Albertsons' website lists 128 products with the word "banana" in them, and to adapt a phrase from Arrested Development's George Bluth, there's always money in the digital banana stand. On Thursday, Albertsons unveiled a program called Albertsons Performance Media that works with consumer-packaged-goods brands to place ads all over the web and track the promos...
Albertsons Is Getting Into the Digital Media Business to Compete for Money From CPG Brands
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E*Trade’s Squad of Silver-Haired Cheerleaders Will Star in Its Super Bowl Return
E*Trade is back in the Super Bowl this year with a 30-second spot that's all about reminding people how important it is to save for retirement, with a little help from a crew of overworked, but spunky elderly cheerleaders. The brand hasn't run a spot in the game since 2013. No teasers have been released...
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Inside M&M’s Absurd Gambit to Turn Danny DeVito Into a Super Bowl-Sized Spokescandy
It's a late day in November and Danny DeVito is waist deep in a chocolate pool--well, he's not exactly wading in molten chocolate, but a liquid mixture of sorts. This brown soup is meant to resemble a chocolate pool and it will, after some retouching in postproduction. Mars and BBDO are in the midst of...
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How Super Bowl Arrivals in Minneapolis Will Suddenly Be Whisked Off to Jackson Hole
Nobody really wants to be in an airport. But a clever tourism stunt around next weekend's Super Bowl in Minneapolis offers an unexpected way to get out. Imagine walking through the terminal, past vaguely off-putting chain restaurants and willfully bland decor, then stopping to see one of those old-school binocular stands--the coin-operated, rotating metal kind...
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Microsoft Partners With Publicis to Develop Global AI Platform Marcel
Today, Publicis Groupe announced that its much-discussed global AI platform Marcel will be developed with the help of one of the world's largest and longest-standing tech companies--Microsoft. Publicis.Sapient will design the "professional assistant" and structure its user experience, while Microsoft will build the platform itself, according to a company statement and an internal memo from...
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30-Year DDB Chicago Veteran Leaves for Epsilon
Barry Burdiak, a veteran of DDB Chicago for nearly 30 years who has won six Cannes Lions and recently helped win the McDonald's account, is leaving the agency to lead a team in Chicago for data-driven global marketing agency Epsilon. He'll focus on new business efforts for new and existing clients. "DDB taught me everything...
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Facebook Messenger: Here’s How to Temporarily Turn Off Notifications
Have you ever wanted to temporarily turn off notifications from your Facebook Messenger conversations? Our guide will show you how to do just that. Note: These screenshots were captured in the Messenger application on iOS. Step 1: Tap the "Me" button in the bottom-right corner of the screen. Step 2: Scroll down and tap "Notifications."...
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The New Call of Duty Ad Shows You How to Take Gaming Way, Way Too Far
Is it possible to be too steeped in game play and alternate realities, allowing them to bleed over in an unhealthy way into every part of daily life? Not according to these hardcore friends, who take their challenge as 1940s European resistance fighters everywhere they go, beeping Morse code to each other in the office...
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Which Moments, Artists Kept Facebook, Twitter Humming During the 60th Annual Grammy Awards?
The 60th Annual Grammy Awards were handed out at Madison Square Garden in New York Sunday night, and Twitter and Facebook were humming along. The most-tweeted-about moment during the Grammys was the end of the performance by Kesha, leading into Camila Cabello's introduction of U2. Meanwhile, Bruno Mars taking home the statue for record of...
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How Amazon Go Will Drive Brands to Develop New Ways to Target Customers
Although it's only been around for a week, Amazon Go is already making retail, brand and advertising executives consider how they should adapt this new business model to their own companies. Industry experts have found multiple ways Amazon Go could inspire how brands connect and market to a consumer, arguing brands need to think beyond...
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The 2018 Grammys Saw a Double-Digit Ratings Decline
Apparently, viewers of the 60th annual Grammy Awards weren't in a New York state of mind last night. Originating from New York for the first time since 2003, a politically charged 2018 Grammys broadcast on CBS posted double-digit audience losses from the 2017 edition. According to Nielsen Media Research, the James Corden-hosted and Bruno Mars-dominated...
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Facebook Made Its Privacy Principles Public for the First Time Ever
Facebook is going public with a lot more information on privacy settings for users. Chief privacy officer Erin Egan revealed the social network's privacy principles for the first time ever, and her Newsroom post also detailed ways that Facebook is making its core privacy settings easier for its users to find. Egan wrote in introducing...
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Logic Narrated a Powerful Google Ad About Suicide Prevention After His Grammys Performance
One of the Grammy nominees for Song of the Year was a phone number: "1-800-273-8255" by Logic. The track is a soulful piece of work that features Alessia Cara and Khalid, and the lyrics are a personal account of loneliness, seeking death, and finding hope in life again. It also served as a powerful PSA....
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It’s Local News’ Turn for a Facebook News Feed Algorithm Boost
CEO Mark Zuckerberg said in a post earlier this month that he asked the social network's "product teams to make sure we prioritize news that is trustworthy, informative and local," and Facebook revealed Monday that its News Feed algorithm has been tweaked once again to prioritize the former. Head of news product Alex Hardiman and...
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How Minneapolis Brands Are Making a Lasting Impact on Their Home Turf
The Super Bowl offers tremendous opportunities for brands to connect to consumers in host cities--and the cold of Minneapolis will give fans a little more motivation to head indoors and visit the 10-day Super Bowl Live festival, which is free for all and will be littered with eight to 10 blocks of hometown brands. Minneapolis-based...
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Infographic: Why Beer Brands Should Start Marketing to More Than Just Young Men
Beer spots tend to follow a similar (arguably outdated) formula: a bunch of young dudes partying it up while watching the Big Game and plenty of ice-cold brew to go around. But marketers might be missing out on some key demos. Origin's survey of 2,000 beer drinkers analyzed preferences and habits across gender and generational...
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Why Travel Brands Are Particularly Ripe for Digital Innovation
In November, Marriott International installed an internet-connected mirror within a shower in the Irvine Marriott hotel located in Orange County, Calif., putting a new spin on "shower thoughts"--the idea that people's best creative ideas and brainstorming take place in the shower. Steam from the shower first fogs up the mirror to create a digital whiteboard...
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5 Tips for Retail Brands Trying to Get More Personal With Their Customers
Every retail brand is trying to get more personal with its customers, but very few are doing it right. Here are five ways to win at the personalization game. 1. Collect good data Retailers need to collect both user-level data--like site traffic, shopping cart abandonment and basic analytics--as well as customer-specific data, such as shopping...
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Q&A: Meliá Hotels’ Marketing VP on Transforming the Brand, Along With Its Digital Strategy
Like many hotel chains, the Spanish global brand Meli? Hotels International is rapidly evolving not just its digital marketing, but also how it interacts with customers once they've booked. Manuel Riego Corujedo, vp of global digital sales and marketing at Meli? Hotels, talked about how the company is building its digital channels while transforming the...
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Take a Tour of the Sponsors of U.S. Bank Stadium, Home of This Year’s Super Bowl
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