A four-part documentary series on the case of John Wayne Bobbitt and Lorena Bobbitt is coming to Amazon Prime with Jordan Peele as the executive producer, the company announced today. The series, called Lorena, will take another look at what happened 25 years after the case, in which she cut off her husband's genitalia after...
Jordan Peele Will Helm Amazon Prime’s Lorena Bobbitt Docuseries
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Adweek’s Yeah, That’s Probably an Ad Podcast Wins Folio: Award
Adweek's weekly podcast, Yeah, That's Probably an Ad, took home the 2018 Folio: Digital Award for best podcast. Adweek creative director Ron Goodman accepted the award at a luncheon Thursday at the Yale Club of New York City. Folio: presented 19 awards in categories including data visualization, digital momentum and digital excellence. Popular Science took...
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How Men’s Wearhouse Became a Bright Spot in the Declining Retail Space
Hundreds of traditional small and big-name retailers filed for bankruptcy last year, including Toys 'R' Us, Wet Seal, Payless ShoeSource and The Limited. As of Dec. 22, store closures in the U.S. increased 229 percent year-over-year to 6,985, according to Coresight Research. And yet--despite what some in the industry describe as a brick-and-mortar apocalypse fueled...
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Michael Wolff and Jeff Goodby Talk Advertising, Journalism vs. Social Media and ‘Fire and Fury’
On first glance, Jeff Goodby and Michael Wolff might seem like polar opposites: one is the stoic creative director behind "Got Milk?" while the other is a journalistic firebrand happy to torch almost everything he touches. But the two have more in common than one might think. Goodby was a reporter before he went into...
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The Weather Channel Is Transforming the Way We Think About Weather
The Weather Channel has been making waves lately, both as one of the few cable networks that posted year-over-year audience growth in 2017 and as one of the most recent acquisitions by media entrepreneur and TV personality Byron Allen. Now, it's making headlines again with the second iteration of streaming service Local Now. TWC is...
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How to Promote Toyota Camry’s New Safety Features? Build Them Into ‘the World’s Safest Bike’
Creating a high-tech bicycle might not seem like the most obvious way to promote the safety features on a new car--but that's just what a Toyota affiliate and agency 22squared did to help peddle the new Camry. Southeast Toyota Distributors--which supplies dealers in five U.S. states--and the Atlanta-based agency teamed up with New York-based Priority...
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Facebook’s First Exclusive Stream of a Major League Baseball Game Gets Mixed Reviews
Facebook continued to prove it's more than just a social platform with Wednesday's broadcast of a Major League Baseball game. The match-up between the Philadelphia Phillies and New York Mets was the first of 25 MLB games Facebook will livestream this season. Facebook has streamed several MLB games in the past, but local sports networks...
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What MRC Accreditation Actually Means for Facebook
Facebook is swimming in questions about how Cambridge Analytica improperly pulled data on millions of users, but it's also trying to smooth over one rough area for advertisers: measurement. On Thursday, industry watchdog the Media Rating Council accredited Facebook to correctly report ad impressions on Facebook and Instagram after the first of three rounds of...
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The Atlantic Fires Columnist Who Said Those Who Get Abortions Should Be Hanged
The Atlantic fired recent hire and highly criticized columnist Kevin Williamson, who said people who get abortions should be hanged. Atlantic editor in chief Jeffrey Goldberg told staff in an email today that while he thought the former National Review correspondent was a "gifted writer," The Atlantic would be "parting ways" with Williamson after coming...
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With This New Deal, More Targeted Ads Are Coming to Your TV
The large cable companies that own NCC Media, the national advertising sales, technology and marketing firm, announced today that they will launch a new division to sell targeted ads to cable systems nationwide. The group will use "non-personally identifiable data" to create products for targeted audiences across linear and video-on-demand, or VOD, platforms that will...
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5 Ways to Keep Up With Instagram’s Ever-Changing Algorithm
Remember all of the fuss back in March 2016, when Instagram introduced an algorithm that changed how posts appeared in feeds? Instagram found that users had more posts in their feeds than they could keep up with and, as a result, they were missing out on about 70 percent of posts. Posts had previously appeared...
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SharkNinja Sends Its $60 Million U.S. Media Account to UM
Home appliance brand SharkNinja has selected IPG Mediabrands' UM to handle a large share of its U.S. media account following a review. "[UM's] intense focus on balancing both the art and science of media is aligned with our growth objectives," said SharkNinja senior director, global media analytics and DTC FP&A Ashley J. Eckerlin in a...
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BBDO Bangkok Has Invented a Revolutionary Way to Turn Mosquitoes Into Mosquito Killers
The agency was approached about helping raise awareness of mosquito prevention in the slums of Bangkok and other Southeast Asian cities. But instead of creating posters and fliers, BBDO Bangkok invented something that might change the way mosquitoes are controlled worldwide. Called "Nano Shoes," this innovation covers mosquitoes' feet in BTI larvicide, a synthetic but...
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The Fallout Continues Over Those ‘Egregious’ Sinclair Promos
Actress and comedian Amy Schumer canceled an interview scheduled for a local, Sinclair-owned TV station. And a slew of Democrats running for office have vowed not to have their commercials air on Sinclair properties. Such has been the fallout over what one candidate called, "egregious" Sinclair promos. The promos say that "one-sided news stories" were...
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How to Find the Corporate Partnership That Works Best With Your Brand
Sponsorships, discounts and donations. What has historically been a safe ground to build goodwill for your brand has suddenly turned into a reputational minefield. The social, political, environmental and economic events of the last year have shattered the rules of the game for how brands connect with the world around them. Gone are the days...
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John Oliver, Samantha Bee Throw Support Behind Unionizing The Onion
More than 150 writers and comedians are supportive of staff at The Onion unionizing, including Samantha Bee, John Oliver and Chris Gethard, who signed a statement of support. More than 90 percent of staff at Onion Inc., which includes The Onion, A/V Club and Clickhole, voted last week to unionize with the Writers Guild of...
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Netflix May Spend $300 Million to Buy a Billboard Company
Brands have a wide variety of ways in which they promote their products. Print media, digital and linear television are considered mainstream marketing channels. But another method of advertising that has proved quite effective over the decades, and one that's seemingly immune from the changing media landscape, is physical and out-of-home advertising. Especially advertising on...
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Agency Insiders Debate Whether the Erin Johnson Harassment Settlement Will Inspire Real Change
The two-year legal battle former J. Walter Thompson global chief communications officer Erin Johnson waged against her employer and its onetime CEO Gustavo Martinez came to an end earlier this week, with the world's oldest ad agency agreeing to a settlement over sexual harassment and discrimination claims. But some in the industry are left feeling...
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Charles Schwab Places Its $100 Million-Plus Media Account in Review
San Francisco-based bank and brokerage firm Charles Schwab has issued an RFI for its U.S. media business. This marks the company's first formal media review since 2009, which saw UM San Francisco beat out Carat and incumbent PHD. "Schwab partners with some of the best agencies in the world to achieve our brand and marketing...
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Twitter Has Permanently Suspended 1.2 Million Accounts for Terrorism Since August 2015
Twitter announced that it permanently suspended 274,460 accounts for violations related to the promotion of terrorism between July 1 and Dec. 31, 2017, bringing its total from Aug. 1, 2015, through year-end 2017 to 1,210,357. The social network said the figure for the second half of 2017 was down 8.4 percent from the first half...
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