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Breaking News in Advertising, Media and Technology

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    M, the human-powered personal digital assistant for Facebook Messenger that never emerged from its limited beta-test never will get to the masses. Facebook informed users--reportedly some 2,000, all in California--that the service will no longer be available after Jan. 19. Casey Newton of The Verge reported that contractors that had been working on M will...

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    Whether it was his brief meeting with Tupac at age 16, his experience Iowa's only hip-hop radio DJ in the early '90s or his time working on the first televised Brown and Black Presidential Forum for Democratic candidates to address young minority voters' concerns in 2000, Ryan Ford realized at a young age that he...

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    After years of working in various roles in the advertising industry, Sarah Hooper and Matthew Goldman noticed a glaring issue with the traditional agency model. As it goes, senior executives win pitches, assure clients they'll see their projects through, and then dump the work on junior staff. "It just seemed like a farce to me,"...

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    Dick Clark's American Bandstand had more than its share of cheesy guests over the years--bands that lip-synced their tunes in front of a TV audience under orders to cheer. But few acts quite equaled Buckner & Garcia, two friends who'd met at Perkins High School in Akron, Ohio, and managed to write a song that,...

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    As brands increasingly seek to understand the Internet of Things, marketers are keying in on how Amazon and Google will dominate connected devices in 2018. That's why Amazon's Alexa and the Google Home--with their rapidly expanding sets of AI skills and services--will be completely unavoidable for the 180,000 expected attendees at this week's annual Consumer...

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    Just a year after debuting a standalone virtual reality headset, Intel is pivoting away from hardware and into VR content. At the Consumer Electronics Show (CES) in Las Vegas, Intel announced that it's opening a new studio in Los Angeles to create immersive content that allows viewers to walk within a space in VR rather...

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    Here comes Alexa in your ears--whether you're ready for it or not. Jabra, a sound company that makes headphones, earbuds and headsets, announced on Jan. 8 two new wireless earbuds that work with Siri, Google Now and Alexa. The Elite 65t and Elite Active 65t boast five hours of battery life (with an additional 10...

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    This week, The Atlantic magazine's 5-year-old creative consulting service, Atlantic Media Strategies, has rebranded as Atlantic 57. The move, which looks to establish a more fitting identity for a 21st-century marketing partner, comes complete with a revamped online hub. The new, more concise and contemporary brand name aims to better highlight the group's work and...

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    It's finally done. Without much in the way of fanfare, and just in time for CES 2018, one of the TV industry's most challenging obstacles has been cleared: consumers have mastered the art of accessing the wealth of content sitting behind the notorious "input button." According to recent streaming meter data from my company, Nielsen,...

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    It's been 33 years since World Wrestling Entertainment (WWE) brought a million viewers ringside with its inaugural pay-per-view event, Wrestlemania. Today, the entertainment company is bringing you inside the ring through a virtual reality partnership with NextVR, a VR company that broadcasts live events, such as NBA and NFL games, and concerts. Put on a...

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    State Farm is in the process of consolidating the majority of its marketing business with Omnicom, according to several parties with direct knowledge of the matter. "State Farm works with many vendors to provide solutions to meet our customers' needs," said a company spokesperson regarding its agency roster. "Those relationships continue to evolve and are...

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    The University of Alabama's thrilling 26-23 overtime victory over the University of Georgia in the College Football Playoff National Championship game Monday night had Twitter abuzz. The game-winning touchdown pass from Crimson Tide quarterback Tua Tagovailoa to wide receiver DeVonta Smith generated 54,000 tweets per minute. It was followed by Alabama kicker Andy Pappanastos' missed...

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    The Consumer Electronics Show has introduced a slew of new voice-powered devices, with Google and Amazon leading the way. The spread of Alexa and Google Assistant puts Microsoft's Cortana in a particularly uncomfortable position, one where even the Windows PC isn't safe from other companies' encroachment. The lesson is clear: The most successful digital assistants...

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    IPG Mediabrands culturally-driven media agency Initiative hired Pele Cortizo-Burgess as chief strategy officer for the United States, effective immediately. Cortizo-Burgess will lead a team of 20 strategists, work across Initiative's client roster and report directly to Initiative's U.S. CEO Amy Armstrong. "It's rare to find a strategic talent who offers both creative chops and technical...

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    The 75th Annual Golden Globe Awards on NBC tallied more than 24 times the total interactions on Facebook and Twitter of any other TV series or special for the week of Jan. 1. According to the Nielsen Social Content Ratings, Sunday night's event totaled 13.203 million interactions across the two social networks. USA Network's WWE...

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    It's been just three months since Hollywood was first upended by wave after wave of sexual harassment allegations, but one of the loudest voices speaking out against the industry that turned a blind eye to her for two decades, Rose McGowan, says her upcoming E! docuseries has been three years in the making. Citizen Rose,...

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    Digital assistants are coming to your TV, aimed to make your life easier--one voice command at a time. A slew of TV product announcements arrived on Monday at the Consumer Electronics Show, each promising a bigger and better device to binge-watch your latest Netflix obsession. And soon, it will finally be OK to talk to...

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    In its latest kooky commercial, Dollar Shave Club helps a guy face the final frontier. The cosmic romp begins in a bathroom (as most celestial experiences do), when a dude lathers up with the brand's Shave Butter and promptly blasts off on a freaky face odyssey: That galaxy was so darn buttery, we half expected...

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    Thirty-five years after making a splash with the introduction of Diet Coke, the Coca-Cola company announced that the marquee product is getting a "full brand restage." Starting next month, consumers who pass by the beverage case will see Diet Coke in new product dress: A skinny silver can sporting a bold center stripe whose colors...

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    PepsiCo is drumming up some Super Bowl excitement a few weeks ahead of the Big Game in the form of a social media-driven cooking show staring some NFL stars. It's part of the company's recurring Game Day Grub Match series, a cooking competition that calls for chefs to use PepsiCo products to make unique, creative,...

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