Are you the publisher? Claim or contact us about this channel


Embed this content in your HTML

Search

Report adult content:

click to rate:

Account: (login)

More Channels


Showcase


Channel Catalog


Channel Description:

Breaking News in Advertising, Media and Technology

older | 1 | .... | 332 | 333 | (Page 334) | 335 | 336 | .... | 381 | newer

    0 0

    While those lucky enough to be off on Labor Day across the country sat in airport terminals, in traffic or waited on train platforms, Nike quietly dropped one of its biggest ads of the year--or perhaps, of the past 30 years. Said ad stars Colin Kaepernick, the NFL quarterback and former San Francisco 49er, and...

    0 0

    Nike's new campaign celebrating the 30th anniversary of Just Do It--which technically launched the previous week with Serena Williams-starring spot "Voice of Belief"--blew up faster than any ad in recent memory on Monday due largely to the presence of NFL free agent Colin Kaepernick. A single image of his face quickly led to an almost...

    0 0

    Most networks have aired spinoffs or prequels based on at least one of their most popular shows, but not FX. That changes tonight, with the debut of Mayans M.C., which is set in the world of--and features a few characters from--Sons of Anarchy, one of FX's most popular series of all time. Sons--about an outlaw...

    0 0

    We are nearing the end of back-to-school shopping with this past Labor Day weekend being the final critical shopping period of the season, according to new research that reveals key insights about the plans of both consumers and other merchants. The season started strong with Prime Day and ended with in-store pushes over Labor Day...

    0 0

    Levi Strauss & Co. CEO Chip Bergh has called on business leaders in power to stand up in support of gun control laws in a letter posted today on Fortune. The brand has also released a three-tiered plan to help bring an end to gun violence in America. "As president and CEO of a values-driven...

    0 0

    It may seem obvious to sell to human beings rather than "consumers." But marketers often ignore this basic tenet, one that Doner chief consumer connections officer Marcus Collins holds above all else. "When we walk into the office as a marketer, we take our human hat off and put on the marketer hat, strategist, creative,"...

    0 0

    It has been more than three months since the European Union's General Data Protection Regulations (GDPR) came into law, and as similar legislation is being drafted in California and Vermont, many companies from agencies to tech giants like Google are trying to avoid the pain points experienced by European parties. In particular, the industry seeks...

    0 0

    For generations, the prevailing view in advertising held that a world outside the major metro hubs of New York, Chicago and later Los Angeles didn't exist--or at least didn't matter. But as the industry settles firmly into its digital age, a new generation is flocking to smaller cities like Austin, Texas, Omaha, Neb., and Knoxville,...

    0 0

    One of Must Be Something's biggest assets is its small size. Co-founders Andrew Schafer and Jed Alger say the creative agency's staff of just seven people lets it be "nimble and responsive." The team, which is based in Portland, Ore., is surrounded by a creative freelance community, ready to pitch in for short-term projects and...

    0 0


    0 0

    Nike's decision to feature Colin Kaepernick front and center for their 30th anniversary of their famous "Just Do It" campaign is igniting conversations and debates among marketers and consumers alike. For the past few years, brands have witnessed a steady shift in culture where consumers are increasingly expressing their preference for brands to stand for...

    0 0

    Facebook is known as a social network, but it's also one of the most popular websites for customers to leave reviews for local businesses. Long reliant on a five-star ratings system, the social giant is streamlining its approach with the new recommendations for Facebook business pages. Instead of assigning a star rating and writing a...

    0 0

    Advertising agencies all around the world are worried--and rightly so. More and more brands are growing in-house teams to better address their own fast-evolving creative needs. This expanding gap between clients and partners reveals a sometimes ugly truth: The ad industry is not quite what it used to be. It's been a good decade since...

    0 0

    In the land of short ads, there aren't many that pack a punch. 15 seconds isn't a lot of time to get a fully-formed message in and, let's face it, the ad unit that has often been relegated to pre-roll isn't usually stimulating. Swedish sportswear brand Bj?rn Borg, however, has flipped the script and created...

    0 0

    Nike has opened up all kinds of conversation and controversy (on both sides) after the brand launched a new "Just Do It" campaign featuring Colin Kaepernick. Yet questions remained as to what was next? Was this a one-off? Where would the campaign go from here? Today, the world has its answer as a new 2-minute...

    0 0

    Disney is starting the new TV fall season by making some big changes to its ad sales leadership. Ed Erhardt, who headed up ESPN ad sales for 20 years, is retiring in January. And the company has promoted Rita Ferro to president of Disney advertising sales, where she'll oversee all Disney media properties, including ABC,...

    0 0

    The social shopping wars are just beginning, and Instagram might be about to take it up a notch. According to The Verge, Instagram is developing a new app that will let consumers shop for products from brands they already follow. They can also purchase the items in the app, potentially creating a relatively frictionless experience...

    0 0

    J.Crew Mercantile, the label from the specialty retailer that is sold at outlets, is now available on Amazon, according to an announcement. "We are focused on continually enhancing our assortment and innovating the shopping experience to enable fashion discovery and inspiration on Amazon," Michelle Rothman, vp of Amazon Fashion, said in a statement. While Amazon...

    0 0

    Few were likely surprised that President Donald Trump would tweet about Nike's polarizing new ad featuring Colin Kaepernick. The only real surprise is that it took him a few days. But this morning, Trump fired off a tweet that takes digs at Nike and the NFL--though the two brands are, at best, uneasy allies in...

    0 0

    ABC canceled Designated Survivor in May, but the Kiefer Sutherland drama has just lived up to its title, as it has been given a last-minute reprieve and will move to a new home: Netflix. The streaming service has ordered a third season of the series, which will go into production this fall and air next...

older | 1 | .... | 332 | 333 | (Page 334) | 335 | 336 | .... | 381 | newer