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Breaking News in Advertising, Media and Technology

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    Rarely does anyone write about Amazon without including the word "giant." Research shows that 43 percent of all online retail purchases were conducted through Amazon in 2016. Incredibly, this scary growth continues as Amazon's net sales grew by more than $10 billion between the third quarters of 2016 and 2017. Just because something is big...

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    FedEx has made a name for itself over the past 40 years by transporting not only everyday stuff but precious and irreplaceable cargo, like giant panda Bao Bao, a T-Rex skeleton, 90 tons of Titanic wreckage, endangered sea turtle eggs and the Vince Lombardi trophy. Even so, execs at the global company had to draw...

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    The amusing new ad from French food-and-sundries retailer Monoprix poses a pretty basic question: Why would a young woman suffer through an impossibly bad song instead of just skipping it? There's an answer, but you have to wait until the end. The music-video-length ad from Parisian agency Rosapark and directing team Traktor opens on the...

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    When you make job changes to your LinkedIn profile, or are celebrating a work anniversary, LinkedIn may share these updates with your network. If you want to stop the professional network from doing this, our guide will show you how to turn this option off. Note: These screenshots were captured in the LinkedIn application on...

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    Each new year brings a slew of articles filled with prognostications for marketing and advertising professionals. Few areas attract more of this future gazing than programmatic and online display advertising. These conversations, though, are too often in the abstract and lack specifics necessary for marketers to fully appreciate their importance or successfully leverage the suggestions....

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    With the European Union's General Data Protection Regulation (or GDPR) looming, a handful of ad-tech companies are working together in an attempt to tackle the stringent regulations. Consider this a meeting of the doomed. AppsFlyer, mParticle, Braze, and Amplitude have banded together to form the ad-tech version of the Justice League. Calling itself OpenGDPR, the...

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    Marriott International had an idea for Coachella in 2017 that no hotel brand had ever attempted before. The brand provided festival attendees and Marriott Rewards members with a chance to stay in one of eight safari-inspired tents. Each tent was created to look and feel like rooms from some of the company's portfolio of lifestyle...

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    Marshall "Major" Taylor was one of the most renowned track cyclists of his time--and arguably one of the most celebrated athletes in history. By 1901, he was considered the greatest athlete in the world and was the first African American world champion in any sport. But somehow, history forgot Taylor over the years ... until...

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    Pity former NBA superstar Kevin Garnett. After 21 seasons in the league, and more than $320 million in career earnings (not including endorsements), he just can't relax and enjoy his retirement. That's the setup in this silly spot for NBA 2K18. It shows the former MVP moping around in his trademark precariously poised hoodie, followed...

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    The National Basketball Association Playoffs tip off Saturday, and Twitter secured a courtside seat. The social network created playoff-themed hashtag-triggered emojis for the league and all 16 teams participating in the postseason: Eastern Conference: Toronto Raptors: #wethenorth Boston Celtics: #Celtics Philadelphia 76ers: #HereTheyCome Cleveland Cavaliers: #AllForOne Indiana Pacers: #Pacers Miami Heat: #HeatCulture Milwaukee Bucks: #FearTheDeer...

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    W.L. Gore & Associates announced today it has consolidated its global media account for its fabric division, behind Gore-Tex outerwear threads, with Dentsu Aegis Network following a review that launched late last year and was handled by consultancy Flock Associates. Dentsu's Gravity, Carat and Amnet agencies will work with Gore-Tex--used in brand products from Adidas,...

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    Today Omnicom Group, the world's second-largest advertising company, released the proxy statement from its 2018 Annual Shareholders Meeting. The most significant news to come from the release is that the group will combine the roles of chairman and CEO with John Wren, who has held the latter title since 1997. Bruce Crawford, chairman of the...

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    Many traditional and early web companies have had to consider how to keep their brands modern while creating successful digital transformation. Jonathan Beamer, Monster's new chief marketing officer who joined last November, has a plan for the web 1.0 job platform company. "Most of my marketing career has been consumer-oriented and [involved] consumer brands and...

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    Bryce Harper has some of the most enviable hair in Major League Baseball. So what's his secret? According to video viewed 700,000 times after being posted by his brother (and teammate), the answer is that the Washington Nationals right fielder uses not one but two hair dryers to create that legendary pompadour. Hey @Bharper3407, one...

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    We've all heard the famous Dieter Rams quote, "Good design is as little design as possible." A great interface is one that the user doesn't see, think about or struggle to understand. In the words of Steve Jobs, "It just works." When it comes to digital products, this means putting the user at the center...

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    Did you know LinkedIn allows you to hide any unwanted posts you see as you scroll through your feed? Our guide will show you how this is done. Note: These screenshots were captured in the LinkedIn application on iOS. Step 1: Tap the three dots in the top-right corner of the post you wish to...

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    Comcast and Netflix are expanding their partnership to offer the TV and movie streaming service as part of Xfinity packages. In 2016, Comcast launched Netflix on its X1 platform, where Netflix users accounts could switch over to the streaming service without changing inputs. "Netflix is a great partner, and we are excited to offer its...

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    You know the logos, but do you know the fonts? That was the question that clearly obsessed Emanuele Abrate, an Italian graphic designer and educator. Logos are a passion for Abrate, an art director focused on identity design who also is managing partner for design site Grafigata! and a graphic design professor at Libera Accademia...

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    Facebook continues to pack more feature into Stories in the hopes of convincing more people to use them, and the latest addition is augmented reality drawing. Facebook Camera product manager John Barnett said, "We wanted to give people an easy way to create with AR and draw in the world around them." On that note,...

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    In today's cluttered and always-on world, greater relevance with customers is what wins the battle for brand supremacy. That relevance is built by becoming a brand that people want in their lives, one that keeps pace while everything around us accelerates. We call these relentlessly relevant brands. Names like Apple, Google and Netflix are such...

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