Ever since "people-based marketing" was introduced at Advertising Week in 2014, it has become a strategic imperative for almost every brand. Fortune 500 companies are investing in and adopting the tech, agency media buyers are mandating it in insertion orders, and DSPs, DMPs and measurement providers are strategizing around how they can implement this into...
How Technology Will Continue to Refine People-Based Marketing
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The Seattle Mariners, Whose Ads Are Always a Hit, Just Rolled Out Their 2018 Spots
Few agencies have as strong a relationship with a sports franchise as Copacino+Fujikado has with the Seattle Mariners. Each year, the Seattle agency rolls out a slew of wry spots starring players from the current roster--and focusing at least as much on their personality and humor as their on-field accomplishments. C+F and the Mariners have...
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JWT Eliminates the Worldwide Chief Creative Officer Role
J. Walter Thompson Co. today announced that it is eliminating the position of worldwide chief creative officer. Matt Eastwood, who has held that position since July 2014, will leave to "pursue other interests," according to the agency's statement. "We are reimagining the future of the agency," Tamara Ingram, JWT Worldwide CEO, said in a statement....
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Sony Debuts Virtual Reality Mapping Technology in Groundbreaking Music Video at SXSW
Sony closed out its week-long activation at South by Southwest with some fluffy clouds, a cash bar, special musical performances and a new type of virtual reality experience. The second half of Sony's activation, which ran from March 15-16, concluded with the debut of artist Khalid's "Young, Dumb and Broke" VR music video. For the...
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Facebook Lite Is Not Just for Emerging Markets Anymore
Facebook introduced its Facebook Lite Android application in June 2015, saying at the time that it was designed for emerging markets and areas with poor connectivity. This week, the app is being rolled out in more developed markets as a lightweight alternative to the social network's flagship Android app. Facebook confirmed that Facebook Lite is...
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Is Social Media Making Us Elitist?
For years, we've known that social media platforms inspire jealousy. A 2013 study showed that people fall into a "spiral of envy" when Facebook reveals that their friends are excelling or leading glamorous lives. Scientific American reported that many studies indicate that "spending a lot of time on Facebook is linked to diminished well-being," with...
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David Miami Announces Key Leadership Changes Following Co-Founder Departures
A few months after two of its co-founders left to launch a new venture, David Miami has announced a series of major leadership changes. Fernando Musa, who took over as the agency's chairman after departure of CCOs Anselmo Ramos and Gaston Bigio, announced a series of promotions and the creation of a new creative leadership...
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10 Brand Activations That Weren’t to Be Missed at This Year’s SXSW
Each year, brand marketers come to South by Southwest in Austin, Texas, to showcase immersive activations for the festival's thousands of attendees. This year, brands brought their best experiential marketing efforts, though it did feel a little more strategic and calculated than in the past. Check out the big activations below, from HBO's Westworld to...
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A Researcher’s Quiz App Deceptively Harvested Data for Political Research, Facebook Alleges
A British data analytics firm known for helping political campaigns including Donald Trump's presidential bid, has been suspended from using Facebook's advertising platform. Facebook late on Friday said the firm, Cambridge Analytica, violated company policies related to collecting user data. According to a blog post written by Paul Grewal, a top Facebook attorney, Cambridge Analytica...
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Lisa Quiroz, Time Warner’s First Chief Diversity Officer, Has Died at 56
Lisa Garcia Quiroz, president of the Time Warner Foundation and svp and chief diversity officer of Time Warner, passed away Friday at age 56 after a 16-month battle with pancreatic cancer. A Harvard University graduate, Quiroz was recruited by Time Inc. while she was completing her MBA at Harvard. She spent her career at Time...
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Facebook Is Testing Several New Products for Creators on Its Platform
Facebook Monday announced that it is testing several new products aimed at creators on the social network, including an Android version of the Facebook Creator application it launched for iOS last November. Vice president of product Fidji Simo and director of entertainment partnerships Sibyl Goldman announced in a blog post that Facebook is "working to...
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This Web Design Company Is Launching Its Own Ecommerce Business to Compete With Shopify
Webflow, a web design platform, is throwing its hat into the growing ecommerce ring with today's beta release of Webflow Ecommerce, a new platform that lets virtually anyone create an ecommerce site without knowing how to code. In the same vein as other website creation companies like Wix, Squarespace or Weebly, Webflow is trying to...
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Tiny Kitchen Made Mini Versions of Top Chef Dishes During Split-Screen Ad Breaks This Season
The stakes were huge on the Top Chef finale this season, but where in the world did they find that itty-bitty cut of beef, a doll-sized doppelg?nger of the winner's most memorable dish? Leave that to the folks at Tiny Kitchen, who partnered for the first time with the Bravo reality competition to re-create a...
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Can Amazon Chip Away at Google and Facebook’s Digital Ad Dominance?
Data aggregator eMarketer today released a report indicating Google and Facebook's (aka 'the duopoly') dominance of the digital ad market is about to be less dominant, as "smaller players" like Amazon and Snapchat are on the rise. In a blog post, eMarketer "estimates the two companies [Facebook and Google] will capture a combined 56.8 percent...
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Publicis.Sapient Nabs Chief Marketing Officer From Deloitte
Publicis' digital business transformation unit, Publicis.Sapient, turned to global consultancy Deloitte to find its new chief marketing officer. Teresa Barreira will serve in the role and be tasked with overseeing Publicis.Sapient's global marketing--including market strategy, client experience, brand and corporate communications--across roughly 100 offices. Barreira will report to Publicis.Sapient EMEA and APAC CEO Nigel Vaz....
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Uber Suspends Self-Driving Tests After Autonomous Car Kills Pedestrian
A self-driving car operated by Uber struck and killed a pedestrian in Tempe, Ariz. Sunday night in what is being described as the first reported fatal car crash involving an autonomous car. According to Tempe Police, the car was in autonomous mode when it struck 49-year-old Elaine Herzberg, who was walking outside of the crosswalk....
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Pinterest Shopping Ads Are Now Available to More Brands
"Hundreds of businesses" are getting access to Pinterest Shopping Ads, which it began testing with "a couple of dozen" retailers--including Ulta, Venus, Overstock, Lowe's, eBay, Wayfair and IKEA Canada--last year. Shounak Simlai, who works on product marketing for Pinterest, said in a blog post that 90 percent of Pinterest users make purchase decisions while on...
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We’re in a Retail Renaissance and Focusing on Data Is What Separates the Winners From the Losers
Despite reports of hard times in retail, which most recently included the death of Toys R Us, a new report from Salesforce and Deloitte says we're actually in the midst of a retail renaissance, which means retailers and brands alike need to focus on the customer experience to win over shoppers. In a survey of...
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Samsung’s Cheil Expands Its In-House Content Marketing Divisions to the U.S.
Cheil North America today announced that it's taking its content marketing units, which first launched in Toronto in 2014, to the United States. Cylndr Productions will open shop in Ridgefield, N.J., while Cylndr Content Agency will serve Cheil clients from offices in New York and Durham, N.C. "In this social age, brands need a distinctive...
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Wieden+Kennedy Is Losing the Founder and the Managing Director of Its Tech Division
Nilesh Ashra and Paulo Ribeiro--the founder and managing director, respectively, of Wieden + Kennedy's creative technology group The Lodge--recently announced that they will be leaving the agency to launch a new and unspecified venture. Their departures mark a significant shift for The Lodge, which launched in 2013 and effectively served as an "incubator" in which...
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