Shopper behavior intelligence company Catalina, which is perhaps best known as the company behind the coupons that print out at the grocery store register, is building out its emerging brands business--targeting brands with $1 billion or less in annual revenue--with the launch of Catalina Catalyst to help smaller brands better compete for consumer attention. Catalina...
This Shopper Behavior Company Is Helping Emerging Brands Compete for Consumer Attention
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America’s Oldest Beer Brand Hires a New Agency to Guide Its Expansion
America's oldest brewery has a new creative partner. D.G. Yuengling & Son, Inc. selected Chicago-based independent agency Laughlin Constable as creative agency of record for Yuengling, following a review which included incumbent Allen & Gerritsen. Dan Fietsam, who joined Laughlin Constable as chief creative officer in June 2016, has a history working in the category,...
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Sherwin-Williams Names Mono as Creative Agency of Record for 3 of Its Brands
Sherwin-Williams Consumer Brands Group has selected Minneapolis-based MDC Partners agency mono as creative agency of record for its Valspar, Krylon and HGTV Home brands following a review. Mono will be tasked with creating integrated campaigns for the three brands and has already starting working on them. "We are thrilled to partner with an agency that...
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Metro Germany Fêtes Women’s Day by Giving Newborn Babies an Entrepreneurial Boost
Nearly half of women want to start a company. Just 12 percent think they ever will. The biggest thing stopping them? Lack of financial support. These findings come from Dusseldorf, Germany-based Metro's International Own Business Study, which surveyed 10,000 people in 10 countries. To beat the odds, the publication partnered with Serviceplan Campaign Hamburg to...
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BBDO New York’s Snickers Campaign Flaunts Some Uncomfortable Situations
Snickers may have sat out the Super Bowl this year, but BBDO New York is back with some new takes on its ongoing "You're Not You When You're Hungry" campaign for the brand. Two new 30-second spots promoting Snickers' peanut butter and almond varieties explore new iterations on the idea through a pair of guys...
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Pinterest: Here’s How to Archive and Unarchive a Board on Mobile
Pinterest recently introduced the ability for users to archive boards they're no longer using. For instance, if a user has created a wedding planning board, they may wish to archive the board after their wedding. When a user archives a board, Pinterest will update their content recommendations and notifications accordingly. Our guide will show you...
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Want to Know Which SXSW Events Are Must-Sees? Ask This Chatbot
Marketers, startups and media are descending on Austin, Texas this week for the annual digital marketing festival South by Southwest Interactive, where they'll navigate hundreds of parties, panels, parties and activations. Did we mention parties? Making sense of SXSW--and figuring out which events are actually worth attending--can be a headache for the unprepared and neophyte....
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Barneys Wants to Tell a Memorable Story With VR, Fashion and Dance
Luxury retailer Barneys New York seeks to tell a story shoppers will remember in its new VR experience. In partnership with electronics company Samsung and contemporary dance troupe the Martha Graham Dance Company, Barneys released its 11-minute movie, Mantle, which was filmed with 360-degree camera technology. The film incorporates four principal dancers, whom Barneys says...
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Independent Ovation Positions Itself as Brand-Friendly Alternative to TV Behemoths
As another upfront season begins, most big media companies involved are in the midst of a mega-deal that has either just closed (Discovery-Scripps), is in progress (Disney-Fox and AT&T-Time Warner) or is possibly in the works (CBS-Viacom), while many of the remaining entities could soon be in play as a response to these other mergers....
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Unilever Claims to Cut Marketing Spend by 30% After Taking Production Work In-House
Unilever, which has taken repeated steps to combat increasing pressure on the consumer-products space, announced in its 2017 annual report last month that it had cut marketing expenses by about 30 percent after taking more of its ad work in-house and reducing the roles of its external agencies. "In marketing, we are creating more of...
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YouTube Studio Will Soon Become the Default, Along With Some New Analytics
YouTube announced that the YouTube Studio tool it began testing in beta last June as an alternative to Creator Studio will become the default experience for several creators "over the coming weeks," and three new metrics will be introduced, along with a new dashboard. Creators will still have the option to go back to the...
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Hyundai Agency Innocean and CCO Eric Springer Sued for Sexual Harassment, Discrimination and Retaliation
A lawsuit brought by a former executive at Hyundai's Innocean Worldwide accuses the agency and its chief creative officer of sexual harassment, discrimination, retaliation and wrongful termination. According to the suit filed on Jan. 11 in the Superior Court of Orange County, Calif., onetime Innocean director of content Victoria Guenier said she suffered repeated harassment...
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Here’s How Agencies Around the World Celebrated International Women’s Day
Agencies of all sizes made a point of recognizing International Women's Day today as movements like #MeToo and #TimesUp increasingly move from the entertainment and media worlds to the ad industry. Some agencies, including the New York office of creative shop Stink Studios, encouraged female employees to stay at home to show their male counterparts...
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5 Pillars for Your Social Shopping Plan
We continue to experience ongoing real-time shifts in the way consumers engage with content and commerce. From a business opportunities perspective, none of these patterns is more electrifying than the amazing evolution of e-commerce. While it is true that there was a time when, "If you built a website ... they (customers) would come," this...
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The Future Is Digital, but Most Marketers Overlook the Value in Human Connection
As marketers, we know the oldest, most basic form of brand marketing is also the most powerful: word of mouth. In spite of highly advanced digital marketing tools, massive amounts of data and infinite ways to connect directly with our audiences, it's more important than ever for brands to endemically infiltrate the conversations of consumers...
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Where to Eat in Austin During SXSW, as Voted by Marketers
From some of the country's best BBQ to tacos and margaritas, Austin, Texas has a serious restaurant scene that's an added treat for South by Southwest attendees. The festival also makes Austin's top places nearly impossible to get into, with people waiting hours to get into locations like Franklin's BBQ and Torchy's Tacos. To find...
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G.I. Joe Dances His Way Through MoneySuperMarket’s Hilarious, Mustache-Filled Spot From Mother London
How do you, the cost-conscious consumer, feel when you've just saved a bunch of money by using a price comparison website? Is it anything like meeting Mr. Right, the man of your dreams? Might you even call him ... an Epic Action Man? Mother London's latest 60-second romp for MoneySuperMarket, which helps British consumers find...
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LinkedIn Is Prepping for Europe’s General Data Protection Regulation
LinkedIn announced several changes to its terms of service, saying that many of them were driven by the General Data Protection Regulation, which takes effect in Europe in May. Vice president of legal intellectual property, product and privacy Sara Harrington detailed the changes in a blog post, highlighting the following: The professional network added more...
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Programmatic Advertising Failed to Meet Expectations
Over the past five years, programmatic advertising has become one of the most common buzzwords in our industry. Reams of articles, white papers, industry conference panels, et. al., have been devoted to positioning programmatic as the savior of digital advertising. A few years back, it was even dubbed the "Word of the Year" in some...
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5 Execs Discuss the Challenge of Incorporating New Technologies Into Their Work
As the speakers at Adweek's Elevate: AI conference grappled with the big picture, conceptual possibilities of AI now and in the future, we wondered what the on-the-ground realities looked like for organizations actively working on incorporating machine learning into their practices. We asked some of the sold-out crowd of attendees about the challenges they are...
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