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Breaking News in Advertising, Media and Technology

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    Gizmodo Media Group will not lay off people after enough staffers took voluntary buyouts, editorial director Susie Banikarim told employees in a memo today. "While that is the outcome for which we'd hoped, any relief is bittersweet because it comes with the loss of talented and valued colleagues whose countless contributions will be greatly missed,"...

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    In advertising's golden age, "outdoor" was a category essentially synonymous with billboards. And while there are certainly still a few creative boards on display in this year's top winners at the Cannes Lions, most of the golds went to out-of-home ideas that push the edges of how marketers can engage passersby. Take, for example, the...

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    If you work in advertising, your chances of winning any Cannes Lion is incredibly slim. And just think, if you don't work in advertising, the odds are even worse. So who are we to begrudge anyone a win, whatever the color? While most of Adweek's coverage from the festival has focused on Grand Prix, Titanium...

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    Do technology companies lean liberal when it comes to supporting political views? Respondents to a recent study by Pew Research Center seemed to think so, with 72 percent going as far as to say that they believe social media companies actively censor political views that clash with their own. Pew surveyed 4,594 U.S. adults between...

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    California has passed a new law that will give state residents the most sweeping online privacy rights in the nation--and hand tech companies some of the strictest rules in the process. State lawmakers on Thursday passed the California Consumer Privacy Act, which will allow consumers to ask companies what data they collect and also give...

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    Are you ready to sing along with Instagram Stories? Instagram announced in a blog post that 400 million people are using Stories every day--up from 300 million in the third quarter of 2017--and they can now add music to their Stories from a library of "thousands of songs," either before or after capturing photos or...

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    CANNES, France--Facebook's experience on the beach at Cannes this year was a joyous ode to creativity. You could learn the art of pin- and printmaking, attend Story School to up your Instagram game or watch an immersive video about the history of human storytelling. The hands-on theme of creativity deviated just once: Privacy Stations. Anyone...

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    In celebration of James Harden's MVP title, Trolli's artisans, working entirely in the medium of gummy, crafted 12-pound gummy replicas of Harden's Adidas' Harden Vol. 2s MVP edition sneakers. The gummy creations contain a mix of raspberry, lemon, strawberry and blackberry-flavored Trolli candy. The MVC (most valuable candy) sneakers go on sale today for a...

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    Ahead of the July 4 holiday, Best Western is debuting an ad campaign to provide travel tips, destination recommendations, special offers, and of course, local accommodations. That's standard fare for the summer. The difference for this campaign? Best Western is turning to artificial intelligence with IBM Watson. The campaign, which begins today, will run across...

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    Voters in Brazil are set to go to the polls and choose a president starting Oct. 7 and running through Oct. 28, and the Comprova initiative was established to help ensure that the news those voters see is authentic. Platforms including Facebook, Twitter, Google and NewsWhip are teaming up with First Draft, a project based...

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    Sustainability is not a new concept in the fashion industry. The past decade has seen the rise of eco-friendly brands such as Reformation, Veja, and Simon Miller. Luxury fashion houses such as Burberry have reportedly shifted towards a more ethical approach, and more household names like Gap and Nike have followed suit. But what the...

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    CANNES, France--Many brand marketers love to say they value bold ideas and taking risks, but few would likely have the stomach for a project like Breaking2. Both ambitious in goal and massive in logistical scope, Breaking2 was Nike's attempt to run a marathon in less than 2 hours--which would require beating the current record not...

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    All brands want to foster more loyal relationships with their consumers. But when it comes to investing in a loyalty program, many experience what can best be described as a fear of commitment. Their reasons are completely rational; it's a big step, and the concerns marketers grapple with are strikingly similar to what many people...

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    Though people across the pond won't be celebrating the Fourth of July on Wednesday, Heathrow still understands the sentiment of a holiday week--as it proved in a new spot that's all about embracing your vacation days. Havas London, the British-based agency behind Heathrow's now-famous ads featuring a pair of bears returning home for the holidays,...

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    Two Major League Baseball clubs that are exceeding preseason expectations are also making inroads on the social side, as social marketing firm Unmetric found that the Seattle Mariners posted the highest growth on Facebook and Twitter in June, while the Atlanta Braves did so on Instagram. Preseason favorites, meanwhile, ruled engagement in June, as the...

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    Alimama, the digital marketing arm of ecommerce platform Alibaba, has released an artificial-intelligence-enabled Chinese language copywriting tool that it says passed the Turing test and can produce 20,000 lines of copy a second. It wasn't clear if Alimama actually conducted a Turing test--in which humans judged whether copy came from a person or AI--or if...

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    Facebook notified users about another privacy-related bug, this time affecting more than 800,000 people on the social network and its Messenger application who may have had people that they blocked unblocked. Last month, 14 million people were affected by a bug that sprung up during the post-creation process, automatically suggesting that those posts be made...

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    Instagram began notifying users when they've seen every post in their feeds from the past two days. The Facebook-owned photo- and video-sharing network announced in a blog post that iOS and Android users will begin seeing a message telling them "You're All Caught Up." Posts people have already viewed in in the past two days,...

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    The world, and especially the internet, took a walk down Nostalgia Boulevard as Toys "R" Us officially closed their doors on Friday and bid the beloved (albeit debt-riddled) toy chain adieu. There were fond memories about weekend trips to the toy mecca and plenty of acknowledgment and sadness about the brand's mascot since 1965, Geoffrey,...

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    Data-driven marketing has a problem. Unilever chief marketing officer Keith Weed set off alarm bells recently when he called for "urgent action" in response to the problem of fake followers of supposed social media "influencers." Given Unilever's $8.4 billion marketing budget and hundreds of consumer brands, those comments carry tremendous weight. Beyond social media, third-party...

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