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Breaking News in Advertising, Media and Technology

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    Today is Good Samaritan Day. And rather than spend 15 minutes whipping up a dumb social post, Burger King goes the extra mile with a fun real-world stunt--staging a car fire on the side of a highway, and then offering a special treat to the good samaritans who stopped to help. The film, by David...

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    Of all the new midseason broadcast series this year, few are getting the network support needed to thrive like NBC's Rise. The network gave the drama--about a high school teacher (How I Met Your Mother's Josh Radnor) who takes over the theater department and attempts to bring his struggling Pennsylvania steel town together--a big promo...

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    Digital transformation has reached a tipping point in the creative industry, and the relationship between brands and agencies has shifted in some fundamental ways. Why? Because rising customer expectations are presenting a new set of challenges for everyone involved. Take Adobe, for example. Back in the early 2000s when Adobe sold boxed software with perpetual...

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    Did you know Facebook Messenger allows you to plan events with your contacts without leaving the application? When a plan is created, the app will remind each participant before it begins. Our guide will show you how to create a plan within the Messenger mobile app. Note: These screenshots were captured in the Messenger app...

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    A Wisconsin gubernatorial candidate is drawing praise for a new ad in which she is seen breastfeeding her baby. Kelda Roys, a former state lawmaker who is competing in the Democratic primary for a shot at Republican incumbent Scott Walker, spends most of the spot discussing her record. Specifically, she focuses on her success in...

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    Two couples meet up for a night of adult fun. They're into options and freedom, without all the commitments. And video's involved. But they're not swingers. Far from it, as we learn in the ad below: That's right, they're Slingers, touting the choice and low prices of Sling TV in the OTT streaming service's first...

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    As a marketer, I view life through a unique lens. When I see ads, I'm constantly critiquing them, thinking about the concept behind the campaign, what I like and what I'd do differently--and most important, what I can take away for my own leanings. This is a hard switch to turn off, so when I...

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    Whether it's for a sweepstakes prize, loyalty reward or purchase premium, marketers always want to associate their brand with the next "it" product. And it's not just emotionally driven. Partnering with the next "it" product is an extremely effective and pragmatic marketing strategy. Brands can generate excitement amongst existing customers while simultaneously extending awareness of...

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    Facebook users were hungry for calabaza in February, as conversation volume about the West Indian pumpkin--as well as related terms cheese, chicken, empanada, flor, flowers, ham, onion, quesadilla, vegetables and Verdura--was up 7.5 times compared with February 2017 and 0.4 times month-over-month, making it one of Facebook IQ's Topics to Watch for the month. Women...

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    Netflix has upended the TV industry, forcing all of its network and streaming rivals to devise new ways to fight back against the company this year. The biggest threat has been to the ad industry, which has resulted in a number of networks--including NBCUniversal,truTV and Paramount Network--reducing their ad loads to compete with advertising-free outlets...

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    If you book a trip to Oregon this spring, you might get to ride giant rabbits through rainbow fields, or see shooting stars splash down in lakes, sparking dancing, dazzling showers of light. Or perhaps you'll marvel as cottony codgers in clouds dispatch raindrops to coax vibrant foliage from the soil that covers hillsides in...

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    For as long as social media celebrities have existed, brands have been trying to tap into their star power. The reason is clear: Not only do these new stars have a massive number of loyal fans, but their connection to their audience is authentic and unmitigated by traditional gatekeepers. Considering the intimacy of this connection,...

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    The Campbell Soup Company has selected Publicis Groupe as its new agency partner for U.S. retail, creative for Canada and the Asia Pacific region, digital, technology and consumer promotion and global media buying and planning responsibilities, following a review that started in October. The U.S. retail assignment includes creative, strategy and digital duties for Campbell's...

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    Each year, Google releases a report detailing how many ads it blocked, cleaned and filtered from its digital pipes. The annual report offers both a major sampling of what bots and other bad-actor buyers try to use platforms, and showcases Google's own efforts in maintaining its marketplace. According to the 2017 report released today, Google...

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    Watching the new campaign for Dos Equis, viewers may notice one very conspicuous thing missing ... well, two things if you count his famous beard. The beer brand's first major campaign since moving its account from Havas Worldwide to Droga5 last year contains no trace of The Most Interesting Man in the World, or the...

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    During Nickelodeon's upfront event last Tuesday, Nickelodeon Group president Cyma Zarghami emceed most of the proceedings, but John Cena spent almost as much time in front of the audience of advertisers, buyers and Viacom staffers. The WWE superstar and actor made several trips onstage at New York's Palace Theatre, the home of the new hit...

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    Facebook is now allowing all developers to create games for Instant Games, its HTML5 cross-platform gaming service, which allows users to play games on News Feed and Messenger without downloading additional applications or programs. Instant Games originally launched in closed beta in 30 countries in November 2016, and it rolled out to all Messenger users...

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    If you've got a festival full of creative professionals in industries like entertainment and tech all in one place, you might as well try to get them to give your products a try. At least, that's the thinking behind HP's Digital Artistry House, which was at South by Southwest in Austin, Texas, Tuesday for just...

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    For some time now, we've heard that in marketing, shorter is better. From video to copy, snackable is now the preferred adjective for everything. The accompanying narrative goes like this: People are living in a sea of information and entertainment, an endless supply of amazing stimuli, which is diminishing everyone's attention spans to the point...

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    Ever see Sliding Doors? It's this movie where Gwyneth Paltrow misses her train and kicks off an alternate storyline to her life. The other Gwyneth doesn't miss the train, and for the rest of the movie these two Gwyneths carry out different destinies while narrowly missing each other. This is kind of like that. Created...

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