One of the most lasting aspects of Burt Reynolds' charm was that he straddled the line between safe and risky--the kind of guy you might follow on any journey, even if you thought twice about bringing him home to meet the family. Watching Smokey and the Bandit as an 8-year-old in 1977, he was mildly...
Often Imitated, Burt Reynolds’ Iconic Cosmo Shoot Became an Advertising Go-To for Decades
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Nielsen Estimates That 119.9 Million U.S Homes Have TVs for the Upcoming Season
TV ratings might be down, but according to Nielsen, more U.S. households than ever have access to television content. Nielsen said today it has updated its national television household universe estimates for the new 2018-19 TV season, which starts on Monday, Sept. 24. The company estimates there will be 119.9 million TV homes in the...
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The Ad Council Helps Teens and Young Adults ‘Seize the Awkward’ During Suicide Prevention Month
Whenever the subject of mental health comes up, there is often a strong emphasis placed on the need to check in with loved ones regularly. While the necessity of communication is obvious, we rarely talk about how awkward it is to broach such a deeply personal subject, especially when it appears sudden or if we're...
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2 More Women Sue Innocean, Alleging Wrongful Termination and Discrimination
Two women formerly employed by Hyundai's ad agency Innocean USA filed suit last month against the company in California's Orange County Superior Court, seeking damages and jury trials. Their claims include negligence, intentional infliction of emotional distress, wrongful termination, gender discrimination and statutory assault and battery. When combined with two earlier suits reported by Adweek...
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Roger Federer Leads a Cosmopolitan Cast of World Travelers in New Rimowa Campaign
Travel isn't an act--it's an identity. That's the key takeaway from this new campaign promoting Rimowa, a classic German luggage-maker eager to reintroduce itself to the world with the help of tennis superstar Roger Federer and several of his fellow adventurers. An anthem spot created by Anomaly Berlin and the brand's internal team combines five...
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This Bank’s Mobile App Shows That Payback Doesn’t Have to Be a You-Know-What
When you borrow money from friends, always pay them back in a timely fashion -- or else they might pay you back, as it were, in some especially nasty ways. Watch this amusingly mean-spirited spot by TDA introducing FirstBank's Zelle mobile payments app to see what can happen when the chickens literally come to roost:...
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On the Road to Brandweek: Levi’s Jennifer Sey Discusses Agencies and Storytelling for a Heritage Brand
There aren't too many brands with as many stories to tell as Levi Strauss & Co. An apparel staple and an American cross-cultural icon for well over a century, a well-worn pair of Levi's more likely than not has featured in most consumers' personal narratives. But Levi's is also a prime example of a heritage...
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Twitter Is Huddling Up for the 2018 NFL Season With 3 Livestreamed Shows
The 2018 National Football League season kicked off Thursday night, and Twitter marked the occasion by revealing details about livestreamed shows on its network from NFL Media and ESPN, as well as hashtag-triggered emojis for all 32 teams. NFL Digital Media's The Checkdown "football culture brand" will be expanded to a livestreamed show on Twitter...
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New Effects Are Coming for Instagram’s Superzoom Feature
Instagram confirmed that it is in the process of rolling out six new effects for its Superzoom feature, which initially debuted in October 2017. Superzoom enables Instagram users to zoom in on a single object in a video, with dramatic music in the background, and create three-second Superzoom videos. The new effects include a heart-filled...
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Verizon Is Facing a C-Suite Exodus at Oath
All but one of Oath's C-suite executives are on their way out at Verizon after The Wall Street Journal reported Friday morning that Oath chief Tim Armstrong is in talks to exit the unit he started. Two more top execs--chief financial officer Vanessa Wittman and chief communications officer Natalie Ravitz--also plan to leave later this...
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Amex is Upping its Technology Game to Turn Heads at the U.S. Open
In 1993, tennis champs Steffi Graf and Pete Sampras took home the championship trophies at the U.S. Open. That's also the first year financial services company American Express partnered with the United States Tennis Association (USTA) to sponsor the event. Amex has stayed a sponsor ever since--25 years and counting. But a long stretch like...
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How Food Holidays and Hashtags Like #NationalCoffeeDay Start Social Movements
There's a holiday for just about everything these days. Holidays are nourishing our bodies, souls and social media feeds more than ever. With an uptick in trending food-focused holidays, it's no wonder that #NationalCoffeeDay continues to be a hit for consumers, coffee brands and pretty much every retailer that sells coffee. The U.S. Census Bureau...
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Ad Buyers Say CBS Should Be Fine Without Les Moonves at the Helm
A prospect that seemed unfathomable just four months ago--CBS operating without its longtime chairman and CEO Les Moonves--has now become reality, with Sunday night's news that the mogul is exiting the company he has been the central figure of since 1995. Buyers have spent much of the summer coming around to the likelihood that Moonves...
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LinkedIn Dynamic Ads Are Now Available on a Self-Serve Basis via Campaign Manager
Brands on LinkedIn can now create Dynamic Ads directly via the professional network's Campaign Manager. Principal product manager Ayusman Sarangi announced in a blog post that Dynamic Ads will be available via Campaign Manager "within the next week," adding that LinkedIn Marketing Solutions has now made all of the professional network's key advertising formats available...
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A New Adobe Study Reveals How Consumers Are Actually Using Voice to Shop
"Alexa, add that item to my shopping list." This command is one way consumers are using voice assistants like Alexa on the Echo or Google Assistant on the Google Home. Instead of the voice-only shopping future experts predicted, voice is going in a different direction in shaping consumer shopping behaviors. In a new Adobe Analytics...
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16 Years After Breaking Our Hearts, Ikea Finally Tells an Abandoned Lamp’s Full Story
Some sequels seem dimmer than the original, but this one really shines. And that's pretty impressive, because we're talking about a follow-up to one of the most iconic commercials of all time. Sixteen years ago, Ikea's "Lamp," from Crispin Porter + Bogusky and director Spike Jonze, lit up the industry, generating massive buzz and winning...
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Ridley Scott Returns to Advertising After 15 Years to Helm Hennessy Campaign
Acclaimed filmmaker Ridley Scott has decided to end a long absence from the commercial wold by teaming up with Hennessy to direct his first ad in 15 years. The ad, set to debut in early 2019, is part of a campaign promoting Hennessy's new release, Hennessy X.O. and built around the tagline, "Each drop of...
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Meet the 24 Rising Brand Stars Bringing a New Wave of Energy to Washington, D.C.
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Alibaba’s Founder Jack Ma Steps Down With Plans to Pivot Back Into Education
To celebrate Alibaba's 18th anniversary in 2017, founder and chairman Jack Ma did a Michael Jackson impression. This year, the company kicked off its 19th year by announcing Ma will step down as chairman and will be succeeded by chief executive officer Daniel Zhang on its 20th anniversary on September 10, 2019. Ma--the richest man...
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Big Play? Sloppy Error? ‘That’s Gonna Be on SportsCenter,’ Says ESPN’s New Campaign
In the world of advertising, having a long-running campaign can be one of the best problems to have. There's a unique pressure to keeping such creative streaks going, especially amid client evolutions and agency changeups. One secret we've seen time and again is making sure that all your marketing eggs aren't in the same campaign...
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