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Breaking News in Advertising, Media and Technology

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    When you think of Philip Morris, you probably think of cigarettes. But the 171-year-old tobacco company is now looking to sever that association. Today at the Cannes Lions festival, the company called on the creative and communications communities to help push its agenda of creating a "smoke-free world." Yes, you read that correctly: Philip Morris...

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    CANNES, France--As Cannes Lions neared its close Thursday evening, Adweek, with sponsor partner The Boston Consulting Group, hosted its final discussion on how data is helping to transform marketing and media strategies. The group included Frank Einecke, managing director, media buying solutions for Google EMEMA, Martin Cass, CEO, MDC Media Partners and Assembly, Dominic Field,...

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    Three weeks after ABC abruptly canceled its top-rated series, Roseanne, the network has finally found a replacement show: a spinoff of the sitcom starring everyone but Roseanne Barr, whose racist tweet caused the show to be shelved in the first place. ABC announced today that it is picking up The Conners straight-to-series with a 10-episode...

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    What if Cannes Lions became more like the World Economic Forum's meeting in Davos, Switzerland by spending the week figuring out how to solve the world's problems rather than only celebrating last year's awards or next year's ROI? As marketers and technologists continue their meetings on the Croisset this week in Cannes, several teams from...

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    CANNES, France--Procter & Gamble began the year by invading the Super Bowl with the inescapable "It's a Tide Ad" campaign, and now the CPG giant has successfully conquered the Cannes Lions. Two P&G spots, "It's a Tide Ad" from Saatchi & Saatchi New York and "The Talk" from BBDO New York, shared the top spot...

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    Facebook revealed several new features for its Messenger Kids application, as well as two more countries where it is available: Canada and Peru (both iOS and Android). The social network introduced Messenger Kids last December, giving children access to features of its flagship messaging app, but with full parental control. Product management director Loren Cheng...

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    A bill that aims to strengthen online privacy laws for consumers in California could replace a potential November ballot initiative backed by privacy advocates and opposed by the tech industry. Today, state lawmakers introduced the California Data Privacy Protection Act, which would allow consumers to know what information companies collect from them while also giving...

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    CANNES, France--Google CMO Lorraine Twohill is only the second woman in 25 years to accept the Creative Marketer of the Year award at the Cannes Lions Festival of Creativity. She closed her winning speech, where she noted that Google is "not an easy client" and that the company doesn't give its agencies "easy briefs," by...

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    CANNES, France--Madonna Badger stepped on stage wearing black at the Cannes Lions closing awards show Friday night and delivered a stirring speech that summed up several recent movements to lift up women in an industry and world that has often held them back. "Yes, she is equal, and yes we are definitely women not objects,"...

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    YouTube used VidCon in Anaheim, Calif., this week to reveal several new monetization options for creators on its platform. Chief product officer Neal Mohan said in a blog post that the Google-owned video site now has more than 1.9 billion logged-in monthly users, along with localized versions in 90 countries and 80 languages. Mohan added...

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    Twitter giveth, and Twitter taketh away--quite abruptly, in the case of the latter. The social network announced in a Twitter Safety blog post that it acquired Smyte, a San Francisco-based technology company that specializes in safety, spam and security issues. However, existing Smyte clients--which include Indiegogo, GoFundMe, npm, Musical.ly, TaskRabbit, Meetup, OLX, ThredUp, YouNow, 99designs,...

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    Burger King CMO Fernando Machado and his team of ingenious creatives return from another Cannes Lions Festival of Creativity with a handful of Gold, Silver and Bronze awards. Last week, before departing for Cannes, Machado presented a case study of Burger King's work at our Elevate: Creativity event in New York City. Here, Machado tells...

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    It was a very different year for Publicis this year at the Cannes Lions International Festival of Creativity, following the holding company's decision to refrain from submitting work in order to focus more resources on building Marcel. Publicis CEO Arthur Sadoun told Adweek that he was encouraged by the support Publicis received from its clients...

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    CANNES, France--The Colonel was here Thursday for a panel on the evolution of the KFC brand, which in no small part is due to the creatives at Wieden+Kennedy. In fact, the Colonel was played by W+K ecd Eric Baldwin, who stayed in character during our post-panel interview. Fellow W+K ecd Jason Bagley and KFC marketing...

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    CANNES, France--Being able to effectively target an audience is the ultimate quest of any digital media company. That's why Gannett, publisher of USA Today, more than 100 local newspapers and a dozen national digital sites, is looking to a new product to connect brands and users. We caught up with Gannett chief revenue officer Kevin...

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    Experimentation and authenticity: two key factors that leaders from Bark, Peloton and ClassPass use for their respective companies. At the third annual Evolving E conference in New York City, held by GGV Capital and Max Ventures, Graham Stanton, co-founder of Peloton, Jay Livingston, CMO at Bark and Joanna Lord, CMO at ClassPass, came together at...

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    CANNES, France--Procter & Gamble, the world's largest advertiser, plans to invest in nonprofit Free the Bid with HP and Publicis so that the companies can help double the number of directors and broaden the effort to 20 more countries in the next three years. That announcement could significantly change what the industry is like for...

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    Publicis Groupe chief data officer Jason Kodish announced his resignation today in a lengthy all-staff email he seemingly copied and pasted into a public LinkedIn post. Kodish starts the email warning his colleagues that it will be a "long one" but not the "farewell email that you expect from me," void of any "f-bombs or...

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    Sunday was the first day women in Saudi Arabia were allowed to obtain their driver's license and drive cars, allowing for more independence and lifting the ban that had been in place since the 1950s. It is estimated that 2,000 women will apply for licenses to drive in the country. To celebrate the historic day,...

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    Trust, latitude and a lot of patience. These are just some of the keys to ensuring creatives maintain their edge. Recently, at our Elevate: Creativity event, we talked with Brad Jakeman, senior advisor and consultant for PepsiCo, Harry Kargman, founder and CEO of ad-tech firm Kargo and Eddie Opara, partner at design studio Pentagram, about...

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