Los Angeles holds the dubious distinction of being the most polluted city in the U.S.--and having the most traffic congestion in the world. And, if you really love Amazon, it's where you really should be living. That's according to a report from packaging company Shorr, which looked at factors like the number of Prime Now...
The Top 25 Cities to Live in If You Love Amazon
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Video: What It Takes to Be a Media All-Star
Adweek's 2018 class of Media All-Stars have one thing in common: persistence. As we honored the top leaders of the media buying and planning community last night in Manhattan, we caught up with several of our honorees to chat about how they became leaders in their field, and what advice they have for those who...
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3 Ways Marketers Can Utilize Data-Driven Ad Spend in Upfronts
During last year's Upfronts, NBCUniversal put a $1 billion dollar stake in the ground on using granular data to buy TV ads. It placed $1 billion worth of inventory for sale using its Audience Symphony platform, which includes information from set-top boxes and third-party sources. This move gave advertisers the option to use non-Nielsen data...
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Infiniti Global Creative AOR 72andSunny Resigns Account After Less Than a Year
Just under one year after being named lead global creative agency of record for Nissan's luxury Infiniti brand, 72andSunny has officially resigned the business as of today, according to an all-staff email from CEO and partner Matt Jarvis. "72andSunny and Infiniti have agreed to part company," read the note, which went out this afternoon. "In...
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A New Sprite Flavor Is Coming to McDonald’s, So Naturally the Brand Launched a Clothing Line
Another week, another limited edition clothing line hitting the market courtesy of your favorite brands. This time around McDonald's is teaming up with Sprite to kick off the fast-food chain's "That's the MIX," campaign. The clothing line celebrates the launch of MIX by Sprite Tropic Berry, a twist on the classic Sprite beverage that's infused...
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Jack Link’s Sends Media Account to Independent Agency Empower
Jack Link's has completed the overhaul of its agency partnerships with the selection of Cincinnati-based independent agency Empower as its media agency of record. The appointment follows a review that was conducted as a separate process from the creative agency review launched in February. It follows Jack Link's appointment of GSD&M as its new creative...
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Fox Reportedly Reaches Agreement With WWE to Air SmackDown Live
Fox's deal to broadcast Ultimate Fighting Championship (UFC) matches began in 2012. That partnership was thrown into flux earlier this month when the organization signed a five-year, $750 million streaming rights deal with ESPN to air 15 card fights on its new ESPN+ subscription streaming service. If one report is accurate, Fox will be replacing...
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Karla Welch Reimagines Levi’s Staples in Celebration of 501 Day
Levi's 501 jeans are so iconic they have their own aptly named Levi's 501 Day, which falls on May 20. To commemorate the pseudo holiday, the brand collaborated with stylist to the stars Karla Welch on a nine-piece line that hit stores Sunday. (Welch launched her own brand, xkarla, a collaboration with Hanes, two years...
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Adobe Acquires Magento Commerce for $1.7 Billion
Adobe has acquired Magento Commerce for $1.68 billion. The Magento Commerce Cloud--which includes digital commerce, order management and predictive intelligence--will enable Adobe to integrate commerce into its Experience Cloud to enhance B2B and B2C shopping experiences, including industries like consumer-packaged goods, retail, wholesale, manufacturing and the public sector. In addition, Magento's partners provide thousands of...
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How Red Nose Day Raised $100 Million for Children in Need, in Just 3 Years
Taking on a concept as ambitious as ending child poverty is a pretty lofty goal, but when Red Nose Day launched in the U.S. in 2015--30 years after U.K.-based nonprofit Comic Relief's first biannual Red Nose Day--it landed a few strategic brand partnerships that would later ensure the organization's massive success in the States. In...
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Here’s What Convinced George Foreman to Put His Name on a Lean, Mean Grilling Machine
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Mower’s Mary Owusu Was Doing SEO Before It Was Cool
Mary Owusu got into the search marketing game right at its start in the early aughts. Growing up, Owusu--now the vp and director of analytics and SEO at Syracuse, N.Y.-based digital and PR shop Mower--enjoyed figuring out how to fix broken electronics, leading her to believe she was destined to become an engineer. But when...
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Reentering the Agency World Is Challenging for New Mothers. ‘Returnships’ Aim to Ease the Transition
During stops at renowned shops like Lowe and Partners, McCann and Grey, longtime creative director Erica Fite said she never received the kind of support that working parents really need in order to flourish in the industry. Twenty years ago, she brought her then-5-month-old son on a commercial shoot in Los Angeles so she could...
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This Musical Agency Leverages Data and Taste to Find the Perfect Bands for Brands
One surefire way to ensure a successful partnership between a brand and a musical artist is by embedding the latter into the creative process. That's something Nue Agency learned through its seven years managing and working closely with musicians. The agency started as a talent representation house in 2007 before pivoting to a creative music...
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How Advertising Can Retain and Benefit From Its Introverts
When Madwell's co-founders decided to make their first vp-level appointments, they knew they were advancing two women for the roles. It was somehow both a big deal and not a big deal at all. But what they didn't consider was that they were promoting an introvert. Introvert. It's a dirty, nerdy word with outgroup baggage...
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UM Hires Global Chief Financial Officer Away From WebMD
Universal McCann's new global chief financial officer is a familiar face. The agency brought Jason Rosenbaum back to take on the role, following around three and a half years at WebMD, where he served as vice president, strategic pricing and yield management. UM global CEO Daryl Lee announced the appointment in an internal memo last...
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The Most Popular Mobile Payment App Isn’t Apple Pay … It’s Starbucks
In an era in which an ecommerce platform is a personal assistant and a social media platform is a news source, it is perhaps not surprising that a coffee company can also be a bank. According to market research firm eMarketer, 23.4 million consumers ages 14 and up will use the Starbucks app to make...
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Twitter Is Shuttering Its TV Apps for Roku, Android TV, Xbox May 24
Twitter's recent push to steer users to its flagship mobile applications and desktop site and away from other apps, both third-party and Twitter-owned, will claim three more victims Thursday, as Twitter for Roku, Twitter for Android TV and Twitter for Xbox will be shuttered. The social network said in a Twitter Support tweet Tuesday, "On...
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World Cup History Is Embroidered Into a Tapestry in the BBC’s Promo for the Tournament
The FIFA World Cup happens just once every four years, and each one brings unforgettable moments that fans want to bask in forever. Thanks to the animated film "The Tapestry," created by BBC Creative and BBC Sports Marketing and animated by Blinkink, they can do just that this year. BBC's World Cup 2018 promotional campaign...
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Nielsen Will Now Measure YouTube TV Viewership on a Local Level
Nielsen announced today that YouTube TV viewership at designated market levels (DMAs) will now be included in Nielsen Local TV audience measurement using Nielsen Digital in TV Ratings (DTVR). Nielsen launched the DTVR metric in 2015 as a way of providing programmers and buyers with the most accurate and comprehensive TV viewing data possible. So...
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