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Breaking News in Advertising, Media and Technology

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    For several years now, agencies have been struggling to retain and attract the right talent for the evolving digital age. But findings from a recent smith & beta, a talent development and education management firm servicing the advertising industry, study show that the answer to this problem could be as simple as investing in and...

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    Since the birth of commercial air travel, airlines have always been defined by the experiences they create for passengers. Those experiences haven't always looked and felt the same, of course. From the golden era of the 1950s-60s (where flying was for the well-off and the well-dressed) to today's dominance of low-cost carriers, the industry has...

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    Netflix's Orange is the New Black still remains a force to be reckoned with in its sixth season. The first episode of Season 6, which premiered along with the rest of the season on July 27, scored 5.3 million viewers during its first three days, with 3.8 million of those viewers in the 18-49 demo....

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    Creative agency marketing veteran Kerry Fitzmaurice has joined startup blockchain entertainment studio SingularDTV as svp of brand marketing. SingularDTV is a decentralized entertainment studio powered by blockchain technology and built on the Ethereum platform. Headquartered in Zurich, Switerzerland, with offices in Los Angeles, New York and Hong Kong, the company's applications provide filmmakers, musicians and...

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    On Monday, PepsiCo announced that CEO Indra Nooyi, a 12-year veteran in the role and a 24-year PepsiCo employee, is stepping down on Oct. 3. With the news of her departure, PepsiCo also announced that Nooyi's successor would be a man (current PepsiCo president Ramon Laguarta), bringing the number of female CEOs at Fortune 500...

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    Around four or five years ago, airlines seemed to be trying to one-up each other with their in-flight videos. Air New Zealand and Virgin were the initial gold standards, then Delta got into the mix with their form of breaking the monotony of the stale pre-flight speech. Today, there's still a smattering of fun before...

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    Discovery, Inc. shared that HGTV just won the bid for the Studio City, California house that served as the exterior for the original Brady Bunch home from 1969 to 1974. The network reportedly intends to restore the residence to its original television appearance. "I am excited to share that HGTV is the winning bidder and...

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    Earlier this year, after Papa John's received a wave of negative press over chairman John Schnatter's comments regarding NFL protests and pizza sales and the brand moved to strip his image from its ads, he looked for a different opinion from longtime colleague Jordan Zimmerman, founder and chairman of the Omnicom agency that bears his...

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    Jeremy Pincus, vp of research and strategy at Dentsu Aegis Network-owned Isobar, is no longer with the agency after he was arrested at work for allegedly displaying lewd behavior toward two women on a Boston commuter train. The Boston Globe was one of the first outlets to report on the incident and his exit from...

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    The Major League Baseball pennant races may be heating up, but all it took was one preseason game for the National Football League to surge to the top of the Nielsen Social Content Ratings for the week of July 30. NBC's airing of the 2018 Hall of Fame Game between the Chicago Bears and Baltimore...

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    Employees no longer need company email addresses to use the Workplace Premium version of Workplace by Facebook. Workplace by Facebook said the new administrator feature will grant full access to its platform to anyone with an employee ID. Employees no longer need to use personal email addresses or phone numbers, which Workplace by Facebook said...

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    Emma Chamberlain isn't a total household name yet--but she's on track. In just over a year, her YouTube channel has grown to more than 3.5 million subscribers, and her new clothing line, High Key, is debuting today on the virtual shopping mall app, Dote. High Key is Chamberlain's own brand and treated like any other...

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    WPP-owned digital agency Wunderman has acquired commerce experience agency Gorilla Group. The agency, which, according to a release, provides "end-to-end experience-driven commerce solutions and services" across platforms including Adobe, IBM Watson Commerce, Salesforce and SAP, will become part of Wunderman Commerce. Gorilla Group currently employs some 370 employees across the U.S., Canada, Poland and Ukraine,...

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    The Academy of Motion Picture Arts and Sciences has just announced plans to change up the Oscars, a move that may be motivated by the award show's plummeting ratings. The changes will include the addition of a new category for "popular film," an earlier air date of Feb. 9 by the year 2020 and a...

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    This week, Mondelez concluded a global media review launched in March by adding WPP's GroupM to its agency roster and sending a large bulk of work in the AMEA and MEU regions to Wavemaker and Mindshare. Publicis Groupe's Spark Foundry also retained much of its existing business in the Middle East and Latin America while...

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    Dozens of shows were canceled this spring as the broadcast networks set their schedules for next season. And while several of them looked for new homes, Brooklyn Nine-Nine was one of the only shows to actually find one--NBC rescued the comedy just one day later. "I don't know if it was a slow news day,...

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    Kate Lewis has been named chief content officer at Hearst Magazines, only the second person to be named to the position. The appointment comes days after Joanna Coles confirmed that she would be departing the company. Lewis first joined Hearst Magazines Digital Media in 2014 as vice president, content operations and editorial director and was...

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    Bankruptcy isn't usually the beginning of an agency's relationship with a brand. But opportunity can come in unexpected forms, and creative consultancy Lippincott decided to toss the dice and try rebranding a beloved retailer teetering on the verge of extinction. When Toys R Us declared bankruptcy in September 2017, Lippincott's leadership team felt the same...

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    Everyone loves posting a good vacation photo to Instagram--but what if each one could have its own unique soundtrack, too? Royal Caribbean is experimenting with that possibility, on Tuesday launching an online tool that turns user images into kaleidoscopic mini-videos, complete with original music inspired by the visuals -- and assembled by artificial intelligence (AI)....

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    Magic Leap--the well-funded, well-hyped and yet mysterious augmented reality company--is finally ready to release its first AR headset. Today, the company announced it's begun shipping the Magic Leap One Creator Edition. The model, which will be available to developers in "limited quantities," marks the broadest--albeit still small--distribution of the technology, which has been the subject...

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