The fact that video gets so much more engagement on LinkedIn today than text--three times more, according to LinkedIn senior director of product Abhishek Srivastava--means that every executive must consider how to incorporate video into their business-to-business social marketing strategies. Today's mobile devices have incredible cameras, so hardware is not the limitation, and getting comfortable...
The 5 LinkedIn Videos Every Executive Should Be Making
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Fruit of the Loom Turned the Bizarre Stuff Kids Say Into Beautifully Stitched Pillows
Fruit of the Loom's two-track back-to-school effort is turning parents' social media oversharing into home d?cor. Created by CP+B, "Pillows for Posterity" takes those amusing, quirky, hard-to-believe-my-kid-said-that sayings and transforms them into hand-stitched pillows. When mom is missing Lily when she's back in school, a quick gaze at a pillow that reads "You ruined my...
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Video: 5 Top Women in Media Share Their Tips on How to Get Ahead
We brought together some of the brightest minds in media at Adweek's Women in Media and Sports event last week. In between enlightening discussions ranging from what the #MeToo movement has meant to the creative community to the importance of speaking truth to power, we gathered some advice on how to best get ahead in...
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This Agency Taught a Robot to Find Waldo
Even artificial intelligence can't resist Where's Waldo. Nashville and Atlanta-based agency redpepper programmed a robot to find the ubiquitous-yet-elusive stripe-clad bespectacled world traveler. Using AutoML, it took approximately a week for Matt Reed, creative technologist at redpepper's innovation lab, to program the "There's Waldo" robot to scan pages and find Waldo. According to a press...
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WPP to Leave London Headquarters After More Than 30 Years
The world's largest holding group is set to abandon its small, quaint space in London's West End. The move comes more than three decades after WPP officially set up shop at 27 Farm Street, Mayfair, and four months after the abrupt departure of CEO and chairman Martin Sorrell. Campaign first broke the news this morning,...
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Google Still Stores Location Data Even if Users Opt Out
Users of Google's Android mobile phone operating systems and some Google apps on iPhones are having their location data tracked and recorded, even if users opt out of being tracked, an investigation from the Associated Press found Monday. Google offers users a setting called "Location History" that records a Google user's location over time on...
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Facebook Added Four-Word Passphrases for Connecting on Messenger Kids
Facebook introduced a new feature for its Messenger Kids application, passphrases, easing the process for kids who want to add their friends, but not cutting out parental approval. The passphrases feature must be turned on by parents. Once it is activated, their kids who are on Messenger Kids will receive a randomly generated four-word code...
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Supplement Maker Thorne Rebrands, Signs Droga5 as First Agency Partner
Thorne, a maker of dietary supplements and at-home testing services for various health concerns, has signed Droga5 as its first agency partner in an effort to increase awareness and expand its business. The assignment came by way of a referral from an unnamed Droga5 client and did not follow a formal pitch process. Thorne sought...
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Dos Toros Rolls Out an App That Literally Just Gives Away Burritos
Burritos are pretty important in the American psyche. A recent survey commissioned by Moe's Southwest Grill determined that 72 percent of millennials eat two to three of them a week. Taco Bell has reported serving over 1 billion burritos a year. There is a National Burrito Day (April 5) and a singular state that leads...
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Why at Least Some Data Management Platforms Are Relieved 2 Months Into GDPR
Before the European Union's General Data Protection Regulation, or GDPR, went into effect, the advertising industry scrambled to prepare for the sweeping privacy rules governing data collection practices and permissible data use that were expected to shake up long-running digital marketing practices. But a little more than two months in, executives at ad-tech companies that...
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The Evolution of Engagement: Why Brands Need to Leverage Visuals
The way brands communicate with consumers is constantly evolving and, thanks to a boom in social and messaging applications, digital engagement has not only seen an uptick over the past few years, but it has also diversified beyond simple likes of the past to more expressive options. Gone are the days of simple likes, thumbs...
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Facebook Wants Brands to Take Still Images and ‘Create to Convert’ Them to Video Ads
Facebook Tuesday unveiled a new way for direct-response advertisers to transform their existing still ads into lightweight video ads. Developed by the social network's Creative Shop, Create to Convert was described in a blog post as "an easy framework to add lightweight motion to still images to create more compelling and effective direct-response ads." Facebook...
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How Brands Can Use Platforms to Innovate and Drive Growth
At Cannes Lions, BBH founder Sir John Hegarty noted that the festival had lost its creative North Star. "I keep hearing conversations about platforms--I don't need to catch a train. Can we talk about an idea?" He added, "Cannes is constantly changing, constantly evolving, constantly responding to the industry. Sometimes it gets it right, sometimes...
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Mark Penn’s Stagwell Group Secures $260 Million From Private Equity Firm
Mark Penn's Stagwell Group, a portfolio of self-described digital-centric marketing and research companies, announced today the completion of a $260 million capital raise from investment funds managed by global private equity firm AlpInvest Partners. "The marketing landscape is in the midst of a dramatic transformation, and we are excited to have AlpInvest support our mission...
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These Bud Light Fridges Will Unlock Once the Cleveland Browns Finally Win a Game
If you're a Cleveland Browns fans, or just a football fan in general, you'll know that it's been a rough couple of seasons for the Browns franchise and fans. In the last two seasons, the NFL team has lost 31 of its 32 games. Now, with the next football season looming, Bud Light has a...
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New Study Emphasizes 3 Areas Retailers Should Focus on for the Holidays—and Beyond
Salesforce really wants brands to strategize for the most wonderful time of the year all year long. In a new report, titled Shopper-First Retailing, the CRM powerhouse, along with Publicis.Sapient, asked 6,000 shoppers in the U.S., U.K., Canada, France, Germany and Australia about their shopping habits, which Salesforce believes can be a boon to retailers...
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WPP’s Burson Cohn & Wolfe Acquires Creative Shop HZ
Burson Cohn & Wolfe (BCW), a WPP-owned communications agency formed via the merger of PR firms Burson-Marsteller and Cohn & Wolfe, announced the acquisition of HZ, an independent, integrated creative shop based in Rockville, Md., with offices in Baltimore, Los Angeles, New York and Washington D.C. Financial terms were not disclosed. HZ, founded as Hirshorn-Zuckerman...
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3 Ways Virtual Assistants Can Overcome Road Blocks and Stand Apart From Competitors
Nowhere is artificial intelligence evolving as quickly as with the virtual assistant "wars" playing out. Siri, Alexa, Cortana, Google Assistant and the entry-level players are locked in an innovation battle that they hope will blur the lines between machine and human. With that comes endless marketing and experiential possibilities. In fact, Gartner recently concluded that...
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Sofa Startup Burrow Knows You Would Rather Be Doing Absolutely Nothing Right Now
A quick scroll through the old Instagram feed on any given day might lead you to conclude that there's just not enough going on in your life. For example, have you spent every weekend this summer trekking through rural Italy or attending a Montauk shindig? Didn't think so. But as we all know, reality is...
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Adidas and Twitter Are Teaming Up to Livestream High School Football
Adidas and Twitter are teaming up on Friday Night Stripes, a slate of eight livestreamed high-school-football games featuring nationally ranked teams. The games will be available to logged-in and logged-out users globally via @adidasFballUS, and the livestreams will feature a Twitter timeline including real-time conversation about the action. Intersport will produce the livestreams, with ESPN...
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