In this era of social awareness, many once-taboo issues are being brought to light for women and other marginalized communities. One such taboo is the expectation that women should keep details of their body and health issues private. To overcome that assumed silence, BBC Three commissioned "Body Language," a four-part series of intimate visual essays...
New BBC Series Sheds Light on Women Suffering Through Pain in Silence
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This Argentine Bakery Mixed Different Breads in One Bag to Promote Diversity
What do humans and bread have in common? They come in different colors. A recent campaign from bakery brand Bimbo and Ogilvy Argentina aimed to promote diversity and tolerance by mixing half a dozen types of sliced bread--whole grain, brown, white, and more--into a single clear plastic bag--and bringing them into elementary schools around Buenos...
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Q&A: Two Leading Adwomen Discuss IPG’s Upcoming Cannes Breakfast With #MeToo’s Tarana Burke
IPG is continuing conversations around diversity and inclusion, leading the way for those on the MeToo movement to be sparked at the 2018 Lions festival by inviting a lineup of powerhouse female leaders to drive hard discussions on these topics at its eighth-annual Cannes breakfast. This year's program, "Women at Work," will celebrate "sheroes" who...
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Facebook Won’t Exclude News Publishers From Its Political Ads Policy
Facebook head of global news partnerships Campbell Brown explained in a blog post why news publishers will not be exempted from the social network's recent introduced policy on political ads. Facebook announced last month that all election-related and issue ads in the U.S. on both Facebook and Instagram must now be clearly labeled, including disclosures...
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4 Unexpected Takeaways From Walker Sands’ Future of Retail Report
Sure, voice is big these days, but it's also turning commerce into a daily activity that happens as consumers go about their lives. That's according to PR firm Walker Sands' Future of Retail 2018 report. The survey was based on responses from 1,600 U.S. consumers. Here are the highlights of what they said about voice...
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Dropping the Ad Cliches, This Father’s Day Video Looks at the Hopes and Fears of Real Dads
When agencies work on internal holiday-centric content (see: holiday cards and videos), the results can be enjoyable, but mixed. For Father's Day, it could be easy to go down the predictable path that advertising has built over the years with bumbling dads or the other various stereotypes. Hill Holliday, however, has significantly broken the mold...
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WaPo Staff Lay Out Grievances in #DearJeffBezos Petition Circulated on Social
More than 400 Washington Post employees signed a petition to the publication's owner and Amazon's founder, Jeff Bezos, demanding fair wages and an improvement to benefits. The Post shared the petition and a video of the staffers talking about their grievances in a social media campaign using the hashtag #DearJeffBezos. Those who signed the petition,...
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Top Communications Exec Elliot Schrage Is Leaving Facebook
Facebook vice president of communications and public policy Elliot Schrage announced that he is leaving the company. Schrage, who celebrated his 10-year anniversary with the social network last month, will remain with Facebook until a replacement is named, a spokesperson said, after which he will serve as an advisor to CEO Mark Zuckerberg and chief...
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Facebook, New York Times Execs Get Into Heated Debate Over Ad Policy
Campbell Brown, head of global news partnerships at Facebook, said publishers have "welcomed" the company's approach to including them in their political ads policy. Mark Thompson, CEO of The New York Times, called bullshit. Brown and Thompson were discussing the findings in the 2018 Reuters Institute Digital News Report during an event at Columbia Journalism...
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This Branded Series Makes a Compelling Case That Cheez Doodles Are the Key to Happiness
The path to enlightenment is lined with salty snacks, as far as Lindsay the life coach is concerned, and she'll be happy to dole out some unconventional advice to you over a bag of Cheez Doodles. Pick your flavor. She's so enamored with the Wise Foods brand, in fact, that she's come up with "The...
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This Study Shows Which Creative Agencies Won What U.S. Business in the First Quarter of 2018
In a study released to Adweek measuring U.S. creative agencies' new business activity in the first quarter of 2018, COMvergence highlighted Leo Burnett as the leader of the pack with the Publicis Groupe-owned shop adding three accounts to its roster. The research group's study found a total of 33 creative accounts switched hands during the...
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Resident Evil and Sony Led E3 Conversations on Facebook
The Electronic Entertainment Expo (E3) took place this week in Los Angeles. Now that the conference is over, Facebook revealed the most discussed games and publishers on Facebook and Instagram from June 9-14. On Facebook, the top five countries who talked about E3, as well as the major games and brands at the show, from...
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Feel Your Blood Pressure Rise as Oxygen Gears Up for a ‘Cruel Summer’
Under a brilliant sky, the yards are tidy, the pools are crystal clear and the suburbanites are puttering and partying. All is right, perfect even, in these summer scenarios. Or is it? That overturned lawnmower, still running, is a dead giveaway that something is amiss. And what about that silhouette of a guy stalking an...
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Deloitte, American Express and More Activate at the U.S. Open With VR and Custom Cocktails
Golf may be the name of the game at the 2018 U.S. Open, but brands are getting a piece of the action off the green. The U.S. Open boasts several official brand partners for this year's event, which is happening this week in at Shinnecock Hills Golf Club on New York's Long Island. Big names...
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Thursday Night Football Helps Power Fox’s CPM Upfront Gains
As Comcast and Disney battle over who will purchase its parent company, Fox Networks Group stuck to its "business as usual" mantra by putting the finishing touches on its upfront negotiations, almost three weeks earlier than last year. The company--which includes Fox, Fox Sports, FX, FXX, National Geographic Channel, Nat Geo Wild and Nat Geo...
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What Generation Z’s Migration Away From Social Means for Marketers
For Generation Z, swiping, tapping and scrolling are about as second nature as breathing. For those born after 1997, life without the internet is a foreign concept. 85 percent of Gen Zers use social platforms to learn about new products, and about one-half say they "can't live without" YouTube. So it might come as a...
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CBS Finishes Upfront Sales With Double-Digit CPM Increases
CBS wasn't the first broadcast network to cross the upfront finish line this year, but the network still wrapped up its business a week ahead of 2016's negotiations with a strong showing in all dayparts. The network is finishing its upfront negotiations with double-digit CPM (cost per thousand viewers reached) increases in all dayparts, ranging...
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Ally Financial Hands Media Account to MediaCom as It Closes in on Creative, Digital Reviews
Ally Financial, the digital banking company that focuses on auto lending, has selected WPP's MediaCom as its new media agency of record following a review that started in April. Ally chief marketing and PR officer Andrea Brimmer told Adweek the company is also finalizing its decisions in its ongoing creative and digital reviews, adding that...
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These 6 Campaigns From Australia and New Zealand Could Rise to the Top at Cannes
Going through the list of Cannes Lions winners from Australia and New Zealand is a veritable buffet of genius with both countries claiming their stake as one of the world's bastions of creativity. Winners like "Meet Graham," "Dumb Ways to Die," and "McWhopper" are but a small representation of considerable talent and big ideas. Though...
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9 Brands That Are Having Some Fun With Father’s Day
Father's Day is just around the corner and, as usual, brands are pulling out all the stops. We've already told you what dads don't want this year, but what is it they do want? Here's what just a few brands have cooked up: KFC The fast food-brand has released a spot advertising the KFC Bucket...
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