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Breaking News in Advertising, Media and Technology

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    Our planet is facing a full-on plastic crisis, and companies are taking notice, as well as taking measures to reduce their carbon footprint. Ikea has announced it will no longer use plastic bags, straws or other single-use plastics, with a goal of phasing these items out completely by 2020. The move is part of an...

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    Here are some staggering feline facts: A female cat at 4 months old can start having kittens, producing as many as four litters a year for as long as a decade. The result in even a few years is hundreds of furry (often homeless or feral) offspring. In short, kitties can sure multiply. But they're...

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    More than two years after a sexual harassment lawsuit filed against Gustavo Martinez upended the ad industry and two months following the settlement of said suit, WPP and the former JWT CEO have announced that they will go their separate ways. Campaign first broke the news this afternoon. "Gustavo Martinez and WPP have agreed it...

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    In recent weeks, several different incidents across the country, from a local Starbucks to an Airbnb rental, have once again cast a national spotlight on the implicit bias challenge facing us as a nation today. For brands and their consumers, the struggle is just as real. Diversity in advertising--and even more broadly, the communications industry--is...

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    The Truth Initiative, Ad Council and the Office of National Drug Control Policy (ONDCP) unveiled a collaborative effort this morning, along with its first series of national public awareness ads, to fight the country's opioid epidemic--an ongoing focus of the Trump administration. "The Truth About Opioids" media, education and multichannel campaign will primarily target Americans...

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    Instagram announced that starting Thursday, when users are @ mentioned in other users' Stories, they will be able to share those photos or videos in their own Stories. Users who are mentioned will receive notifications in their Instagram Direct threads with the users who mentioned them, and they will have the option of adding the...

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    WPP's Wunderman announced today the appointment of Ian Sohn to president of its Chicago office. Sohn, who hails from SapientRazorfish, where he was most recently managing director of Chicago, is set to assume his new role on June 11. "I'm really energized by the challenge of shaping the future of what Wunderman Chicago will be,"...

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    Facebook's Gaming Creator Pilot Program officially launched in January with the goal of helping video game content creators grow an audience on the social network. Now, Facebook revealed a Level Up program that will help new content creators who are just getting started. In a Facebook Newsroom post, John Imah, Gaming Creator program lead, and...

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    Mobile-focused ticketing platform SeatGeek became the first company to sell tickets directly via Snapchat when it offered seats to a Major League Soccer match directly via the messaging application last month. Snapchat began testing native ecommerce capabilities in February, and SeatGeek offered tickets to Los Angeles Football Club's May 26 match versus D.C. United via...

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    Advertisers may be known for jumping on just about every major holiday, but Ramadan has traditionally been an exception--likely because, as a month dedicated to fasting and self-denial, it represents the exact opposite of most marketing messages. But here's an interesting exception: Coca-Cola created a spot about a young Muslim woman who, in addition to...

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    A new spot by Budweiser is a heartwarming reminder you don't have to take home the trophy to be a winner. Now that the NHL season has drawn to a close, Budweiser is raising a glass to the Vegas Golden Knights, a team that "rewrote NHL history" in its inaugural season. From the outset, not...

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    Interested in commerce? Executives from Zappos, Facebook and other companies will be speaking at Adweek Ignite: Ecommerce July 10-12 in Seattle--apply here to attend. PayPal is opening a temporary bodega-style art exhibition in Manhattan--right next to its rival's brick-and-mortar shop. The San Francisco-based payments company's pop-up--created with the help of digital artists, designers and photographers--aims...

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    A sobering statistic about ocean pollution: By 2050, there will be more plastic and trash in the world's oceans than fish. Today, on World Oceans Day, Brooklyn-based indie Conquistadors created a campaign, "Postcards From the Oceans," that takes a page from the glitz and glamour of global travel to put the critical issue in full...

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    Verizon is tapping a new leader as it heads toward a pivotal juncture in the future of wireless service. The country's biggest cell carrier announced on Friday that its current chief technology officer, Hans Vestberg, will succeed CEO Lowell McAdam in August. The move seems to suggest Verizon is placing more priority on the fast-approaching...

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    When it comes to influencer marketing, more and more brands are looking to established bloggers or Instagram superstars with six-figure follower counts to promote their brands. Macy's, however, is taking a different approach. The retail giant is instead searching internally within its store and corporate employees to find its next influencer partnership. This month, Macy's...

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    Applications and websites using Facebook Login have until Oct. 6 until all Facebook Login redirects must use HTTPS and all Facebook JavaScript software-development-kit calls that return or require access tokens do so only from HTTPS pages. Software engineer Brad Hill announced in a blog post that the social network added an Enforce HTTPS setting to...

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    President Trump's granting of clemency to Alice Marie Johnson Tuesday began with an Oval Office meeting with Kim Kardashian West a week earlier. But it really began 7 months earlier, when Kardashian West watched a video about Johnson on Mic, the lifestyle and celebrity news and opinion site. Kardashian then shared that story with her...

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    There are colorful characters with interlocking stories, unlikely winners and incredible comebacks in this swaggering, razor sharp, fourth-wall-breaking, stylized 4-minute mini-movie. It looks like a Guy Ritchie flick, without all the violence and viscera. In fact, it is a Guy Ritchie creation, but also a commercial for Beats by Dre, which turns out to be...

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    The first broadcaster has crossed the upfront finish line with The CW wrapping its negotiations today, two weeks earlier than it did in 2017. And with strong buyer interest in the network's additional night of programming this fall--it's expanding to Sundays for the first time since 2009--The CW saw volume gains of 15 percent this...

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    For publishers, the past two years were a lesson in chasing traffic and finding the true value of an audience. Some have shut down and others have undergone layoffs. The ever-growing threat of a simple algorithm change continues to loom over publishers, but Parse.ly's latest traffic report has a few solutions and takeaways to that...

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