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Breaking News in Advertising, Media and Technology

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    More adventurous, brave, boundary-breaking women need to be featured in advertising and social media campaigns, according to The North Face. That way, young women and girls will have a wealth of strong role models to look up to. With that in mind, The North Face launched a major new global effort, "Move Mountains," that includes...

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    With ever-increasing scales of data collection and analytical capacity, we have some of the most powerful tools in history at our disposal--tools that can influence massive numbers of people and shift public opinion faster than ever before. If the promise of these tools seems limitless, then so is their potential for abuse. Every day brings...

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    New York-based creative agency SS+K announced today that it has named Feh Tarty as its new chief creative officer. The news comes as parent company M&C Saatchi Worldwide moves to expand its North American footprint with SS+K playing a leading role. "For 25 years, we've lived at the intersection of cause and commerce, creativity and...

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    There's never not enough data. Marketers are "drowning" in it, said Quantcast CMO Steven Wolfe Pereira. Increasingly, brands are using machine learning to understand the patterns that data tell them. As more devices and more screens come online, marketers will have even more opportunities to target the right customer. But how? Here are some insights...

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    James Ortiz, a marketing director at the U.S. Army's Army Marketing and Research Group (AMRG), has retired less than four months after Adweek broke news of an allegedly improper relationship between himself and an account executive at McCann Worldgroup, the Army's agency of record. The relationship occurred while McCann pitched to retain the Army's marketing...

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    Barclays Investment Bank has launched a global review to add a "digital specialist" to its roster of agency partners, several sources told Adweek. One source said Barclays is looking to hone in on one specific area of digital specialization but did not elaborate on specifics regarding the search. A Barclays spokesperson declined to comment. Another...

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    For years, MSNBC was a middle-of-the-road basic cable network, ratings-wise. That's no longer true, thanks in large part to President Trump. Led by progressive opinion hosts Rachel Maddow, Chris Hayes, and Lawrence O'Donnell, MSNBC has become an outlet millions of Americans, who brand themselves as The Resistance, have been increasingly turning to. The NBCU network...

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    First it was a wedding registry; then, carryout insurance. Now, Domino's latest nod to customer loyalty is a mobile game that rewards players with points for free pizza. Domino's Piece of the Pie Pursuit mobile game puts players in the middle of a Rube Goldberg machine like the one in its new TV spot to...

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    The board of WPP is currently investigating claims of "personal misconduct" made against CEO Martin Sorrell, a company spokesperson confirmed in a statement to Adweek. The Wall Street Journal broke the news of the investigation Tuesday afternoon. "The Board of WPP has appointed independent counsel to conduct an investigation in response to an allegation of...

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    It's the advertising catchphrase heard 'round the world, but it won't be heard at Augusta National Golf Club. "Dilly Dilly" has reportedly been banned at the PGA's 2018 Masters Tournament, according to British golf publication Bunkered, whose reporter got wind of a list of phrases that will get spectators ejected immediately from the tournament. Just...

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    On April Fools' Day, inspired by its Baja Blast flavor, Mountain Dew offered up a vacation stay at a Baja Bungalow with, among other oddities, a "187,000,000,000,000,000,000-gallon saltwater tank [with] sharks, maybe crabs and weird things that touch your foot and freak you out." If you read the press release the prank was obvious but...

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    While it's no surprise that voice continues to grow (just over one in five American households now has a smart speaker, according to eMarketer), brands are still figuring out the implications of the platform. That's why Publicis Media conducted a study on "The Rise of Voice," which attempts to help marketers wrap their head around...

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    Facebook announced that it is expanding the article context features in News Feed that it began testing last October to all U.S. users, along with two new feature updates. Users will see an "i" button atop the links for certain articles in their News Feeds, and tapping that button will launch a pop-up with additional...

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    Facebook Messenger became a lot more visual with this week's announcement that it can now handle 360-degree photos and HD-quality 720p videos. Product managers for Messenger Sean Kelly and Hagen Green revealed in a Newsroom post that 360-degree photos are available globally on Messenger's iOS and Android applications, while HD-quality videos are only available in...

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    International media group Future plc has acquired NewBay Media for an initial net value of $13.8 million, the companies announced today. NewBay Media, based in London and New York, is a magazine and website publisher, with multiple verticals covering fields like TV and audio, electronics and education, as well as magazines. Its entities include Music...

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    As the board of WPP investigates claims of "personal misconduct" and possible misuse of company assets against CEO Martin Sorrell, investors are likely starting to consider who should really be at the helm of the world's largest advertising holding company. "It's a little difficult because we don't know what the specific allegations are," Pivotal Research...

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    British data firm Cambridge Analytica may have used the personal information of as many as 87 million Facebook users, according to the social platform. "Given the scale and sophistication of the activity we've seen, we believe most people on Facebook could have had their public profile scraped in this way," Facebook chief technology officer Mike...

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    Pinterest senior vice president of ads and commerce Jon Alferness, who joined the company last July after serving as vp of product management of Google's shopping and travel products, is out the door. Alferness began overseeing the entire company last December, when former president Tim Kendall announced his departure, and he returned his focus to...

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    The Baltimore Orioles posted the highest growth on Facebook among Major League Baseball teams during Spring Training, while the Cleveland Indians tallied the most growth on Twitter and the Philadelphia Phillies did so on Instagram, according to new data from social marketing firm Unmetric. Unmetric examined its cross-channel reports for all 30 MLB clubs from...

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    It'll be a "multiyear effort" to fix Facebook's security and content issues, according to Facebook CEO Mark Zuckerberg. Speaking during a press call this afternoon, Zuckerberg once again took responsibility for the policies that led to as many as 87 million users having their data improperly used by the British data firm Cambridge Analytica. On...

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older | 1 | .... | 273 | 274 | (Page 275) | 276 | 277 | .... | 400 | newer


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