If you're an iOS user, when one of your contacts sends you a photo or video in the WhatsApp application, it will automatically be saved to your device's camera roll. However, did you know you can stop this from happening? Our guide will show you how to stop photos and videos from automatically being saved...
WhatsApp: Here’s How to Stop Photos and Videos From Saving to Your iOS Device
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Twitter Is Now Featuring Livestreams Atop Its Timeline in Its iOS, Android Apps
Twitter is making a move to increase viewership of and engagement with its livestreams by literally moving them to the top of the timeline in its flagship iOS and Android applications. The social network announced the move in a tweet, saying, "We're making it easier to find and watch live broadcasts. Now, when accounts you...
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Hulu Reflects on Its First Year of Live Sports Coverage
It's been a year since Hulu began streaming sports live. In that time, we've seen the Golden State Warriors win the NBA Championship and the Washington Capitals take home the Stanley Cup. Along the way, Hulu has collected data on what viewers are watching, and how they're watching it. A basic Hulu subscription costs $7.99...
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Arnold CEO Kiran Smith Names New Chief Strategy and Financial Officers as First Key Hires
Arnold CEO Kiran Smith welcomes chief strategy officer Guy Lambert and chief financial officer Lucia Ferrante as her first key hires since succeeding former chief executive Pam Hamlin in July. "One of the things I wanted to do" coming into the role, Smith told Adweek, is "to make sure ... as we continue to grow...
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What Marketers Can Learn From the Film Industry About Connecting With Their Audience
In our current world of media clutter and competing content platforms it's a daunting task for the average moviegoer to find content they're going to feel passionate about. To inspire this group, you don't need to sell to them: You need to captivate them. The aim is to increase cultural buzz beyond the expected story,...
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Can You Look Fabulous While Cleaning? According to Method, the Answer Is Yes
We live in a social media-led society where "pics or it didn't happen" heavily influences how we share our lives with the world. These days it's barely enough to merely live well; our best moments should preferably be photogenic and presented with just the right filter (unless you live that #nofilter life). And that's not...
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Net Gain: Winning the Lottery Changes a Hardworking Fisherman’s Life
You could toil as a commercial fisherman, separated from your family for weeks at a time on the fierce, frigid, sea--or play the lottery. Guess which option yields more significant gains in the latest campaign from Camelot UK Lotteries. This weekend, the group launches a TV, online and social push that introduces the theme-line "Amazing...
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NFL Players Take Touchdown Celebrations Very Seriously in First Campaign of the Season
With the NFL season upon us, players are putting a lot of thought into what really matters: how to celebrate after scoring a touchdown. In the first campaign for the new season from agency Grey New York, entitled "Get Ready to Celebrate," NFL players are taking these touchdown celebrations very seriously, enlisting some outside coaching...
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You Can Now Download CBS All Access Content, but Only If You’re an Ad-Free Subscriber
Add CBS All Access to the list of streaming services that let subscribers download content to their mobile devices for offline viewing. This week, the OTT provider rolled out a new feature called Download & Play that allows users to watch content on the go without having to stream it. But there are two caveats...
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Why the Shuttering of Fifth Avenue Mainstay Henri Bendel Is a Warning Sign to Luxury Brands
This holiday season will be the last for a New York retail institution. Henri Bendel, one of Fifth Avenue's most iconic storefronts, will close in early 2019, parent company L Brands announced on Friday. The store's website, New York flagship and 22 other locations across America will all go out of business after the 2018...
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As Brave Gears Up to Weaponize Privacy, Google Becomes Its Primary Target
The ad-tech industry gathered in Europe this week for the Dmexco trade show when Brave, the outfit behind a controversial web browser, took the opportunity to deal a GDPR-sized blow to the sector. Earlier this week representatives of Brave, the Open Rights Group and University College London filed simultaneous complaints with Data Protection Authorities (DPA)...
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With Less Data-Driven Baggage, Can Apple Help Lead the Way on Advertising Privacy?
One year ago, several major ad-tech trade groups accused Apple of threatening to "sabotage" the economic underpinnings of the internet after the tech giant cracked down on how companies track users through its Safari browser's cookie-tracking policies. The June 2017 change placed a 24-hour limit on ad retargeting as a way to improve both customer...
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Netflix’s Shocking Public Activation for Altered Carbon Was the Year’s Most Innovative Media Plan
Adweek's Media Plan of the Year honorees include the most innovative media plans from around the world (see the full list here). Here, our Best in Show winner: MediaHub | Netflix, 'Altered Carbon' Categories: Best in Show; Campaign ($500k-1 million); Best Use of Alternative Media It's not every day that one comes across a human...
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Video: These Are the Latest Trends in Media Planning, and the Biggest Challenges
What drives a successful media plan in 2018? How do brands get the most from their media agencies ensuring they reach their target audience? And what happens when things don't go according to plan? We put these questions and more to several of our 2018 Media Plan of the Year judges. In the video above,...
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Editor’s Letter: It’s Almost Time for Brandweek
I'm filing this editor's letter from inside the bustling and international pressroom at the 10th annual DMexco conference in Cologne, Germany. There are 40,000 people gathered here for a concentrated two-day media, marketing and technology conference as well a huge exposition showcasing all types of startups and stalwarts in the ad- and mar-tech space. Adweek...
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Inside the 5 Broadcast Network Chiefs’ Plans for the Fall TV Season
Last season was another rough one for the five broadcast networks, as only NBC grew its 18-49 audience from the previous season--thanks to the Super Bowl and Winter Olympics--while the other four continued their ratings slides. But they'll try again to reverse that trend in the 2018-19 TV season, which starts on Monday, Sept. 24....
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Meredith Sells Time Magazine to Salesforce Founder Marc Benioff
About eight months after Meredith acquired Time Inc., the company announced it has secured new owners for Time magazine. The title will go to Salesforce founder Marc Benioff and his wife, Lynne, for $190 million in cash and is expected to close within 30 days, according to Meredith in a news release. The sale is...
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How Nike’s Colin Kaepernick Ad Looks to Democrats and Republicans Based on Neuroscience
Nike's ad with Colin Kaepernick has been polarizing, to say the least. There are plenty of opinions about the face of the brand's 30th anniversary campaign, but does the ad mean something entirely different based on political leanings? To go beyond the tweets, headlines and viral videos, a neuroscience startup decided to explore how political...
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The Future of Brand Storytelling and the Role That Data Plays
Brand storytelling is more important today than it's ever been. And yet, effective storytelling and content marketing across channels is a very different proposition from what it was even five years ago. With screens and devices all around us and a smartphone in every hand, people can experience stories anywhere and anytime. In fact, the...
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Hulu Hires Sofia Vergara and Joe Manganiello to Warn Emmy Viewers: ‘Don’t Get Hulu’
A year after it became the first streaming service to win the Emmy for outstanding drama, Hulu has a surprising message for the audience of tonight's Emmy ceremony: "Don't get Hulu." The streaming service kicks off its new tongue-in-cheek marketing campaign, "Better Ruins Everything," with a 60-second spot during tonight's 70th Annual Primetime Emmy Awards....
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