Experiential marketing agency George P. Johnson (GPJ) announced the hiring of Marcos Ribeiro as vice president, global executive director for the IBM account, as he can provide expertise on the tech company he previously spent a decade overseeing at Ogilvy. The Project Worldwide-owned agency has worked with IBM for 20 years. Ribeiro was a creative...
Agency George P. Johnson Taps Onetime IBM Lead at Ogilvy to Handle His Former Client
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If You Click on the Idiotic Offer in Snickers’ New Banner Ad, the Brand Asks If You’re OK
Why on earth would you click on a banner ad promising you one Snickers for the price of two? The real answer is probably just an errant click, or perhaps simple curiosity. But Snickers is convinced that it's probably a sign you're too hungry to be making sense. Continuing their longstanding and admirably versatile "You're...
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How Digitization Can Streamline Co-Creation in B2B
For B2B businesses, purchasing large custom products can be a headache. Consider a business in need of a new office space. The company would need to work with dozens of different vendors and service providers to complete the process. The business has to determine an ideal location, work with real estate agents to schedule viewings,...
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Facebook Removed Hundreds of Accounts and Ads Originating From ‘Bad Actors’ in Iran
Facebook said it's found and removed hundreds more pages, organic content and ads meant to spread misinformation in the U.S. and abroad. However, while many of the "bad actors" in the past have been suspected to have come from Russia, the latest batch seems to have originated from another nation: Iran. In a blog post...
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The Key to Changing Rural Hearts and Minds? Being Respectful, Even When Opinions Are Polarized
I am an MIT engineer turned science communicator. Through my career, my goal is to get people excited about science. I'm also from West Virginia, which is something that has fundamentally shaped the way I approach this goal. You see, West Virginia literally ranks last in the U.S. when it comes to the percentage of...
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Literary Classics Come to Instagram With This Lovely New Project by the New York Public Library
For many, Instagram remains a place primarily to document our travels and brunch escapades, but the New York Public Library is out to elevate the medium by infusing it with some classic literature. Today, the library's Instagram account began posting Insta Novels, a collaboration with agency Mother in New York. The program will bring some...
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What Michael Cohen’s Plea Deal Means for David Pecker and American Media
Michael Cohen, President Trump's former lawyer, pleaded guilty Tuesday afternoon to breaking campaign finance laws, after he helped arrange a payment to a former Playboy model with David Pecker, the CEO of American Media Inc. Though American Media, the publisher of the National Enquirer, went unnamed in court documents, The Wall Street Journal reported four...
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Accenture’s Newest CCO Says the Consultancy Will Be ‘as Creative as Other Agencies’
Accenture Interactive, the digital wing of the larger international consulting group, looks to expand its presence in the Nordic region by hiring a new chief creative officer. According to the attendant statement, Accenture aims to more actively seek out new business in Sweden, Norway, Denmark and Finland. Adam Kerj joins the company after serving as...
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VML Explains Why It Asked People to Sign a UN Petition With Selfies
Visitors to the United Nations headquarters may feel like they're being watched. For its #NotATarget campaign for the U.N., launched on World Humanitarian Day, VML called on people to participate in a new type of petition. Rather than a signature, it asked that they provide selfies which were then turned into 3D images unveiled at...
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Papa John’s Founder Creates Website Begging Employees to Help Save ‘Our Life’s Work’
Papa John's founder John Schnatter is making good on a promise not to go quietly from the chain he started in 1984 after abdicating the chairman role in the wake of reports that he used a racial slur and made racially insensitive comments on a media training call. Today, Schnatter took out a full-page ad...
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How to Leverage Paid Social at Every Stage of the Customer Journey
With U.S. digital marketing spend climbing its way to a predicted $119 billion by 2021, marketers are tasked with determining where to spend that budget. Forrester Research foresees that digital advertising options, like social media and display ads, will represent 46 percent of all advertising in the next three years. Social media continues to thrive,...
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The Big Bang Theory Will Officially End in May After 12 Seasons
One of the most popular TV shows of the last decade is officially preparing for its curtain call. CBS and Warner Bros. Television confirmed today that The Big Bang Theory will end its run in May 2019 after its 12th and final season. At that point, the series will have aired 279 episodes, making it...
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Food Is the Bridge Between Cultures for a Young Refugee in This Heartwarming Grocery Ad
When your life gets relocated, especially as a child, simple daily aspects of culture like meals and snacks can be daunting obstacles that make you feel isolated in your new surroundings. For refugees who undergo the terror and chaos of escaping war and seeking asylum, such barriers can be even more dispiriting and make it...
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8 High-Profile Celebrity Endorsements That Backfired
Celebrity endorsements can be great for business, and some famous spokespeople have even become inextricable from the brands they represent (think: Jennifer Aniston and Aveeno). But, every once in a while, an idea slips through that probably should have been left on the cutting room floor. Here are eight celebrity endorsements that companies probably want...
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Walmart Is Selling eBooks for the First Time Thanks to Its Partnership With Rakuten
Walmart's quest for ecommerce dominance continues with the arrival of Walmart eBooks, the company's newest strategy to compete with Amazon. Walmart eBooks by Rakuten Kobo is part of the company's broader partnership with the Japanese ecommerce company. With Walmart eBooks, consumers will be able to choose from 6 million titles in Kobo's library, and they...
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Serta’s Merger With an Ecommerce Mattress Company Is a Sign of Things to Come in the Industry
Serta Simmons Bedding isn't sleeping on how much the online, direct-to-consumer demand for mattresses is growing. The company, which is behind brands like Beautyrest and Tomorrow, is merging with Tuft and Needle, an ecommerce mattress company founded in 2012. Terms of the deal were not disclosed. Serta, which reported $3 billion in sales, said in...
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The Evolution of Messaging: How IP Messaging Is Upending SMS
The global enterprise messaging industry accounts for 2 trillion messages. In other words, enterprises send that many messages to consumers worldwide each year. This includes transactional messages such as financial notifications from banks, shipping notifications from ecommerce companies, booking details from travel companies, order confirmations from retail companies and so on. It also includes promotional...
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Video: 4 Must-Do Tips for Mobile Video Marketers
In this week's episode of The Pivot, we present four tips for making sure your mobile videos are optimized for the widest possible audience. From quickly engaging viewers to scripting for silence, here are some must-dos when producing video for an audience on the go.
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Blockchain, Explained
It seems as if overnight, the media industry has gotten the blockchain bug. Today, there are events, panels, articles and conversations about how blockchain will save journalism and advertising and marketing. In fact, Adweek has one of its very own. But before we decide whether or not this technology will be media's savior, we wanted...
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American Media Inc. CEO David Pecker Reportedly Given Immunity in Cohen Case
David Pecker, the CEO of American Media Inc., which publishes The National Enquirer, was reportedly given immunity in the Michael Cohen investigation. Cohen, President Trump's former lawyer, pleaded guilty Tuesday afternoon to breaking campaign finance laws after he helped arrange a payment to a former Playboy model with Pecker. The arrangement called into question the...
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