Facebook has already made verbal commitments to better safeguard users' personal data, and Tuesday, the social network made a financial commitment. In the wake of the Cambridge Analytica data scandal, head of product security Collin Greene announced in a Newsroom post that the social network launched the Data Abuse Bounty program with the aim of...
Facebook Announced a Data Abuse Bounty Program
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Walmart Is Partnering With Postmates to Expand Its Grocery Delivery Services
Walmart has added logistics company Postmates to its list of grocery-delivery partners. The two will serve customers in Charlotte, N.C. In March, Walmart said it planned to tap into its network of more than 18,000 personal shoppers and crowdsourced delivery services to offer grocery delivery to 40 percent of U.S. households by the end of...
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How a Fixation on Digital Led to a Lack of Talent Diversity in Agencies
The past decade brought us a digital revolution, and with it came a wide range of distinct concerns for the marketing and advertising industry: the question of transparency in the media supply chain, skepticism around accurate metrics, fake news, data privacy breaches, manipulated audiences and more. Today, we're at a turning point where the limitations...
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Instagram’s New Camera Format Enables Users to Focus on One Person in a Photo
Instagram introduced two new features Tuesday: a Focus camera format and an @mention sticker. Focus is located next to Superzoom on the Instagram camera, and it enables users to create photos or videos where the person who is the subject is featured prominently and the background "softly blurs." Creative tools such as filters, stickers and...
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PayPal Close to Wrapping Up 6-Month Global Creative Review
PayPal, the online money transfer company also behind social app Venmo, is said to be narrowing down on two finalists in a global creative review that spanned six months, according to sources with direct knowledge of the matter. One source told Adweek the two finalists are digital shops R/GA and AKQA. The review was launched...
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One Month After Acquiring Scripps, Discovery Unveils Unified Upfront for Its 17 Networks
There was no time for celebration when Discovery Communications closed its deal to acquire Scripps Networks last month. Instead, Jon Steinlauf, the former Scripps ad sales chief who was named chief U.S. advertising sales officer for the combined company (now called Discovery Inc.), had less than two weeks to turn an all-Scripps upfront event into...
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A Glam Hostel Gets Put to the Test When Mariah Carey Is Accidentally Booked
If the ultimate in '90s divas deems a hostel a solid choice, then it's got to be good for us mere mortals, right? In a ridiculous but rather funny spot for Hostelworld, a shiny black limo pulls up to the chain's Barcelona location, depositing no one less than Mariah Carey, with an entourage and a...
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5 Things We Learned From Mark Zuckerberg During Day 1 of His Congressional Testimony
This afternoon, Facebook CEO Mark Zuckerberg spent several hours answering questions from dozens of U.S. senators in Washington, D.C. The questions varied from explaining the basics of ad-tech to answering whether Facebook would support bills strengthening privacy laws. Zuckerberg's testimony before Congress comes nearly a month after Facebook banned the British data firm Cambridge Analytica...
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Parkland Students Are Asking Advertising’s Brightest Minds to Help Grow the Gun Control Movement
The students of Marjory Stoneman Douglas High School know the news cycle is fast and furious. Momentous stories that once would have dominated the news for weeks now only hold the nation's attention for days or even hours. Survivors of the shooting that left 17 people dead in Parkland, Fla., on Valentine's Day attended the...
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Here Are the Metrics Your Brand Should Be Using
Measuring the digital engagement that customers have with your brand is key to making sure they remain customers. But what metrics do leading brands like Pandora, The New York Times and National Geographic use to measure their success? At South by Southwest Interactive last month, we caught up with leading CMOs and brand managers about...
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This Film Festival’s Bleak, Intense Look Into the Future Will Leave You Feeling Frayed
As sure as the jacaranda trees bloom every spring in Southern California, the Newport Beach Film Festival launches a quirky, cinematic work of art to promote its weeklong event. This year is no exception, with a beautiful and brutal 3-minute spot that looks like it could've been lifted directly from the mind of Ridley Scott....
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From Interaction to Internet: Gen Z Flips the Sales and Social Script
When Gen-Zers go to physical stores, they leave their wallets at home. Smart marketers don't care. Unlike their grandparents, Gen Zers--people born between 1997 and 2013--don't view stores as the final stop in the sales process. And unlike their parents, they don't consider stores merely places to discover and purchase products. Instead, Gen Z gets...
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Adidas Created Earth Day Soccer Jerseys Made From ‘Upcycled’ Plastic Ocean Waste
Adidas has announced its game plan for Earth Day this year, and the brand hopes it will have soccer fans, players and ocean conservationists alike screaming GOOOOOOOOOOAL! Parley for the Oceans, a creative force dedicated to protecting the oceans, and Adidas are partnering to "upcycle" plastic reclaimed from ocean waste into limited-edition Major League Soccer...
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LinkedIn: Here’s How to Stop Users From Finding You by Your Email Address, Phone Number
By default, LinkedIn allows users to find other members on its platform by searching for their email address or phone number. If you want to stop users from being able to find your profile that way, follow our guide to turn these options off. Note: These screenshots were captured in the LinkedIn application on iOS....
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How Out-of-Home Media Companies Must Reinvent Themselves as Publishers to Survive
For the past five years, industry leaders have been heralding the golden age of out-of-home (OOH) advertising, predicting it will evolve into a medium that could do pretty much anything. The rhetoric around out-of-home today feels reminiscent of mobile, where for years the saying went, "This is going to be the year of mobile." Now,...
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How to Make Your Product Stand Out During the Customer Journey
If you've ever walked through Times Square in New York, you've definitely experienced slow walkers ahead of you. They're usually tourists looking up at all the beautifully lit billboards telling them what shows to see, where to eat and what underwear to buy. It's all so overwhelming that they forget how their feet work. And...
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Fuse Media Heads Into Upfront With New Branded Content Studio
With ratings among its core millennial demographic on the rise last year, Fuse Media is heading into this year's upfront event with a new branded content studio, Fuse Collab, to help create branded content and custom events for clients. The company, which targets multicultural millennials, also announced today that it has picked up seven new...
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The Handwritings of Kurt Cobain, David Bowie and John Lennon Are Now Downloadable Fonts
There's something viscerally personal about the handwriting of musical greats, whether its their feverishly scribbled drafts of lyrics or their introspective letters to peers and loved ones. Now the handwritings of five modern musical icons--Kurt Cobain, David Bowie, Leonard Cohen and Serge Gainsbourg--has been turned into downloadable fonts aimed at inspiring today's poets and songwriters....
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5 Lessons Big Brands Can Learn From Startups
Show me an established category, and I'll show you a startup that's disrupting it (or about to). The trusted rules of the road for managing and marketing brands simply don't cut it on the fast and furious freeways of the startup world where change is everywhere. Established categories and brands have been upended overnight. In...
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Surfing Legend Lisa Andersen Ascends a Mountain of a Wave in Mother’s Final Work for No7
Beauty is about much more than youth and appearance. That's the message cosmetics brand No7 has conveyed with its ongoing "Ready" campaign, highlighting the stories of women who have defied the odds to achieve long-term success in their respective fields. In the past, spokespeople have included 53-year-old ballerina Alessandra Ferri--and the latest edition of the...
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