Are you the publisher? Claim or contact us about this channel


Embed this content in your HTML

Search

Report adult content:

click to rate:

Account: (login)

More Channels


Channel Catalog


Channel Description:

Breaking News in Advertising, Media and Technology

older | 1 | .... | 341 | 342 | (Page 343) | 344 | 345 | .... | 369 | newer

    0 0

    Given his track record of extreme comments on race, religion and immigration, Republican U.S. Congressman Paul Gosar offers plenty of fodder for attack ads against him. But this one is especially potent. In Democrat David Brill's newest ad aimed at unseating Gosar, an Arizona representative who's passionately loyal to Donald Trump, we discover that the...

    0 0

    Twenty-one months after 21st Century Fox first began trying to buy the remaining 61 percent stake in European media giant Sky that it didn't already own, the company has lost an auction with Comcast for control of Sky. Comcast came out on top with a $39 billion bid, easily besting Fox's $32 billion offer. Fox...

    0 0

    When the comedian partners with a brand, he brings more than just a name. Kevin Hart is hands on, providing input on everything from design to content strategy. The results of his savvy approach are no laughing matter. Tommy John, Lyft and Old Spice have all enjoyed a huge bump on social thanks to the...

    0 0

    "Grind time, baby!" Kevin Hart is ready for the day. In fact, he's pumped. On this particular morning in early September, Hart's about to plug the hell out of his new movie, Night School, on morning radio and television in Atlanta. The comedy, which he cowrote and stars in opposite Tiffany Haddish, is about to...

    0 0

    In Esurance's latest marketing campaign, actor Dennis Quaid nonchalantly opens the spot by telling viewers that he, star of The Parent Trap and A Dog's Purpose, is now appearing in an insurance campaign because he is "highly likeable." He points out the overly dramatic music kicking in, and the kitchen he enters has prop apples,...

    0 0

    Brandweek used to be just a magazine. Adweek too, and Mediaweek. The latter of the three is where I first encountered the new digital marketing and media economy as a reporter, covering the rise of the cable business and the nascent stirrings of next-gen content, marketing, distribution and monetization. A lot has happened in that...

    0 0

    It turns out that despite the increasing influence of mobile, face-to-face communication is still essential for brands to succeed. But while word of mouth is undoubtedly powerful, personal experience is still king. This is all according to a study led by research firm Audience Audit and co-authored by Jay Baer and Daniel Lemin of Convince...

    0 0

    Why do the most lucrative industries quickly become the most saturated? Because that's where people are making money. In no time, that lucrative industry becomes an over-populated any man's zone where only the exceptional survive. Fortunately, in the words of Henry Ford, most (if not all) of that saturation is full of business-owning wannabe's who...

    0 0

    Sunday marked 70 years since David Ogilvy founded the agency that bears his name, but Ogilvy is celebrating this week by looking to the future. While the agency is taking a brief look back at its history, via a timeline, and sharing quotes and memos from its founder, the majority of the agency's 70th anniversary...

    0 0

    When you share a post to your WhatsApp Status, it will automatically disappear after 24 hours. However, did you know you have the ability to delete your Status posts before they're removed naturally? Our guide will show you how to delete a post from your WhatsApp Status. Note: These screenshots were captured in the WhatsApp...

    0 0

    As an increasing number of brands take stances on critical social issues--and as more consumers now expect them to--the Ad Council is initiating a major overhaul of its identity and strategy to solidify its positioning at the forefront of those conversations. Today, the nonprofit for public-service advertising founded in 1942 announced the most significant rebrand...

    0 0

    Just like alcohol and tobacco, the cannabis industry has been restricted when it comes to advertising and marketing. The government dictates what and how brands can advertise. This means you're unlikely to see a targeted sponsored Facebook ad for your favorite cannabis products. Even blogs, news sites and influencers have been censored just for talking...

    0 0

    With the 2018-2019 NBA season just around the corner, teams are getting ready to sell tickets, get fans excited about their respective teams and hopefully win games. In preparation for the season, the Milwaukee Bucks hope they can drum up excitement citywide and get fans believing in their team. It's also a way to boost...

    0 0

    How does the world get more cashmere? By letting cashmere goats bone and making more cashmere goats. A cheeky new out-of-home campaign from online retailer Naadam, opening its first brick-and-mortar location this week, is proselytizing that natural fact by papering hip New York City neighborhoods with posters featuring a pair of goats doing the deed....

    0 0

    WPP global digital agency Wunderman has acquired a majority stake in marketing technology performance company Emark, strengthening the agency's Salesforce practice. "We have been following Emark's stellar progress for the past three years and are delighted to have them join the Wunderman family," Wunderman U.K. group CEO and global CTO Stephan Pretorius said in a...

    0 0

    Let's take a quick look at IHOP's year so far. It changed the name to IHOb (temporarily) to promote its burgers, and panic ensued. However, by all accounts, it worked pretty well--or not, depending on who you talk to. Then, it was back to pancakes. Now? IHOP is getting into the beer business--albeit, like its...

    0 0

    Walmart and Sam's Club have asked their suppliers of leafy greens to start using blockchain technology to ensure "real-time, end-to-end traceability from farm to table" and to "speed up identifying, researching and reacting to food safety situations." In a statement, Walmart said these systems are expected to be in place by September 2019. Blockchain is...

    0 0

    In the latest installment of Adweek's brand new programmatic advertising vertical, we rounded up the latest news in the ad-tech world so that you don't have to wade through all the jargon. Here's what happened last week that you should know. 1. It looks like Google is now the ultimate arbiter of trust in online...

    0 0

    Two days before a scheduled Senate hearing on consumer data privacy, Google has released a proposed data protection regulation framework for any potential federal privacy laws that could impact the digital advertising industry. In a blog post and accompanying document, Google chief privacy officer Keith Enright wrote that Google supported some privacy regulation, which he...

    0 0

    Nonprofit, nonpartisan organization TurboVote has been the darling of social networks of late, with Twitter announcing that the two companies partnered to launch a National Voter Registration Day campaign, following similar TurboVote initiatives with Facebook and Instagram. Starting Monday, people on Twitter began seeing prompts in their timelines with information on how they can register...

older | 1 | .... | 341 | 342 | (Page 343) | 344 | 345 | .... | 369 | newer