feature the red-and-white version of St. Nick in its ads, back in the 1930s.)
Check out the imagery below.
If Busby Berkeley were alive today and choreographing commercials for tech products, he might have come up with something like this two-minute mini-movie by R/GA for Samsung's Gear S2 smartwatch.
About 150 performers—musicians, yogis, dancers and athletes—make geometric patterns with their bodies in the aerial-perspective video, dubbed "Human Kaleidoscope," serving as the living, breathing embodiment of the new smartwatch's features.
Among other things, the Gear S2 has a round shape (groundbreaking for the rectangular smartwatch category) and a rotating bezel with a trademarked operating system.
The competitor of Apple Watch and Android devices touts its music, S Health and notifications by keeping its performers constantly on the move. Weight lifting! Warrior pose! Jam session! Quick question: Who is that little drummer boy? If he's not already, that kid's destined to be a star.
The infectiously happy soundtrack, also a highlight, is "Kiss the Sky" by Cash Cash, and the short film has already snagged nearly 5.5 million YouTube views. The Gear S2 is rolling out in the U.S. and other markets just ahead of the holidays.
Client: Samsung Electronics
SVP, Global Branding & Marketing: Pio Schunker
Senior Manager: Jay Kim
Manager: Stella Lim
Assistant Manager: Christine Kim
Cost Consultant: Caroline Reed
Agency: R/GA, New York
Executive Creative Director: Chris Northam
Executive Creative Director: Eric Jannon
Associate Creative Director: Eduardo Quadra
Senior Copywriter: Paul Wood
Director Film Production: Kat Friis
Senior Film Producer: Lyra Rider
Executive Producer: Lisa Greenleaf
SVP Managing Director: Robin Forbes
Account Director: Elizabeth Bourke
Group Planning Lead: Dennis Claus
Director Operations: Erin Rabasca
Director Business Affairs: Nancy Espinal
Director Business Affairs: Jennifer DeCastro
Production: Partizan Entertainment
Director: Michael Gracey
Exec. Producer: Jennifer Gee
Line Producer: Russell Curtis
Director of Photography: Denzil Armour-Brown
Choreographer: Cheyenne de Miranda
Editor: Stuart Bowen
Production in Prague: Stillking Films
Executive Producer: Michal Skop
Production Manager: Michal Cerveny
Production Coordinator: Vojta Ruzicka
Post Production: Union Editorial
Executive Producer: Caryn MacLean
Senior Producer: Susan Motamed
Assistant Editor: Joseph Garst
Motion Graphics/Animation: Nadine Müller
Senior Flame Artist: Jason Ortenberg
Additional VFX: Adam Stockett
Flame operators: Kirk Balden, Todd Gutridge, Steve Koenig
Flame assistant: Molly Tomecek
Music Supervision: Beta Petrol
Music Supervisor: Bryan Ray Turcotte
Sound Designer: Peter Lauridsen
Executive Producer: Dayna Turcotte
Color Correction: Company 3
Colorist: Tim Masick
Audio Mix: Heard City
Mixer: Keith Reynaud
Around the holidays, one item you'll find in a British home is a Quality Street tin, packed with chocolates whose flavors vary by wrapper color. The appearance of the tin—developed in the 1930s, when only the wealthy could afford fancy varietal boxes of chocolates (how they'd turn in their graves now!)—with the first chill wind has become as much a tradition as the tall, three-variety popcorn tin that always appears in your house when the tree goes up.
"The proper start of Christmas is when the Quality Street tub appears. It's as magical as the first snowflake," says J. Walter Thompson London creative director David Masterman.
So what did they do to ensure the brand got its rightful recognition this holiday season? "We made Quality Street a wonderful place where it snows wrappers."
In the ad below, the fabled "Quality Street" is made into a real, charming neighborhood where families stroll tranquilly homeward—that is, until the wrappers begin to fall.
It's hard for us to picture what the normal reaction to a snowfall of 45,000 cellophane wrappers would be, probably because if you drop even one by accident, some enraged human comes after you like an attack dog.
But Quality Street is a different kind of place. Here, people literally stop in their tracks and dance around the snow trying to catch them—empty wrappers!—as though they're something worth taking home (though, like the family that the ad does follow home, they probably have an actual tin full of them already, with actual chocolates inside).
To prep for this holiday experience, Nestlé changed its factory production line for several hours to produce 45,000 empty cellophane wrappers for the set without wasting chocolate. A trio of runners crumpled and flattened them again so they would catch the light in a specifically magical way. Some 300,000 more were added in postproduction.
It all must have made for a very merry Christmas indeed for the street cleaners. But this is a fictional world, so we don't have to worry about them; the colored cellophane probably just evaporates into the surrounding snow, like cotton candy.
Check out the behind-the-scenes below, where director Joanna Bailey exclaims, "There's wrappers falling from the sky! It's a bit mad—it's fun!"
In the event that you yearn for moments like these, an interactive projection and installation will transform London's Covent Garden into a "Quality Street-inspired Christmas wonderland" on Dec. 3. Select movie theaters will also sprinkle real wrappers onto audiences while the ad airs, and a Facebook campaign will push this further still.
This one-minute ad will be cut down to a shorter TV commercial. It will be followed by another that lets viewers dive deep into Quality Street, providing insights on what people's lives there are like.
