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Breaking News in Advertising, Media and Technology

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    Did you know LinkedIn allows you to save articles and read them at a later time? Our guide will show you how this feature works. Note: These screenshots were captured in the LinkedIn application on iOS. How to Save an Article Step 1: Tap the flag in the bottom-right corner of the article you'd like...

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    The age of impermanence is here. As the North American head of a small creative agency, I'm seeing several trends that tell me this is so. First of all, the brand and agency models are shifting; lengthy retainers are being replaced by flexible, project-based relationships. That, coupled with the workforce becoming ever-more fluid. There's been...

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    Carrying a single beer from St. Louis to Moscow, while ideally keeping it nice and cold, would be a tough mission for a human. And apparently, it's even a struggle for the occasional drone designed solely for the task. That's the premise of Budweiser's new spot from Anomaly, kicking off the brand's marketing campaign around...

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    The practice of rhino poaching has increased 9,300 percent since 2007. Three rhinos are killed for their horns every day--and if something isn't done to help save them, the endangered species is expected to be wiped out of the wild within 20 years. That's according to the Council of Contributors, a nonprofit started by activist...

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    Former ESPN president John Skipper is back in the sports media game after a stunning exit from The Walt Disney Company last December. The sports television veteran has been named executive chairman of Perform Group, a global sports media company based in the UK. Skipper will be based in New York and will oversee all...

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    The news website Quartz has signed on to Concert, a digital ad marketplace created by Vox Media and NBCUniversal, the companies announced today. The new partnership allows for a vertical on Concert called, "Concert C-Suite" to reach top executives and, as the companies claimed, the ability to reach 86 million unique monthly visitors among brands...

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    With increased ease of access to potential members and the ability to easily indoctrinate vulnerable individuals with misinformation, it's now easier than ever for hate groups to recruit new members online. They even have bots to help. But one agency is finding their own unique way to combat hate. Inspired by insights from Seth Stephen-Davidowitz's...

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    Do you remember a viral craze called "the ice bucket challenge?" It was truly a charity campaign for the social media age. Every celebrity, semi-celebrity and wannabe celebrity participated (including one Mark Zuckerberg). Most brands also found a way to join in the generous fun. Yet, while the effort won two highly coveted Gold Lions...

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    Facebook internally announced a massive reorganization this week, creating three groups and shifting several key executives into new roles with new responsibilities. The three new groups are Family of Apps, New Platforms and Infrastructure and Central Product Services. Description of the groups and key executive moves are outlined below: Family of Apps Family of Apps...

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    If you thought live sporting events couldn't get any more frenetic, Budweiser's poised to raise the bar this year. As the FIFA World Cup's official beer for over 25 years, Budweiser is taking advantage of the international stage to showcase "Light Up The FIFA World Cup," which the beer brand is calling its largest and...

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    Facebook filled the seat on its board of directors that will be vacated at its annual meeting later this month due to Jan Koum's departure with Jeff Zients. Koum, co-founder of WhatsApp, revealed last week that he was leaving the company and would not stand for re-election at the annual meeting May 31. Zients, CEO...

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    Havas Group today announced it is expanding its chief strategy officer of North America's role. Greg James will take on the newly created position of global CSO, effective immediately. "The U.S. [represents] about a third of our global business, and I'm already hands on with certain clients like Philips that have [operations] all around the...

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    As Walmart confirmed its $16-billion investment in Indian e-commerce platform Flipkart, news also emerged that its subsidiary, Jet.com, is now an Apple authorized reseller where consumers can buy a full range of Apple products. These wins signal two big victories in Walmart's long-running battle against Amazon. They also reflect a more aggressive and proactive Walmart....

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    Less than a year after creating its own cryptocurrency, Kik wants to build its own blockchain. The Canadian messaging app is planning to move away from its current blockchain to create one that better suits its goals for building out a new digital ecosystem for users and brands with faster transactions--and, ultimately, no fees. Here's...

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    Let's face it, Mother's Day comes with a lot of nonsense--and those ridiculous Hallmark cards certainly aren't helping. So Mother L.A. copywriter Taylor Black and art director Clare Jensen decided to create their own, freeing the holiday of the superfluous nonsense with a batch of Mother's Day cards that aim to be blunt and honest....

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    This morning, Congressional Democrats are, as CNET describes, throwing a "legislative Hail Mary" in order to save net neutrality. STARTING SOON: We're forcing a vote to save #netneutrality. The countdown clock starts now. Watch: https://t.co/VDfpM5YReR pic.twitter.com/4lRcllpXka -- Senate Democrats (@SenateDems) May 9, 2018 In an attempt to overturn the Federal Communication Commission (FCC's) net neutrality...

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    MDC Partners experiential agency TEAM has bolstered its multicultural offerings with the acquisition of Houston-based full-service multicultural experiential agency 20.10, which will now operate as a division of TEAM. TEAM currently has a client roster that includes MillerCoors, Bacardi, Spotify, Facebook, Mini and Lavazza. The acquisition of 20.10 is designed to help both agencies keep...

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    McCann New York all but dominated The One Club for Creativity's 45th annual One Show awards tonight. The IPG network picked up eight Gold Pencils, five of which went to the agency's most-recognizable work, Fearless Girl. McCann New York took home 11 One Show Pencils in total, tying for first with BBDO New York, which...

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    YouTube Red had hoped that Cobra Kai, its new Karate Kid revival series, would become its own version of House of Cards, so it's not surprising that the streaming service has renewed the show for Season 2, just one week after its debut. Production will begin this fall on Season 2 of the series--which stars...

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    Three years ago, Corey Lieblein made the smartest business deal of his life. Unfortunately, the dog didn't come with it. "I wish I owned the dog," he says, the disappointment still palpable. Corey Lieblein But set the dog aside for now. Lieblein was enjoying considerable success in an unlikely niche. His company, Innovative Technology, was...

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