As companies struggled to meet Friday's deadline to comply with the European Union's General Data Protection Rule, the digital advertising industry has been venturing outside of its comfort zone--the legal liabilities it now faces are more immediately measurable than other recent concerns about such advertising-based issues as measurement and attribution. Aligning to the law could...
The Mad, Mad Rush to Conform With GDPR: Could Greater Trust in Digital Be the Ultimate Outcome?
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A Nonprofit Group Has Already Lodged GDPR Complaints About Google and Facebook
After months of preparation, companies shutting down and the endless deluge of "updates to our privacy policy" emails, the European Union's General Data Protection Regulation (GDPR) finally went into effect today. The regulation requires companies to let people decide what information they give up and how. Google and Facebook are already facing complaints for violating...
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Facebook IQ Explored Why People Like to Shop at Local Businesses
Why do people choose to shop locally? More than 85 percent of people surveyed by Facebook IQ, the social network's research arm, cited trust and security as their main motivation. Facebook IQ commissioned a survey of more than 6,000 local businesses and over 10,000 people in the U.S., U.K., Germany, France, Italy, Spain, Poland and...
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Many Marketers Aren’t Prepared for GDPR, SAP Study Says
Not all marketers seem to have a very clear idea of what GDPR means for them, according to a recent study from German business software company SAP. The study--which surveyed 165 marketers within a couple months of today's deadline--found that around 26 percent said they either didn't have a plan for complying with the regulations...
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How NBCU and A&E’s Partnerships Might Revitalize TV and Radio
This month two major television networks, NBCUniversal and A&E, announced partnerships with platforms that not only help measure ad engagement but guarantee audience viewership. In the past, digital media has forced more traditional mediums like TV and radio to the backburner, but now in 2018, these "oldies" are measuring up--literally. The attention given to deliverability...
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Snapchat Quietly Rolled Out a New Way for Friends to Share Their Locations
Snapchat has been quietly rolling out a new way for users to share their locations or request the whereabouts of their friends. The messaging application said the feature has been rolling out over the past few weeks to iOS and Android users, and most of its user base should now have it. Here's how it...
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Facebook Introduced 2 User Privacy Protection Tools for Developers of Apps, Websites
Facebook Friday introduced two new tools aimed at helping developers respond to the privacy concerns of their applications' users and comply with the European Union's General Data Protection Regulation, which went into effect Friday. The social network introduced a callback URL that can be used when users remove apps and websites from Facebook's apps and...
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Chrissy Teigen Just Reminded Us Why Freedom of the Press in America Is Still a Thing
This year, May 3rd's World Press Freedom Day held more weight than it perhaps had in the past. Although the U.S. affords us the luxury of free speech compared with nations that have been accused of violently punishing or jailing journalists, the years-held, unspoken agreement between the White House and press has gradually dissolved over...
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Google and Tencent Dominate List of Top 100 Most Valuable Global Brands
WPP and analytics firm Kantar Millward Brown yesterday released the 2018 BrandZ Top 100 Most Valuable Global Brand rankings, and they certainly reflect our burgeoning international tech landscape. Eight of the top 10 brands are technology or tech-related, with the top five being Google, Apple, Amazon, Microsoft and Tencent respectively. "Brands that are winning in...
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Brands Dropped the Ball Marketing to Millennials, but There’s Still Hope for Gen Z
Teen consumers have gone largely ignored and underserved by marketers, most of whom favored the "wait until they have money and independence" approach over the "engage early" mentality. The unfortunate truth for these marketers is that the millennial generation and their early access to devices, social media and the resulting influence from both became the...
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The NHL Releases a Series With Wayne Gretzky in an Expansion of Its Original Programming
With the Stanley Cup Final going on, the National Hockey League is ramping up its original programming and partnering with stars like Snoop Dogg and Wayne Gretzky to draw in casual fans. Launching on YouTube and ESPN's direct-to-consumer streaming service, ESPN+, the NHL aims to provide more content for avid hockey fans and attract others...
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Last Week, Roseanne Barr Told Adweek She Was Turning Over a New Leaf on Twitter. It Didn’t Work
During last week's cover story about the triumphant return of her series Roseanne this spring, Roseanne Barr told Adweek that she was going to try a new social media approach when it comes to her frequently controversial Twitter feed: "I'm going to just try to talk about what I'm for, rather than what I'm against."...
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Macy’s Picks Spark Foundry and Digitas as Its New Media Agencies of Record
Two Publicis Groupe agencies, Spark Foundry and Digitas, have won the Macy's media business after a closed review. "Macy's has appointed Spark Foundry, a division of Publicis Groupe, as its media strategy and buying agency," said a client spokesperson, who did not specify the work assigned to Digitas. According to a person with direct knowledge...
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Moet & Chandon Is Celebrating Roger Federer With the Perfect Limited-Edition Bottle
Calling it "an exceptional design for an exceptional player," agency Sid Lee Paris has created a limited-edition bottle of Moet & Chandon champagne celebrating Roger Federer's 20th year in professional tennis. In lieu of its traditional ribbon design, Moet uses the rubber handle wrapping from a tennis racket to encase bottles of its Grand Vintage...
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The Americans Showrunners on the Pressure to ‘Stick the Landing’ With Their Series Finale
During its six-season run, The Americans has become one of the most critically acclaimed series of all time. But the showrunners behind the FX drama know that despite all those accolades--which include a fan letter that President Obama sent to FX Networks CEO John Landgraf--the show's ultimate legacy will be judged to a large extent...
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It’s Time to Stop Relying on Third-Party Data and Prioritize Consent-Based Marketing
Marketing as an industry is at a critical juncture. What consumers want from brands is a personalized experience, one that mirrors the way they interact with peers, family and friends. But we as marketers are failing to deliver. We talk the talk. We engage in industry chatter about targeting the "right" audiences, creating the most...
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On the Adweek Podcast: How Gimlet President Matt Lieber Is Creating ‘the HBO of Audio’
Welcome to a very special episode of the Adweek podcast, Yeah, That's Probably an Ad. This week the team took a field trip to Brooklyn to visit Gimlet Media headquarters, where we had the opportunity to chat with co-founder and president Matt Lieber. Gimlet creates podcasts we all know and love, like Reply All, Startup...
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Is Your Messaging App Spying on Your Personal Chats?
The handling of consumer data has become a controversial topic in recent weeks. For many internet giants, consumer data is their core asset, except that rather than having to pay for it outright, it is given to them for free by us, their users. Social and messaging platforms are based on the implicit exchange of...
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RAPP Creates Global CMO Position, Promotes Agency Veteran
RAPP promoted agency veteran Anne Marie Neal to the newly created position of global CMO, effective immediately. Neal will be tasked with advancing's RAPP's offering, amplifying growth opportunities with new and existing clients as well as enhancing network connectivity and partner collaboration. She will report to RAPP global CEO Marco Scognamiglio. "Anne Marie is a...
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HBO, the New York Public Library and Reese Witherspoon Team Up for New Reading Campaign
Before Game of Thrones and Big Little Lies were (smash hit, award-winning) television series, they were books. And HBO is hoping viewers will use the TV off-season to reacquaint themselves with their shows' source material. The network has partnered with the New York Public Library to launch #ReadingIsLIT, a national campaign to encourage people to...
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