Vox Media is cutting approximately 50 employees--or about 5 percent of its 1,000-person workforce--from several of its sites and offering "role changes" to a dozen others. In a memo to staffers, CEO Jim Bankoff wrote that "industry changes over the past few months" led to the cuts. Bankoff is referring to algorithm changes at sites...
Vox Media Lays Off 50 Staffers
↧
↧
A Quicker Way to Add People to Messenger Audio or Video Chats
Facebook just eliminated the need to hang up and launch a new audio or video chat on Messenger when users want to add more people to the conversation. Product manager Sarah Morris announced in a Newsroom post that group chats on Messenger now feature an "add person" icon, allowing people on the messaging application to...
↧
Goodyear Packs Its Legacy-Rich Ad With Unseen Footage From Dale Earnhardt Jr.’s Family
Legacies are often defined by a great name, and you can't make a name without a certain amount of stability. In a Nascar family, what's a better metaphor for stability than a trusty tire brand? That's the logic driving Goodyear's "Make a Name" campaign. Created by GSD&M, and released during the Daytona 500, the ad...
↧
‘We Need to Talk’ Becomes the Rare Facebook Watch Show to Get Renewed
It's been six months since Facebook rolled out Facebook Watch, its vertical featuring original series from dozens of publishers and companies like Discovery Communications, Hearst and Quartz. However, of the 50-some shows that were part of Watch's initial launch, only a handful of series have been picked up for a second season. Make that a...
↧
Group Launches ‘3 Billboards’-Inspired Ads Calling Out Paul Ryan After Parkland School Shooting
Progressive Turnout Project, a Democratic political action committee, launched a Three Billboards Outside Ebbing, Missouri-inspired campaign today demanding stricter gun control laws and specifically calling out House Speaker Paul Ryan for not proposing legislation in the wake of another deadly school shooting. The group's digital billboard outside Ryan's Janesville, Wis., congressional office reads: "17 killed...
↧
↧
Air New Zealand Launched an #EmojiJourney Campaign on Facebook, Twitter
Air New Zealand launched a new campaign on its Facebook and Twitter pages called #EmojiJourney. When users see an #EmojiJourney post on the Air New Zealand Facebook or Twitter accounts, they'll be encouraged to comment or reply with the three emoji that would best describe their ideal New Zealand vacation. After a user leaves an...
↧
You Can Experience What It’s Like to Be Inside Westworld With This Immersive Activation at SXSW
South by Southwest attendees will get to experience what it's like to be part of Westworld. Well, sort of. HBO and Giant Spoon are building an immersive experience on two acres of land for SXSW to promote the show's upcoming second season, which will premiere on April 22. From March 9-11, SXSW attendees will be...
↧
Carmichael Lynch Launches ‘Runnin’ With Sasquatch’ Campaign for Jack Link’s Amidst Client Review
Earlier this month, Carmichael Lynch confirmed it was not participating in Jack Link's creative review, conducted by agency search consulting firm Pile, with the agency instead being "evaluated on current and ongoing work," according to a Jack Link's spokesperson. Jack Link's teased Carmichael Lynch's new campaign with a 60-second "Runnin' With Sasquatch" anthem ad running...
↧
YouTube Vows to ‘Improve Our Systems’ After Conspiracy Video Rises to No. 1 on Trending
On Wednesday morning, YouTube's No. 1 trending video used footage from a CBS Los Angeles video to suggest that David Hogg, one of the survivors of last week's mass shooting at Marjory Stoneman Douglas High School in Parkland, Fla., was an actor and not an actual student at the school. "This video should never have...
↧
↧
Agencies Primarily Blame Clients for Inefficiencies, According to This Productivity Report
A majority of advertising professionals don't think their agencies are operating as efficiently as they could be--and in most cases, they blame clients. That's the primary takeaway from the 2018 Agency Productivity Report from Canadian software company Function Point in partnership with the Agency Management Institute, or AMI. "While a lot of agencies are highly...
