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Breaking News in Advertising, Media and Technology

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    As the 2017-18 TV season winds down this week, NBC is walking away with the 18-49 demo win for the second straight year, marking its fourth victory in the past five seasons. The network is finishing the season as the most-watched network among the 18- to 49-year-olds most coveted by advertisers, with a 2.2 rating,...

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    Happy Harvey Milk Day! Stoli is taking advantage of this pseudo holiday to release a limited edition bottle celebrating the legendary gay activist and politician. "The Harvey Milk Limited Edition Bottle continues Stoli's 25-year history supporting the LGBTQ community and commemorates the 40th anniversary of Milk taking office in 1978 as the first openly gay...

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    The #MeToo movement has made its way into the world of fast food and big burger chains. A group of ten women, all current or former McDonald's restaurant employees, have filed sexual harassment complaints against the company. The complaints come from women across nine cities including Chicago, Detroit, Durham, N.C., Kansas City, Mo., Los Angeles,...

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    Many in marketing want to work at the hottest new company "disrupting" a certain kind of business, be it shaving, pharmacies or even milk. But most ad agencies don't have that luxury, especially if they're owned by parent companies that report, first and foremost, to their investors. Media network PHD is part of Omnicom, the...

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    Fruit of the Loom is tackling the big issues, and has taken it upon itself to address a growing epidemic--men's shirtless selfies. In a social campaign released recently, the household name in undergarments urges men to #PutAShirtOn and stop the senseless spread of shirtlessness. The tongue-in-cheek PSA gravely announces that "every 7.3 seconds, a man...

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    I love agency life. I have spent the past 20 years of my career at agencies. I have met some of my closest friends through work. I have even met my husband at an agency, which led me to where I am now, navigating mom-life and an agency leadership role. I couldn't be more grateful...

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    The livestream of last weekend's Royal Wedding drew 11.2 million views on YouTube while live, making it the Google-owned video site's fifth-most-popular livestreamed event ever. YouTube said in a blog post that the livestream peaked at 1.29 million simultaneously viewers when Prince Harry and Meghan Markle exchanged vows, becoming the Duke and Duchess of Sussex....

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    With the 2018 FIFA World Cup starting three weeks from today in Russia, the marketing campaign for the global soccer tournament is ramping up. Earlier this week, the BBC unveiled an animated film which details the World Cup's most iconic moments via an embroidered tapestry, and now FIFA itself is rolling out several new spots...

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    Group administrators on Facebook are getting some new tools to keep their groups safe and manage them more efficiently. Product director, groups Alex Deve revealed the following new features in a Newsroom post: Admin support, a dedicated place for group admins to report issues or ask questions, with Facebook saying it aims to respond within...

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    If there's one certainty in advertising, it's the fact that surprise military family reunion spots leave nary a dry eye in the room. Cue an emotional new ad from Verizon Wireless, in partnership with the Wounded Warrior Project, just in time for Memorial Day. The spot features real military families with real stories, like that...

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    Mary Anderson. Alessandro Volta. Marie Van Brittan Brown. They're not exactly household names, but we use stuff created by these and other overlooked inventors almost every day. Hey, let's celebrate them in song! And with cute animation! Anderson, Volta and Brown -- developers of the windshield wiper, electric battery and home-security system, respectively -- rank...

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    Independent agency Mekanism is expanding with a new media practice. Mekanism Media will be based in New York and serve as a hub for all four of Mekanism's office and AOR clients. "Overall, we're seeing a trend of midsize creative agencies attracting a lot of business at the moment, because we have enough scale and...

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    2017 was the year of Pepsi? It seems a little strange given 2017 was the year of that infamous, tone-deaf ad starring Kendall Jenner. If you look at the work from 2016 though, it turns out those campaigns were incredibly effective, according to Effie Worldwide. Pepsi scored a pretty sizable recognition by Effie Worldwide, a...

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    It's heartwarming when a brand uses its scale in the interest of the public good. It's better still when its impact is so massive it changes harmful laws. French grocery chain Carrefour accomplished just that, and in a deliciously subversive way, by launching the "Black Supermarket" alongside agency Marcel. Activated at Carrefour stores nationwide, the...

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    Longtime R/GA executive Chloe Gottlieb has accepted a top role in Google's design department, agency founder, chairman and CEO Bob Greenberg wrote in an all-staff email this morning. An agency spokesperson confirmed her departure but declined to comment. Gottlieb, along with representatives from Google's marketing department, had not yet responded to requests for comment at...

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    Consumers are notoriously mercurial. In fact, they themselves can't predict what will make them happy. This psychological quirk makes it hard for them to know whether the products they purchase or the services they invest in will satisfy them--and it makes it that much harder for advertisers. After all, how do advertisers know when they...

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    The Late Late Show With James Corden has a new episode of its popular series Carpool Karaoke rolling out this week with Adam Levine. None of that is particularly out of the ordinary for the program. What's different this time around is that the franchise partnered with a car brand, Porsche, to bring the latest...

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    Cannabis is now legal in California ... but where do you start? That's what a new radio ad--just released to millions of Bay Area listeners in the first advertising push by a marijuana company in mainstream media--is here to tell you. Tokr, which launched in 2017, is an app available on both iTunes and Google...

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    Clark W. Griswold's Christmas was in jeopardy--he needed a Christmas tree. Because, of course, Christmas is not complete without that iconic symbol that completes the magical experience of the holidays. So what did Clark do in the face of this adversity? In his own words, "I simply solved the problem. We needed a coffin... er,...

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    Every day, real life merges a little more with the digital world, and robots take over more and more human tasks. So it should come as little surprise that ESPN Brazil, in partnership with Samsung, turned its SportsCenter hosts into emojis. And, as you can imagine, the crowd went wild. The broadcast garnered more social...

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