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Breaking News in Advertising, Media and Technology

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    NBC News is still hoping to secure an interview with President Trump on Super Bowl Sunday, a tradition that goes back more than a decade. "Without getting into specifics, I can tell you that there have been conversations between NBC News and the White House about a conversation format, the timing, the location, those sorts...

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    Instagram's latest update to its iOS and Android applications borrowed a feature from sister app Facebook Messenger. The app's messaging feature, Instagram Direct, now includes activity status, which adds a line below user names sharing the last time those users have been online. Users can opt out of the feature, but should they do so,...

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    One of the neatest things about living outside the U.S. is discovering soccer culture, which is as strident and culturally charged as football is in America. On March 9, Italian club F.C. Inter Milan will turn 110 years old. To celebrate that historic benchmark, in November it launched "He110, this is Inter," a massive project...

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    Businesses on Facebook have the Facebook Pages Manager application, and businesses on Messenger have Analytics for Apps data for their Messenger bots. And now, businesses on WhatsApp have some tools of their own. The Facebook-owned messaging app announced the launch of WhatsApp Business, a free Android application for small business owners on the platform, which...

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    Facebook Messenger has come a long way since vice president of messaging products David Marcus left his post as president of PayPal to join the social network in June 2014. Marcus shared six trends that he believes will emerge for the messaging application in 2018 in a note published on Facebook Tuesday. Those trends were:...

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    Mastercard has added a new wrinkle to its famed Priceless campaign, which has already spanned two decades. The company worked with its creative agency, McCann, for the last year to develop the addition to the campaign. Called "Start Something Priceless," the new effort is meant to inspire people to do something they have always wanted...

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    We hear a lot about "storytelling" in one form or another these days. It's become one of the most overused and hotly debated buzzwords in the business. Now, acclaimed commercial director Rodrigo Saavedra of The Directors Bureau puts storytelling in sharp focus for Francis Coppola's winery in "The Red Stain," a 10-minute brand film that...

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    Hyundai will tease its Super Bowl ad during both the NFC and AFC Championship games on Sunday. The teaser will also be available for viewing online and on the brand's social channels. It suggests a kind of follow-up to last year's "A Better Super Bowl" from Hyundai agency of record Innocean, with the brand promising...

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    They'rrrre back. The Barkleys, Subaru's family of dogs that drive like people--well, better than some people we know, actually--return in four comical commercials that broke during the Screen Actors Guild Awards telecast last night. "This year, the creative team had additional inspiration in the new three-row Ascent, the biggest vehicle Subaru has ever made, and...

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    Billed as a matchup of David versus Goliath, the New England Patriots earned a come from behind 24-20 victory over the underdog Jacksonville Jaguars Sunday afternoon in the 2018 AFC Championship Game, sending the franchise to its 10th Super Bowl appearance. The broadcast delivered Goliath-like ratings for CBS. According to Nielsen, the CBS Sports broadcast...

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    When it comes to experiential projects and emerging tech, most marketers are curious about their options and want to do more of both this year, but they're not entirely sure how, according to a new study from brand experience shop AgencyEA. "All they know is they want tech at their events, but they don't necessarily...

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    Leave it to Google to come up with the first viral app of 2018. The search giant's Arts & Culture app, which pairs a selfie you take with one of the thousands of artworks available on Google's database, has already seen more than 30 million downloads, according to the company. While most of the internet...

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    Netflix's bizarre campaign at the Consumer Electronics Show for its upcoming sci-fi show Altered Carbon may have seemed like a quick and viral public relations stunt, but the event was actually highly calculated and planned, down to a protest and fake vandalism of its event booth. Psychasec was billed as a radical new technology that...

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    Esports giant ESL announced an agreement to bring two of its top competitions--the CS:GO Pro League Counter-Strike: Global Offensive competition (with WESA, the World Esports Association) and the ESL One Dota 2 and CS:GO circuit--exclusively to Facebook. The competitions will be streamed exclusively via Facebook Live in English and Portuguese, and ESL said other languages...

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    Netflix drama Stranger Things dominated Twitter during the red carpet leading up to the 24th Annual Screen Actors Guild Awards at the Shrine Auditorium in Los Angeles Sunday night. The five most-tweeted-about celebrities from the red carpet were all from the science-fiction and horror series: Millie Bobby Brown Sadie Sink Dacre Montgomery Gaten Matarazzo Caleb...

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    News Corp. executive chairman and 21st Century Fox executive co-chairman Rupert Murdoch is taking on Silicon Valley. The media mogul released a statement today noting that if Facebook is going to revamp its news feed to ensure it's publishing the most legitimate, "trusted" news content on its platform, then it should pay publishers a carriage...

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    Amazon Go, a convenience store where there's no need to stand in a checkout line, sounds like something out of a millennial dream. But it's now a reality, and it finally opened its doors today in Seattle, Wash., a year later than expected. And while retailers and grocers don't need to start panicking, one industry...

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    Danny DeVito will star in M&M's 30-second Super Bowl spot. The brand revealed its Big Game ad star with a 15-second and a six-second teaser in which DeVito is seen nearly submerged in what looks like a chocolate pool. M&M's is returning to the game after three years away. BBDO in New York is behind...

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    WPP has made good on a promise it made in September to launch a next-generation global brand agency comprised of five of its consultancies and design shops by January. Today, the holding company opened the doors of Superunion, which combines WPP's Brand Union, The Partners, Lambie-Nairn, Addison Group and VBAT. The agency said in a...

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    "First name Stephen, last name Curry/He came into my life and now everything is less blurry." Those catchy lyrics are from a Brita stream commercial that premiered earlier this month. It was corny but laughable and instantly became an internet ear worm. Brita, a Clorox Company brand, had little choice but to let it become...

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