Over the past few years, brands have ramped up the number of immersive experiences at South by Southwest in Austin, Texas. So it makes sense that the festival would seek to recognize that work. This year, SXSW created a new awards program, the SXSW Creative Experience Arrow Awards. "SXSW has long hosted awards for technology...
Why SXSW Started an Awards Program Recognizing Immersive Experiences This Year
↧
↧
Fleet Foxes and Jackson Hole: How a Tourism Ad Got the Perfect Soundtrack
The Jackson Hole Travel and Tourism Board is celebrating spring with a soaring new ad from Colle McVoy, set to the 2008 Fleet Foxes song "Sun Giant." Part of the Wyoming town's "Stay Wild" campaign, the 90-second spot features a montage of striking footage featuring local fauna--bears, beavers, moose and more--alongside nearby sights--stately mountains, hot...
↧
Instagram Users Can Now Add Hashtag and Profile Links to Their Bios
Biographies on Instagram profiles became a lot more useful with Wednesday's addition of hashtag and profile links. Instagram said in a blog post that users can now tap Edit Profile and go to their bio sections to take advantage of the new features. The Facebook-owned photo- and video-sharing network will provide a list of recommended...
↧
Spark Foundry USA Hires Exec to Oversee Its Entire Digital Offering With Focus on Ad Tech
Spark Foundry USA today announced the appointment of Joe Kowan in the new role of executive vice president of digital solutions, precision and technology. Spark said Kowan will oversee its entire digital offering, with a specific focus on the media agency's precision, ad-tech and data-enabled media work. Based in Chicago, Kowan will also help expand...
↧
How a Product Evangelist Can Take Your Brand to the Next Level
The Apple Worldwide Developers Conference (WWDC) is coming up in a few months--June 4, to be exact--and Facebook's annual F8 is shortly after that. Have you ever wondered how they select their partners to highlight during their keynotes? If not, you're likely missing out on one of Silicon Valley's least-kept secrets. For brands looking to...
↧
↧
Pharma Giant Amgen Sends Its Estimated $350 Million U.S. Media Business to Hearts & Science
Biotech company Amgen has selected Omnicom Media Group agency Hearts & Science as its media agency of record, following a review launched in October and handled by Ark Advisors, Omnicom Media Group confirmed. Omnicom sister shop SSCG retained media duties for Amgen brands marketed to healthcare professionals, with the possibility of future partnerships with Hearts...
↧
Facebook’s Zuckerberg Responds to Cambridge Analytica’s ‘Breach of Trust’
After five days of silence from Facebook's top management over issues arising from misappropriation of Facebook user data by outside sources, CEO Mark Zuckerberg said the company plans to audit all apps that had access to user information prior to a company change of policy in 2014. In a Facebook post, Zuckerberg today addressed the...
↧
Ford’s Chief Brand Officer Is Leaving the Company
Ford vp and chief brand officer Musa Tariq is departing the company after a little over a year in his role. CMO Joy Falotico will take the reins of the company's brand work. "Musa is a proven leader of brand transformation, having led similar work at some of the world's most admired brands before coming...
↧
Twitter’s Chief Information Security Officer Is Leaving the Company
Twitter's chief information security officer is leaving the company, a Twitter spokesperson has confirmed to Adweek. Michael Coates, who has been Twitter's CISO since early 2015, is departing to start his own firm, according to The Verge, which first reported the news. Coates will be replaced in the interim by Joseph Camilleri, who is currently...
↧
↧
This Artist Reimagined All 30 NBA Team Logos for a Colorful Set of Nike T-shirts
Michael Jordan never saw a Chicago Bull quite like this one. In a project that seems destined to delight designers everywhere, Nike commissioned Polish artist Filip Pagowski to reimagine the logos of every NBA team. His hand-drawn takes add a sense of spontaneity to brand identities that are in many cases so well-established as to...
↧
WPP’s Wavemaker Defends Ikea’s $108 Million U.S. Account in Global Media Review
Ikea announced today it has selected Wavemaker to retain its planning and buying business in the U.S. after an extensive global procurement-led media review first launched in 2016. Wavemaker, the WPP agency network formed by the merger of MEC and Maxus, will be tasked with driving "deeper integration and innovation" in-store and online across all...
↧
How One Niche Online Wholesaler Is Carving Out Space in a Crowded Ecommerce Market
The ever-looming presence of Amazon in the ecommerce (and even offline) world is one threat retailers consistently have at the top of their mind. While some traditional brands are shaken by Amazon's existence, others, like digitally native brands, appear less concerned and instead are focusing on building their brand and appealing to consumers. Boxed, an...
↧
Once Known for Social Media, VaynerMedia Wants to Become an ‘Attention’ Agency
Gary Vaynerchuk's VaynerMedia was an early adopter of using video as a way for brands to message their wares on social. It pivoted to video prior to that phrase becoming a publisher's SOS call. The social agency grew its reputation on helping brands navigate Facebook, Twitter and, more recently, Snapchat before the platforms became inundated...
↧
↧
Home Depot Is Building Out Visual Discovery and Shopping on Pinterest
Home improvement retailer Home Depot and visual network Pinterest have partnered to expand Pinterest's visual discovery feature--Shop the Look, with more than 100,000 shoppable products--to capitalize on consumer search behavior on the platform and overcome search engine shortcomings. To shop a pin, users tap the white circle on a product to see similar, shoppable items,...
↧
Snapchat Beefed Up Its Snap Map Feature With Map Explore
Snapchat added a new element to its Snap Map feature that will bring users much more information from friends, as well as from the messaging application itself. Map Explore, which debuted Thursday, will update users' Snap Maps when friends who have chosen to share their locations perform actions such as traveling somewhere new, checking in...
↧
Zulily Keeps Viewers Off Balance With Zany Surprises in Its Wacky New Ads
"The whole world will be licking my legacy from their sticky fingers." "Why don't you try growing more feet for all those shoes?" "This got so dark. Quick, cut to a dog." Such lines punctuate Office of Baby's first campaign for e-commerce platform Zulily, which presents silly situations and crackpot comedy in an effort to...
↧
You Can Now Buy a Car at Walmart
With its pharmacies, eye doctors, salons and fast food joints, Walmart has worn many hats for quite a long time. Now, it's adding a new one: car dealer. Roughly 250 Walmart locations will soon have kiosks for digital automotive marketplace CarSaver as it expands a car-buying program with the retail giant. In an email, a...
↧
↧
Goodby Silverstein & Partners Beats Out Droga5, W+K to Win BMW Creative Review
BMW has named Goodby Silverstein & Partners as its new U.S. creative agency of record after a competitive review, the automaker confirmed today. In addition to brand creative, the agency will also handle regional and dealer work. The other four finalists in the review, as first reported by Adweek's AgencySpy, were Wieden+Kennedy, Droga5, Anomaly and...
↧
Q&A: Facebook’s Carolyn Everson on Privacy Changes and Protecting Consumers’ Data
Following Facebook CEO Mark Zuckerberg's announcement on Wednesday that Facebook plans to audit thousands of apps that might have had excessive access to user data on the platform until 2014, the company is trying to explain to advertisers and users how Cambridge Analytica might have inappropriately gained and used Facebook data. In an interview with...
↧
How Blockchain Tokenization Provides a New Opportunity to Track a Product’s Lifecycle
The resale market for sneakers is a billion dollars, the overall resale apparel market is $17 billion, used smartphones are $17 billion. From apparel to consumer electronics to cars, a significant number of people will own a brand's product without having ever purchased from the brand directly. Traditionally past the moment of purchase, most brands...
↧
More Pages to Explore .....
