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Breaking News in Advertising, Media and Technology

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    A world in peril. (Ominous whoommm.) A planetary crisis without precedent. (Fade to black.) And the only way out ... is to run. That's the pitch for Nike's two-minute homage to disaster movies, with the athletic brand visualizing what would happen if the Earth stopped spinning on its axis. The real answer is that we'd...

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    Lowe's has announced its new creative agency roster after ending a 12-year relationship with BBDO and abandoning the agency of record model. As Adweek's AgencySpy reported in January, the three agencies are located in very distinct regions of the country: Conill in Los Angeles, Via Agency of Maine and South Carolina's EP+Co. The unique structure...

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    As the Discovery Communications-Scripps Networks Interactive merger reaches the finish line, Discovery is shaking up its management team, putting key Scripps execs in charge of the combined company as it unveiled its new leadership structure. Kathleen Finch, chief programming, content and brand officer for the six Scripps networks, will be chief lifestyle brands officer of...

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    Remember learning that "there's no such thing as a Magic Bullet"? Over the last decade or so, an onslaught of third-party data and cookies have made brands and advertisers dismiss this basic rule of thumb in favor of the big data promise: Big data will "know" consumers for you and target them on a seemingly...

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    Rachel Morrison, the cinematographer behind Dee Rees' movie Mudbound, is up for Best Cinematography at this Sunday's 90th Academy Awards--the first woman ever nominated in that category. Samsung's lovely Oscars spot winks at that history-making moment, with a winsome shot of Rees and Morrison eating popcorn in a theater, in a 60-second spot directed by...

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    Did you know that Facebook Messenger allows you to name your group conversations? For instance, if you're part of a group chat consisting of only your family members, you may wish to name the conversation "Family." Our guide will show you how this feature works. Note: These screenshots were captured in the Messenger application on...

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    Horizon Media announced today it has promoted three of its female leaders to executive vice president, as the rising #MeToo and #TimesUp movements have the industry calling for better representation of women in leadership roles. Charlotte Cochrane, managing partner of digital, and Cindy Kim and Sarah Robertson, both managing partners of brand strategy, have been...

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    Allbirds, the comfortable shoe that people can't stop talking about, celebrated its second birthday by releasing a limited edition shoe collection. The catch? You can only buy it on Instagram. The product drop is reminiscent of Snapchat teaming up with Jordan Brand, Shopify, Darkstore and R/GA to release the new Air Jordans on Snapchat. Some...

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    CPG conglomerate Kimberly-Clark recently launched a global creative agency review as it seeks to restructure the roster of shops responsible for marketing its extensive brand portfolio. The Irving, Texas, personal-care products giant, whose brands include Kleenex and Huggies, has long worked with several WPP agencies, including Ogilvy and JWT. The review now forces the world's...

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    If Laura Dern were to write a love letter to herself, it would say, "You've got this, Dern." That's one of the 22 versions of a new digital campaign that Kate Spade rolled out this week; the campaign promotes a new fragrance dubbed In Full Bloom. More interestingly though, Dern's monologue was inspired from Google...

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    Univision is scrapping the traditional Upfront presentation this year and planning a two-day experiential gathering. The leading Spanish-language U.S. media company is also moving out of the stuffy confines of a Theater District playhouse and setting up shop in the decidedly more hip Spring Studios in TriBeCa. "We are breaking from the pack and modernizing...

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    Earlier this week, Bank of America became the first major company to announce that it had appointed a brand safety officer to ensure a positive customer experience and protect the firm's reputation online. If you've been following the conversation around brand safety in the digital ad space, this news should come as no surprise. Despite...

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    If you're going to mimic theatrical trailer tropes like "In a World..." as part of your marketing campaign you might as well do so during the Oscars. Ferrero is doing just that, positioning its Kinder Joy product--a chocolate treat that also has a toy inside--as a hero, of sorts, giving parents something different and fun...

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    Facebook is expanding its test of a breaking news tag to more than 50 publishers in North America, Latin America, Europe and Australia, and product manager Joey Rhyu shared some data from the social network's initial test run in a blog post. According to Rhyu, from Dec. 8 through Jan. 14, posts labeled as breaking...

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    ABC's efforts to market the 90th Academy Awards with a campaign that leaned heavily on last year's Best Picture envelope snafu couldn't hold off a 20 percent drop in ratings from 2017's telecast. Just 26.5 million people watched the Oscars, which makes it the lowest-rated Academy Awards telecast in total viewers since 1974, which is...

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    Instagram appears to have shut down Diet Madison Avenue, an account that had 18,000 followers as of Sunday and was dedicated to "exposing sexual harassment and discrimination" in the ad agency world. pic.twitter.com/pCaZsJlmKU -- Dietmadisonave (@dietmadisonave) March 5, 2018 The news comes on the same day a group of female agency veterans released a letter...

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    Where are the boss ladies? Mara Lecocq, a freelance creative director and self-described "detective," isn't just posing that question to the advertising industry--she's setting out to answer it herself. Mara Lecocq "I've always been super passionate about bringing diversity to male-dominated industries, but I'm also a practical person," Lecocq explained. "So when I heard things...

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    Today marks the deadline imposed by President Donald Trump to end DACA, the Deferred Action for Childhood Arrivals program established under the Obama administration in 2012 that allows those brought to the United States as the children to remain in the country. The American Civil Liberties Union had a message for Trump--you created this problem,...

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    While many people move between jobs over the course of a career, Denise Korn has worked at the company she founded for 25 years. In 1992, Korn established Korn Design, specializing in real estate, hospitality and culture, and from the very start, she worked with high-profile clients from the Ritz-Carlton Palm Beach to the Liberty...

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    Pok?mon Go and a dancing hot dog: two augmented reality stars that burst into the tech universe over the last two years. One hundred million people downloaded Pok?mon Go. And the hot dog, which was a Snapchat filter, has been so popular that Snap recently turned it into a plush doll. For retail brands, AR...

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