Navigating the world became a whole lot easier 13 years ago, when Google launched Google Maps. Within two years, Google started to make Google Maps a social experience by allowing users to post reviews of local businesses. Not only could users find businesses on Google Maps, but they could also leave public ratings and reviews....
Google Maps Gets More Social
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TBWA Teamed Up With YouTube Influencer Jacques Slade to Raise Awareness of Modern Slavery
TBWA\Chiat\Day New York worked with Thomson Reuters Foundation on a campaign utilizing the popularity of "unboxing" videos to educate viewers about the reality of an issue they probably associate with the long-distant past: slavery. The agency worked with Jacques Slade, a YouTube influencer whose sneaker videos regularly generate over 1.5 million views, on a video...
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Facebook Rolled Out Dynamic Ads for Lead Generation for Auto Dealers
Facebook looked to jump-start the automotive industry last November when it introduced dynamic ads and lead ads for auto, and Wednesday, the social network combined the two. In a Facebook Business post, the social network announced the availability of dynamic ads for lead generation, which enable auto dealers to combine their vehicle catalogs with lead-generation...
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Jack Dorsey Says the Internet Should Have Its Own Native Currency
Jack Dorsey thinks the internet should have its own currency. According to the CEO of Twitter and Square, a digital currency that's universal in nature could benefit both consumers and companies in the ever-evolving world of online payments. "The internet deserves its own currency," Dorsey said today at the Consensus blockchain and cryptocurrency conference New...
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How 3 of the Darkest, Most Unexpected Ads Challenged Creatives to Step Up Their Game
Even when sitting in the sun, David Kolbusz is a man who appreciates darkness. Adweek sat down with the CCO of Droga5 London to talk about his favorite ads of all time, and Kolbusz was quick to name three campaigns and spots that, while considerably different, share an undercurrent of dark and surrealist humor. Check...
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4 Steps That Will Make Your Company’s Customers Into Superfans
Every business has the potential to create high-value superfan customers, but few take the time to employ the smart tactics necessary to do so. A superfan is a consumer who over-indexes in his or her affinity for a brand, team, entertainer or property, thereby increasing the chance he or she will advocate on its behalf....
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Bloomberg’s Cover Features a Portrait Created by AI, and … It’s Something
The portrait on the new cover of Bloomberg Businessweek was created using artificial intelligence. Truly. Robbie Barrat taught computers how to paint and has been experimenting with different types of paintings (more of which you can see on his Twitter account). The software took more than two weeks to paint the portraits, which were featured...
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Facebook Stories Now Has 150 Million Daily Users, So Here Come the Ads
More than 150 million people are now viewing Facebook Stories every day, so now is a fine time for the social network to begin the process of monetizing them. Pointing out that Instagram Stories had roughly the same daily user total when testing of ads began in January 2017, Facebook revealed today that it is...
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Heineken Is Conducting a Market-by-Market Review of Its Global Media Business
Global brewing conglomerate Heineken, currently the world's second-largest beer company, has been conducting a review of the media planning and buying business for its namesake brand around the world, according to multiple parties with direct knowledge of the matter. These sources told Adweek that Heineken calls the process a "presentation," but it more closely resembles...
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Cynthia Nixon Wants to #FixOurSubway With Her Latest Campaign Initiative
New Yorkers are infamous for their anger about a plethora of topics, but there's one unifying pain we all can grumble about together: the MTA. Gubernatorial candidate Cynthia Nixon is appealing to this ire with her #FixOurSubway campaign initiative, which is directed specifically at Gov. Andrew Cuomo. According to Nixon's campaign website: "The subway is...
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Facebook Turns to Atlantic Council for ‘Eyes and Ears’ During Future Elections
Non-partisan think tank and public policy group Atlantic Council is teaming up with Facebook to help prepare the social network for future elections. Facebook global politics and government outreach director Katie Harbath announced in a Newsroom post that the social network's security, policy and product teams will work closely with Atlantic Council's Digital Forensic Research...
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Instagram Users Can Now Share Posts From Their Feeds in Stories
Instagram users can now add posts from their feeds to their Stories in the form of stickers. The Facebook-owned photo- and video-sharing network had been testing the feature as early as February. Only posts from public accounts can be shared in this fashion, and Instagram said in a blog post announcing the feature's release that...
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Facebook Revealed a Host of Updates to Its Ads Manager
Facebook detailed several updates that are coming to its Ads Manager, stressing efficiency, education and optimization. The social network will roll out an updated version of its ads reporting over the next month, which will include a feature that enables users to drag and drop metrics such as age, gender and placement and customize the...
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CBS Board Votes to Curb Redstones’ Control
As expected, the CBS Corp. board of directors has voted to declare a dividend that could effectively reduce how much control National Amusements Inc. (NAI) has over the media network. The board vote late today was unanimous, but it came without the participation of vice chairman Shari Redstone, or other NAI members. NAI, which is...
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The 5 Most Anticipated Shows of the New Fall Season
Another broadcast upfront week has come and gone, and now, the selling begins. After all the talk of reduced ad loads and increased ad solutions (JAZ Pods, CFlight, Eye Max, Omni-Channel), it really comes down to the shows. Were buyers interested? Will brands buy in? eMarketer predicts the 2018 upfront TV ad spend will grow...
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Hail to The Hemperor, Lordly Mascot of New Belgium’s ‘Dankest Ale in the World’
The Hemperor is a totally chill, regal-looking dude with a leafy crown, a statement necklace and a bushy mustache. He's the very definition of a benevolent ruler, presiding over a magical kingdom filled with fluffy woodland creatures, a talking sun and the dankest beer ever made. Book the first flight to this trippy place, you...
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How the VR Industry Isolated Its Users and Creators by Not Utilizing Existing Skill Sets
Live video, VR and AR have become ubiquitous in 2018, yet as a money manager-turned VR entrepreneur, I could not help but notice an unnerving roadblock in the VR space. The industry has been overthinking things and largely failing to remember K.I.S.S.: Keep it simple (and in the VR world, social), silly. It was the...
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From KFC’s Kentucky Fine China to Gold Toilets, How Brands Are Celebrating the Royal Wedding
The royal wedding between Meghan Markle and Prince Harry is nearly upon us and brands are not missing their time to shine. Several companies are releasing limited edition tchotchkes, hashtags and other wedding-inspired products in anticipation of Saturday's nuptials and maximizing their media presence. KFC KFC has introduced a commemorative bucket in honor of the...
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Adweek Celebrates the Media All-Stars That Are Transforming the Industry
After another long TV upfront, Adweek brought together some of the best and brightest media buyers and planners last night for our annual Media All-Stars event. Adweek editorial director James Cooper hosted the cocktail party held Thursday evening at Quantcast's office in Manhattan. Among the 2018 Media All-Stars attending were executive of the year and...
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Here’s the Story Behind Deadpool’s Incredible Blu-ray Takeover at Walmart
When a display of Blu-rays, with each covered photobombed by Deadpool, popped up this week at Walmarts across the country, we had more questions that we had answers. Who had created this amazing in-store activation, and how did such a sweeping takeover--entailing new, customized cover sleeves for The Terminator, Predator, Office Space, Fight Club and...
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