Twenty-year veteran Christie Cordes, founder of Ad Recruiter--whose stellar list of clients includes Sony, Jaguar and Xbox/Microsoft--shares her five essential questions. Can you tell me which social communication platforms you participate in and what you find useful or unique about each? That allows the employer to suss out a candidate's social media prowess and assess...
5 Must-Ask Questions for Prospective Creative Hires
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Will Data Teams Replace Marketing Teams in the Near Future?
The value of data has become increasingly prevalent over the past five years. From increasing sales to driving better decision-making, the benefits of data come to any team in any industry that chooses to invest in new technologies. Harnessing the power of big data is typically left to data scientists, and companies are now scrambling...
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After 12 Years as CEO, PepsiCo’s Indra Nooyi Will Step Down
PepsiCo has announced a new leader. CEO Indra Nooyi, who has served as the company's top chief for 12 years and been with the company for 24 years, will step down on Oct. 3. The company's board of directors announced today that it would be handing the CEO position to PepsiCo president Ramon Laguarta. "Leading...
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5 Tips for Starting a Successful Side Hustle
The side hustle is more popular than ever. According to a recent survey, 51 percent of people between the ages of 18 and 37 occasionally moonlight, and 38 percent make money from side hustles at least once a month. Whether millennials are looking for ways to boost their bank accounts, pursue a dream project or...
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How to Craft a Resumé That Shines When You Have No Professional Experience
Writing a resum?, particularly when you have no professional working experience yet, can seem daunting. What do you include if you lack a slew of jobs in your related field to boast about, especially when companies are asking you to showcase your specific industry experience? Well, actually, there's quite a lot you can include on...
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This Is What Recruiters Are Really Looking for in New Hires
Every student graduating from portfolio school says they are creative, yet many times their portfolios look the same. Ad recruiters like me spend a lot of time traveling to universities around the world to meet soon-to-be grads. At big job events, we shake hands and chat with large crowds of nervous and excited kids who...
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Red Bull and Swarovski Are Testing Cryptocurrency Tokens in Exchange for Engagement
It's been a year since the Canadian messaging app Kik created its own cryptocurrency to help brands engage with users--and to give Kik a way to differentiate itself from Facebook. Now, more of the pieces are falling into place, with brands trying out the crypto known as Kin. Brands including Red Bull and Swarovski have...
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The 2018 Graduate’s Guide to Marketing and Media
So you've just graduated from college. Congrats! Now comes the hard part--finding your first real-world job. The marketing and media industry is chock-full of young talent looking to score a coveted gig, and the competition is fierce. Want to learn how to stand out from the pack? We're here to help. Each year, Adweek puts...
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Cashierless Tech Is Coming. Here’s How It Will Blow Up Retail
The debut of Amazon's checkout-less convenience store Amazon Go is one of the biggest evolutions in transactional commerce since Ohio saloonkeeper James Ritty patented the cash register in 1879. That's because Amazon's so-called "just walk out" technology uses computer vision, sensor fusion and deep learning that allows shoppers to enter with an app, grab items...
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Video: An Agency Talent Vet Shares Her Pro Tips for Jump-Starting Your Career
Genevieve Robles, director of talent experience at KBS New York, knows a thing or two about how to score a gig in an incredibly competitive industry like advertising. Here, she shares her best tips for new grads, including the benefits of attending events, how to talk about yourself to potential employers, cultivating an online presence...
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Why Keywords Are the Hidden Secret to Improving Your Job Prospects Online
You've got a polished resume, ample qualifications and a personal pitch you're sure will win over any recruiter or human resources department. But before you can do that, you'll probably have to persuade a robot. Faced with a never-ending deluge of job applications, most major businesses now use automated filtering systems to shuffle resumes with...
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Social Storytelling Through Episodic Video Content
Social strategists, brands and marketers alike have been groomed for years to encourage the production of short, snackable pieces of video content for a seamless in-feed experience. It's been a rule of thumb that shorter videos perform better compared with longer ones (for most metrics), and we're slowly witnessing platforms expand this rule. With the...
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5 Things You Need to Know to Successfully Advocate for Yourself at Your First Job
Getting your first job is a huge accomplishment, but throughout the journey of accepting that first offer and settling in during those first few months, new graduates may find themselves with many unanswered questions. How much money should you ask for in your first job? Can you negotiate for more money when you get your...
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Citi Signs on as Presenting Sponsor for the Global Citizen Festival for the Next 3 Years
You've probably heard of the Global Citizen Festival, the annual free (but ticketed) music festival held on the Great Lawn in New York's Central Park. It's organized by Global Citizen, an organization dedicated to ending extreme poverty by 2030. Today it announced that global financial company Citi will serve as the festival's presenting sponsor for...
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Ogilvy Hires Global President of McCann’s Microsoft Team to Lead Its IBM Business
WPP's Ogilvy, which has been IBM's primary agency partner for nearly 25 years, named a new leader for one of its most important accounts this week. John Dunleavy is taking on the role of president, global IBM brand services. An internal memo announcing the change went out to all staff on Monday. Dunleavy, the former...
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United Entertainment Group Opens Tokyo Office, Begins Preparing for 2020 Olympics
United Entertainment Group (UEG), part of DJE Holdings Network, opened its first Asia office in Tokyo today. The self-described entertainment, sports and lifestyle agency said the new hub will play a pivotal role in its expansion into the Japanese market, and as it prepares for the 2019 Rugby World Cup and 2020 Summer Olympics in...
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As Homeland Ends Next Season, Showtime Wants to Keep Shameless Going for Years
Showtime isn't a network that likes to say goodbye--to its shows or its subscribers--which it why it tries to keep its biggest hits continuing for as long as they can. "When you're talking about some of the best shows on television, shows that are growing in popularity over time, whose audiences are eagerly awaiting the...
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Nielsen Aims to Make Local Media Buying More Precise With Its New Tool
Nielsen today announced a new tool that goes beyond basic demographics to measure local TV and radio audiences more precisely. The Local Nielsen Media Impact will pull insights from Nielsen Scarborough and measure cross-media reach, frequency and duplication. "We're reacting to feedback from our client base that there is an underlying need to understand audience...
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On the Adweek Podcast: Advice for New Grads
Our annual Graduate's Guide to Marketing and Media is now live! For the past three years Adweek had doled out advice on everything from working abroad to achieving that elusive work-life balance to networking without being annoying. This year, we tackle some very 2018 issues, like creating a sick side hustle and landing an ad-tech...
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Retail Must Juggle Brand Preservation and Digitalization as It Evolves
Retail is one sector that has seen some dynamic changes in recent years, particularly with the rise of Amazon and ecommerce. We've also seen a wave of popular chains, like Toys'R'Us and Brookstone, shutting down or drastically reducing their physical stores. Some believe brick and mortar is dying while others see an opportunity for physical...
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