↧
Ford North American President Raj Nair Out Over ‘Inappropriate Behavior’ After Internal Investigation
Raj Nair, North American president for Ford, is leaving the company following an internal investigation into "inappropriate behavior." "We made this decision after a thorough review and careful consideration," said Ford president and CEO Jim Hackett, in a statement. "Ford is deeply committed to providing and nurturing a safe and respectful culture, and we expect...
↧
Facebook Just Announced Another Music Licensing Deal
Facebook followed up on the music-licensing deals it announced last month by reaching an agreement for its first "multi-territorial" music license with online licensing processing and licensing solutions provider ICE Services. The social network inked similar pacts with Global Music Rights, SESAC's HFA/Rumblefish, Kobalt Music Publishing and Sony/ATV in January and with Universal Music Group...
↧
Nielsen Social Content Ratings, Week of Feb. 12: NBA All-Star Game, Olympics Reign
The 2018 National Basketball Association All-Star Game and the 2018 Winter Olympic Games dominated Facebook, Twitter and Instagram during the week of Feb. 12, according to the Nielsen Social Content Ratings. The All-Star Game on TNT tallied 12.089 million interactions across the three social networks. It was followed by Tuesday's Olympics coverage on NBC, NBC...
↧
↧
Why Facebook Messenger Will Dominate 2018
When Facebook released Messenger in 2011, most people weren't aware of the capabilities and benefits it would eventually have. Fast-forward to 2017: There are more than 1.3 billion users and 60 million businesses using Messenger. In just the past few months, we've seen groundbreaking developments including the introduction of the customer chat plugin, which brings...
↧
Snapchat’s Ecommerce Strategy Hit a New High When It Sold Out the New Air Jordans in Minutes
Snapchat's latest viral lens didn't include a puppy face or a dancing hot dog. Instead, it focused on a life-size Michael Jordan augmented-reality lens promoting the new, unreleased Air Jordan III Tinker sneakers, which went on sale exclusively via a special QR code within the app. The stunt, which Snapchat pulled off over the NBA...
↧
Facebook Messenger: Here’s How to Delete or Archive a Conversation
Did you know that Facebook Messenger allows you to archive or delete your conversations when you're done with them? Our guide will show you how this is done. Note: These screenshots were captured in the Messenger application on iOS. Step 1: Tap and hold on the conversation you wish to archive or delete until a...
↧
Twitter Is Taking Steps to Reduce the Effectiveness of Bots
Developers of bots that enable simultaneous tweets, retweets, likes or follows will have to go back to the drawing board before March 23. Twitter announced last month that it would be "limiting the ability of users to perform coordinated actions across multiple accounts in TweetDeck and via the Twitter API [application-programming interface]," and Yoel Roth,...
↧
↧
This Incredible Instagram Account Shows What Life Is Like as a Visually Impaired Paralympic Skier
You may have imagined what it would be like to be an Olympic athlete, maybe you're into skiing so you've imagined skiing down steep mountains with sharp curves at incredibly fast speeds. But have you ever thought about what it would be like to ski down those same slopes, at over 60 miles per hour,...
↧
The Chemical Brothers Entice Music-Lovers to Spiral Down the Rabbit Hole in Trippy Ad for London’s O2 Arena
It's the age-old hippie debate: Do we follow the rabbit down the hole? In an energetic new ad from agency VCCP, London's O2 arena entices hipsters to get out of their flats, as the Brits say, and take that trip. As The Chemical Brothers' "EML Ritual" thumps incessantly in the background, our heroes follow not...
↧
Scottish Soda Irn-Bru (Sort of) Apologizes for Ads Calling Women ‘Can’ts’
Scotland's iconic and notoriously cheeky Irn-Bru soda brand is back with a new ad campaign, and the response is probably exactly what the marketer was hoping for. Two new ads created for the Scottish market by agency Leith feature men urging women "Don't be a can't," with the not-so-subtle wordplay making the copy sound like...
↧
More Pages to Explore .....
