Sing along with Facebook? The social network announced Tuesday that it is testing the ability for people to include music in the personal videos they create, and it introduced a new feature, Lip Sync Live. Facebook now has licenses through millions of songs through deals with music publishers including January's announcement of pacts with Universal...
Facebook Users Will Be Able to Add Licensed Music to Their Videos
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Shell Asked Saudi Men About Women Taking the Wheel, and the Result Is Quite Lovely
This month is a momentous and divisive one for Saudi Arabia, with women being issued driver's licenses for the first time since a prohibition against female drivers was issued in the 1950s. So far, a small number of women--10 nationwide on Monday, according to the BBC--have received Saudi driver's licenses in exchange for their foreign...
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Survey Says You’re Worn Out By The News
These days, it seems like phones are constantly glowing from push alerts and notifications for breaking news stories. Feel fatigued by it? You're not alone. Almost seven in 10 Americans are exhausted by the news--and Republicans more-so than Democrats, according to a Pew Research Center survey conducted from Feb. 22 to March 4. Of the...
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LeBron James Makes Cover of NBA 2K19 in Second Appearance
LeBron James hasn't had a great week on the court, but here's one win for him: A new campaign for the release of NBA 2K19--the 20th anniversary edition--has just launched, featuring James in his second cover appearance in the simulation game's history. The cover, designed by agency BSSP, features 20 words chosen by the 14-time...
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Onerous Ecommerce Checkout Processes May Be Driving Millennials Away
Millennials are as concerned about security when making online transactions as any other age group. After all, no one wants to be a victim of fraud. But retailers and other ecommerce companies must make the process as streamlined as possible or risk losing them as customers, according to a survey recently commissioned by information services...
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Miss America Says Goodbye to Bikinis, Hires Y&R for Rebranding
Miss America is repositioning its brand to align with sweeping cultural changes, calling into question the nature of its long history. As such the brand has appointed Y&R as agency of record for a wide-reaching rebranding effort without a review, while announcing that it is eliminating the swimsuit portion of the competition. Miss America further...
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Twitter Folded Its Live Video Team Into Its Content Partnerships Group
Twitter's commitment to live video is undeniable, but the social network will be taking a different approach in terms of the executives who handle it. Todd Spangler of Variety reported that Twitter's global partnerships team, led by global vice president and head of content partnerships Kay Madati, is being restructured. The team will now be...
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JWT Is Helping Bongiovi Acoustic Labs Bridge the Worlds of Music and Medicine
With the help of J. Walter Thompson, Bongiovi Acoustic Labs shows us how music can be used to improve healthcare for people around the world. Using its patented audio technology and algorithm (called MDPS), the sound engineering company founded by producer and recording engineer Tony Bongiovi--who also founded New York's Power Station studio, produced records...
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Matt Murray to Replace Gerard Baker as The Wall Street Journal’s EIC
After more than five years in the position, Gerard Baker is out as editor-in-chief of The Wall Street Journal and Dow Jones Newswires, the company announced Tuesday. He will be replaced by Matt Murray, currently WSJ's executive editor. Baker will become the Journal's editor-at-large, where he'll write a column in the paper's weekend section and...
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Heineken USA Makes Beer Industry History, Naming Maggie Timoney as Its New CEO
Heineken USA today announced the appointment of its first female CEO. Maggie Timoney will succeed Ronald den Elzen, who will be relocating to the brand's Netherlands headquarters. Timoney's appointment adds a major crack to the beer industry's glass ceiling--she will be the first woman to serve as chief executive of a major American beer supplier....
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The Challenges of Drawing on Digital Data for Customized Communication
Digital platforms open up new opportunities to reach people wherever they are on multiple devices and to pick up reams of data to feed into marketing campaigns. But with thousands of forgettable, repetitive ads coming at people every day, the challenge is not merely to blend into the background noise, but to offer relevant and...
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Target Partners With the Museum of Ice Cream for a Pop-Up That’s Made for Instagram
The Museum of Ice Cream and Target have joined forces to create seven delicious flavors of ice cream and a New York City pop-up shop where people can sample them. In addition to the new line of ice cream--which will be available at most Target stores beginning July 8 and includes banana with almond butter...
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Sam Adams’ Boston Beer Co. Sends $50 Million Media Account to Hearts & Science
Boston Beer Co., whose properties include iconic craft beer brand Samuel Adams, as well as Angry Orchard and Twisted Tea, has a new media agency. Omnicom's Hearts & Science is now handling media buying and planning for Boston Beer Co., multiple sources told Adweek. An agency spokesperson deferred to the client. Representatives for Boston Beer...
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Is Facebook’s News Shows on Watch an Olive Branch to Publishers?
After Facebook head of news products Alex Hardiman announced last week that the social network is funding an initiative to create news shows from 10 to 12 U.S. publishers for its Facebook Watch video platform, the social platform revealed details today about the first batch of series. Neither Facebook nor any of the media companies...
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Facebook Audience Network Added Auction Bidding for In-App Ads
Brands can now bid in auctions for in-application advertising on Facebook Audience Network. The social network opened up header bidding via Facebook Audience Network last March, and head of publisher solutions partnerships Vijay Balan said in a blog post that publishers have seen "significant increases" in cost per thousand impressions, up to 30 percent to...
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3 Entertainment Execs on Finding the Right Brand Partnerships and Working With Underrepresented Talent
Brands working with entertainment is nothing new. But with a seemingly unending string of brand and talent mishaps plus the power of social media calling out a celebrity or creator for something offensive they've said or done (and the loss of business that comes with that), the stakes have never been higher for brand partnerships....
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Check Out 10 Vintage, Recently Declassified Posters Created to Keep NSA Workers Hush-Hush
When one thinks of the National Security Agency (NSA), creativity or wackiness are probably not the first things to come to mind. However, some recently declassified internal motivational posters for the government agency show that, in the '50s, '60s and '70s, a "Hang In There, Baby" kitty poster simply wouldn't do. The posters weren't exactly...
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Q&A: Joseph Gordon-Levitt on Why His Content Studio Is Expanding With New Branded Content Division
HitRecord, the eight-year-old content studio from actor Joseph Gordon-Levitt, is adding a branded content division. The Los Angeles company, which taps into a creative community of roughly 650,000 creators in 193 countries, has already worked with brands like Wag!, LG and Levis, but much of that work has come through calls to Gordon-Levitt's talent agency,...
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Would You Watch an Hour-Long Video on Instagram?
Instagram would not comment on a report by Benjamin Mullin and Deepa Seetharaman of The Wall Street Journal that the Facebook-owned photo- and video-sharing network is nearing the introduction of a new feature that would allow videos of up to one hour in length. According to Mullin and Seetharaman, the feature will focus on vertical...
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‘The World’s Most Boring Billboard’ Will Do Nothing for 12 Years, as Proof the Product Works
Not all home improvement projects are sexy enough to post online. Just ask Sioo:x. The wood protection brand guarantees to keep patios and porches silver-gray in color and protected from the elements for 12 years. Confident in its durability, Sioo:x purchased billboard space for 12 years from Look Media. The billboard, created by agency Stendahls,...
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