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Breaking News in Advertising, Media and Technology

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    It's tough to shock pest control pros, who are accustomed to spending most days up to their elbows in creepy crawlies. But trot out a hungry werewolf raiding a fridge, a ghost squatting in a man cave and a killer clown mixing cocktails, and even this seasoned worker needs a moment to compose himself. That's...

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    MDC Partners has hired Ned Russell in the newly-created role of managing director, healthcare, effective immediately. In the role, he will be tasked with working alongside agency partners to drive category growth globally, reporting to MDC global chief marketing officer Bob Kantor. MDC has a variety of agencies working in the healthcare category, including healthcare...

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    Last summer, Ikea took advantage of the growing fan base for ASMR, or autonomous sensory meridian response, videos on YouTube with a 25-minute video of a woman smoothing sheets and whispering about various products. Now, Applebee's is looking to tap into that audience with a 60-minute video featuring "soothing grill sounds" with imagery of chicken,...

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    Digitas, the founding agency of the Digital Content NewFronts, chose to ruffle some feathers with a bold, cause-based stance at its showcase this year. Armed with a string of influential speakers, the Publicis network tried to persuade its clients in attendance (which included American Express, HPE, CVS, Sony PlayStation and Lyft) to do the same....

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    Univision chief revenue officer Tonia O'Connor began this morning's pre-upfront press breakfast acknowledging "the elephant in the room." "Yes, we are going through a business review. And, yes, we are cutting costs and laying off employees. But that's not the only part of the story," O'Connor said, adding, "Yes, we are a growth company." The...

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    As the 2018 Digital Content NewFronts winds down-at least the East Coast version-the Interactive Advertising Bureau gathered publishers, brands, and media buyers at its Ad Lab this morning, and, over cold frittatas and think-cut bacon, hashed over some of the things we learned this week. "It's increasingly clear that digital advertising is moving more and...

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    Unlike previous years, there was no boxing match, and no half-sauced Shane Smith on stage at this year's NewFront presentation. Instead, attendees heard from Smith's CEO successor, Nancy Dubuc, who officially takes over May 29. Dubuc, who left A+E Networks last month, joked that she's still "on COBRA." Dubuc talked about how she looked forward...

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    On Kentucky Derby day, home of "the fastest two minutes in sports," there's plenty of downtime at the Churchill Downs venue between thoroughbred races, and sponsors like Coca-Cola, Budweiser, Ram and Woodford Reserve plan to pack in more brand activity than the event's seen in its previous 143 years. New partner Corona will take advantage...

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    Instagram appears to be diving further into the social commerce arena with the unannounced launch of a native payments feature that operates under the same rules as Facebook's payments system. The Facebook-owned app announced last March that it planned to enable people to book services or make purchases directly via Instagram business profiles, and native...

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    GroupM unveiled its 2018 "State of the Digital" report, which predicts where people worldwide are expected to consume content in the coming year. And for the first time, the WPP network sees online surpassing every other vertical--linear TV, print and radio--in terms of where people will choose to spend their time with media. The study,...

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    If vaping has reached epidemic levels among teenagers, as public health officials have declared, it's not too tough to see where the roots of the problem may lie, the FDA said this week in yet another crackdown on e-cigarette marketing. The agency warned more than a dozen manufacturers, distributors and retailers that they're endangering kids...

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    Deadpool 2 opens in just over one week, and its titular smartass anti-hero is already inescapable. In the last couple of weeks alone, he could be seen starring in odd Celine Dion music videos and announcing his new job as creative director for a certain tequila brand. He even appeared in mock ads during Lebanon's...

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    Today Jeff Kling, chief creative officer at Fallon, announced his resignation after nearly 6 years. The award-winning co-creator of Dos Equis' The Most Interesting Man in the World campaign joined the Publicis-owned, Minneapolis, Minn.-based shop in its top creative role in 2012. "I want to move my family back to New York and take some...

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    It's lucky that Megan Clarken has always thought globally. A native New Zealander, Clarken spent years going back and forth between the U.S. and Australia for Nielsen, analyzing audiences from all parts of the globe during a 14-year tenure at the data behemoth. Now, Clarken is global president of Nielsen's Watch, which provides Nielsen's media...

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    In late April, Postmates became the latest digitally native brand to go big with an out-of-home campaign in New York. The first effort, from 180LA, used poppy, bright colors with clever lines tailored to grab New Yorkers' attention--a move that recently has become increasingly popular with startups and digitally native brands like Casper and Brooklinen,...

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    Terri Meyer fondly recalls the time she called up the executive creative director at D'Arcy Masius Benton & Bowles and laid down the law. "Are you getting me that birthday present I want?" she demanded. And he did. A few days later, the present was waiting in the lobby. It was Sandy Greenberg. Meyer and...

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    With Mother's Day right around the corner, many consumers are frantically Googling "2018 Mother's Day gifts" to come up with last-minute ideas, often needing to sift through pages of search results to find that perfect gift. But what if that search could be interactive, personalized and, well, conversational? Conversational commerce could be the future of...

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    Director Alma Har'el, one of the 39 women Adweek selected for our second annual Disruptors list, founded the non-profit Free the Bid in 2016 to push for more diversity behind the camera when it comes to directing ads. It seems to be working--Har'el explained that the number of women directors hired for commercial jobs has...

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    In a blog post on Monday, Google took a bite out of bail bond services. The company announced that starting in July, it will prohibiting ads from bail bond service companies across all of its platforms. "Studies show that for-profit bail bond providers make most of their revenue from communities of color and low income...

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