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Breaking News in Advertising, Media and Technology

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    What do you do if you're a TV ad sales chief and you lose your biggest upfront bargaining chip just as negotiations begin? If you're Disney-ABC's Rita Ferro, who had expected to go into upfront talks with TV's No. 1 comedy in the 18-49 demo, Roseanne, only to see ABC cancel the show in May...

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    The corporate synergy between Facebook Messenger and Instagram keeps coming, as the latter introduced a feature that has been available on the former for quite some time. Instagram announced in a blog post that users can now see when their friends are available to chat via Instagram Direct. Green dots will appear next to the...

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    LinkedIn added several new features to its messaging Thursday. Director of product, messenger and groups Chris Szeto provided details on all of the updates in a blog post. Users now have more flexibility when it comes to the size of the message compose box, as that box can now be expanded across the platform "for...

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    Move over, Real Mom. It's time to make room for Real Dad. Until now, the witty videos for Chatbooks, a subscription photo book service, have featured a character dubbed "Real Mom" front and center as the primary domestic warrior, traffic-copping her family's everyday chaos while singing the app's praises. And so far, she's logged more...

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    The role of research in the logo design process can be a contentious issue. At its best, research reveals customers' broader relationship with the brand, its strengths and gaps, possibilities and permissions. At its worst, it's a cross between a beauty pageant and the shock jock banter of sports radio. Research does, and should, play...

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    LinkedIn now allows users to save an unfinished post as a draft and come back and finish it later on. Our guide will show you how this works. Note: These screenshots were captured in the LinkedIn application on iOS. Step 1: Tap "Share an article, photo, video or idea" at the top of your LinkedIn...

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    With 54 models of various genders and ethnicities lined up next to each other, including well-known stars like the Hadid sisters, Versace is claiming that it is the longest-ever image used in an ad. Touting its upcoming collection in a new campaign, the extended photo, shot by photographer Steven Meisel, symbolizes "inclusivity and diversity, key...

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    TBWA\Media Arts Lab, TBWA's dedicated Apple agency, has hired Julian Cheevers as managing director for its Los Angeles office. In the role, Cheevers will oversee Los Angeles office operations, reporting directly to TBWA\Media Arts Lab global president Katrien De Bauw, who succeeded Erica Hoholick in that role last summer. In a statement, TBWA\Media Arts Lab...

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    Americans may claim to hate political ads (especially negative ones), but repeated surveys show that they work. Just ask Donald Trump and Facebook, which reportedly used the president's 2016 campaign as a case study for its own paid ad products. Still, most such spots are quickly forgotten unless they touch on unusual topics like hog...

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    Comic-Con 2018 is underway in San Diego, as hundreds of entertainment brands converge on and near the San Diego Convention Center in an effort to woo attendees. The event has become an essential stop for new and returning shows looking to delight and expand their fan bases. In recent years, Comic-Con has expanded well beyond...

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    In the crowded category of dating apps, OkCupid has rarely been one of the most high-profile options, but its recent "DTF" campaign seems to be working at changing that. Created by Wieden + Kennedy New York under the brand's first CMO, Melissa Hobley, the ads recast DTF--typically meant as a derogatory term for women who...

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    She's not your typical Instagram influencer, but 90-year-old Baddie Winkle might just be the most badass. Now, with her 3.7 million followers and penchant for posing in colorful swimsuits and lingerie, Winkle has teamed up with a mobile investing app called Stash for their latest promo. Stash's mission is to simplify investing and make it...

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    Since 2004 Dove has worked diligently to reframe how young people view and accept their bodies via the Dove Self-Esteem Project. It was designed in response to studies that found over half of young girls struggled with body confidence. For their latest campaign, Dove has partnered with Rebecca Sugar, the creator of the Cartoon Network...

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    Goodby Silverstein & Partners has hired back agency alum and star creative Adam Reeves as director of innovation. Reeves had served as a creative director at the Omnicom-owned shop from 2012 to 2016 but hails most recently from R/GA San Francisco, where he led work on accounts such as Xbox, Pandora, Google and Airbnb. As...

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    The World Cup helped boost national TV advertising revenue in the second quarter, according to new data from Standard Media Index. National advertising revenue was up 5 percent year over year in the second quarter, though it would have declined 1 percent without the soccer tournament. According to SMI, which tracks 70 percent of national...

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    Active military, veterans and their families have a lot on their minds, including how they can be successful financially. Money can be a serious subject but Navy Federal Credit Union, of late, has taken a lighter approach with work from its agency of record, Fitzgerald + Co. in Atlanta. Closing in on nine years as...

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    Workplace by Facebook revealed some new features aimed at boosting collaboration by employees using the social network's answer to Slack. Product marketing manager Sabrina Morsello introduced the new features in a blog post, highlighted by Workplace Profiles. Workplace Profiles enable users to personalize their profiles with information including: Fields for division and organization, so that...

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    Want to create a compelling user experience for your customers? Follow these five rules. Know your users Before you can design a pleasing user experience, you need to know what users actually want. Unfortunately, many brands don't do enough to understand their customers and how the business can meet their needs, says Jonathan Goldmacher, managing...

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    Oonie Chase, executive creative director at Frog Design, likens design to being in a relationship. Relationships, like design, are not just the big romantic moments, but the small "unsexy things you do everyday to make sure the relationship has integrity," she says. Design, she argues, is foundational to a brand's success, central to how a...

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    Pharma marketing is complicated. The task of promoting medicine presents regulatory risks and financial uncertainties unlike those in any other commercial space, yet some notable agency networks dedicate their entire business to the practice. Why? Simply put, it's where the money is. "Pharma clients have tended to be profitable for agencies because they really need...

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