It's weird being an immigrant. You come into a country where no one speaks your language or understands your references and can barely gauge whether or not you're funny, smart or worth knowing. But you can learn a language. By pushing all your senses to the maximum and giving it a lot of effort, you...
This Gorgeous Instrumental Music Video Is Laced With Lyrics No One Can Hear
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Instagram: Here’s How to Add a Profile Link or Hashtag to Your Bio
Instagram introduced the ability earlier this week for users to add profile links and hashtags to their bios. Our guide will show you how this feature works. Note: These screenshots were captured in the Instagram application on iOS. Step 1: Tap the profile button in the bottom-right corner of the screen. Step 2: Tap "Edit...
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How Embracing a Political POV Can Forge a Deeper Connection to Consumers
Brands have power when they have a purpose, a strong point of view that they can use to change the world around them. Granted, there are risks, but they can be mitigated through authenticity. In their article "Consumers Turn Shopping Into a Political Statement," the Financial Times said, "67 percent of people will try a...
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Sonos Pulls Facebook Ads Following the Cambridge Analytica Scandal
Speaker manufacturer Sonos said in a blog post today that it was pulling its ads from Facebook and other tech platforms next week because the company is "concerned by the recent revelations about Facebook and the exploitation of its platform." Starting Monday, the company is dropping ads from Facebook, Instagram, Google and Twitter, and will...
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The Joy of ‘Dear Sophie,’ One of Google’s Early Humanizing Hits
It took a while for Google to learn how to do brand advertising. The company, founded in 1998, didn't embrace emotional storytelling until a decade later. An early success was "Parisian Love," a spot from late 2009 that told a story of romantic love entirely through screen shots of Google searches. A surprise hit online,...
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The Yankees Get a 9-Person Broadcast Booth in YES Network’s Fun 2018 Ad
It's a new season for charmingly goofy baseball promos. And following last week's new batch of spots for the Seattle Mariners, now we get the YES Network's 2018 promo for its New York Yankees coverage. Most network sports promos are downward-facing dogs, but YES had a hit last year with its yoga-themed spot, which humorously...
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4 Ways Online Video Content Can Better Connect With Viewers
2017 was an explosive year for online video content. In just 12 months, Netflix released over 200 new originals and YouTube Hulu launched live TV services. Despite an overwhelming increase in original shows and movies across all services, it's never been easier for audiences to get content when they want it, where they want it....
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Baffled by Conceptual Art? So Are Will Ferrell and Joel McHale in This Museum’s Short Film
Museums are often pretty humorless when it comes to their artwork. It's rare for them to acknowledge that art can be confusing--particularly conceptual art, where the artist's choices can seem self-indulgent or bafflingly arbitrary. But the Hammer Museum at UCLA leans into that confusion in an amusing new short film made by some A-list talent...
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J&J Moves to Cut Costs By Consolidating Creative Work With Dedicated Omnicom, WPP Divisions
Johnson & Johnson, one of advertising's biggest spenders, has consolidated and streamlined its creative business with two dedicated teams of WPP and Omnicom agencies. This follows a closed review that was initiated to cut costs and adopt a new operating model, the Wall Street Journal reported this morning. News of the review was first published...
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The National Gallery of Prague Is Using VR to Introduce the Blind to Iconic Sculptures
"No touching!" The phrase is the bane of many children who find themselves in museums meant to teach them how to appreciate art ... but instead teach them they're bulls in china shops. This must be all the more frustrating for the blind, who mostly can't conceive of the art at all if they can't...
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Q&A: Larry Pluimer, CEO of the Agency Cracking Amazon’s Algorithm
After working at Amazon for a couple of years, Larry Pluimer realized there was a disconnect between brands and Amazon in terms of what's required to be successful on the platform. That's exactly what prompted him to start Seattle-based agency Indigitous in 2010, which has since helped clients like BlenderBottle, Gu Energy and Therm-a-Rest navigate...
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HBO Used Pizza-Delivery Drones to Promote the New Season of Silicon Valley
Free food, especially during the doldrums of a Monday afternoon, is a sure bet to capture people's attention. HBO made pizza dreams come true as the network teamed up with Fooji, a brand delivery agency, to send pizzas to Silicon Valley fans in New York, Los Angeles and San Francisco. While pizza is, for the...
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Adweek Celebrates Trail-Blazing CMTOs Leading the Charge on Digital Transformation
On March 15, Adweek honored some of the top trail-blazing marketers at R/GA in New York. The event, which was sponsored by RTL Adconnect, marked Adweek's second-annual ceremony celebrating the new class of executives in the industry: the CMTOs. Check out the best shots from the day, as well as Adweek's upcoming events, if you...
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This Unconventional Business Invention Firm Answers the Question ‘What Next?’
When Rei Inamoto and Rem Reynolds launched Inamoto & Co. in February 2016, the shop didn't fit in the existing nomenclature, so they called it a business invention firm, positioned "somewhere in between a consultancy, innovation firm and an agency," explained Inamoto. Early on, the pair decided to eschew traditional advertising to focus on clients'...
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How Much Data Collection Is Too Much? Inside the Murky World of Predictive Analytics
Facebook's 2.1 billion monthly active users likely had some notion the information they share on the network is mined for ad targeting. However, news of Cambridge Analytica accessing data from the accounts of not just those who downloaded a personality prediction app, but also "friends who had their privacy settings set to allow it," likely...
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Marina Filippelli’s Work Channels Her Experience as a Latina Mother and Former Producer
Marina Filippelli's first stint at multicultural agency Orc? was also her first job in advertising while she was in college. "I was an intern, and then made my way around different departments [while] going to school at night," she said. "Then I thought, 'It's going to take me about 10 years to get my degree...
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How Cracker Jack Became the Longest-Running Product Placement in U.S. History
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After Facebook’s Algorithm Change Devastated Organic Reach, How Are Publishers Coping?
When Facebook CEO Mark Zuckerberg announced in January that the site's News Feed algorithm would further emphasize posts from friends and family, publishers that hadn't diversified across many platforms faced a reckoning. Publishers like Little Things, despite testing its content on other platforms, found that Facebook was the best place to reach its site's core...
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HQ Is Awarding 6-Figure Prizes This Week Thanks to Integrations With Nike and Warner Bros
HQ, the mobile trivia game, has scored two major brand partnerships: Warner Bros and Nike. This week the twice-daily game, which can be played at 3 p.m. and 9 p.m., will have unique prizes and bigger winnings to offer due to the partnerships. Nike is using the HQ deal as part of its annual Air...
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LinkedIn: Here’s How to Change Who Can View Your Connections
By default, only your LinkedIn connections can view your complete list of connections on the platform. That being said, LinkedIn also gives you the option to hide your list of connections from other users. Our guide will show you how this is done. Note: These screenshots were captured in the LinkedIn application on iOS. Also...
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