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Breaking News in Advertising, Media and Technology

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    Walmart's ecommerce strategy appears to be shifting from acquiring brands that appeal to millennials to creating an in-house brand targeting Gen Z. According to a Business of Fashion report, Walmart is developing its own in-house basics online-only brand that emulates Everlane, but at a lower price point. Andy Dunn, the founder and CEO of Bonobos--which...

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    Take a look at your company's digital marketing team. You likely have people dedicated to paid search and people dedicated to paid social. While both can assist with upper-funnel approaches such as creating awareness and driving consideration, they can also both drive conversion. However, it's rare to find these two teams working together, even though...

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    Land Rover turns 70 this year, and for almost that long, a pair of isolated villages near the Nepal-India border have relied on a small fleet of the automaker's rugged vehicles to get food and supplies over the Himalayas. As part of the brand's anniversary celebration, agency Spark44 created "The Land of Land Rovers," a...

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    Samsung is continuing to build its own ecosystem of devices, rolling out its first smart speaker and a new smartwatch alongside the next generation of the Galaxy Note series smartphone. At its semiannual Unpacked event today, the South Korean powerhouse took over Barclays Center in Brooklyn to unveil the Note 9, touting a larger battery,...

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    Another groundbreaking experiment ground to a slow halt last week as Victors & Spoils, the Boulder, Colo.-based shop that once promised to lead agencies toward a new model, went out of business approximately nine years after opening its doors. The company promoted a unique and controversial "crowdsourced" approach to the creative process and ultimately grew...

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    Another little-used Facebook feature is falling by the wayside, as the social network is alerting people via messages on its flagship mobile application that friend list feeds will be unavailable as of Thursday. Friend list feeds functioned as a separate News Feed containing only posts from people included on friend lists created by users. Friend...

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    Dentsu Inc., parent company of Dentsu Aegis Network and agencies like mcgarrybowen, Carat, 360i, Merkle and Isobar, is considering a restructuring plan which would see it split into an operating company and a holding company. Dentsu Inc. president and CEO Toshihiro Yamamoto announced the proposition today during a meeting of the company's board of directors....

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    You've maybe seen sour cream in a squeezable tube, but yogurt behemoth Chobani wants to offer consumers a healthier alternative for all your savory cravings, from tacos to baked potatoes. The brand recently launched a new product--called Chobani Savor--for greek yogurt lovers looking to spice up their meals. Chobani Savor retails for $2.99 and comes...

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    Communication on social media requires a different set of skills than writing blogs or advertising copy. You'll be reaching out to a different audience and using a different medium, and your messages should reflect those differences. One key to effective social media writing is conciseness--the art of packing lots of detail, meaning or value into...

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    Amazon is reportedly rolling out an Answer Update feature for Alexa that alerts users when the assistant learns the answer to a question it did not previously know how to answer. It demonstrates that Amazon is improving Alexa--and it is a nice add-on for millions of users--but it still doesn't help solve an immediate need....

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    Cond? Nast CEO Bob Sauerberg told Adweek about his five-year strategy to transform the company for the future in which the company projects to generate $600 million in new revenue. Among new priorities will be video production, creating new revenue streams from brands, such as experiences to commerce, all while boosting its data platform and...

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    On Aug. 8 in New York, Adweek held its annual Women in Media and Sports Summit hosted by USA Today Network in its Hell's Kitchen office. The event kicked off with networking before featuring keynote speaker Luvvie Ajayi, as well as two panels hosted by Adweek's Kelsey Sutton and Lisa Granatstein. After attendees discussed how...

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    NBC's The Good Place has already accomplished the seemingly impossible by making philosophical debate the centerpiece of pop culture phenomenon. Now the creators hope to do a bit more by proving the show's premise that anyone can do good things in life. Writers from the show, which just wrapped production on its third season, have...

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    Amazon Go has completely overhauled the in-store shopping experience by eliminating its biggest flaw: the loathed and often lengthy check-out process. Since debuting its cashier-less Seattle location at the end of 2017, Amazon already has plans to open stores in Chicago and San Francisco. Do supermarkets stand a chance against Amazon's growing grocery empire, complete...

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    Consumers scroll through hundreds of feet of content per day in their social news feeds, not to mention the amount of content they take in from television, display media across the internet, email, out of home advertising and so on. When it comes to social media, many brands' ads sit right there in the consumer's...

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    I love the media industry. We have the ability to shape the world. We raise awareness. We create connections among people from across the world. We create joy. But it's no secret that our industry is facing unprecedented challenges. People are making their voices heard, driving a cultural shift unlike anything we've seen before. Claims...

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    It's easy to see how certain products lend themselves naturally to influencer marketing. They're visually rich. Or fun to have. Or fashionable. (Or all three.) And they're also immediately perceived as contributing to an aspirational lifestyle. But what about "unfun" products that also make life better but don't have the same organic visual appeal or...

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    Did you know that LinkedIn allows you to mute conversations so that you no longer receive notifications when a new message is received? You can mute both one-on-one and group conversations. Our guide will show you how this works. Note: These screenshots were captured in the LinkedIn application on iOS. Step 1: Tap the "Messages"...

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    Decadence is taking on a new form at Winky Lux's new "retail museum" in New York. The ecommerce makeup company is hosting a six-month pop-up shop in the city's SoHo neighborhood that's more about experiencing makeup products than it is about buying anything. Visitors can walk into the shop, test and buy lipsticks and more,...

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    For years, the world has become accustomed to Nike's soccer ads being reliably excellent. Over two decades ago, 1996 marked the brand's first audacious interpretation of the sport with "Good vs. Evil," a film for the Euro 96 tournament that reinvented the genre. The Wieden+Kennedy spot was legitimately epic and pitted Nike's European stars against...

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