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Breaking News in Advertising, Media and Technology

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    Let's start with a couple definitions. Blockchain is a technology that enables an anonymous, decentralized record of transactions. Imagine a public chain of information in which each link is a single transaction, viewable by all but impossible to change once it has been formed. And keep in mind, Blockchain is not Bitcoin. Bitcoin is built...

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    Over the past decade, our media has transformed, and with it, consumer habits. Generations Y and Z are more interested in marketing to each other than paying attention to traditional formats. Experiential activations find success among the younger crowd, but are typically site-specific, limiting reach. For agencies, augmented reality (AR)--with 2016 breakout Pokemon Go--is emerging...

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    ESPN and CBS aren't the only big sports media companies with new OTT offerings this year. Turner Sports is joining the fray, launching its own direct-to-consumer live sports service, Bleacher Report Live, in April. The new offering is distinguishing itself from ESPN's upcoming ESPN+, which will require a monthly subscription, and CBS Sports HQ, which...

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    Agencies aren't the only one struggling with diversity issues. The Association of National Advertisers (ANA) announced the finding of its inaugural "Scorecard" evaluating diversity among chief marketing officers of its client-side members at its Brand Masters Conference in Dana Point, Calif. today and while the findings suggest some progress with gender diversity, ethnic diversity lags...

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    No James-Bond-style courier-spy is complete without his beautiful but rugged suitcase, says a new five minute ad from luggage maker Tumi. Alexander Skarsg?rd of True Blood and Big Little Lies fame plays a mysterious man of impeccable taste and considerable means in the moody fashion campaign from EP+Co. He embarks on a cloak-and-dagger mission assigned...

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    The eighth and final season of the iconic HBO original series Game of Thrones is still one year away from premiering, but Major League Baseball fans will be able to get their GoT fix in the months ahead. Major League Baseball and HBO announced a renewal of their partnership to bring customized Game of Thrones...

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    Facebook, Twitter and Instagram users believe the children are the present, as the 2018 Kids' Choice Awards on Nickelodeon dominated the Nielsen Social Content Ratings for the week of March 19. The awards show tallied 7.953 million interactions across the three social networks, far outdistancing the two World Wrestling Entertainment offerings from USA Network that...

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    Two creatives from R/GA Portland and an art director think they've found a way to revive analog photography with, of course, a bit of help from the analog darling Polaroid. "With the rise of digital photography and especially in the work and the portfolios that we see, it felt like in a way a little...

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    The two-year relationship between Pizza Hut and its creative agency of record, Droga5, will end in June, Adweek confirmed today. "Pizza Hut and Droga5 have mutually agreed to part ways," a Droga5 spokesperson said in a statement. "We are proud of the work produced together. The companies will continue to work together through June 2018."...

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    Cord-cutting and related trends are continuing to fuel a decline in TV ad spending. A new eMarketer forecast shows U.S. TV ad spend declining by half a percent in 2018 to $69.87 billion. This will bring TV's share of ad spend down to less than a third of U.S. ad revenue in 2018, falling from...

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    Following its release of a new, more affordable and Pencil-friendly iPad, and a bunch of snazzy education tools, now Apple has released "Homework." The two-minute-plus spot feels at once nostalgic and idealistically rooted to the present. In it, narrator Mark Fenske solemnly reads Jack Prelutsky's classic poem "Homework! Oh, Homework!" while a classroom embarks on...

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    Growing up in Houston, Kelly Hamilton didn't have what you might call a typical childhood--for Texas or anywhere else. While other kids' lives revolve around the usual backdrop of suburban subdivisions and soccer practice, Hamilton spent her girlhood with sewing machines and seamstresses. The Hamilton factory, famed for its bespoke shirts, was founded by her...

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    Publicis Groupe's Starcom USA announced it has won the media account of Red Bull North America, taking over planning, buying, search, social and programmatic duties for the energy drink brand from incumbent Carat following a review. "Red Bull is a cutting-edge brand with incredible vision and we are honored to be selected as their media...

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    Ahead of next month's upfront agency meetings, AMC Networks is creating a standalone data sales group, called AMCN Agility, to oversee its data offerings for clients. The group--which will be run by Adam Gaynor, vp, advertising and data solutions sales at the network--will feature its Aurora Video Targeting Solutions platform for advanced audience segmenting and...

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    The Twitter Official Partner program is now six members deeper. The social network introduced the initiative in June 2015, combining its strategic partners from the Twitter Certified Program and the Twitter Marketing Platform Partner Program and helping match up the appropriate companies with marketers, advertisers and brands. Program manager, ads platform Jillian Blazejewski revealed in...

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    Generally speaking, business values the opinions of experts. The marketing and advertising community is not immune to this as we witness the latest round of prognostications and expert advice about blockchain, GDPR and the death of Facebook. But time after time, experts miss the mark by a long shot. There is an inherent challenge in...

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    Kristen Lachtman, who took over the U.S. operations of Twitter's Niche influencer network after her husband, Darren Lachtman, left the company last July, is bidding goodbye to the social network, as well. Twitter confirmed Kristen Lachtman's departure, and Kurt Wagner of Recode pointed out that the company already posted a job opening seeking her replacement....

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    In the 11 or so days since the story broke that 50 million Facebook users' data was exposed through a Cambridge Analytica researcher's app, executives up and down the Facebook food chain--from CEO Mark Zuckerberg and COO Sheryl Sandberg's five-day-late apology tour to vp of global marketing Carolyn Everson's talking points memo--took to the media...

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    This Sunday is April Fools' Day, and the hijinks are getting off to an amusing start with WArby's--a purported joint venture between eyewear maker Warby Parker and fast-food purveyor Arby's. "Arby's has an eye for meat. Warby Parker has meat for eyes. The result? A new partnership sandwiched somewhere between vision and at least eight...

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    Those who were wondering how the iconic "This Is SportsCenter" ad campaign might change or evolve after its longtime architect, Wieden + Kennedy New York, parted ways with ESPN last year, we now have our answer. Not much. The sports cable network on Thursday unveiled its first new "This Is SportsCenter" spots in more than...

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