Brand voice has long been a product of written copy, whether it be on websites, marketing materials or email newsletters. With the relatively recent advent of voice recognition tools like Amazon Echo and Google Home, however, brand voice is becoming decidedly more literal. By 2019, the voice recognition market will be worth $601 million. And...
How Marketing Through Voice Technology Will Put Savvy Brands Ahead of the Curve
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Why This 130-Year-Old Magazine Is Getting an Overhaul
National Geographic magazine has seen its fair share of redesigns over the course of its 130-year history. And today, it's getting another. The May issue will debut new sections, a new design and typeface, and new paper stock in its most significant overhaul since 2000--but the unmistakable yellow border lives on. The biggest changes are...
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How Brands Are Justifying an Increased Need for Consumer Data
It was Benjamin Franklin who sparked the debate between freedom and security. Back then, it was a robust conversation among our Founding Fathers as they contemplated the laws and direction of this new land. Today, it's an even more appropriate discussion as we consider placing surveillance on every street corner in order to keep our...
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What Parents of YouTube Influencers Need to Know to Keep Their Kids Safe
YouTube is flooded with influencer content that targets the under-13 crowd. Take Ryan ToysReview, the six-year old "kidfluencer" who took home a staggering $11 million last year. He's posted hundreds of videos to a massive following of 12 million subscribers, reviewing everything from Power Wheels to Disney Lightning McQueen cars. The reality is that 80...
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The Retail Industry Is Focusing on Customer Experience and Convenience to Win in Ecommerce
For decades, the retail industry stood strong. Retailers emerged fairly unscathed during the first wave of the internet in the '90s because consumers still by and large chose to shop in physical stores staffed with employees that strived to provide customer service. So, it was business as usual with a small number of wary execs...
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Warsteiner Created an Annoying Ad, Then Launched Another Version Responding to the Haters
If your beer's not for everyone, does it follow that your ads might not be, either? That's the gamble Leo Burnett Argentina made with its recent ad for client Warsteiner, a German beer with a relatively small South American ad budget. To help give the brewer a marketing boost, the agency recently launched an artsy...
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Don’t Let an Algorithm Determine if You’re Worth Hiring or Not
What you post on social media and the strength of your personal brand will have a direct impact on your career in this industry. Online screening has skyrocketed over the last few years. We all leave a giant footprint on the web, and organizations increasingly use that data to make important decisions about us. Our...
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These Concrete Dog Statues Drew Attention for a Tragic Pattern Many Were Overlooking
When you see a dog tied to a lamppost, park bench or bicycle rack, you expect its owner to return soon and take the animal home. It wouldn't occur to most of us that such dogs might, in fact, simply have been abandoned. But it happens all too often. For example, some 1,400 pets ,...
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The Good Fight Channeled Schoolhouse Rock to Explain How Trump Could Get Impeached
After devoting this week's The Good Fight to a storyline in which the firm's lawyers debate possible methods of impeaching President Trump this fall, the show's creators ended the episode with a Schoolhouse Rock-style animated musical short that explains the process under which President Trump--or any commander-in-chief--can be removed from office. For their Good Wife...
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On the Adweek Podcast: Martin Sorrell and the Fall of a Giant
It was the resignation heard 'round the world. This weekend, WPP CEO Martin Sorrell announced he was leaving his own company, one he acquired as a wire basket manufacturer and turned into an unprecedented marketing juggernaut. Here at Adweek, we had already recorded our weekly podcast, "Yeah, That's Probably an Ad," when the news broke,...
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After Years of the Same Approach, Holding Company Leadership Will Need to Diversify
I've lost count of the number of journalists who have asked for my perspective since WPP announced its investigation into misconduct claims against Martin Sorrell almost two weeks ago. I don't engage in speculative conversations with journalists, on or off the record, but in any event, I assumed Sir Martin would continue to lead WPP...
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Clever KFC Ads Perfectly Replaced Fire With Spicy Fried Chicken
The best print ads often make you look twice. A perfect example? This campaign for KFC Hot and Spicy out of Hong Kong. In a clever and well executed set of ads, Ogilvy Hong Kong replaces fire in photography--shots of the Space Shuttle, a rocket-powered race car and a group of Power Ranger stand-ins--with blown-up...
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Brands, Take Notes From the Film Industry’s Marketing Lessons
If you Google "how to make your brand stand out," you'll find 189 million near-identical results all with seven "sure-fire ways" on how to make your brand the next big thing. However, to find out how to really stand out, brands should look to an industry that is known for doing just that: cinema. In...
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What Instagram Carousel Ads for Stories Mean to Brands
Instagram recently launched a new ad format, carousel ads for Instagram Stories, which make it possible for consumers to purchase products through a carousel of branded video and product images. This format initially launched on Facebook. The launch of Instagram collection ads is significant for a number of reasons: The rise of the micro-moment The...
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Fred, an Eerily Lifelike Android, Visited a Pub to Promote WestWorld (and the Robot Uprising)
Fred's just a normal bloke with normal thoughts: He hates sunny weather, thinks humans are inferior to machines and randomly asks strangers if they'd like to meet their maker. OK so maybe he's a bit of a sociopath, but that's apropos for his role as a spokes-robot promoting the upcoming Season 2 premiere of WestWorld....
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Dow Jones Media Group Is Experimenting With a Blockchain Platform That Wants to Wipe Out the Ad-Tech Industry
Digital media is full of companies that clog up advertising. Ad-tech vendors require multiple companies to serve ads and the duopoly of Facebook and Google dictate how publishers distribute content on platforms. At the same time, publishers are looking for more ways to directly collect data from readers and rely less on third parties for...
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4 Ways the Adobe Summit 2018 Proved Experience Means Business
While advances in technology were a major focus at Adobe Summit 2018, CEO Shantanu Narayen and other industry leaders reinforced the point that people are still at the center of a successful experience business. The "experience makers" theme reinforced the value of every single role across an organization and how each one is a crucial...
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A Device That Alerts Your Phone When the Light Turns Green? It’s a Hoax With a Message
Texting while driving is universally recognized among people who are not idiots as a terrible, very dangerous, no good idea. Texting while driving but stopped at a red light is still a bad one, even though it's technically legal in New York. But what if you had another device to help you know when the...
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Postmates Is Trying to Impress Picky New Yorkers With Its Minimalist Out-of-Home Campaign
Postmates has declared its delivery abilities to New Yorkers with a new minimalist out-of-home campaign tailored for the city. Want ros? at 4 a.m. or shampoo in at 10 p.m.? Not an issue. Meatball Shop for lunch? You're covered. As an extension of its "We Get It" campaign, which launched in Los Angeles in January,...
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Beyoncé’s Awe-Inspiring Coachella Performance Sets YouTube Livestreaming Record
Leave it to the Beyhive to nearly break YouTube. Beyonc?'s performance on Saturday ranks as the most-viewed Coachella performance ever and the most-viewed live music festival on YouTube, a spokeswoman for YouTube said. Her performance alone garnered 458,000 simultaneous viewers around the globe. Her fans, who quickly dubbed the performance, "Beychella," took to Twitter to...
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