"Opening Quality Street signals that Christmas is here," says the brand's marketing manager, Rob Brown. "We want to make sure mums and families can create many memorable moments that they will cherish for a long time to come."
Brown might have a different definition than we do of moments worth cherishing. But to test the theory, keep your wrappers around until Christmas day, bring them to the painstakingly decorated home of your host, then fling them majestically upward. Let us know how that goes.
If you live in Minneapolis, Milwaukee, Cleveland or Charlotte, N.C., you're about to get a major dose of happy vibes, thanks to Slack's new effervescent outdoor ad campaign.
The workplace communication company has grabbed 680 advertising units in those four cities for its "Euphoria" campaign, created by Nashville, Tenn., agency redpepper. And the ads are bubbly indeed, featuring cartoony images of people surrounded by rainbows, kittens, ponies, balloons and more—to show just how happy you'll be if you use Slack to become more productive, and less bogged down in useless tasks, at work.
Slack is less than 2 years old but already has a valuation of almost $3 billion. Its CEO, Stewart Butterfield, outlined his plans for mass-market advertising at the Web Summit conference for startups this month.
"We are switching from trying to keep up with growth to trying to generate growth," he told Reuters."Slack can afford to pay a pretty high price to acquire paid users. If we are able to grow this company through advertising, that is my preference."
Click the ads to enlarge.
Slack did research on its user base over the summer to gather the eye-opening data in the ads—that Slack led to a 32 percent increase in team productivity, 48.6 percent fewer emails and a 25.1 percent reduction in meetings.
For the colorful, somewhat hipstery ads, in keeping with the brand persona, that data was then presented in the context of how joyful it presumably makes Slack users.
"If you run a large company, it's almost impossible to make a change that improves productivity 30 percent—so that kind of result can be transformational," Brad Morris, marketing director at Slack, tells Adweek. "We wanted the campaign to express the very real benefits of Slack to people who have never heard about us, while also addressing the aspects of working life that everyone can relate to in a playful way that was in keeping with our brand."
The company did not elaborate on why these four cities were chosen in particular. The campaign includes billboards, airport signage and train and bus wraps. In addition, the company is running digital banners, web banners and national/global print ads.
There's a lot to look forward to during the holiday season, but waiting in a long line to ship your presents isn't one of them.
Former software engineer Kevin Gibbon launched Shyp in 2013 to change the way people think about shipping, and this week his very new-school company launched a rather old-school approach to getting the word out: a holiday season ad campaign, with creative by the San Francisco office of brand consultancy Collins.
Shyp operates on a very basic premise: you have an object you need to send to someone else, and the company wants to help you do it as simply as possible. Just take a picture of the item in question and the company promises to come to you and pick it up within 20 minutes. From there, they'll handle transportation, packing and negotiations with shipping providers FedEx, UPS, and the U.S. Postal Service.
Shyp has earned a generous share of coverage in tech and business media. But the company, like other such "disruptors" before it, will also introduce itself to the public by way of a campaign designed to get New Yorkers to spend less time in the Post Office and more time roasting chestnuts this year.
The company's app is currently available in five cities: New York, San Francisco, Los Angeles, Miami and Chicago. But to make the most of its ad dollars, the startup will be largely focusing its ad buy, especially outdoor, on New York.
Here's the anthem spot "We'll Take It From Here," which will run on Facebook and YouTube throughout the holiday season:
Shyp's head of marketing, Lauren Sherman, tells Adweek "the brand's story wasn't being told," despite all of its earned media through news coverage.
"We wanted to raise awareness of Shyp before the holiday season," she said, "and we thought the best route was to focus on our personality as a different kind of shipping company and a serious competitor in the space."
The company launched a redesign last month, and it chose Collins West as its marketing partner thanks to a connection from another digital disruptor: Airbnb.
Before helping to launch Collins West last month, creative director Matt Luckhurst served as graphic design lead at the room-sharing company, where he connected with Sherman. The Collins and Shyp teams understood one another immediately, he said.
"Shipping is a problem that everyone has," Luckhurst said. Minimizing related headcahes can help consumers "get back to being the strangest, best version of you instead of waiting in the Post Office and losing a bit of your heart and your love for the world in the process."
In addition to the above spot, Shyp has planned an extensive out-of-home campaign focused on New York City with subway placements and "wild" posters all the way from Wall Street to Greenpoint, Brooklyn.
"It's pretty rare for a company of our size to do a big brand spend, so we're focusing on New York so we can do a power test," Sherman said.
Shyp has coverage in 10 percent of the city's subway system, so even typically preoccupied New Yorkers will know the brand's name by New Year's Day after the tiered out-of-home rollout ends.
Shyp and its agency, Collins, plan to continue working together, and Luckhurst calls the partnership "a safe place for us to play as creatives." Sherman tells Adweek that the two teams often joke about a future merger.
But will they ship each other gifts this Christmas?
Vp of Marketing: Lauren Sherman
Creative Director: Everett Katigbak
Strategy and Copywriting: Brian Simpson
Creative Direction: Matt Luckhurst, Nick Ace
Strategy and Copywriting: Rob Smiley
Design Lead: Christian Widlic
Production: Joanna Hobson
Direction: Nic Heller, Nick Ace
Photography: Mari Juliano
Film Production: Heller Films