After cutting jobs for roughly 120 engineers earlier this month and 22 staffers across the company in January, Snapchat is downsizing its staff yet again--and its latest round of layoffs targeted its advertising department. Snap is laying off 100 employees, which roughly equates to 3 percent of its total workforce. Over the past couple of...
Snapchat Lays Off 100 From Advertising Division in Department Restructure
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25 More Cities Are Being Added to Facebook’s Today In Local News Test
Facebook added 25 more U.S. cities to the test group for its Today In destination for local news. The social network began testing Today In with mobile users in six U.S. cities in January--Billings, Mont.; Binghamton, N.Y.; Little Rock, Ark.; New Orleans; Olympia, Wash.; and Peoria, Ill.--and local news product manager Anthea Watson Strong announced...
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IFC Heads Into Upfronts by Renewing Brockmire for 2 More Seasons
IFC is going into this year's upfronts by doubling down on its most successful series: the comedy network has renewed Brockmire for two additional seasons--its third and fourth--ahead of the show's Season 2 premiere on April 25. Hank Azaria stars as a former major league baseball announcer who ends up calling games in the minors...
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As Mobile Becomes Increasingly Crucial to Advertising, Brands Fail to Take Full Advantage
Mobile advertising offers marketers a wealth of opportunities, but transparency is still causing a headache for the digital marketing industry. Just last month, Unilever, one of the biggest brand advertisers, threatened to pull its ads from Facebook and Google. Brands aren't just worried about safe environments to advertise in. They're also concerned if their massive...
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Spike Jonze Turned an Unnoticed Moment From His Apple Shoot Into a Dog Rescue PSA
There were plenty of notable characters in the remarkable behind-the-scenes video from Spike Jonze's recent Apple shoot. But one cameo--that you almost certainly didn't notice--is the subject of a whole new PSA that the director helped to produce. In a scene early on in the BTS, Jonze is seen dancing with a chair. Eagle-eyed viewers...
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Pinterest Just Introduced a Separate Tab for People, Boards Followed by Users
Pinterest introduced a new customization option Thursday, the following tab, which enables users to create a curated feed of Pins from people and boards they follow in the order in which those Pins were saved. This gives Pinterest users two options: the ability to browse personalized recommendations curated by Pinterest's algorithms in their home feeds,...
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All Ads in Instagram Stories Will Now Be Full-Screen
All ads in Instagram Stories are going full-screen. The Facebook-owned photo- and video-sharing network announced Thursday that when brands upload a photo or video (under 15 seconds) within its feed aspect ratios, it will automatically provide full-screen support for that photo or video within Instagram Stories. Instagram said its pixel-matching technology will automatically select a...
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Weber Shandwick Defends Its Michigan State Work Amid Reports of ‘Spying’ on Larry Nassar Victims
Following reports that Michigan State University paid IPG-owned PR firm Weber Shandwick more than half a million dollars over several months to track social media activity surrounding the case of USA Gymnastics national team doctor and convicted sexual predator Larry Nassar, the firm went on the defensive today, saying such claims don't accurately represent the...
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Users Can Now Add Timestamps to Live and Replayed Videos From Twitter and Periscope
Twitter kept seeing tweets that directed users to specific times during live and replayed videos, so the social network responded with a new feature to make those tweets unnecessary. Skip ahead to 3:50 to see the moment Snow Geese take flight w/ Mount Baker in background. https://t.co/bL6EQekHYn #Periscope #pnw #birds #Snohomish #WA #nature -- Mark...
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Henry Rollins and Mercedes Explore the Vulnerable Side of ‘Toughness’ in Branded Content Series
Warrior-poet Henry Rollins has long been known for both his tough, muscular facade and the emotionally complex creative soul within. Discovering fame as punk band Black Flag's frontman, Rollins has since become a master of spoken word and storytelling. So while advertising pitchman might seem an odd fit at first for Rollins, it's clear he...
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How to Avoid ‘Fake News’ Claims in Your Social Marketing
Many debates have been sparked about the effect of fake news on the 2016 U.S. election. While not every American voter was exposed to fake news, the misleading posts certainly made an impact. Political scientists from Princeton University, Dartmouth College and the University of Exeter found that more than 27 percent of U.S. voters, or...
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Brands Need to Join the 21st Century and Tap Into Radio Advertising
If you put a bunch of advertisers in a room and asked them what they thought of traditional radio, they'd probably say it's "old school," "difficult to buy" and/or "on its way out." Although it is true that advertising has seen a massive digital transformation in the last decade and audio innovation hasn't entirely kept...
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WPP’s Kinetic Introduces New Leadership Team as CEO Exits
WPP out-of-home (OOH) and experiential-focused agency Kinetic North America is reshaping its leadership team. With CEO David Krupp leaving at the end of the month to pursue an unspecified new role, Kinetic North America promoted Michael Lieberman and Cedric Bernard to roles as co-CEOs. The rest of Kinetic's management team, which includes Maureen McCloskey, Jaime...
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Why Lucy Liu Is Helping LifeWTR Bring Art Back to Schools
If there had been no art classes at Stuyvesant High School, Lucy Liu might never have become the first female Dr. Watson on CBS's Sherlock Holmes drama, Elementary. She might never have been an actor at all. It's more likely she would've ended up in finance or securities or some other left-brain, numbers-based profession, she...
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Do You Live in a Town Called Titz? It Could Be One of Pornhub’s ‘Premium Places’
Yes, there is a place named Dildo. And Rectum. And Cumming. Residents of those towns might be feeling especially lucky today thanks to a new stunt from the always-friendly folks at Pornhub. The world's largest purveyor of adult entertainment has stumbled upon yet another ingenious mode of self-promotion in the form of free porn for...
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After Roseanne’s Huge Return, ABC Quickly Renews for Next Season
Less than 48 hours after Roseanne returned to enormous ratings, ABC has already picked up the revival for another season. On Tuesday, the hour-long return of Roseanne in its former 8 p.m. time slot was watched by a whopping 18.2 million viewers and earned a 5.2 rating in the 18-49 demo, making it the most-watched...
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Adweek’s Spectacular Once-in-a-Lifetime Subscription Sale Extravaganza
Snag yourself a fresh Adweek subscription, hot off the presses! There's basically nothing an Adweek magazine can't do! This limited offer runs through this weekend only, so don't delay, act fast!
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(Not Quite) April Fools’! Brand Pranks Are Out in Full Force Already
The awesome thing about April Fools' Day in the digital age is that you're less likely to worry about finding tacks scattered on your favorite chair or some buffoon whipping out a whoopie cushion. The best gags are bound to happen online, where we can review them with the amused distance of fake news connoisseurs...
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Adobe’s CMO on Her Marketing Career, Life in Silicon Valley and What’s Next
Like many college graduates, Adobe's CMO, Ann Lewnes, graduated, did an internship but couldn't find a job. So, she moved to California and 30 years later, she's now a top executive at Adobe, where at the company's annual Adobe Summit, she interviews all types of celebrities and explains many of the company's newest products. Adweek...
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Snapchat Takes a Jab at Instagram and Calls Itself a ‘Camera’ in First TV Campaign
Snapchat has an awareness problem. While just about everyone under the age of 25 has most likely downloaded the app and uses it regularly, the vast majority of adults don't understand Snapchat's vernacular of Snaps, stories and dancing hot dogs. So, Snap is running its first TV campaign during the Final Four on TBS tonight....
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