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Breaking News in Advertising, Media and Technology

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    Facebook is customizing the navigation bars in its flagship iOS and Android applications to reflect the products that people use most. The navigation bar--which appears at the bottom of the screen on iOS and at the top on Android--will still include shortcuts to News Feed, notifications and menu, but the remaining slots will rotate between...

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    MeUndies wants to get even more intimate with its customers as the company evolves its subscription-based model to a membership one. After seeing significant growth over the last 11 years, the direct-to-consumer underwear company believes that by incorporating membership into its business model, it can weather any financial storm while also providing deeper "relationships" with...

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    Did you know that LinkedIn allows you to edit the comments you've posted on other users' posts? Our guide will show you how this is done. Note: These screenshots were captured in the LinkedIn application on iOS. Also note, when you edit a comment and save your changes, the comment will be updated with an...

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    Facebook vice president of product partnerships Ime Archibong issued a reminder to developers with applications that use the social network's platform APIs (application-programming interfaces): Today is Aug. 1. Facebook announced in May that all apps using its platform APIs would need to undergo a more comprehensive review, with an Aug. 1 submission deadline. Archibong said...

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    Anyone who has ever taken a spin class can confirm that it is not for the faint of heart. From the moment you secure your foot onto the pedal you're committing to a temporary, yet grueling sojourn outside of your comfort zone. Peloton, the 6-year-old fitness company and interactive cycling platform that offers 14 live...

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    Emerging technologies are changing not just how travel brands do business but also when they do it. After years of intense focus on the moment of conversion, travel companies are beginning to reach travelers much earlier in the search and discovery process. Connecting with travelers in a meaningful way before they're in the buying funnel,...

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    Facebook Thursday unveiled a collection of resources aimed at helping young people get the most out of digital technology and stay safe while doing it. The social network teamed up with the Youth and Media team at the Berkman Klein Center for Internet and Society at Harvard University on the Digital Literacy Library, which makes...

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    Facebook introduced three new ad tools for video game marketers, designed to help them reach valuable players. First, developers can now activate playable ads, which let players try a game in their News Feed to decide whether or not they want to download the full game. Playable ads are now available to all advertisers that...

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    Black Forest plants itself in New York City's Chelsea neighborhood with an outdoor activation the brings the Ferrara candy brand's self-consciously surreal commercials to life. ("So juicy, Ja!") Devised with Troika/Mission and Joan Creative, the event features a fantastical 20-foot-high tree with silk leaves, actor Brooklyn Decker, 10,000 free samples of gummies and fruit snacks...

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    Chase is the most recent bank to embrace a cardless society, as the company announced Wednesday that its customers can withdraw cash with their mobile wallets at nearly all of its 16,000 ATMs in the United States. This means consumers with Chase debit or prepaid Liquid cards won't need those cards on hand if they...

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    WPP's Grey Group is the latest agency to open its own consulting practice, Worldwide CEO Michael Houston announced today. Former Grey London CEO Leo Rayman will lead Grey Consulting as its chief executive. The agency network is searching for his successor at Grey London. "Our practice will go beyond traditional consulting," Rayman said in a...

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    It's been more than a decade since Dodgeball: A True Underdog Story hit theaters in 2004. But the fake sports channel imagined in the Vince Vaughn/Ben Stiller "classic," is coming back to ESPN this year for the second time. The fake sports show in the movie was called ESPN 8 The Ocho and coined phrases...

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    Alex Bogusky, the co-founder and executive creative director of Crispin Porter + Bogusky, is returning to the agency world eight years after swearing off advertising altogether, according to two parties with direct knowledge of the matter. UPDATE: After this story first ran, a CP+B spokesperson confirmed that Bogusky will take on the title of chief...

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    Companies incentivizing top performers with flashy perks is nothing new, but there's probably no company that's mastered it better than cosmetics empire Mary Kay, and no incentive more famous than the one it bestows to its winningest associates: a showroom-new Cadillac--in pink, of course. Pink was the color of the Sedan de Ville that Mary...

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    There's a common refrain among conservative politicians in the wake of mass shootings involving sending "thoughts and prayers" to families of victims and others impacted by these tragedies. A group of creatives teamed up to launch a campaign assigning a precise value to these "thoughts and prayers": absolutely nothing. For their "Real Gun Bill" campaign,...

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    Facebook announced Thursday that it is pumping another $4.5 million into Facebook Journalism Project initiatives for news publishers. Global head of news Campbell Brown said in a blog post that Facebook will put $3.5 million toward the Facebook Membership Accelerator pilot program and contribute another $1 million into the 2018 NewsMatch campaign. The company invested...

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    Honeywell is the latest client to turn to a holding company's dedicated unit approach. The multinational consumer and commercial goods conglomerate consolidated its advertising account by selecting a custom team called C2W, created by combing resources from a range of IPG agencies, as its new global agency of record following a review. The multiyear assignment...

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    For some creators on Instagram and Snapchat, their followers are the real influencers. Their followers decide what they like, what they want more of and will voice any dissatisfaction with the influencer if they post something off-brand. The relational dynamic between influencers and followers is something companies are starting to tap into, like /Nyden, an...

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    Fox chiefs Dana Walden and Gary Newman still aren't talking about their own futures after the Disney-Fox deal closes, but the Fox Television Group chairmen and CEOs are sharing more details about what their network will look like post-merger. Last Friday, Disney and Fox shareholders voted to approve the merger, clearing one of the biggest...

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    Instagram Stories made their debut exactly two years ago today, and 400 million people now use them each day. The Facebook-owned photo- and video-sharing network said one-third of the most-viewed Instagram Stories come from the 25 million-plus businesses that are using the feature, with a spokesperson adding, "This evolution was not an accident: From day...

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