Did you know that WhatsApp allows you to archive conversations you're not currently interested in participating in? Our guide will show you how this is done. Note: These screenshots were captured in the WhatsApp application on iOS. Also note, if you'd rather delete a chat instead, check out our guide for deleting a chat in...
WhatsApp: Here’s How to Archive a Chat
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How Brands Can Build a Community With Hashtag Marketing
Like any maturing tween, the 11-year-old hashtag is undergoing a series of changes. While it used to be in every other word of a tweet, the hashtag has grown to encompass movements and moments in the world (and some even get their own emoji in tweets). In the age of direct-to-consumer startups and social commerce,...
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We Have Stories Is Creating Hard-Hitting Campaigns That Aim to Change the World
We Have Stories works with clients who "will move the needle on some type of issue going on in the country or on a global basis," according to founder and CEO Frederick Joseph. With a client roster that includes Wendy Williams' "Be Here" campaign, the Archdiocese of New York's "Charity Has No Boundaries" project and...
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Why Digital Publishers Like Vice and BuzzFeed Are Expanding From Small to Big Screens
Why settle for desktop and mobile screens when the silver screen is a possibility? As digital publishers constantly look for new ways to distribute their content and reach untapped audiences--think Facebook Watch shows and experiential events--feature films remain a lucrative platform where publishers like Vice Media, BuzzFeed and, most recently, Refinery29 can engage their audiences...
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This Academic Turned Ad Exec Uses Behavioral Economics to Find Marketing Solutions
Following a post-grad stint working in marketing for Madison Square Garden in the '80s, Marsha Lindsay returned to her home state to start a master's degree at the University of Wisconsin-Madison, where she had a consumer psychology fellowship. There, she found that her research on purchase behavior was a powerful tool when it came to...
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How Paul Newman’s Secret Recipe Wound Up on Your Salad
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Lamborghini Hopes Its New Model Will Turn the Ladies’ Heads for a Change
Last year, Marketwatch published the results of a survey it commissioned from Edmunds.com that tried (and hardly for the first time) to get to the bottom of why men tend to favor certain automotive brands and women prefer others. Among the most jarring finding was a list of "cars almost no women drive." The make...
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Diet Madison Avenue’s Lawyer Explains Why He Doesn’t Believe the Group Will Be Unmasked
The next phase in a legal battle that could have ramifications well beyond the ad industry unfolded in recent weeks as Diet Madison Avenue, the Instagram account that rattled the agency world earlier this year by accusing several male executives of sexual harassment, retained a legal team dedicated to defending its members' anonymity in court....
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Micro-Influencers Are the New Gatekeepers of Social Media
As digital consumption increases, it seems that the communities within online platforms get smaller. If you asked a room full of American social media users, most of them would say they want to do more to protect their privacy, according to Pew Research Center. Mirroring their audiences' preferences, even social media influencers are creating a...
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Female Role Models Empower Young Girls to Pursue STEM Careers in Latest Ad Council Campaign
In November 2017, the U.S. Department of Commerce released a report that examined the science, technology, engineering, and math (STEM) workforce. Per their findings, women only occupied 25 percent of STEM jobs. Furthermore, women who earned college degrees in STEM were less likely to pursue work in their field, opting for work in education or...
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Pinterest Shared 10 Ways for Retailers to Drive Holiday Sales via Its Platform
Christmas-related searches and saves begin ramping up on Pinterest as early as September, two times earlier than on other platforms, and 87 percent of people on Pinterest say brands on the network help them find the right products for their holiday planning. On that note, Pinterest shared 10 ways that brands can use its platform...
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Good Housekeeping Is Launching a Pop-Up Shop
Good Housekeeping is partnering with Amazon and Mall of America to put its products--tested and approved by the GH Institute--in front of shoppers. A pop-up retail store, dubbed the GH Lab, will open in the Bloomington, Minn. mall from Oct. 3 to Dec. 30, just time for holiday shopping. "We thought 'go big or go...
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Even With His Huge Netflix Deal, Ryan Murphy’s Focus Is on American Horror Story
It's been two months since Ryan Murphy left his longtime home, 20th Century Fox Television, to start his lucrative new five-year deal with Netflix, which could be worth as much as $300 million. But Adweek's reigning TV Creator of the Year has spent much of his time since then the same way he's approached every...
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Facebook Live Is the Exclusive Streaming Platform for Backstage LIVE! at the #Emmys
Facebook and Instagram will set up shop backstage at the Microsoft Theater in Los Angeles Monday, Sept. 17, for the 70th Primetime Emmy Awards. Backstage LIVE! at the #Emmys will stream exclusively via Facebook Live on the Emmys/Television Academy Facebook page and Emmys.com, sharing action from multiple cameras, including: The Lindt Chocolate Lounge, where talent...
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Macy’s Celebrates 6 Remarkable Women for Their Different Leadership Paths
In a new ad focused on Macy's fall collection, BBDO continues its "Find the Remarkable You" campaign by featuring six women from different walks of professional life, yet bound together by their talent, leadership and achievements. The group is impressive, inspiring and highly accomplished. Becky Hammon, an assistant coach for the San Antonio Spurs, may...
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Mcgarrybowen’s First Chief Innovation Officer Wants to Solve CMO’s ‘Big, Real, Hardcore Problems’
Dentsu Aegis Network's mcgarrybowen has hired Greg Johnson as its first chief innovation officer. The agency's U.S. president, Patrick Lafferty, who replaced Simon Pearce back in March, announced the news of the hire today. "Greg has a future-focused lens on how to transform the way we think about delivering value for our clients. Greg is...
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AT&T CEO Isn’t Worried About DOJ Appeal, Details Big Advertising Plans for Turner
The Justice Department continues to try and derail AT&T's recent merger with Time Warner, but AT&T chairman and CEO Randall Stephenson isn't worried about the DOJ's appeal of the verdict in its antitrust suit. In July, one month after a federal judge approved AT&T's merger with Time Warner--ruling that the Justice Department's antitrust suit had...
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Here’s Where You Can Stream 7 of the Most Popular Shows on Broadcast Before They Return to TV
Everyone knows the best part about fall is not actually pumpkin spice lattes or children disappearing from public spaces, but the return of your favorite broadcast television shows. If you're not fully caught up on your favorites, here's where you can binge each of these popular shows before the next season starts. This Is Us...
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Owned Accounts Will Be Measured as Part of Nielsen Social Content Ratings
Nielsen is beefing up its Nielsen Social Content Ratings by adding insights to help measure the impact of content on owned accounts, or accounts for networks, individual shows and talent on Facebook, Twitter and Instagram. The measurement company examined more than 142,000 pieces of content from owned accounts over a three-week period prior to the...
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These Artists Managed to Pack Quirky Outdoor Adventure Into a Deceptively Small Space
Every once in a while it's nice to be reminded that the grandest things can arrive in seemingly small packages. Today, Mini USA launched a unique campaign to prove that when it comes to big scale adventures, their latest Mini model is more than up for the task. "Created in a Countryman" is a creative...
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