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Breaking News in Advertising, Media and Technology

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    If being trapped in a car with people singing nonstop doesn't sound like your idea of a good time, you may want to sit out the Ruisrock festival in Turku, Finland this year. Between July 6 and 8, festival-goers will be able to catch a ride on the Singalong Shuttle--an electric car that accepts payment...

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    There's a new fitness club in New York, and creatives from top shops like Droga5, Anomaly and R/GA have joined. And they didn't just buy a monthly membership--they quit their agency jobs and jumped ship. That sort of move might seem like a head-scratcher to some, but Performix House is not just a gym. The...

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    One of the key press narratives pushed by Paramount in the campaigns for the past three Mission: Impossible movies has been that star Tom Cruise is willing and able to do his own stunts. For 2011's Ghost Protocol, the focus was on his work during the sequence where Cruise's Ethan Hunt has to climb the...

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    CANNES, France--Each year, the Cannes Lions Festival showcases all winning and shortlisted work in a gallery format. Hundreds of entries, ranging from packaging to print to video, line the aisles of the Palais basement. Digital work is available for viewing at computer stations setup throughout the space. Presented with no award-winning hierarchy, the gallery provides...

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    As anyone who's ever dipped a toe in SEO can tell you, search is a fickle friend. Just when you think you have a winning strategy to drive people where you want them to go, someone else swoops in to take your prime placement--or simply buys their way to the top. Budweiser just got a...

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    Gartner's prediction that CMOs will outspend CIOs on technology is now a fact: CMOs will use 12 percent of their company's revenue on marketing technologies in 2018. It makes sense. Just as a consumer would look to Yelp before going to a restaurant, prospects today do research before talking to sales, meaning the marketing department...

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    Players past and present are the pillars of marketing for Major League Baseball, and affiliated Minor League Baseball clubs often highlight the presence of highly touted prospects that will eventually be called up to "The Show." There's a reason why ballplayers make millions of dollars: They put butts in the seats. But for unaffiliated independent...

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    Despite its vaguely unpleasant-sounding name, Delta and Equinox collaboration "Sweatlag" is actually about keeping you in tip-top shape when you travel. Everyone knows jet lag can be an unfortunate side effect of flying, so Delta joined forces with the fitness brand to introduce a jet lag-busting workout in time for the busiest travel season of...

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    It may seem counterintuitive that, in order to make a more human connection with consumers, we've found ourselves using machines to be less machine-like. However, in order to remain human-centered amid today's plethora of technologies and platforms, digital agencies need to teach brands how to utilize data to be more human: to behave more like...

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    Robbie Williams is a huge pop star in the U.K.--the British equivalent of a Justin Timberlake (but probably not quite a Beyonc?) whose first brush with fame came with a pop group in the '90s and who then parlayed initial stardom into a flourishing solo career and enduring relevance, performing most recently on the world's...

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    Intermarch? shows how artificial ingredients can color our perceptions and even subvert our sense of taste in a 60-second film introducing the French grocery chain's L'Essentiel range of natural food products. You won't find artificial colors, preservatives or additives in L'Essentiels. Alas, the same can't be said for the yogurt and ice cream snacks in...

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    Not all people who attend concerts are consumers of cannabis, and not all consumers of cannabis attend shows, but nonpartisan voter engagement organization HeadCount.org is looking to connect with the members of those groups that do overlap. HeadCount.org is gearing up for National Voter Registration Day Sept. 25 with the Cannabis Voter Project, aimed at...

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    The spat between WPP and former CEO Martin Sorrell over the future ownership of digital production company MediaMonks quickly escalated into a potential legal battle this week. The Guardian first reported late Thursday that the holding group Sorrell ran for 33 years sent a letter to his London-based law firm, Lewis Silkin, arguing that any...

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    Sonos filed for an initial public offering on Friday amidst an ongoing business transformation that will test its mettle against tech's biggest names. The long-anticipated move comes as the stereo company has been upgrading its speaker lineup with voice functionality and other smart-home capabilities as part of a plan to make its devices central hubs...

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    Digital strategy consultancy TLGG is expanding to the U.S. with an office in the New York hub of parent company Omnicom. The move will allow TLGG to offer its digital strategy, business model innovation and organizational development consulting services to U.S. clients. Katrin Zimmermann will lead the New York office's operations and clients as managing...

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    Soccer in the United States is flourishing--especially among young fans--and will continue to grow in interest, according to a study released today by NBCUniversal Telemundo Enterprises in partnership with Horowitz Research. "La Ola de la FIFA 2018" surveyed more than 1,000 Hispanic and more than 600 non-Hispanic soccer and non-soccer fans in May. People in...

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    Product packaging is one of the oldest branding disciplines. Now, packaging is increasingly becoming a storytelling medium, especially in a nascent industry like recreational cannabis. Gone are the days of selling buds and brownies in tiny zipper bags: Cannabis packaging is more sophisticated than ever before. Brands that do it right are creating marketing history...

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    As a general rule, World Cup advertising tends to include fast food, soda or any other manner of official connection to the tournament itself. Stretching its legs, however, creative production company Gentleman Scholar created a tribute to the happenings in Russia, leveraging its impressive roster and animation chops. Focusing on the diverse nature of the...

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    For Evian, it's out with the old and in with the new. As of today, the brand is saying goodbye to its iconic babies campaign, which it first rolled out nearly 10 years ago, and is debuting a new creative campaign in the United States. The new campaign, "I Wanna #Liveyoung," pays tribute to the...

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    At this year's World Cup, two teams were hard to root against. Japan's team reminded everyone about the importance of courtesy by not only cleaning up their locker room but leaving a thank-you note to their Russian hosts. The Swedes, however, may have taken the prize as the most likeable team, and not just because...

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