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Breaking News in Advertising, Media and Technology

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    The 30th anniversary of Shark Week doesn't air for another three months, but Discovery is getting an early jump on its marketing campaign for the event. The network is partnering with Swedish Fish for a wide-ranging campaign that will include an ad, a mobile game and co-branded packaging. Swedish Fish will be the official candy...

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    Facebook Friday announced several updates to its fundraisers feature, highlighted by the ability for people to match donations to their nonprofit fundraisers. The social network also added four new categories for fundraisers for personal causes, and it revealed that it will eliminate the platform fee on all fundraisers for personal causes in the coming weeks....

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    The retail world is shifting like a pair of tectonic plates. One is erupting upward, with retail titans soaring to new heights and delivering innovative shopping experiences inspired by insight and fueled by data. The other plate is being pressured downward, with long-established stalwarts of the economy being driven to extinction. Toys "R" Us and...

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    In a detailed annual 2017 report released today by WPP, the holding company revealed that recently departed CEO Martin Sorrell's total salary was cut by 71 percent in 2017 to $19.2 million (EUR13.9 million) from $66.4 million in 2016 following the adoption of a more modest five-year executive incentive plan. In 2015, Sorrell took home...

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    The recent Facebook and Cambridge Analytica scandal, as well as the looming rollout of GDPR, are sending the marketing world into a speculative tizzy. There are a few early ramifications that have been starting to come to fruition that are having a material impact on the ability of brands, publishers and influencers to conduct business...

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    Ikea's home-country agency, ?kestam Holst, is really doing an impressive job turning boredom into a marketing medium. The Stockholm-based creative shop, Adweek's International Agency of the Year for 2017, debuted a preroll campaign last fall that practically (and sometimes literally) begged you to skip its long and pointless ads. Perhaps because the clips were so...

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    IPG outperformed its holding company rivals in the first quarter of 2018, hinting that its business might be on steadier ground. Still, the company slightly missed its earnings and revenue targets, and its stock price was down 1.15 percent at press time. One reason for the encouraging performance is that, unlike other "big five" companies,...

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    Brands have only scratched the surface of their marketing potential. Nearly 70 percent of digital sharing happens outside of social networks, out of sight of most marketers. I call this messaging area the conversational space. It encompasses all digital messaging and represents a huge opportunity for understanding consumers better than ever before. Consumer conversations have...

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    Maria Menounos is an Emmy-winning radio show host, producer and entrepreneur. Menounos, who recently survived surgery to remove a brain tumor, talked with Adweek about her AfterBuzz TV network and how it's grown into a company with six state-of-the-art multicam studios, more than 100 weekly shows and over 150 countries reached, and how she juggles...

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    Parents now have a way to make sure their offspring aren't sneaking peeks at Messenger Kids under their blankets while they're supposed to be asleep. Product manager Tarunya Govindarajan announced in a Newsroom post that a sleep mode was added to the Messenger Kids application, enabling parents to set predetermined "off times" on the devices...

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    T-Mobile and Sprint have agreed to merge in what will reportedly be a $26 billion deal. The companies' two CEOs, T-Mobile's John Legere and Sprint's Marcelo Claure, announced the impending merger with a seven-minute explainer video pitching the potential 5G capabilities and job growth the combined companies could bring. If the deal passes regulators, the...

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    Thanks to Amazon's latest shareholder letter, we know its formidable Prime subscription service now has 100 million members who order more than 5 billion products a year. Competing retailers have rolled out comparable two-day (and faster) delivery options, but Prime sets a high bar with streaming movies, TV and music, as well as access to...

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    "One-sided." "Inconclusive." "Immense shortcomings." The ad world's response to an anonymously sourced 2016 study on media transparency conducted by the ANA, K2 Intelligence and analytics company Ebiquity was almost universally negative. As Publicis Media CEO Steve King put it, "The whole industry was tarred by one or two rogue players." Yet the report, which focused...

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    In the iconic 1984 film The Karate Kid, Daniel LaRusso's sensei, Mr. Miyagi, tells his prot?g?, "man who catch fly with chopsticks, accomplish anything." Well, perhaps anything except convince Ralph Macchio, who played LaRusso in three Karate Kid films, or William Zabka, who portrayed his nemesis Johnny Lawrence in two movies, to return to the...

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    YouTube's biggest challenge used to be delivering compelling content to mobile screens. But while mobile still represents 60 percent of YouTube's overall watch time, the focus of Thursday's NewFronts event--which the company calls Brandcast--will shift to "the second biggest revolution that online video has ever gone through: the TV screen and the living room. The...

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    It started for me with a new television. When I set up my new smart TV, I noticed that there, right next to the traditional networks, were upstart new publishers--sharing space on my screen like equals. That, it struck me, is the new consumer economy. People now have access to publishers, to brands and to...

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    When the Digital Content NewFronts launched in 2008, no one could have predicted the issues digital video would one day face, such as brand safety, misleading political ads and conspiracy videos. However, the Interactive Advertising Bureau, which operates the NewFronts, says that hasn't deterred advertisers--and it has the research to back that claim up. IAB...

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    With video blazing new audience and brand engagement, the 2018 NewFronts should be an important pivot point for producers and platforms as well as marketers getting more comfortable using video as a branding tool. That will include direct-to-consumer brands eager to spin first-party data into next-generation marketing including video in all its forms, ranging from...

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    BBC News put on its second annual Digital Content NewFront presentation this afternoon at the Dream Hotel in New York, and the company's executives and talent hammered home the theme of "global" and "trust" to the buyers and agency partners who filled up the room. "We are trusted global news brand that has a global...

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    Doner, a full-service creative shop in Detroit, has launched a new consumer connections practice designed to help marketers leverage data more effectively and better understand consumer behavior that drives purchase decisions. Among several focus points, Doner said the agency aims to help clients "get a deeper, more scientific understanding of consumers" through the group by...

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