What do you do if you're a TV ad sales chief and you lose your biggest upfront bargaining chip just as negotiations begin? If you're Disney-ABC's Rita Ferro, who had expected to go into upfront talks with TV's No. 1 comedy in the 18-49 demo, Roseanne, only to see ABC cancel the show in May...
Despite the Last-Minute Loss of Roseanne Ad Revenue, ABC Sees Upfront Increases
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Instagram Is Letting People Know When Their Friends Are Available to Chat on Direct
The corporate synergy between Facebook Messenger and Instagram keeps coming, as the latter introduced a feature that has been available on the former for quite some time. Instagram announced in a blog post that users can now see when their friends are available to chat via Instagram Direct. Green dots will appear next to the...
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LinkedIn Beefed Up Its Messaging Features
LinkedIn added several new features to its messaging Thursday. Director of product, messenger and groups Chris Szeto provided details on all of the updates in a blog post. Users now have more flexibility when it comes to the size of the message compose box, as that box can now be expanded across the platform "for...
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Chatbooks’ Snarky Parenting Videos Are Viral Gold, But Fans Said Something Was Missing: Dad
Move over, Real Mom. It's time to make room for Real Dad. Until now, the witty videos for Chatbooks, a subscription photo book service, have featured a character dubbed "Real Mom" front and center as the primary domestic warrior, traffic-copping her family's everyday chaos while singing the app's praises. And so far, she's logged more...
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How Brands Can Use Research to Hone a Design or Logo
The role of research in the logo design process can be a contentious issue. At its best, research reveals customers' broader relationship with the brand, its strengths and gaps, possibilities and permissions. At its worst, it's a cross between a beauty pageant and the shock jock banter of sports radio. Research does, and should, play...
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LinkedIn: Here’s How to Save a Post as a Draft
LinkedIn now allows users to save an unfinished post as a draft and come back and finish it later on. Our guide will show you how this works. Note: These screenshots were captured in the LinkedIn application on iOS. Step 1: Tap "Share an article, photo, video or idea" at the top of your LinkedIn...
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Versace’s New Ad Record May Not Be Real, But These Five Are
With 54 models of various genders and ethnicities lined up next to each other, including well-known stars like the Hadid sisters, Versace is claiming that it is the longest-ever image used in an ad. Touting its upcoming collection in a new campaign, the extended photo, shot by photographer Steven Meisel, symbolizes "inclusivity and diversity, key...
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Apple Agency TBWA\Media Arts Lab Welcomes New Managing Director in Los Angeles
TBWA\Media Arts Lab, TBWA's dedicated Apple agency, has hired Julian Cheevers as managing director for its Los Angeles office. In the role, Cheevers will oversee Los Angeles office operations, reporting directly to TBWA\Media Arts Lab global president Katrien De Bauw, who succeeded Erica Hoholick in that role last summer. In a statement, TBWA\Media Arts Lab...
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Dark Political Ad Suggests Russians, Neo-Nazis and Billionaires Are the Only People Happy With Trump’s America
Americans may claim to hate political ads (especially negative ones), but repeated surveys show that they work. Just ask Donald Trump and Facebook, which reportedly used the president's 2016 campaign as a case study for its own paid ad products. Still, most such spots are quickly forgotten unless they touch on unusual topics like hog...
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Here Are Our 10 Favorite TV-Themed Comic-Con 2018 Activations
Comic-Con 2018 is underway in San Diego, as hundreds of entertainment brands converge on and near the San Diego Convention Center in an effort to woo attendees. The event has become an essential stop for new and returning shows looking to delight and expand their fan bases. In recent years, Comic-Con has expanded well beyond...
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OkCupid CMO Says Its ‘DTF’ Campaign Boosted Buzz 50%, But Isn’t Welcome Everywhere
In the crowded category of dating apps, OkCupid has rarely been one of the most high-profile options, but its recent "DTF" campaign seems to be working at changing that. Created by Wieden + Kennedy New York under the brand's first CMO, Melissa Hobley, the ads recast DTF--typically meant as a derogatory term for women who...
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Instagram’s Hippest Grandma Lives Large in a New Campaign for an Investing App
She's not your typical Instagram influencer, but 90-year-old Baddie Winkle might just be the most badass. Now, with her 3.7 million followers and penchant for posing in colorful swimsuits and lingerie, Winkle has teamed up with a mobile investing app called Stash for their latest promo. Stash's mission is to simplify investing and make it...
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Dove Finds a Perfect Partner for Its Self-Esteem Message in Cartoon Network’s Steven Universe
Since 2004 Dove has worked diligently to reframe how young people view and accept their bodies via the Dove Self-Esteem Project. It was designed in response to studies that found over half of young girls struggled with body confidence. For their latest campaign, Dove has partnered with Rebecca Sugar, the creator of the Cartoon Network...
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Goodby Silverstein & Partners Snags Back Agency Alum to Lead Innovation
Goodby Silverstein & Partners has hired back agency alum and star creative Adam Reeves as director of innovation. Reeves had served as a creative director at the Omnicom-owned shop from 2012 to 2016 but hails most recently from R/GA San Francisco, where he led work on accounts such as Xbox, Pandora, Google and Airbnb. As...
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Second Quarter TV Scatter Ad Market Revenue Jumped 11% Over 2017
The World Cup helped boost national TV advertising revenue in the second quarter, according to new data from Standard Media Index. National advertising revenue was up 5 percent year over year in the second quarter, though it would have declined 1 percent without the soccer tournament. According to SMI, which tracks 70 percent of national...
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With a Refreshing Look at the ‘Human Side of Military Life,’ These Credit Union Spots Keep It Real
Active military, veterans and their families have a lot on their minds, including how they can be successful financially. Money can be a serious subject but Navy Federal Credit Union, of late, has taken a lighter approach with work from its agency of record, Fitzgerald + Co. in Atlanta. Closing in on nine years as...
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More Personalization Was Added to Profiles in Workplace by Facebook
Workplace by Facebook revealed some new features aimed at boosting collaboration by employees using the social network's answer to Slack. Product marketing manager Sabrina Morsello introduced the new features in a blog post, highlighted by Workplace Profiles. Workplace Profiles enable users to personalize their profiles with information including: Fields for division and organization, so that...
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5 Rules for Creating a Compelling User Experience for Your Customers
Want to create a compelling user experience for your customers? Follow these five rules. Know your users Before you can design a pleasing user experience, you need to know what users actually want. Unfortunately, many brands don't do enough to understand their customers and how the business can meet their needs, says Jonathan Goldmacher, managing...
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Q&A: Frog Design’s Creative Chief on the Role of UX and Brand Purpose
Oonie Chase, executive creative director at Frog Design, likens design to being in a relationship. Relationships, like design, are not just the big romantic moments, but the small "unsexy things you do everyday to make sure the relationship has integrity," she says. Design, she argues, is foundational to a brand's success, central to how a...
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Agencies Discuss the Art and Pains of Marketing for the Lucrative Pharma Industry
Pharma marketing is complicated. The task of promoting medicine presents regulatory risks and financial uncertainties unlike those in any other commercial space, yet some notable agency networks dedicate their entire business to the practice. Why? Simply put, it's where the money is. "Pharma clients have tended to be profitable for agencies because they really need...
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