The moms in this commercial don't expect the usual gifts for Mother's Day. "Nothing, nothing. I don't want anything," one says as the spot begins. "No chocolates, jewelry," adds another, while a third insists, "I don't need a spa day. Mommy doesn't need flowers. Mommy doesn't need any of it." These are real moms whose...
What to Get for the Mom Who Wants ‘Nothing’ on Mother’s Day? This Touching Ad Has an Idea
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Ryan Reynolds Apologizes to David Beckham in New Trailer for Deadpool 2
20th Century Fox's new trailer for the May 18 release of Deadpool 2 opens with David Beckham watching Ryan Reynolds' character cracking a joke about his voice in the original Deadpool film. The rest of the ad eschews footage from the new movie in favor of a long string of grand apologies. It all begins...
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Contests Require Careful Strategy or Risk Being Dismissed by Audiences
Giveaways are dime a dozen across social media. Effective, legal, responsible and on-brand competitions, however--not so much. Cluttering up your newsfeed, thanks to shares and tagging, and popping up as adverts and organically from the pages you like, they range from products you're actually likely to buy to that old chestnut, the "Win an RV"...
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Fox Revives Tim Allen’s Last Man Standing One Year After ABC Canceled It
One more sitcom revival is coming to TV next season--but unlike Roseanne, Will & Grace, The X-Files and the upcoming Murphy Brown, this returning series isn't a '90s hit. Next season, Fox is bringing back sitcom Last Man Standing--which starred Tim Allen as the married father of three girl--just one year after ABC canceled it....
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NBC Rescues Brooklyn Nine-Nine, Just One Day After Fox Canceled It
Step aside, Last Man Standing: yet another canceled broadcast sitcom has come back from the dead. NBC has picked up Brooklyn Nine-Nine for a sixth season, the network announced late Friday night. The network placed a 13-episode order for the series, just one day after Fox had canceled it. As is the case with many...
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A Baby Brand Has Created ‘The World’s First Team of Pregnant Superheroes’
Our society is superhero-obsessed at the moment, but one superpower has largely been overlooked: being a mom. To that end, baby products brand Summer Infant has decided the time has come to deliver the world's first set of pregnant superheroes. Named the "M.O.M Squad," these superheroes are based off of real-life moms. "We believe every...
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NBC Moves Its Three Chicago Dramas to Wednesday, While SVU Shifts to Thursday
After several years of sprinkling its Chicago dramas throughout its schedule, NBC will have the Dick Wolf-produced shows join forces on Wednesdays this fall, creating an all-Chicago lineup. In other highlights of NBC's 2018-19 schedule, which the network announced this morning, Wolf's other long-running drama, Law & Order: SVU, will shift to Thursday nights, airing...
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4 Ways Marketers Can Avoid Wasting Their Data’s Potential
It may not be rocket science, but it is data science. Here are four ways to use data smarter. Define your value proposition Gathering data isn't the hard part; figuring out which data to pay attention to is, says Jose Gomes, managing director of North America for dunnhumby, a global customer data science company. Gomes...
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There’s Power in Consumer Data. Is Your Brand in Control?
Customer data is rapidly becoming the dominant currency of the modern marketplace. Recent IAB research credits first-party data as the driver for "all significant functions of the enterprise, including product development, customer value analysis and pricing." It's impossible to achieve the critical goals the market now demands--empathy, fluid conversation across touch points, personalization--without nimble, proficient...
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Editor’s Letter: The Complex Question of Personal Data and How Marketers Are Using It
Thanks to our now constant use of smartphones, the personal data that we shed out into the world has never been richer, more nuanced and, well, revealing. Having access to that is a marketer's dream, but how that information is used has real consequences for consumers from whom it is collected. There is the annoying:...
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17 Media Agency Execs Guiding the Industry During Turbulent Times
As the average creative account win shrinks and clients across the brand spectrum move more work in-house, media continues to be the most important part of the global agency equation. In 2018, bold leadership and creative thinking in media is critical for any marketer looking to reach the right customer with the right message in...
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Infographic: The Importance of Using Data Effectively and Creatively
Marketers are awash in all different types of data, but often have a hard time making heads or tails of what to do with it. And in an increasingly personalized world, consumers expect their customer experiences to be customized--and that's where an effective data strategy comes in. According to stats compiled by Accenture Research, the...
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For Many Networks, Less Is More When It Comes to Ad Loads During Upfronts
Broadcast upfront week is usually a time for networks to promise buyers more of everything next season, from new shows that audiences will love to new ways that brands can reach consumers. But this year, several media companies will be focusing on less, not more, as they tout recently announced efforts to declutter their prime-time...
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Want to Really Understand Your Customer Data? Try Hiring a Scientist
Anyone who follows the NBA knows what shoes their favorite athletes are wearing, whether it's Lebron James (Nike), James Harden (Adidas) or Steph Curry (Under Armour). Now add Peter Fader to that list. Fader isn't a world-class baller. He's a marketing professor at the University of Pennsylvania's Wharton School of Business who invented a way...
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NBCUniversal Takes Aim at C3 and ‘Social Media Guys’ During This Year’s Upfront
It wouldn't be an NBCUniversal combined upfront without ad sales chief Linda Yaccarino taking aim at legacy metrics and the Facebooks and Googles of the world. While it took a little longer than usual for her to get onstage, she didn't disappoint once she got there. Yaccarino, the company's chairman of advertising and client partnerships,...
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Here’s How the Cast of Brooklyn Nine-Nine Reacted to Being Canceled—and Then Picked Up
Brooklyn Nine-Nine's Season 5 finale airs Sunday on Fox, but fans will have to watch Season 6 on NBC. On Thursday, Fox canceled the show, only to have NBC pick the ensemble comedy up the next day. It will return for NBC's midseason in 2019. Earlier today, Adweek caught up with stars Melissa Fumero, Stephanie...
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Wunderman Appoints New President of Its New York Office
Global digital agency Wunderman today announced the appointment of Helder Santo as president of its flagship New York office. Santo makes the move from R/GA where he most recently served as VP, group managing director. Santo will head up strategic vision and overall direction while reporting to Seth Solomons, the company's North American CEO. Santo...
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Facebook Messenger Users Can Now Report Violations Without Leaving the App
Facebook Messenger users can finally report other users who violate the social network's community standards without leaving the application. Product manager Hadi Michel revealed in a Newsroom post that Facebook's reporting tool can now be accessed directly via the Messenger apps on iOS and Android. Activity could previously be reported only via Facebook or Messenger...
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The Athletic Built Its Company Without Ads, and It Doesn’t Plan to Change That Anytime Soon
Digital disruption is infiltrating the local sports page thanks to a new publication that opened its doors with something many newspapers have fought for years: a paywall. The Athletic, a subscription-based sports website, debuted with its Chicago vertical in January 2016 and has substantially grown by recently raising $20 million and expanding its subscriber base...
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Q&A: IAB’s CEO on the Need for Brands to Connect Directly With Consumers
At February's Interactive Advertising Bureau annual Leadership Meeting, the trade organization's CEO, Randall Rothenberg, opened the three-day event by walking the audience through the history of branding, starting with what he says is the beginning of the consumer economy, Procter & Gamble's Ivory soap, from 1879, and culminating with the term du jour, "direct brand"--the...
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