21st Century Fox still doesn't know whether Disney or Comcast will be its new parent company, but Fox Broadcasting's sports-heavy future has been solidified with a new five-year deal to bring WWE's SmackDown Live to the network. Fox Sports announced that it has landed rights to SmackDown Live, which will air on Fox every Friday...
Fox Enters the Wrestling Ring, Picking Up WWE’s SmackDown Live Starting in October 2019
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Actors Grudgingly Entered a Stereotypical Casting Call, Then Learned Why They Were Really There
Fresh off the Cannes Lions, where a significant portion of awarded work either broke stigmas or illustrated greater representation, the Unstereotype Alliance in partnership with the United Nations released new work that shows typecasting is still an issue for talent. Intended for the marketing and creative industry, the film from MullenLowe London takes a first-person...
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Facebook Is Testing a Way for Users to Hit the Snooze Button on Specific Keywords
Spoiler alert: Facebook just began testing a feature that can help you avoid spoilers or, basically, any topic you don't want to see in your News Feed. News Feed product manager Shruthi Muraleedharan revealed in a Newsroom post that the social network is testing a Keyword Snooze feature, which would enable users to keep posts...
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There’s a Reason You Want Subway, But Can’t Figure Out Why
You're hungry. Then, all of a sudden, there's a hankering for Subway but, for the life of you, you can't figure out why. A new campaign for the brand, leveraging some clever stealth techniques, might be the reason. Created by The Franchise @ Dentsu Aegis Network, comprising mcgarrybowen New York on creative and Carat New...
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Twitter Says It’s Identifying and Suspending More Bots and Spam Accounts
Twitter announced several updates in its efforts to thwart "inauthentic accounts, spam and malicious automation," highlighted by requiring email addresses or phone numbers when new accounts are established. Yoel Roth, who works on application-programming interface policy and public trust for Twitter, and vice president of trust and safety Del Harvey wrote in a blog post...
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Facebook’s Largest Fundraiser to Date Inspires 2 New Features
Reunite an immigrant parent with their child: Fundraiser for RAICES has become Facebook's largest fundraiser to date, and it spurred the social network to add two new features to its fundraisers tool. Dave and Charlotte Willner started Reunite an immigrant parent with their child: Fundraiser for RAICES, which had raised nearly $20.4 million from over...
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On the Adweek Podcast: What Happened at Cannes
Cannes Lions has come to an end, which means the traveling Adweek team are back and ready to recap everything that went down in the South of France. This week on Adweek's podcast Yeah, That's Probably an Ad, we're joined by Kristina Monllos, senior editor, brands, and Doug Zanger, senior editor, creative, to talk all...
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‘You Want Me to Write FCK on a Bucket?’ How KFC’s PR Crisis Became a Print Ad for the Ages
CANNES, France--Few things in life feel better than a perfectly timed obscenity. And luckily for KFC U.K. and Ireland, the brand found exactly that. When the chain faced widespread store closures due to a severe and unexpected chicken shortage, it had all the makings of a PR disaster--the kind some brands never truly recover from....
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Fiat Chrysler Launches Major, Music-Filled Summer Campaign Across 5 Brands With 10 Artists
Fiat Chrysler Automobiles is ready to cruise into the summer months with a major new marketing campaign that's all about music. Today, the company dropped new creative across five brands (including Jeep, Fiat, Dodge, Ram and Chrysler), highlighting how Apple CarPlay fits into the FCA driving experience. Just last month, FCA started to offer customers...
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Is Every Food Influencer Screaming About Ghee? Thanks to Organic Valley’s Ad Editors, Yes
Even a fairly proficient home cooks can get stumped by ingredients they're not familiar with. Ghee? What the hell is ghee? And how do I use it? It's basically clarified butter--mystery solved!--and all the culinary influencers on YouTube are already hip to it. Or are they? Organic Valley, under its continuing tagline, "Call us crazy,...
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Facebook Updates Its Test of Subscriptions in Instant Articles
Facebook began testing subscriptions in Instant Articles with 10 publisher partners last October, and Wednesday, the social network provided an update, as well as a look at what's ahead. Head of news products Alex Hardiman and product manager Sameera Salari revealed in a blog post that people who saw instant Articles from publishers in its...
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Alexandria Ocasio-Cortez Went DIY on Her Campaign Ad, and It’s a Runaway Hit
On Tuesday, Alexandria Ocasio-Cortez shocked the system and the nation by handily defeating 10-term incumbent Democrat Joe Crowley in New York's 14th congressional district, an area that represents Queens and the Bronx. A Democratic Socialist who worked on Bernie Sanders' campaign, the 28-year-old Ocasio-Cortez stood on her own merits, positions and energy, backed by a...
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How Music Can Foster an Emotional Connection Between Brands and Audiences
As online video consumption keeps reaching more mind-boggling measures, visual storytelling is becoming a must in modern advertising and marketing. However, before devising your next cunning video campaign, it's important to get hitched with a partner in crime whose significance in the delivery of the message and branding altogether is often overlooked. Music in advertising,...
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Facebook Is Continuing to Pump New Features Into Its Stories
Facebook added four new features to Facebook Stories: the ability to start a group conversation about them on Messenger, Reactions, two new interactive stickers and the ability to view Messenger responses without leaving Stories. When someone taps the reply bar of a friend's Story, they will now be able to add other friends to the...
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Shooting Reported at Capital Gazette Newspaper in Maryland
Five people are dead and several others "gravely injured" after a gunman opened fire inside the newsroom of a newspaper in Annapolis, Md. The Bureau of Alcohol, Tobacco, Firearms and Explosives tweeted shortly after 3 p.m. ET that it was responding to a shooting at the Capital Gazette, which is owned by The Baltimore Sun...
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Facebook and Twitter Are Debuting Tools to See Who’s Behind Every Single Ad Running on Their Platforms
To help improve ad transparency, Facebook and Twitter are each rolling out their own respective tools so people can see all of the ads served to them. Just minutes apart, the companies today announced how they plan to help users better understand who is buying ads on their platforms and who sees them. On Facebook,...
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Saudi Women Can Have It WhoppHER Way in Celebration of New Driving Law
Add another brand celebrating women driving in Saudi Arabia. Burger King is offering a free Whopper sandwich for every woman behind the wheel who goes through its drive-thrus in the kingdom. The fast-food chain isn't changing the burger, called the WhoppHER, itself--just the wrapper, with an emphasis on the program's logo and "Celebrating Our Driving...
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It’s 2018—Does Your Google Home Know Where Your Children Are?
Earlier this month, a baby boy in the UK said his first word--it was Alexa. As technology continues to evolve and become more intelligent, people aren't ignorant about the impact it's having on children, including privacy and developmental concerns. For those of us born before the advent of smart homes and other smart technology, it's...
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WPP Hires Lawyers to Probe Emails Sent to Current, Former Employees Following Martin Sorrell’s Exit
Erik Oster contributed to this report. WPP has hired two outside law firms to investigate several anonymous, encrypted emails sent to its current and former employees, which came from a WhatsApp group that included onetime executive assistants to Martin Sorrell, the holding company's founder and ex-CEO who abruptly stepped down in April, the Financial Times...
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Pinterest Just Made It Easier to Save Pins on Desktop
Pinterest introduced a tweak to speed up the process of saving Pins on desktop. Rather than taking three clicks--clicking the save button, picking a board and clicking the save button again--users can now click once to access a drop-down menu enabling them to save Pins in search, their home feeds or their following tabs. Pinterest...
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