You'd think people would take a break from social media once they go on vacation. But why would they? Even before Instagram and the selfie, our vacations have always been a busy time to take pictures of ourselves and our loved ones. Whether it's the view from the balcony, the first cocktail, a celebrity they...
How to Use Social Media to Bring Customers Closer to Your Brand When They’re Vacationing
↧
↧
Physical Retail Isn’t Dead: It’s Working With Tech to Be More Human-Focused
To understand the future of retail and its ever-evolving intersection with technology, look no further than Daft Punk. Early on, Daft Punk tried to convince the world that they were technology rather than humans. To prove the point, their live performance consisted of the two robots perched atop an enormous pyramid of screens, blaring lights...
↧
Is Your Room Dead Boring? This Ghostly Ikea Ad Encourages You to Resurrect It
Mother London has launched a new campaign as the latest in its "Wonderful Everyday" positioning for Ikea, with a new ad titled "Ghosts." Directed by Blink's Douglas Wilson, the spot opens on a solitary specter peeking around a corner of an empty house. The ghost, wearing a classic white sheet--which seems to be in vogue...
↧
With Key Hires, MullenLowe Mediahub Bets Big on New York as Its Next Growth Opportunity
After soaring to new heights last year, IPG's Boston-based MullenLowe Mediahub, Adweek's 2017 U.S. Media Agency of the Year, is focused on its next pillar of growth--New York. "As we look at the U.S., New York is a key growth market for us because there's a lot of talent in New York, a lot of...
↧
10 Times That ABC’s Scandal Changed TV as We Knew It
From the moment that Scandal debuted on April 5, 2012, the series immediately distinguished itself from every other show on television. Kerry Washington, who stars on the ABC drama as Washington D.C. "fixer" Olivia Pope, became the first African-American female lead of a broadcast drama since 1974's Get Christie Love, which featured Teresa Graves. For...
↧
↧
How 3 Brands Brought Tech to Life at Coachella
Iridescence, exclusivity and a party: three different elements that Google, American Express and Amazon used to bring their activations to life at the fashion-meets-music-festival, Coachella. Because even festivals are now tech and marketing events. Each activation promoted a different kind of tech, as well as outlook on the importance of the different products in the...
↧
Under Armour and The Rock Elevate a New Generation of Role Models With ‘Will Finds a Way’
Under Armour and Droga5 are back with a sprawling new campaign celebrating grit, ambition and the willingness to be the hardest-working person in the room. The campaign, called "Will Finds a Way," stars no fewer than eight athletes and inspiring fitness icons. Introducing this new generation of stars is the Most Electrifying Man in Sports,...
↧
5 Ways to Find the Balance for Marketing CPG Brands
Think globally, act locally. It's a decades-old rallying cry that is not often executed effectively. Attempts to implement this overarching management idea as a brand strategy can either be too rigid or too flexible. Not striking the proper balance can lead to brand inconsistency and regional irrelevancy. This is especially true of consumer-packaged goods (CPG)...
↧
Advanced Advertising Is Delivering More Data, Better Targeting … But What Else?
Tons of data, expansive measurement, precise targeting. These are just a few benefits advanced advertising is already delivering. But while industry stakeholders continue to seek out new ways of turning ads into sales, we wanted to know what has worked so far. And, what are the challenges ahead? Here, as part of our Adweek Executive...
↧
↧
New Campaign Puts a Spotlight on 31 States Where LGBT Discrimination Remains the Law
It's been three years since same-sex marriage became legal in all 50 states. The landmark Supreme Court decision was a resounding victory for the LGBT community, but advocates say there's still a long way to go. After the legalization of gay marriage, many incorrectly assumed that LGBT citizens have equal rights in all aspects of...
↧
Creating a Human Brand Through Influencer Marketing
It's 1991. You switch on your (non-LED) television to hear Maybelline New York's famous jingle, "Maybe She's Born With It, Maybe It's Maybelline," and see supermodel Christy Turlington's dazzling smile, dressed in its latest lipstick. This iconic campaign caused sales to surge, lasted 24 years and was certainly an upgrade from its previous slogan, "Fine...
↧
4 Things Media Agencies Can Do to Thrive in the Programmatic Age
Not too long ago, media agencies were a necessary first stop for any brand that hoped to connect with its target customers. Only the agency had the information necessary to create an intelligent media plan or the relationships and cost-efficiency (due to their ability to make aggregate media purchases) required to place a buy with...
↧
3 Questions for Women to Ask About How They Define Their Skill Set
The Johari window is a tool for getting at what we don't know about ourselves: our blind spots. When I first learned about it in graduate school, I thought of blind spots as negative. Not knowing what others readily perceive about us seemed like a liability. But the longer I am an executive coach for...
↧
↧
Q&A: Publicis Groupe CEO Arthur Sadoun Discusses Strong Q1 Earnings
Today, Publicis Groupe stock jumped over 7 percent in Paris after the holding company reported a strong first quarter with net revenue up 1.6 percent organically, compared year over year to a 1.2 percent decline. In the critical North American market, Publicis saw organic growth of 2.8 percent in the quarter; a feat after competitor...
↧
YouTube: Here’s How to Save Data When You’re Not on WiFi
Did you know you can save data by stopping the YouTube mobile application from playing videos in HD unless you're connected to a WiFi network? Our guide will show you how this is done. Note: These screenshots were captured in the YouTube app on iOS. Step 1: Tap your profile picture in the top-right corner...
↧
Fearless Girl Will Relocate to a Prime Location Facing the New York Stock Exchange
Fearless Girl, the statue that has captured the hearts and Instagram feeds of millions since her debut in New York's Bowling Green Park last March, is moving to a newer, even more prominent home right in front of the New York Stock Exchange. The Office of New York City Mayor Bill de Blasio and State...
↧
4 Million People Used the Crocs Snapchat Lens in Its First 10 Days
Quick show of hands: Who wants to wear a shoe on your head? If you raised an arm, whether with embarrassment or beaming pride, you're not alone. According to agency R/GA, the Snapchat lens it developed for the polarizing footwear brand was used by more than 4 million people in its first week. And yes,...
↧
↧
Adidas Created Personalized Videos for 30,000 Boston Marathon Runners in 24 Hours
This year's 30,000-plus Boston Marathon runners faced brutal conditions as they worked their way through 26.2 miles in freezing rain. While crossing the finish line at the end of the day is likely a deeply satisfying reward in itself, Adidas added a lovely (and very impressive) personalized touch for each runner, with help from digital...
↧
How an Art Director’s Frustration Fueled the Curiously Creative Instagram Feed ‘Trump as Food’
Agency creatives famously maintain all sorts of side projects, from a collection of fonts based on late rock stars' handwriting to a book based on an Instagram account summarizing millennial life. These efforts tend to get political (as so many things do these days), and ad folk have been weighing in on Donald J. Trump...
↧
Why These 2 Niche Ecommerce Brands Are Opening Up More Brick-and-Mortar Stores
Instagram first, sell afterwards: that's an ethos that more ecommerce companies are adopting as they go offline. Opening physical stores (or pop-ups, showrooms, whatever) has become a viable path for some of the biggest digital ecommerce darlings, like Everlane, Glossier, Warby Parker, Bonobos and Casper, to name just a few. The trend however doesn't just...
↧
More Pages to Explore .....
