In 2016, Americans ate about 14 billion hamburgers, 1.3 billion wings and guzzled 51.7 million cans of beer, according to the National Restaurant Association. This year's 1.35 billion wings is the equivalent of placing 625 wings on every seat in all 32 NFL stadiums said the National Chicken Council. But not all snacks are created...
Infographic: Patriots Fans Love Five Guys Burgers While Eagles Fans Like Quaker Steak & Lube
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Fox Outbids NBC and CBS to Land Thursday Night Football for the Next 5 Years
CBS and NBC's run of broadcasting Thursday Night Football games is over, as Fox Sports has landed rights to the NFL's Thursday night package for the next five years. Under the deal, which was announced this morning, 11 games between weeks 4 and 15 of each season (excluding Thanksgiving night) will be broadcast on Fox,...
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Sprint Will Return to the Super Bowl With a Special Robotic Guest
With the help of two 15-second teasers and a robot named Evelyn, Sprint announced today its return to the Super Bowl on Feb. 4. The spot will be handled by creative shop Droga5, which produced last year's Sprint commercial in which we met a crazed dad who went through great pains (including emotionally scarring his...
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The Genius of E*Trade ‘Monkey,’ the Most Subversive Super Bowl Ad Ever
Whenever we sit down with creative directors for our "Best Ads Ever" video series and ask about their favorite Super Bowl spot, we often--not surprisingly--hear "1984." But a close second, eclipsing all other runners-up, is E*Trade "Monkey," the spot from the 2000 Super Bowl that brilliantly lampooned the expense of advertising on the big game....
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Michelob Ultra’s Second Super Bowl Spot Features Star Athletes, Chris Pratt and a New Pub Song
What do U.S. Open golf champion Brooks Koepka, 11-time World Surf League champ Kelly Slater, 2017 New York City Marathon winner Shalane Flanagan and Chris Pratt have in common? They like staying fit, they like beer, and they're all in Michelob Ultra's second Super Bowl LII ad, which was released today. Michelob Ultra will air...
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Dr. Oz Stars in a Super Bowl Spot for Turkish Airlines, Which Will Air the Game Live During Flights
Turkish Airlines is kicking off a new campaign starring Dr. Oz during the Super Bowl. The airline has released a 10-second teaser for its Big Game ad. It's unclear how long the ad will be, which agencies are behind it or when the ad will appear during the game. A representative for the company did...
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How Adobe Is Using Photoshop to Restore Family Pictures Damaged by Hurricane Harvey
When Hurricane Harvey tore into Texas late last summer, it devastated homes, communities and lives. But what it did to victims' cherished mementos might have been overlooked in the initial heavy lifting and recovery effort. Adobe and its student program, under the brand's "The Future Is Yours" campaign (tagline: "Learn the stuff they don't teach...
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This Valentine’s Day Store in NYC Warns Shoppers About the Darker Side of Love
Talking teddy bears. Boxes of candy. Jewelry. Greeting cards covered with hearts. These may sound like typical Valentine's Day gifts for your sweetie-pie. But at the One Love Foundations's #LoveBetter pop-up shop in New York City, such items aren't exactly tokens of affection. They're not even for sale. Rather, the products are designed to start...
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Athletes Gasp for Oxygen in Nike’s Dramatic Ode to Air
Breathing. Everybody does it, but it's especially important for athletes. A new ad for Nike VaporMax Air sneakers features a mix of pro and amateur sports enthusiasts gasping for oxygen as they exert themselves. The :60 starts out slow, as each person gears up for the task at hand--a sprint, a swim, a dead-lift, a...
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Unleash the Power of Geotargeting for Your Facebook Ads
From sponsored content on Facebook and Instagram to curated Stories on Snapchat, social media advertising is growing and infiltrating almost every virtual corner of smart devices. According to Invesp, total social ad revenue is expected to reach $15 billion this year, and more than one-half of that total involves mobile social media advertising, with geotargeting...
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Why Brand Love Has to Go Beyond Algorithms to Be Real
An interviewer surprised me not long ago with the question: "How does 'brand love' compare to personal relationships between individuals?" The term 'brand love' is not one that I've used a lot but I understood the question and for sure there are some obvious similarities. Keith Reinhard Among other things, your close friends know everything...
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Facebook Users Talked Football in January, While Holidays Occupied Instagrammers
Oprah Winfrey and the National Football League sizzled on Facebook in January, while holidays were on the brains of Instagram users, specifically Martin Luther King Jr. Day and Valentine's Day, according to Facebook IQ's lists of Hot Topics for the month. Winfrey and Kevin Gates dominated discussion about people on Facebook, while Instagram users discussed...
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Godiva Causes a Stir in Japan by Urging Women to Stop Buying Chocolates for Male Coworkers
Godiva has made waves in Japan this month by questioning a Valentine's Day tradition in which women are expected to buy giri choco, or "obligation chocolate," for male coworkers as a thank-you for their support and cooperation throughout the year. The Belgian chocolatier ran a full-page ad on Feb. 1 in the Nihon Keizaki Shimbun...
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Pinterest Now Lets You Archive Boards, Rearrange Pins and More
Pinterest released a series of new updates, allowing users to better organize their Pins and boards. First, users can now archive boards they no longer need, such as wedding boards. Archived boards are saved in a new section at the bottom of a user's profile, and only the creator can see their archived boards (they...
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How Papyrus Leveraged Its NY Fashion Week Partnership to Empower Women on the Runway
When you think New York Fashion Week, you obviously think of fashion brands, and maybe makeup and hair care brands, too. Paper products don't tend to top the list, but Papyrus has been working with NYFW to change that. This marks Papyrus' 12th season as an official sponsor of New York Fashion Week, and the...
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Arizona Republic Editor Nicole Carroll Named Editor in Chief of USA Today
Gannett looked internally for its new newsroom leader at USA Today, naming Nicole Carroll the new editor in chief. Carroll joins the publication from The Arizona Republic and azcentral.com where she has been vp of news and executive editor since 2015. Carroll, the 2017 Benjamin C. Bradlee Editor of the Year Award-winner, takes over for...
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Huge Hires Young & Rubicam Chief Strategy Officer to Head Up Global Planning
Global experience agency Huge today announced the appointment of Dick de Lange as managing director and global head of planning. De Lange served as chief strategy officer of North America at Young & Rubicam before leaving in January. When his resignation was announced in December, a Y&R spokesperson said de Lange was leaving "to pursue...
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The CW Will Expand Its Schedule to Sunday Nights in October
The CW is growing from five nights of programming to six next season. Starting in October, the network will expand its schedule to Sunday nights, for a total of 12 hours of prime-time shows each week. This will be the first time in nine years that The CW will program on Sunday nights. From 2006-2009,...
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Google Chrome’s Valentine’s Day Massacre of Bad Ads Is Only the Beginning
In 1929, the slaying of seven gangsters in the Saint Valentine's Day Massacre delivered a wake-up call to Chicagoans and the American public about the destructive effects of Chicago's notorious gangs. The aftermath of the violence began a new era of enforcement designed to clean up the gangs and ultimately marked the beginning of the...
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Ad Agencies Don’t Expect to Cut Down on Facebook as Site Continues Losing Younger Users
Despite yet another report about users under 25 fleeing Facebook, ad agencies appear to be staying the course, regardless of whether they've been bullish or bearish on the world's largest social network. According to new research from eMarketer, Facebook will lose 2 million monthly U.S. users under 25 this year, and it sees Snapchat picking...
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