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Breaking News in Advertising, Media and Technology

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    While art and writing go hand in hand, they're typically thought of separately in the advertising industry. Agencies have copywriters, and they have designers; those roles rarely cross. But that's not the case in Nadine Chahine's world. The U.K. type director at Monotype beautifully combines words and designs to deliver some of the most identifiable...

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    When Day One opened its doors in March 2014, its main mission was to "stop the world in its tracks with stories that connect," according to agency CEO Josh Rosenberg. That's happening more and more on mobile for a lot of brands, including some of Day One's clients: American Express, Chipotle, Nike and Victoria's Secret....

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    For Dwayne "The Rock" Johnson and John Cena, becoming a cultural icon began on WWE Monday Night Raw. It's the longest-running weekly episodic program in TV history, and will celebrate its 25th anniversary live from New York on Jan. 22. Raw consistently ranks as the top cable entertainment show on Monday nights, and is one...

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    Louis Armstrong had two great loves in life--music, of course, and eating. The legendary trumpet player "ate just like a dog," he once said. Armstrong adored soul food and Chinese food, scarfing down so much of both that he'd also swallow antacids and laxatives in an attempt to keep his weight in check. In 1968,...

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    At the North American International Auto Show on Monday, BlackBerry CEO John Chen unveiled "Jarvis," a new security platform for connected and autonomous cars. The software scans the cars' inputs and outputs for both standard and manufacturer-defined protocols, and automatically identifies any bugs, potential exploits and nonconforming code. "Future cars will have half a billion...

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    Kicking off the tech industry calendar, the Consumer Electronics Show is a prime opportunity for innovators to make their mark on often-crowded marketplaces, or to introduce their goods to valuable new audiences. So it was surprising to me that this year, retail innovation was a somewhat underwhelming affair in comparison to the buzz around other...

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    Every year, the Consumer Electronic Show sets the agenda for the biggest trends and gadgets. Thousands of marketers descend into the desert to discuss the tech that consumers will soon get their hands on--and what it means for brands. As technology weaves more intricately into our daily lives and consumer adoption continues to grow, CES's...

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    After nearly a year of complaints from advertisers concerned about their ads appearing alongside questionable content and a slew of its biggest influencers going rogue on the platform, YouTube is revamping its policies for how creators make money off of their videos. Over the past year, YouTube has tweaked several of its policies, upping the...

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    Creative development and media company Thirty Five Media, owned by National Basketball Association superstar Kevin Durant and his business partner, Rich Kleinman, announced that it will work with YouTube to help athletes create their own YouTube channels, as well as to create new sports programming, as a YouTube development partner. This partnership follows the launch...

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    The Television Critics Association's winter press tour comes to a close today, capping 14 days in which approximately 40 broadcast, cable and streaming outlets presented their early-2018 shows to hundreds of TV journalists. But a company that never set foot inside Pasadena, Calif.'s Langham Huntington dominated most of those two weeks. Netflix once again skipped...

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    Global travel can be a complex undertaking for anyone, but it's especially challenging for members of the LGBTQ community. Many destinations welcome them with open arms and offer ample social and legal protections. But in some nations, same-sex relationships are still frowned upon, or against the law, or in extreme cases, punishable by imprisonment or...

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    Branded integrations at sporting events are usually forgettable affairs, with the sponsors seeming interchangeable and often unrelated to whatever they're slapping their name on. But it would be hard not to notice or remember Old Spice's "Sweat Mop Boys," who clean college basketball courts midgame using mops designed to look like sticks of Old Spice...

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    Apparel brand Life Is Good pours on the power of positive thinking in an unusual stunt that harnesses happy thoughts--well, brainwave patterns, actually--to turn on a tap and fill a glass of water. Hey, people. Advertising might not be rocket science. But sometimes, it's neuroscience. Or something. Anyway, the brand, renowned for its T-shirts emblazoned...

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    To get a whole bunch of people to change their habits and do the right thing, it helps to make the right thing sexy ... or at least provide a sexy incentive. That's the logic behind Adidas' limited-edition EQT Support 93/Berlin shoe, the fruit of an unlikely partnership between the brand and the city's public...

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    Toyota-owned luxury carmaker Lexus will return to the Super Bowl on Feb. 4, a company representative confirmed to Adweek. The spot will be tied to the release of Marvel Studios' new superhero movie, Black Panther, which is slated to hit theaters on Feb. 16. The company said additional details will be revealed later. Last year,...

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    With the Winter Olympics just three weeks away, NBC has made a surprise-yet-familiar pick--Katie Couric--to co-host the opening ceremony in the wake of Matt Lauer's departure from the network. The network also announced that the Feb. 9 opening ceremony in Pyeongchang, South Korea will be livestreamed for the first time, ahead of its time-delayed linear...

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    Football, of both the professional and amateur variety, dominated the Nielsen Social Content Ratings for the week of Jan. 8. This past weekend's four National Football League playoff games accounted for four of the top five spots on the sports chart, with the other going to the College Football Playoff National Championship game. The Minnesota...

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    Here's one light-hearted insight from Hawaii's rather traumatizing incoming-missile scare this past weekend: It made people stop watching porn. Briefly. And then they really wanted to watch porn. Pornhub, a surprising leader in data visualization, crunched its traffic in Hawaii from the day of the false alert and revealed the results today. As one might...

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    As broadcast networks roll out new series each season, some of them rely on tried-and-true launching pads on their schedule, usually following their biggest shows. CBS uses the post-Big Bang Theory slot to debut hits like Young Sheldon, Kevin Can Wait and Scorpion, while NBC relies on The Voice to funnel viewers to the premieres...

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    Pringles has released a short teaser to its first Big Game ad, revealing Trainwreck actor Bill Hader as the star. He'll be showcasing "flavor stacking" in the Super Bowl LII 30-second spot on Feb. 4. "More people will see me in this than they have in the past three movies I've been in," Hader jokingly...

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