Peyton Manning is returning to the Super Bowl. The retired NFL star is appearing in a 30-second in-house ad for Universal Orlando Resort and Universal Studios Hollywood, part of Comcast's NBCUniversal, which will run during Super Bowl LII. "Vacation Quarterback" sees Manning coaching a family during their trip to Universal, coaxing them to get the...
Peyton Manning Returns to the Super Bowl as Universal Parks & Resorts’‘Vacation Quarterback’
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Vice to Fully Merge Carrot Creative Into Virtue
Vice Media announced today that it will combine all its advertising ventures under the umbrella organization Virtue Worldwide. The news comes one year after the youth-oriented company created the entity, which bore the same name as the full-service creative shop it founded in 2006. Carrot Creative, the digital agency Vice acquired in 2013, will be...
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John Krasinski Tries to Save the World In Amazon Prime Video’s First Super Bowl Ad
Alexa won't be the only big Amazon brand featured in Super Bowl LII. In addition to a 90-second Amazon ad airing in the fourth quarter, the company has also purchased a 60-second ad to spotlight its upcoming Prime Video series, Tom Clancy's Jack Ryan. It will be the first Super Bowl spot for the streaming...
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Why Data Needs Humans as Much as Humans Need Data
Data, the new, sexy buzzword formerly known as the old, unsexy buzzword has in many ways been pitched as the great equalizer. After all, we can all buy the same set of stats and figures. Data is literally a commodity. As such, there's a temptation to commoditize all firms that use it. But to do...
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Nielsen Social Content Ratings, Week of Jan. 22: Grammy Awards Dominate
With no meaningful National Football League action during the week of Jan. 22 (unless you count the Pro Bowl), the 60th Annual Grammy Awards swooped in to dominate the Nielsen Social Content Ratings for the week. CBS' presentation of the Grammys totaled 41.518 million interactions across Facebook, Twitter and Instagram--the latter of which made its...
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Droga5 Has Placed CCO Ted Royer on Leave and Hired a Firm to Investigate Him
A Droga5 representative said Tuesday that the New York agency has hired an outside firm to investigate chief creative officer Ted Royer and that Royer has taken a leave of absence. The agency declined to comment on the nature of the investigation. Droga employees told Adweek that the agency held departmental meetings last week to...
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How the Budweiser Clydesdales Will Make an Appearance During the Super Bowl
Budweiser will feature its famous Clydesdales during the Big Game after all. The company will air a five-second bumper ad during the game to make sure Super Bowl viewers know that the "Clydesdale Cam," a live feed of what the famous horses are up to, will be airing on Budweiser's Facebook page. The spot will...
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Q&A: How Brands Can Avoid the Fake-Follower Quagmire
If you're a brand marketer putting your money on the line, you love to see big numbers--until someone asks if they're a little too big. Fraudulent and bot followers have been inflating influencer fan counts for years, but they've come under increased scrutiny recently due to the marketing industry's heightened concern about digital ad fraud....
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Pepsi Is Turning 2 Iconic Super Bowl Ads Into Virtual Reality Experiences
Pepsi is creating a virtual reality experience that places viewers inside two iconic Super Bowl ads, according to multiple sources. The effort is part of the brand's broader Super Bowl campaign across digital and linear channels. The spots featured in the VR experience will include Cindy Crawford's famous 1992 ad, which shows two adolescent boys...
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Spark Foundry USA Taps Publicis Vet as Head of Analytics and Insights
Spark Foundry has appointed Lisa Giacosa to serve in its new role of head of analytics and insights--a move it described in a statement as proof of its "commitment to create enterprise-wide, sustainable solutions" for clients. Giacosa--formerly the global head of media at consumer goods company Kimberly-Clark (e.g. the company behind Huggies)--will be responsible for...
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How AstroTurf, the Original Fake Grass, Became an NFL Darling
Thanks to those pricey commercial spots, the Super Bowl is nearly as famous for hosting brands as football teams. But there's one brand that the big game--that professional football, period--has planted so deeply in the national consciousness that millions of Americans know it, even though they don't own it and it's not for sale in...
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FaceTime: Adweek’s Second Annual Arc Awards in Partnership With Screenvision Media
Sandy DerHovsepian, vp, associate creative director, Cramer-Krasselt, and Adweek CEO Jeff Litvack. Refinery29's Shannon Gibson and Amy Emmerich. (L. to r.) Christina Miller, associate channel director, VML; Maciej Szamowski, social media manager, Samsung; Shannon Pruitt, president, The Story Lab. Ivor Crotty, deputy creative and innovations director, RT; Gleb Burashov, head of creative social media strategies,...
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5 Ads You Don’t Want to Miss During Super Bowl LII
Super Bowl LII is almost upon us. Sports fans are one step closer to Philadelphia versus New England, with the former pegged as the underdog by most (except Amazon's Alexa, who says she's "flying with the Eagles"). Everyone else is gearing up for the only day of the year when they're actually excited for commercial...
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This Hollywood Producer Is Finally Talking About His Secret Agency
For years, Microsoft's most emotional and engaging ads--specifically, inspirational Super Bowl spots celebrating tech's impact on people's lives such as "Empowering Us All" (2014) and "Braylon O'Neill" (2015)--had an element of mystery. At the time of their release, Microsoft had credited "in-house" talent. But now, the mastermind behind the ad is talking. Andrew Panay, a...
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Meet the Super Bowl Matchmaker for Brands and Artists
Daniel Sena's favorite Super Bowl was XLVIII. In 2014, Sena worked on a whopping four Big Game spots. He was neither at an agency nor a brand. Rather, Sena was at Interscope Records, pairing its artists (Afrojack, Zedd, Skylar Grey and OneRepublic) with Anheuser-Busch brands (Budweiser, Bud Light and Bud Light Platinum) to create memorable...
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Take a Tour of the Sponsors of U.S. Bank Stadium, Home of This Year’s Super Bowl
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Twitter Extended Its In-Stream Partnership Offerings With Sponsored Moments
It's been an up-and-down ride for Twitter's Moments feature since its introduction in October 2015, but the social network's latest ad product offering appears to indicate that it believes Moments are on their way back up. Twitter introduced a new in-stream sponsorship option last week, Sponsored Moments, that lets advertisers sponsor Moments from select premium...
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Keanu Reeves Surfs a Motorcycle in Squarespace’s 30-Second Aspirational Super Bowl Spot
Keanu Reeves calmly surfs a motorcycle while sing-speaking along to Will Powers' inspirational and affirmation-heavy song "Adventures in Success" in Squarespace's 30-second Super Bowl spot. The ad kicks off a new campaign for Squarespace, "Make It Happen," starring Reeves. Reeves is the co-founder of Arch Motorcycle, which used Squarespace for its website before Reeves was...
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How to Stop Influencer Fraud Before It Starts
Last Saturday's story in The New York Times, The Follower Factory, further exposed the serious issue of fraud that lurks within the influencer space on Twitter and other platforms, as well. The story outed Devumi, a company with a fake Manhattan address that appears to make its money by generating fake followers for social media...
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People Turn Full on Savage in Avocados From Mexico’s Wild Super Bowl Spot
Guacamole and chips are meant for each other, just like peanut butter and jelly or peanut butter and chocolate. It just makes sense. But what happens when there are no delicious chips to enjoy with your guacamole? Well, all hell breaks loose, according to Avocados From Mexico. The brand explores the idea of a chip-less...
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